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Economic Times
11 hours ago
- Business
- Economic Times
Most expensive Nifty stock ever? Eternal at 455 PE dares you to doubt the hype
Live Events (You can now subscribe to our (You can now subscribe to our ETMarkets WhatsApp channel If something is good enough, it would probably be expensive. But at 455 times earnings, Eternal isn't just expensive but in a valuation galaxy of its own. The Nifty 50's newest entrant is also its most richly valued stock, wearing a PE multiple that makes seasoned value investors squirm and growth investors think blame only Eternal. Two other Nifty constituents, Trent (132x PE) and Jio Financial (113x PE), are also sitting pretty above the 100x valuation mark, signaling a shift in investor appetite towards long-term growth over current the opposite end of the spectrum? Coal India , the public sector behemoth, trades at a humble PE of 6.8x, giving Nifty watchers a vivid picture of the valuation extremes in India's top 50 listed companies.A trailing 12-month (TTM) PE of 455 means investors are paying today for profits the company may earn over the next four and a half centuries, if earnings stood still. But theory rarely captures the speed at which some Indian digital-first companies are expanding. Eternal, formerly known as Zomato, is thriving in two of India's hottest consumer tech battlegrounds: food delivery and quick investor worries and growing competitive heat, the stock is anything but funds have been lining up for a bite of Eternal. In May alone, they pumped in ₹5,300 crore, making it the third-most bought stock that month, according to estimates by Prime this month, Morgan Stanley reiterated Eternal as its top India internet pick, citing its market leadership in both food delivery and quick commerce, a superior cost structure, and a balance sheet stronger than its peers. The firm has a target price of ₹320 on the Eternal shares are down 10% year-to-date, the Street isn't writing it off. Concerns loom large. Rapido's entry into food delivery, intensifying competition from Zepto, BigBasket, Swiggy Instamart, Amazon Now, and Flipkart Minutes in the quick-commerce race but believers say the company's edge lies in Securities' Sachin Salgaonkar returned from a recent internet tour upbeat on Eternal's quick commerce arm Blinkit:'Traction in Tier 2 cities surprised industry experts… some stores hit 1,000 orders per day within 6–9 weeks. Amongst the top platforms, only Zomato continues to add more dark stores while others like Swiggy/Zepto/BigBasket have started to slow down store adds.'That expansion drive, Salgaonkar believes, gives Blinkit a competitive edge, especially as rivals slow store additions. Interestingly, the real kicker isn't convenience or discounts but better product selection, especially in smaller Securities, too, maintains a Buy rating, valuing Eternal at ₹310 via a three-stage DCF model. The brokerage sees signs of softening pricing wars, noting that Instamart and Zepto have reduced the pricing gap with Blinkit. The end of the discount era may be in sight—a potential profitability Jefferies, Eternal is a long-term bet on the digitization of food services. 'With only ~20 million monthly transacting users currently, there's a long runway for growth. Blinkit is already the market leader in quick commerce and is poised for sharp margin improvement.'Palak Shah, VP, PL Capital, adds perspective from the institutional front: 'Markets focus on the total addressable market and execution capability. Eternal has proven itself in food delivery. The belief is now that they can replicate that in quick commerce. Once the capex phase is over, operational efficiency will drive the narrative.'Yet, competition is getting bolder. Rapido's attempt to disrupt the food delivery space by lowering commission rates is leading to speculation that the Gross Order Value (GOV) may start shifting from Sonthalia, CIO at Emkay Investment Managers, argues that while the entry barriers are low, fixing unit economics is extremely difficult. 'Just entering and playing the pricing game doesn't guarantee success. Execution capability is crucial. Yes, competition is increasing, but the 'right to win' currently lies with only one dominant player. Others are still evolving. New entrants will have to work really hard.'Eternal may just be the poster child for investors who bet on the future, even when the present valuation feels like a cliffhanger. For now, the 455x question remains: Is the market's faith eternal or just euphoric?: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)


Business Standard
a day ago
- Lifestyle
- Business Standard
Lifelong Celebrates World Yoga Day with Milind Soman & Ankita Konwar at an Exclusive Wellness Morning in Gurgaon
VMPL New Delhi/ Gurgaon (Haryana) [India], June 19: Lifelong Online, one of India's leading e-commerce brands for consumer goods, hosted an exclusive "Wellness Morning with Milind and Ankita" at the Grand Hyatt, Gurgaon, to mark World Yoga Day in a truly unforgettable way. With fitness icons Milind Soman and Ankita Konwar leading the experience, the event brought together 25 top lifestyle and fitness creators for a morning filled with movement, mindfulness, and meaningful conversations on holistic living. The event stood out for its unique outdoor-to-indoor format, blending yoga sessions with strength and mobility workouts, all powered by Lifelong's fitness essentials -- including yoga mats, blocks, gym balls, resistance bands, and dumbbells -- which were seamlessly integrated into each activity. The goal? To make wellness accessible, stylish, and effective -- just like the brand's DNA. Speaking about the event, Milind Soman, India's Fitness Icon, said, "Yoga is not just a practice, it's a way of life. It's incredible to partner with a brand like Lifelong that's making wellness a daily habit for so many Indians through high-quality, easy-to-use products." Ankita Konwar, Founder of Invincible Women, added, "Wellness is personal and evolving. At today's event, we got to celebrate that with some of the most inspiring creators who are shaping the wellness narrative for Gen Z and Millennials alike." The creators participated in immersive sessions, product trials, and branded content collaborations, helping amplify Lifelong's vision of a fitter, healthier India. These creators, followed by millions across Instagram, YouTube, and other platforms, shared engaging, real-time content from the event, ensuring viral buzz across digital media. Shivalika Bhasin, Brand Partnerships Manager at Lifelong Online, said, "This was more than an event--it was a movement. We want to inspire everyday wellness and make top-quality fitness products available at the tap of a button. That's why all our products are now available instantly via Blinkit." As the world came together on World Yoga Day 2025 to embrace the power of mindfulness and movement, Lifelong reinforced its mission -- to make fitness not just aspirational, but achievable for every Indian. Because in today's fast-paced world, staying fit isn't a luxury, it's a necessity -- and Lifelong is here to support that journey, every step of the way. Shop the Wellness Range Now Available exclusively on Blinkit -- search for Lifelong Fitness Essentials and get started on your wellness journey today! About Lifelong Online Lifelong Online is one of India's leading e-commerce brands for consumer goods. Inspired by consumers, our products are developed keeping the modern Indian consumer's lifestyle at the core of the design. As we reimagine everyday living, our products strongly resonate with our consumers, establishing our strong presence across multiple categories, starting from Home & Kitchen, Lifestyle, Fitness, Healthcare, and extending to Smartwatches. At Lifelong Online, we run the complete e-commerce flywheel, with a technology backbone that secures customer feedback across multiple touch points, demonstrating effective marketing and communication campaigns, managing a diverse multi-country factory base, a pan-India customer service network, and robust capabilities of e-commerce fulfillment at multiple locations across India. Lifelong Online was founded by Atul Raheja, Varun Grover, and Bharat Kalia in 2015.


Time of India
a day ago
- Business
- Time of India
Amazon to invest $233 million in India to expand operations infra
MUMBAI: Amazon will invest $233 million (over Rs 2,000 crore) in India this year to expand and upgrade the company's operations infrastructure in the country. Portions of the capital will also be deployed to build new tools and technology for the firm's fulfilment network as the Seattle-based e-commerce company takes on deep-pocketed startups Zepto, Zomato and Swiggy in the cash guzzling quick commerce space. 'This new investment builds on top of Amazon's investments in creating an ops network that helps the company deliver to all serviceable pin-codes across India. This investment will enhance processing capacity, improve fulfilment speed and increase efficiency across the company's operations network that will help Amazon serve customers across India faster,' the firm said in a statement on Thursday. For Amazon which entered India twelve years back and was largely operating in a two-player e-commerce market alongside Walmart controlled Flipkart for a good few years, competition has now grown with startups such as Meesho backed by storied investors like SoftBank foraying into the market and carving a space of its own by targeting a whole new set of customers who were underserved. Big conglomerates such as Reliance Industries and The Tata Group are also investing in e-commerce. Besides, startups Swiggy, Zepto and Zomato's Blinkit have created a growing market for 10-minute deliveries in India, a new challenge for Amazon which has been late to enter the quick commerce space. As more Indians become tech savvy and move online to shop for everything ranging from groceries to apparel, companies are sharpening strategies to stay ahead of the game. Amazon plans to take its India investment to $26 billion by 2030. 'By strengthening our infrastructure capabilities….we're positioning Amazon to better serve customers throughout India,' said Abhinav Singh, VP, operations at Amazon India and Australia. Amazon will also expand initiatives for improving the health and financial well-being of employees and associates across the operations network. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now

Business Standard
4 days ago
- Business
- Business Standard
Amazon's entry into quick commerce faces scale, recall challenges
Amazon's entry into India's rapidly expanding quick commerce (Q/C) market is still in its early stages and will require considerable effort and investment to reach competitive scale, according to a recent analysis by US-based brokerage Jefferies. The e-commerce giant currently operates its quick commerce service within the main Amazon app, a strategy that contrasts with the vertical models adopted by local leaders such as Blinkit and Swiggy, which have launched dedicated platforms. This approach, analysts said, may be limiting Amazon's ability to gain traction in a market that increasingly favours standalone quick commerce experiences. 'On Amazon, we think these are early days and the offering needs to have enough scale in terms of coverage to be a meaningful player in the overall Q/C market,' the Jefferies report noted. 'This may require serious effort including burn given Amazon lacks brand recall for Q/C unlike incumbents.' The firm highlighted, 'Currently, Q/C is part of the main Amazon app, while experience suggests higher traction in case of verticals like Blinkit (Swiggy too has launched a separate app for Q/C),' analysts said. Experts said that quick commerce is no longer a niche experiment, but a mainstream consumer behaviour shift in Indian metros, where customer expectations around speed and convenience are reshaping digital retail. As consumers increasingly shift discretionary spending towards faster formats, horizontal platforms like Flipkart and Amazon are being compelled to respond. 'Q/C has become mainstream and the entry of horizontal platforms like Flipkart and Amazon is more out of force, as users (and their share of wallet) have been rapidly moving to Q/C platforms,' the Jefferies report said. The growing popularity of the sector has intensified competition. Jefferies said the market in some pockets may get cluttered, with as many as six different quick commerce platforms present in certain locations. It noted that some players are trying to woo users via aggressive discounts. Jefferies said Amazon India's quick commerce category presence appears fairly expansive and goes well beyond grocery, although it still trails some of the incumbents. It added that product pricing is quite attractive—especially for Prime users, where discounts are even higher than quick commerce incumbents'. 'For our sample basket, Amazon Now offers a high level of discounts, behind only JioMart and DMart Ready, and equal to Swiggy Instamart MaxxSaver (bulk). It offers higher discounts versus Q/C incumbents (Blinkit, Zepto and Swiggy Instamart) as well as Flipkart Minutes,' said the Jefferies report. 'Based on our sample basket, Amazon Now offers the highest discount in dairy, while it is in the top three in four other categories.' In a bid to attract users, 'Now' is offering free delivery on all orders above ₹99 for Prime users and a ₹30 delivery fee for orders up to ₹99, according to the Jefferies report. The platform also does not charge additional fees such as handling, surge or late-night fees, at least for now. In addition, Amazon Now is offering cashback of ₹70 on all orders above ₹299 and ₹150 for orders above ₹649, for Prime users. Non-Prime users do not enjoy benefits such as a waiver of the ₹10 handling fee and also receive lower cashback. Amazon has formally rolled out its quick commerce service, 'Now', in select areas of Bengaluru following a six-month pilot. The offering remains integrated within the main Amazon app, mirroring Flipkart's approach, and does not have a standalone platform. Navigation on the app suggests that Amazon Now has a fairly elaborate presence across most categories where the incumbents are also present. This is similar to the launch of Flipkart Minutes in August 2024, which also came with a complete basket from day one, riding on the advantage of being a horizontal e-commerce marketplace with existing supplier relationships. 'Competition remains a key monitorable for Eternal (Blinkit) and Swiggy, even while the game will not be easy for Amazon given its late entry,' said the report. For Prime members, Amazon Now offers a lower threshold for free delivery (₹99 vs ₹199 for non-Prime users), does not charge a handling fee and offers higher cashback. Users can also avail an additional 5 per cent cashback with the Amazon Pay ICICI credit card, a co-branded card with ICICI Bank (3 per cent for non-Prime users). Jefferies continues to monitor the competitive dynamics around key players such as Swiggy and Blinkit. Amazon's eventual positioning will depend on how decisively it expands coverage and builds consumer mindshare in a crowded and fast-evolving space.


Fashion Network
4 days ago
- Business
- Fashion Network
Amazon enters quick commerce with ‘Amazon Now' pilot in Bengaluru
E-commerce major Amazon India has entered the quick commerce segment in India with the launch of its 'Amazon Now' service in Bengaluru. The service will be available to customers through a dedicated section on the Amazon app which currently operates in three Bengaluru pin codes offering deliveries within 10 minutes. 'We are running our 10-minute delivery service Amazon Now in select pin codes in Bangalore and are super excited with the initial customer response and positive feedback, especially from Prime members,' an Amazon spokesperson said in a statement. 'Through Amazon Now, we're offering a curated selection of everyday essentials delivered within 10 minutes, addressing immediate customer needs while maintaining Amazon's standards for quality and reliability. We will expand the service over the next few months,' the spokesperson added. With its entry into quick commerce, Amazon will compete with some of the established players in the segment which includes Eternal-owned Blinkit, Swiggy's Instamart, Zepto, and Tata Digital-backed Bigbasket. Amazon's rival Flipkart is also piloting its own quick commerce platform, Flipkart Minutes.