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Calgary Herald

Alberta's goal of $25B from tourism 'very doable' by 2035

Alberta's lofty tourism goals are aiming to chart a path for continued success in the sector. Article content The province's long-term tourism strategy aims to grow Alberta's annual visitor economy from around $10 billion to $25 billion by 2035. Article content Over the period of January to September last year, the province saw tourism revenues climb by 10 per cent over 2023 — from $10.5 billion to $11.5 billion. Article content Article content At a Friday event hosted by the Calgary Chamber of Commerce, Tourism and Sport Minister Andrew Boitchenko and Minister of Jobs, Economy, Trade and Immigration Joseph Schow discussed tourism's future in Alberta. Article content Article content 'It brings business to local communities, and I think that's a big part our (Alberta's) diversification,' said Boitchenko during a fireside chat with Schow hosted by Chamber president and CEO Deborah Yedlin in the Fairmont Palliser's Crystal Ballroom. Article content According to the provincial government, growth in Alberta's tourism sector outpaced every other province, advancing at a rate more than three times the national average for the first three quarters of 2024. Article content 'We need to understand that in the world, tourism is the fastest growing industry — outgrowing other industries by three times or so,' said Boitchenko, who was granted the tourism and sport portfolio two weeks ago. Article content Article content Boitchenko also expressed enthusiasm for rail projects in the province, having been born in Ukraine and seeing how convenient Europe's rail system is. He immigrated to Canada as a teenager. Article content Boitchenko did not provide any update on possible funding for refurbishment at Calgary's Olympic Oval, a new field house or improvements at the aging McMahon Stadium, which is set to host the Grey Cup next year. Article content However, he did note the importance of partnerships with the private sector and other orders of government for larger projects. Article content A 'big part' of what Boitchenko aims to do is advocate for the federal government to help with constructing and maintaining facilities.