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Friendshoring Set to Benefit European Battery Maker says CEO
Friendshoring Set to Benefit European Battery Maker says CEO

Bloomberg

time04-06-2025

  • Business
  • Bloomberg

Friendshoring Set to Benefit European Battery Maker says CEO

Friendshoring Set to Benefit European Battery Maker says CEO "Geopolitical tension is playing to our strength," says Lars Christian Bacher, CEO of Norway-based battery manufacturer Morrow. Despite facing competition on price from Asia, customers "are willing to pay more" for diversification, he adds. Bacher speaks with Anna Edwards and Lizzy Burden on 'Bloomberg: The Opening Trade'. (Source: Bloomberg)

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