Latest news with #BisleriInternational
India.com
6 hours ago
- Business
- India.com
Meet woman who runs Rs 70000000000 business empire, competes with Mukesh Ambani's Campa Cola, Ratan Tata's company, Pepsi, Coca-Cola; she is..
For many years, boardrooms all over the world have been populated by men in dark suits, while women have been kept on the fringe. That has changed. In today's world, women working in business are not just taking their seats but are leading. Have you heard of someone who refused a Rs 7,000 crore offer from Tata, held their ground with Pepsi, Coca-Cola, Ambani, and Tata, and is now one of India's most powerful businesspeople? Well, she is Jayanti Chauhan, a woman who was fashion trained and at the forefront of Bisleri, that she defied the sales potential and built it into a juggernaut that competes with the heavyweights of bottled and fizzy drinks. Jayanti Chauhan is an Indian entrepreneur and the sole heiress to Bisleri's Rs 7,000 crore empire. She is the only daughter of Ramesh Chauhan, founder of Bisleri International, the best-known name in packaged drinking water in India. For over five decades, Bisleri has been a leading company in India's bottled water segment, capturing a market share of 32%. With 122 manufacturing facilities and over 4,500 partners to distribute its products across the country, the brand has built a strong position not only in India but also internationally, operating in Dubai and Abu Dhabi. During the financial year 2022–23, Bisleri International generated revenues of over Rs 2,300 crore, with its brand valuation estimated at above Rs 7,000 crore. However, even amidst such success, the sale of the company almost occurred—this turning point led Jayanti Chauhan to step in and take over the name for which her father had worked tirelessly to build. Stepping into the leadership of Bisleri was a daunting task for Jayanti Chauhan as her father, Ramesh Chauhan, was preparing to sell the iconic brand to the Tata Group for approximately Rs 7,000 crore, partly due to his advancing age and partly due to having no legitimate successor. At first, Jayanti, his only child was reluctant to take over leadership. But after his father was considering another option for 'Bisleri' future, she had a change of heart. Her decision to take over disintegrated the Tata deal and ushered in a new era of Bisleri under her leadership. Although Jayanti Chauhan was initially hesitant about taking on leadership responsibilities at Bisleri, she accepted her new role and started her journey at age 24 under the guidance of her father, Ramesh Chauhan. Her first task was a daunting one: to turn around factories that were failing to meet capacity around the country, while also implementing process automation to modernize the operation. With her hands-on experience, she gained real insight into Bisleri's multiple business models, strategic processes, and growth objectives – skills required for any future endeavors. She gained an understanding of the diverse business models, plans, and targets crucial for propelling the organization forward. This invaluable experience paved the way for Jayanti to take the helm of the emerging brand Vedica Himalayan Spring Water. Bisleri, under her stewardship, has made great strides in bringing New Product Development to life, especially within the expanding Carbonated Soft Drink (CSD) category – the company is now poised to enter their next growth stage. Campa Cola, a fairly popular name in India, in the 1980s and 1990s, roaring back to life in 2022 by Reliance Consumer Products Ltd. Under the leadership of Mukesh Ambani, the brand's relaunch has stirred excitement and nostalgia across the country. But it's not just reliving past nostalgia but also redefining the Indian fizzy drinks category. With smart pricing, range of flavors and pack sizes, Campa Cola has quickly garnered share for a homegrown alternative to the strong global players PepsiCo and Coca-Cola, which had established the stronghold & loyalty of Indian consumers for decades with their distribution systems. With that reach, scale and strategic muscle of Reliance, Campa Cola is no longer a nostalgia – but a contender to reckon with. And for Bisleri – just entering the carbonated drinks category – it's an arena only just getting warmed up for an iconic challenger 'Her tenure at Bisleri has been marked by a deep understanding of the various facets of the company's operations, starting with hands-on experience on the shop floor. Over the years, she has consistently demonstrated her commitment to the business by playing pivotal roles in building brands, new product development, allowing her to gain knowledge of the intricate nuances that drive the business, reads the statement.
Business Standard
13 hours ago
- Business
- Business Standard
Bisleri Powers GMR Rugby Premier League as the Official Hydration Partner
NewsVoir Mumbai (Maharashtra) [India], June 19: Bisleri International, India's leading packaged drinking water brand, is proud to announce its partnership with the inaugural GMR Rugby Premier League (RPL) as the Official Hydration Partner. This collaboration underscores Bisleri's commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India. GMR Rugby Premier League, a groundbreaking franchise-based Rugby 7s competition, kicked off on June 15, 2025, at the Andheri Sports Complex in Mumbai. Featuring six city-based teams--Bengaluru Bravehearts, Chennai Bulls, Delhi Redz, Hyderabad Heroes, Kalinga Black Tigers, and Mumbai Dreamers--the league highlights top-tier talent from India and across the globe. Spanning 34 matches over 15 action-packed days, the RPL promises to captivate audiences nationwide. Backed by an exclusive 15-day window granted by World Rugby, the league has attracted marquee international stars, including Olympic medallists, World Champions, and former World Player of the Year honourees. Expressing his excitement on this association, Tushar Malhotra, Director of Sales & Marketing at Bisleri International Pvt. Ltd., said, "We're thrilled to partner with GMR Rugby Premier League in its inaugural season--a tournament that distinguishes itself through both its bold vision and international impact. This collaboration is part of Bisleri's broader sports marketing program, which now includes 56 active partnerships across various disciplines. Through this association, we're proud to support some of the world's top rugby athletes with our premium hydration solutions, while engaging global sports fans through compelling content and immersive experiences." Satyam Trivedi, CEO, GMR Sports, said, "We are delighted to welcome Bisleri International as our Official Hydration Partner. Hydration is essential for peak athletic performance, and Bisleri's reputation for premium quality aligns perfectly with our commitment to providing world-class facilities and experiences for our players and fans of rugby. We are excited about the innovative content and engagement opportunities this partnership brings." The RPL is broadcast live on JioHotstar, bringing the excitement of Rugby to fans across the country. With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Limonata, Spyci Jeera Rev and Pop. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit
Fashion Value Chain
21 hours ago
- Business
- Fashion Value Chain
Bisleri Powers GMR Rugby Premier League as the Official Hydration Partner
Bisleri International, India's leading packaged drinking water brand, is proud to announce its partnership with the inaugural GMR Rugby Premier League (RPL) as the Official Hydration Partner. This collaboration underscores Bisleri's commitment to promoting health and wellness through sports, aligning with the leagues mission to establish rugby in India. Bisleri Powers GMR Rugby Premier League as the Official Hydration Partner GMR Rugby Premier League, a groundbreaking franchise-based Rugby 7s competition, kicked off on June 15, 2025, at the Andheri Sports Complex in Mumbai. Featuring six city-based teams-Bengaluru Bravehearts, Chennai Bulls, Delhi Redz, Hyderabad Heroes, Kalinga Black Tigers, and Mumbai Dreamers-the league highlights top-tier talent from India and across the globe. Spanning 34 matches over 15 action-packed days, the RPL promises to captivate audiences nationwide. Backed by an exclusive 15-day window granted by World Rugby, the league has attracted marquee international stars, including Olympic medallists, World Champions, and former World Player of the Year honourees. Expressing his excitement on this association, Tushar Malhotra, Director of Sales & Marketing at Bisleri International Pvt. Ltd., said, 'We're thrilled to partner with GMR Rugby Premier League in its inaugural season-a tournament that distinguishes itself through both its bold vision and international impact. This collaboration is part of Bisleri's broader sports marketing program, which now includes 56 active partnerships across various disciplines. Through this association, we're proud to support some of the world's top rugby athletes with our premium hydration solutions, while engaging global sports fans through compelling content and immersive experiences.' Mr Satyam Trivedi, CEO, GMR Sports, said, 'We are delighted to welcome Bisleri International as our Official Hydration Partner. Hydration is essential for peak athletic performance, and Bisleris reputation for premium quality aligns perfectly with our commitment to providing world-class facilities and experiences for our players and fans of rugby. We are excited about the innovative content and engagement opportunities this partnership brings.' The RPL is broadcast live on JioHotstar, bringing the excitement of Rugby to fans across the country. About Bisleri International Pvt. Ltd. With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Limonata, Spyci Jeera Rev and Pop. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit
The Wire
a day ago
- Business
- The Wire
Bisleri Powers GMR Rugby Premier League as the Official Hydration Partner
Mumbai, Maharashtra, India (NewsVoir) Bisleri International, India's leading packaged drinking water brand, is proud to announce its partnership with the inaugural GMR Rugby Premier League (RPL) as the Official Hydration Partner. This collaboration underscores Bisleri's commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India. GMR Rugby Premier League, a groundbreaking franchise-based Rugby 7s competition, kicked off on June 15, 2025, at the Andheri Sports Complex in Mumbai. Featuring six city-based teams—Bengaluru Bravehearts, Chennai Bulls, Delhi Redz, Hyderabad Heroes, Kalinga Black Tigers, and Mumbai Dreamers—the league highlights top-tier talent from India and across the globe. Spanning 34 matches over 15 action-packed days, the RPL promises to captivate audiences nationwide. Backed by an exclusive 15-day window granted by World Rugby, the league has attracted marquee international stars, including Olympic medallists, World Champions, and former World Player of the Year honourees. Expressing his excitement on this association, Tushar Malhotra, Director of Sales & Marketing at Bisleri International Pvt. Ltd., said, 'We're thrilled to partner with GMR Rugby Premier League in its inaugural season—a tournament that distinguishes itself through both its bold vision and international impact. This collaboration is part of Bisleri's broader sports marketing program, which now includes 56 active partnerships across various disciplines. Through this association, we're proud to support some of the world's top rugby athletes with our premium hydration solutions, while engaging global sports fans through compelling content and immersive experiences.' Mr Satyam Trivedi, CEO, GMR Sports, said, 'We are delighted to welcome Bisleri International as our Official Hydration Partner. Hydration is essential for peak athletic performance, and Bisleri's reputation for premium quality aligns perfectly with our commitment to providing world-class facilities and experiences for our players and fans of rugby. We are excited about the innovative content and engagement opportunities this partnership brings." The RPL is broadcast live on JioHotstar, bringing the excitement of Rugby to fans across the country. About Bisleri International Pvt. Ltd. With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Limonata, Spyci Jeera Rev and Pop. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Biz Bahrain
07-06-2025
- Business
- Biz Bahrain
Apparel Group and Bisleri International Announce Strategic Partnership to Expand Beverage Footprint Across the Middle East & Africa
Apparel Group, the global retail and fashion lifestyle conglomerate headquartered in Dubai, is proud to announce a landmark strategic partnership with Bisleri International, India's leading premium beverage company. This transformative collaboration will see Apparel Group spearhead the manufacturing, marketing, and distribution of Bisleri's portfolio of iconic brands across the Middle East and Africa, beginning with the UAE launch in 2025. Bisleri International, with a legacy of over 50 years, has a diverse product portfolio including Bisleri, the leading packaged drinking water brand in India; Bisleri Vedica, it's premium Himalayan Spring water offering and a dynamic range of aerated beverages including Bisleri Limonata, Bisleri POP, Bisleri Spyci Jeera, Bisleri Rev and Bisleri Soda. The company's operations span across 128 manufacturing centers with a robust distribution network catering to more than 500,000 outlets, alongside an established retail presence in the UAE Market with marquee sports sponsorships like the Dubai Marathon. This partnership underscores Apparel Group's ongoing mission to diversify its portfolio and introduce best-in-class consumer brands to the region. Leveraging its extensive retail and F&B infrastructure—spanning over 2,300 stores and 85+ brands in 14 countries—Apparel Group is set to unlock new avenues of growth and elevate regional beverage experiences. Neeraj Teckchandani, CEO of Apparel Group, commented: 'Our partnership with Bisleri International marks a strategic milestone in Apparel Group's journey to diversify and scale new verticals across high-growth markets. Bisleri's strong heritage, combined with our operational expertise and deep market understanding, presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa. We look forward to building a long-term, value-driven collaboration that redefines beverage retail in the region.' Angelo George, CEO of Bisleri International, added: 'The Middle East and Africa markets represent significant opportunity for value creation in the beverage sector. There is a large Indian diaspora in the region which is already familiar with our brands. We have had sustained success in the UAE market in the past and I am delighted to announce the next chapter of our journey in the region with our strategic partnership with the Apparel Group for the Middle East and Africa markets. With Bisleri's commitment to product quality and brand building and Apparel Group's well-established presence and consumer understanding in the region, I am sure the partnership will be a perfect blend for success' This partnership reiterates both organizations' commitment to innovation, regional expansion, and elevating the consumer experience through strategic collaboration.
