Latest news with #Boglione
Fashion Network
a day ago
- Business
- Fashion Network
Basicnet expands Sebago lifestyle, celebrates century of the Superga 2750
Basicnet is turbocharging Sebago 's lifestyle expansion and is celebrating a century of the Superga 2750 with an unprecedented model homage to the brand's roots. The centennial shoe celebrates a return to the essence of Superga, as the Piedmont-based group's CEO Lorenzo Boglione explained from the Pitti booth. The result is a "restricted version compared to previous ones, in terms of volume and quantity of product. We tried to elevate it, make it more refined and perhaps closer to the Superga that survives in the memory of our most loyal customers," said Boglione. The newly appointed CEO of Basicnet, a position he has held with his brother Alessandro since last May, confirmed investments in Sebago apparel. "Shoes have been the driver of the brand's success over the past 6-7 years since we took it over. The idea is to continue to grow by telling the Sebago world in its entirety. That's how apparel was born, which today is a very fast-growing business at a time when the market is not easy," Boglione continued. During the press conference at Fortezza da Basso, Boglione Jr. reiterated the importance of the trade fair system for doing business today. "It is often said that trade shows are a legacy of the past. I believe there is no better place than a fair like Pitti to see and exchange opinions and ideas. We hope it will remain relevant for a long time because comparing is certainly the best way to start the season," noted Basicnet's CEO. Behind the development of both Basicnet brands is the painstaking work of their global brand manager, Marco Tamponi. "Sebago has experienced the moccasin phenomenon, which is growing along with the boat shoe phenomenon. With the clothing, we want to compact the preppy Ivy League culture in which the brand has its roots and push it into the contemporary. And we do this while respecting the cultural context to which Sebago belongs, which has created one of the canons of menswear, but without coming across as vintage," said Tamponi, since last February appointed to the creative, strategic, and international development direction of the American brand born in 1946, in Maine. An ever-expanding range that from this June will be enriched by a bar of soap resulting from a new collaboration between Sebago and a U.S. company. "The soap bar will have a rope to recall the soap used in boats that hung on the hook, then used in American universities by students who hung it in their lockers after showering between classes," the manager explained For the near future, Sebago already has other still top-secret collaborations on track that demonstrate the brand's ability to expand its boundaries beyond the shoe business. "I often walk into wonderful stores and don't buy the core product. In our flagships and wholesale distribution, Sebago has to show a depth of exploration that goes beyond the hero product. It can be a perfume, but also a blanket, as well as a bottle, a metal, or a cup," Tamponi pointed out. A work of exploration that is paying off, leading Sebago toward steady growth for several seasons now. "We are coming out of a period of great results. Women's weight today is at 50 percent of footwear. Clothing is still driving men's and accounts for about 25 to 30 percent of total sales," said the global brand manager. On the retail front, Sebago has launched new wholesale partnerships in the Middle East, Indonesia, and Thailand and wants to grow in the U.S. and Japanese markets. "We will close 2025 with about 20 directly controlled flagship stores in Europe, plus three stores in South Africa, two in Greece and four in the Philippines, managed by our local partners," Tamponi noted. "Culturally, we are returning to the glories of those Ivy League days. The preppy style was born when 20-somethings started using their parents' clothes. Today's 20-somethings are going back to espouse that kind of look and reinterpret it in a more urban way," the brand manager continued. Since February 2024, Superga has also been at the center of work to explore the brand's cultural heritage. "We had strayed a bit in recent years from the core and aesthetic of Superga. This collection wants to move away from the supremacy of the 2750, which remains our icon, by offering a range of silhouettes and opportunities for use. So we included macramé, raffia, linen, to return to the purity of the product. We 'cleaned up' the 2750 with a much more compact color palette that starts with ecru," Tamponi stressed. The centennial celebrations will continue with the publication of a book with Rizzoli. "We have owned Superga for more than 20 years and have never told its real story. With archivists and marketing teams, we studied historical products and originals to understand what Superga was and what it became," he revealed. The brand is traveling with double-digit growth rates and has opened 20 stores in two and a half years since 2023 with widespread distribution in Europe, the United States, the United Kingdom, Asia, and South Africa. "The stores are working great and the brand is going like a train. We don't make fashion, we make products. This is the core value of Basicnet. We make the brand and try to build the trend around the brand," Tamponi concluded.
Fashion Network
a day ago
- Business
- Fashion Network
Basicnet expands Sebago lifestyle, celebrates century of the Superga 2750
Basicnet is turbocharging Sebago 's lifestyle expansion and is celebrating a century of the Superga 2750 with an unprecedented model homage to the brand's roots. The centennial shoe celebrates a return to the essence of Superga, as the Piedmont-based group's CEO Lorenzo Boglione explained from the Pitti booth. The result is a "restricted version compared to previous ones, in terms of volume and quantity of product. We tried to elevate it, make it more refined and perhaps closer to the Superga that survives in the memory of our most loyal customers," said Boglione. The newly appointed CEO of Basicnet, a position he has held with his brother Alessandro since last May, confirmed investments in Sebago apparel. "Shoes have been the driver of the brand's success over the past 6-7 years since we took it over. The idea is to continue to grow by telling the Sebago world in its entirety. That's how apparel was born, which today is a very fast-growing business at a time when the market is not easy," Boglione continued. During the press conference at Fortezza da Basso, Boglione Jr. reiterated the importance of the trade fair system for doing business today. "It is often said that trade shows are a legacy of the past. I believe there is no better place than a fair like Pitti to see and exchange opinions and ideas. We hope it will remain relevant for a long time because comparing is certainly the best way to start the season," noted Basicnet's CEO. Behind the development of both Basicnet brands is the painstaking work of their global brand manager, Marco Tamponi. "Sebago has experienced the moccasin phenomenon, which is growing along with the boat shoe phenomenon. With the clothing, we want to compact the preppy Ivy League culture in which the brand has its roots and push it into the contemporary. And we do this while respecting the cultural context to which Sebago belongs, which has created one of the canons of menswear, but without coming across as vintage," said Tamponi, since last February appointed to the creative, strategic, and international development direction of the American brand born in 1946, in Maine. An ever-expanding range that from this June will be enriched by a bar of soap resulting from a new collaboration between Sebago and a U.S. company. "The soap bar will have a rope to recall the soap used in boats that hung on the hook, then used in American universities by students who hung it in their lockers after showering between classes," the manager explained For the near future, Sebago already has other still top-secret collaborations on track that demonstrate the brand's ability to expand its boundaries beyond the shoe business. "I often walk into wonderful stores and don't buy the core product. In our flagships and wholesale distribution, Sebago has to show a depth of exploration that goes beyond the hero product. It can be a perfume, but also a blanket, as well as a bottle, a metal, or a cup," Tamponi pointed out. A work of exploration that is paying off, leading Sebago toward steady growth for several seasons now. "We are coming out of a period of great results. Women's weight today is at 50 percent of footwear. Clothing is still driving men's and accounts for about 25 to 30 percent of total sales," said the global brand manager. On the retail front, Sebago has launched new wholesale partnerships in the Middle East, Indonesia, and Thailand and wants to grow in the U.S. and Japanese markets. "We will close 2025 with about 20 directly controlled flagship stores in Europe, plus three stores in South Africa, two in Greece and four in the Philippines, managed by our local partners," Tamponi noted. "Culturally, we are returning to the glories of those Ivy League days. The preppy style was born when 20-somethings started using their parents' clothes. Today's 20-somethings are going back to espouse that kind of look and reinterpret it in a more urban way," the brand manager continued. Since February 2024, Superga has also been at the center of work to explore the brand's cultural heritage. "We had strayed a bit in recent years from the core and aesthetic of Superga. This collection wants to move away from the supremacy of the 2750, which remains our icon, by offering a range of silhouettes and opportunities for use. So we included macramé, raffia, linen, to return to the purity of the product. We 'cleaned up' the 2750 with a much more compact color palette that starts with ecru," Tamponi stressed. The centennial celebrations will continue with the publication of a book with Rizzoli. "We have owned Superga for more than 20 years and have never told its real story. With archivists and marketing teams, we studied historical products and originals to understand what Superga was and what it became," he revealed. The brand is traveling with double-digit growth rates and has opened 20 stores in two and a half years since 2023 with widespread distribution in Europe, the United States, the United Kingdom, Asia, and South Africa. "The stores are working great and the brand is going like a train. We don't make fashion, we make products. This is the core value of Basicnet. We make the brand and try to build the trend around the brand," Tamponi concluded.
Fashion Network
a day ago
- Business
- Fashion Network
Basicnet expands Sebago lifestyle, celebrates century of the Superga 2750
Basicnet is turbocharging Sebago 's lifestyle expansion and is celebrating a century of the Superga 2750 with an unprecedented model homage to the brand's roots. The centennial shoe celebrates a return to the essence of Superga, as the Piedmont-based group's CEO Lorenzo Boglione explained from the Pitti booth. The result is a "restricted version compared to previous ones, in terms of volume and quantity of product. We tried to elevate it, make it more refined and perhaps closer to the Superga that survives in the memory of our most loyal customers," said Boglione. The newly appointed CEO of Basicnet, a position he has held with his brother Alessandro since last May, confirmed investments in Sebago apparel. "Shoes have been the driver of the brand's success over the past 6-7 years since we took it over. The idea is to continue to grow by telling the Sebago world in its entirety. That's how apparel was born, which today is a very fast-growing business at a time when the market is not easy," Boglione continued. During the press conference at Fortezza da Basso, Boglione Jr. reiterated the importance of the trade fair system for doing business today. "It is often said that trade shows are a legacy of the past. I believe there is no better place than a fair like Pitti to see and exchange opinions and ideas. We hope it will remain relevant for a long time because comparing is certainly the best way to start the season," noted Basicnet's CEO. Behind the development of both Basicnet brands is the painstaking work of their global brand manager, Marco Tamponi. "Sebago has experienced the moccasin phenomenon, which is growing along with the boat shoe phenomenon. With the clothing, we want to compact the preppy Ivy League culture in which the brand has its roots and push it into the contemporary. And we do this while respecting the cultural context to which Sebago belongs, which has created one of the canons of menswear, but without coming across as vintage," said Tamponi, since last February appointed to the creative, strategic, and international development direction of the American brand born in 1946, in Maine. An ever-expanding range that from this June will be enriched by a bar of soap resulting from a new collaboration between Sebago and a U.S. company. "The soap bar will have a rope to recall the soap used in boats that hung on the hook, then used in American universities by students who hung it in their lockers after showering between classes," the manager explained For the near future, Sebago already has other still top-secret collaborations on track that demonstrate the brand's ability to expand its boundaries beyond the shoe business. "I often walk into wonderful stores and don't buy the core product. In our flagships and wholesale distribution, Sebago has to show a depth of exploration that goes beyond the hero product. It can be a perfume, but also a blanket, as well as a bottle, a metal, or a cup," Tamponi pointed out. A work of exploration that is paying off, leading Sebago toward steady growth for several seasons now. "We are coming out of a period of great results. Women's weight today is at 50 percent of footwear. Clothing is still driving men's and accounts for about 25 to 30 percent of total sales," said the global brand manager. On the retail front, Sebago has launched new wholesale partnerships in the Middle East, Indonesia, and Thailand and wants to grow in the U.S. and Japanese markets. "We will close 2025 with about 20 directly controlled flagship stores in Europe, plus three stores in South Africa, two in Greece and four in the Philippines, managed by our local partners," Tamponi noted. "Culturally, we are returning to the glories of those Ivy League days. The preppy style was born when 20-somethings started using their parents' clothes. Today's 20-somethings are going back to espouse that kind of look and reinterpret it in a more urban way," the brand manager continued. Since February 2024, Superga has also been at the center of work to explore the brand's cultural heritage. "We had strayed a bit in recent years from the core and aesthetic of Superga. This collection wants to move away from the supremacy of the 2750, which remains our icon, by offering a range of silhouettes and opportunities for use. So we included macramé, raffia, linen, to return to the purity of the product. We 'cleaned up' the 2750 with a much more compact color palette that starts with ecru," Tamponi stressed. The centennial celebrations will continue with the publication of a book with Rizzoli. "We have owned Superga for more than 20 years and have never told its real story. With archivists and marketing teams, we studied historical products and originals to understand what Superga was and what it became," he revealed. The brand is traveling with double-digit growth rates and has opened 20 stores in two and a half years since 2023 with widespread distribution in Europe, the United States, the United Kingdom, Asia, and South Africa. "The stores are working great and the brand is going like a train. We don't make fashion, we make products. This is the core value of Basicnet. We make the brand and try to build the trend around the brand," Tamponi concluded.
Telegraph
19-02-2025
- Business
- Telegraph
Petersham Nurseries blames Brexit and the Budget as its restaurants close
The family behind Petersham Nurseries has blamed Brexit, Covid and the Budget as it announced it was closing its two Covent Garden restaurants for good. Floral Court restaurants, part of the Petersham Nurseries empire, said that La Goccia and The Petersham restaurants shut for the last time on Sunday following six years of operation. Management said they had 'struggled to reconcile revenues with fixed property costs and debts, business rates and recent increases in staff costs and the looming impact of the recent Budget'. Lara Boglione, the daughter of the company's founders who now runs Petersham Nurseries, took the decision to close the two restaurants after months exploring options 'in view of the significant cost challenges they have faced, in addition to legacy issues relating to the trading impact of Covid and Brexit.' The Telegraph reported last month that Petersham UK, which ran the two restaurants in Covent Garden, had declared in High Court filings that it planned to appoint administrators. This gave it breathing space while attempting to negotiate lower rents with landlord Shaftesbury Capital. The closures only relates to The Petersham and La Goccia, and not the wider Petersham Nurseries business, which includes a garden nursery, lifestyle shop and a Michelin Green-starred restaurant in Richmond. The Boglione family launched the Petersham brand in the early 2000s from their home Petersham House – a 17th-century property in Richmond. After taking over the neighbouring garden nursery in 2000, Italian entrepreneur Francesco and his wife, Gael, set about establishing Petersham Nurseries, which opened its doors in 2002. It has since become known as one of the UK's most luxurious garden centres, selling everything from £180 secateurs to £85 planters. The Bogliones – whose friends are also said to include Richard E Grant – still live at Petersham House, where they have an extensive private collection of art including pieces by Damien Hirst, Gary Hume and Antony Gormley. Lara Boglione, the couple's daughter, took over the day-to-day running of the business in 2011 and broadened out the family empire to also include a wine merchant called Petersham Cellars. She was also the driving force behind the family's decision to open their Covent Garden restaurants in 2018. Ms Boglione said: 'We are hugely proud of what we have achieved. We look forward to welcoming our loyal Covent Garden customers to our beautiful sister restaurant in Richmond. Nonetheless, faced with unsustainably high costs, is it time to move on and consider new locations. We look forward to reporting better news in due course.' News of their closure comes weeks before higher employer National Insurance contributions come into effect. Oxford Economics has predicted that the tax rise could cost 55,000 jobs. Andrew Goodwin, of Oxford Economics, said: 'Sectors with the greatest reliance on lower-paying roles, such as hospitality, art and recreation, and wholesale and retail, look highly vulnerable to job losses.' Jo Milner, of liquidators Buchler Phillips, which is overseeing the closures, said: 'This is a clearly disappointing for La Goccia and The Petersham, which, in other circumstances, could once again be a stable business, in line with others in the Petersham Nurseries group. 'It's a very difficult landscape: last year almost 3,500 hospitality businesses became insolvent against a background of tight consumer spending and growing staff costs as a result of the Budget.'
