Latest news with #BanilaCo
Korea Herald
18 hours ago
- Business
- Korea Herald
Banila Co Launches Covericious Ultimate Cover Cushion on Amazon U.S., Expanding Global Presence
The cushion chosen by Korean consumers is ready to make its global debut! SEOUL, South Korea, June 19, 2025 /PRNewswire/ -- As one of K-beauty's most trusted names, Banila Co has officially launched its Covericious Ultimate Cover Cushion on Amazon in the U.S., accelerating its push into global beauty markets. Now available to American consumers, the Covericious Ultimate Cover Cushion builds on the legacy of the 'Covericious Ultimate White Cushion,' which has surpassed 4 million cumulative units in sales [1]. With a strong reputation built across both Korean and international audiences, Banila Co is entering the U.S. market with the aim of further amplifying its brand presence worldwide. Following the global success of its hero product, the Clean It Zero Cleansing Balm —ranked the No. 1 cleansing balm brand worldwide [2] —Banila Co is on track to replicate that momentum with its latest launch. The arrival of the Covericious Ultimate Cover Cushion has generated buzz among beauty consumers eager for high-performance, skincare-infused makeup solutions. The product has also been distinguished for its excellence, ranking first in customer satisfaction —as chosen by Korean consumers—in Korea's base makeup category for two consecutive years at the FIRST BRAND AWARDS 2025 [3], reinforcing Banila Co's reputation for quality and innovation. More than just coverage, the Covericious Ultimate Cover Cushion is formulated with white truffle extract and a proprietary flower complex to help brighten and clarify skin while delivering seamless, buildable coverage. Its weightless texture offers comfortable wear throughout the day—and night—with tested wear of up to 100 hours [4]. The sleek, travel-ready compact makes flawless skin just a tap away, wherever you are. To meet the needs of a truly global customer base, Banila Co has developed a versatile range of 20 inclusive shades tailored to a wide spectrum of skin tones around the world. This internationally developed shade range reflects the brand's collaboration with global color specialists and insights from U.S.-based makeup artists, ensuring a custom-fit match for every complexion—from fair to deep skin tones. "We're excited to bring Banila Co's advanced base makeup technology to the global stage with the launch of the Covericious Ultimate Cover Cushion on Amazon U.S.," said a Banila Co representative. "We remain committed to advancing K-beauty's presence worldwide by delivering high-quality, inclusive, and performance-driven products that resonate with today's beauty consumer."
Korea Herald
30-04-2025
- Business
- Korea Herald
BANILA CO Dominates the Global Cleansing Balm Market, Ranked No.1 Top Selling Cleansing Balm, by Euromonitor
From K-Beauty Icon to Global Favorite: A Cleansing Balm That Sets New Global Standards Banila Co has been named the No. 1 global cleansing balm brand, according to the research by Euromonitor International. SEOUL, South Korea, April 30, 2025 /PRNewswire/ -- Makeup brand Banila Co announced that it has been named the world's top-selling cleansing balm brand [1], based on retail sales data compiled, according to data analytics company Euromonitor International. Widely recognized as the cleansing balm, Banila Co has solidified its position as a leading K-beauty brand through proprietary beauty expertise and innovative technology. According to Euromonitor, the global cleansing balm market was valued at approximately USD 1.04 billion in 2023. Banila Co accounted for 22% share of global retail value sales, reinforcing its standing as the No. 1 brand worldwide [2] in this category. At the heart of this success is Banila Co's flagship product, Clean It Zero Cleansing Balm, which has now sold more than 90 million units worldwide. Since its debut, Banila Co has consistently invested in research and development to enhance the product's efficacy, with these efforts playing a significant role in strengthening the brand's market position. Clean It Zero Cleansing Balm is recognized for its ability to effectively remove makeup without leaving behind residue, while preserving key ingredients that nourish the skin. Its distinctive oil-balm formula melts seamlessly into the skin, delivering a gentle yet thorough deep-cleansing experience without causing irritation. Banila Co has also expanded its product line to address a range of skin concerns. In addition to the existing Original, Pore Clarifying, Nourishing, and Calming variants, the brand recently introduced the Enriching Butter line, offering targeted cleansing solutions tailored to different skin types. Furthermore, Banila Co has collaborated with popular characters such as Hello Kitty and My Melody to launch special-edition collections, transforming everyday cleansing into a joyful beauty ritual. Most recently, a playful partnership with The Powerpuff Girls has further strengthened Banila Co's distinctive brand identity and signature appeal. A Banila Co spokesperson said, "We are honored that the excellence of our long-standing bestseller, Clean It Zero Cleansing Balm, has been recognized worldwide. We will continue to strive to earn even greater trust in the global beauty market by delivering exceptional beauty products."
