Latest news with #BackLiteMedia
Zawya
2 days ago
- Business
- Zawya
Multiply Media Group enters UK market with Wildstone partnership, accelerating global expansion
ABU DHABI, UAE: Multiply Media Group (MMG), a media powerhouse focused on strategic growth and meaningful brand engagement, has announced a strategic landmark long-term partnership with Wildstone, one of the world's largest owners of outdoor media infrastructure with a portfolio of over 5,400 panels. This partnership gives MMG, a subsidiary of the Abu Dhabi-based investment holding company Multiply Group (ADX: MULTIPLY), exclusive rights to manage and operate a portfolio of premium digital Out-of-Home (DOOH) sites in central London - marking a significant step in the group's strategy to create a borderless, tech-enabled media powerhouse. These assets will be commercialised and operated by BackLite Media, a subsidiary of MMG. Speaking on the announcement, Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: Expanding into the UK marks a pivotal step in MMG's global growth journey. Our partnership with Wildstone is a key enabler of that ambition, providing us with immediate scale. Positioned as a strategic launchpad into international media markets, London offers the ideal setting for us to deliver meaningful brand experiences across one of the world's most iconic urban landscapes.' The first operational asset taken over is the Wandsworth Roundabout, which was among 13 high-traffic sites acquired by Wildstone from Transport for London (TfL) earlier this year. The site features four large-format digital screens and is situated on one of London's busiest junctions, with bi-weekly impacts of 6.2 million. James Bicknell, Group CEO of Multiply Media Group, said: 'At MMG, our mission is to shape a future-ready media group rooted in regional strength and global ambition. Partnering with Wildstone deepens our presence in a mature, high-impact market and extends Backlite's premium inventory beyond the UAE. Through MMG, we are embracing the evolving media landscape that powers dynamic and impactful campaigns — and this collaboration marks an important step in delivering on that promise at a global scale.' Damian Cox, Global CEO and Founding Partner of Wildstone, said: 'We are excited to partner with MMG as they bring their forward-thinking approach to London's DOOH market. This collaboration reflects our vision to elevate the standards of urban media infrastructure and help deliver more impactful DOOH campaigns for advertisers across London.' Multiply Media Group was officially launched in June 2025, uniting three of the UAE's market-leading out-of-home (OOH) companies - BackLite Media, Viola Media and Media 247 - under a single, tech-enabled media powerhouse headquartered in the UAE. The launch took place at the World Out of Home Organization (WOO) Annual Congress in Mexico City and was marked by a bold global DOOH takeover that illuminated cities and screens worldwide with MMG's presence. This international move into London marks MMG's first major expansion beyond the Middle East, reflecting Multiply Group's global growth strategy. With a market cap of over $7.2 billion, Multiply Group continues to build scale and impact across its verticals through disciplined, future-facing investments. With London as a strategic gateway into Europe, MMG is actively exploring further market entries in other global cities. This expansion sets the stage for new acquisitions, partnerships, and investments that align with MMG's mandate to reshape the media sector through scale and forward-looking strategies. MMG will continue to invest in high-potential media assets, catalyse growth through technology and create value-driven synergies across its global portfolio. About Multiply Group Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses. Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short-, medium- and long-term: Multiply, the investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments provide long-term recurring income, through which bolt-on acquisitions are made. Multiply+, the Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets. For more information, visit About Multiply Media Group Multiply Media Group (MMG) is a media powerhouse committed to driving performance and innovation across the sector. The company invests in high-potential media assets, catalysing growth through innovation and creating synergy across its portfolio through strategic investment and smart leadership. MMG includes BackLite Media, Viola Media, Media 247 and Purple Printing. Together, they form an integrated ecosystem built to deliver scale, precision, and sustained value. MMG provides the clarity required to lead meaningful transformation in the industry. Through targeted investment in technology, talent and innovation, it develops future-ready products and services, multiplying impact, accelerating innovation and driving long-term growth. For more information, visit About Wildstone Wildstone is the largest owner of outdoor media infrastructure in the world. The company's portfolio of over 5,000 out-of-home advertising assets includes digital advertising screens in a variety of formats, classic billboards and super premium digital sites. The company buys and rents property sites for outdoor advertising across the UK, Europe and Australia, helping property owners generate income from their unused land or building facades in high-traffic locations. Wildstone partners with media operators by offering new OOH locations as well as the expertise and is shaping the future of outdoor advertising through the digitisation of out-of-home assets. The company provides high-quality roadside media that stand the test of time, using next-generation LED screen technology that is lightweight, slim, high performing and energy efficient. Wildstone is a portfolio company of Antin Infrastructure Partners which has been supporting the company's ambitious plans since 2022. For more information, visit
Zawya
09-06-2025
- Business
- Zawya
ADX-listed Multiply Group supports global expansion plans via MMG
Abu Dhabi – Multiply Group has launched Multiply Media Group (MMG) to fuel its global expansion plans, according to a recent press release. The ADX-listed group united the three market-leading out-of-home (OOH) companies under its portfolio to create a new media powerhouse headquartered in the UAE. The integration of BackLite Media, Viola Media and Media 247 under Multiply Media Group is set to reshape the future of tech-enabled media in the UAE and beyond. Samia Bouazza, GCEO and Managing Director of Multiply Group, said: 'By bringing together market-leading media assets under a single AI & tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns.' The newly consolidated group will serve as a launchpad to attract regional and international opportunities across the media sector through MMG portfolio businesses. MMG will invest in promising media assets, catalyze growth with innovation, and create synergies across its portfolio through strategic investments. Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, commented: 'Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns.' The scale of MMG includes 3,000 advertising units across the UAE, including more than 75 premium assets on Dubai's Sheikh Zayed Road. James Bicknell, CEO of Multiply Media, highlighted: 'With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most.' The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia), to create a joint venture (JV) to invest in the global OOH advertising sector. Multiply Group also inked a recent memorandum of understanding (MoU) with Saudi Media Company (SMC) to set up an advanced advertising technology (AdTech) platform. All Rights Reserved - Mubasher Info © 2005 - 2022 Provided by SyndiGate Media Inc. (
Zawya
07-06-2025
- Business
- Zawya
Multiply Group lights up the world with the launch of Multiply Media Group
Multiply Media Group (MMG) combines BackLite Media, Viola Media and Media 247 to operate one of the UAE's largest and most premium outdoor portfolios with 3,000 units Newly consolidated media group will serve as a launchpad to capture regional and global opportunities in the media sector, including Saudi Arabia, the UK, Europe and the U.S. MMG to redefine the region's media landscape through innovation, scale and strategic partnerships MMG launched at World Out of Home Organization (WOO) Annual Congress in Mexico City Abu Dhabi, United Arab Emirates: Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based investment holding company, today launches Multiply Media Group (MMG), uniting the three market-leading out-of-home (OOH) companies under its portfolio to create a new media powerhouse headquartered in the UAE. The combination of BackLite Media, Viola Media and Media 247 under Multiply Media Group represents a significant move that will shape the future of tech-enabled media in the UAE and beyond. Samia Bouazza, GCEO and Managing Director of Multiply Group, said: 'The launch of Multiply Media Group represents the most significant media consolidations in the UAE. By bringing together market-leading media assets under a single AI & tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG lays a strong foundation for our global ambitions and forward-looking investment strategy.' MMG was launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City, and simultaneously it lit up the world through a global takeover across key DOOH media, illuminating cities and screens worldwide with its bold presence. The move reflects the global expansion of Multiply Group, the $7.2 billion holding company, which is part of IHC, the most valuable holding company in the Middle East with a market cap of over $240 billion. The newly consolidated group will serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses. MMG will drive performance and innovation across the OOH media sector, reshaping the UAE's media landscape through scale, AI, and strategic partnerships. To achieve its mission, MMG will invest in high-potential media assets, catalyse growth with innovation and create synergies across its portfolio through strategic investments. Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: 'For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients. Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns.' The scale of MMG includes 3,000 advertising units across the UAE, including 75+ premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with the Road and Transport Authority (RTA) (Mada Media) in Dubai and The Department of Municipalities & Transport (DMT) in Abu Dhabi. James Bicknell, CEO of Multiply Media Group, said: 'Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. This is more than media — it's momentum.' The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia) to create a joint venture (JV) to invest in the global out-of-home (OOH) advertising sector. Multiply Group, also announced a recent Memorandum of Understanding (MoU) with Saudi Media Company (SMC) – with these two strategic moves underscoring the global expansion potential of Multiply's portfolio brands. Multiply Group's other media holdings include Yieldmo, a contextual mobile ads platform, and Firefly, North America's leading digital Taxi-Top company. The group completed the acquisition of Viola Communications, a marketing and communications firm, in 2021. ABOUT MULTIPLY GROUP Multiply Group PJSC is an Abu Dhabi-based investment holding company that globally invests and operates in transformative, cash-generating businesses. Known for its trademark growth mindset, Multiply Group will continue to deploy capital across its two distinct arms, both of which follow a disciplined approach to investing and ensure consistent, sustainable value creation for our shareholders in the short-, medium- and long-term: Multiply, the investments and operations in long-term strategic verticals, currently investing and operating in Mobility, Energy & Utilities, Media & Communications, Wellness & Beauty, and Retail & Apparel. Anchor investments provide long-term recurring income, through which bolt-on acquisitions are made. Multiply+, the Group further engages in opportunistic, sector-agnostic investments, via mainly minority stakes in private and public markets. ABOUT Multiply Media Group Multiply Media Group (MMG) is a media powerhouse committed to driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise. We invest in high-potential media assets, catalyse growth through innovation, and create synergy across our portfolio through strategic investment and smart leadership. MMG includes BackLite Media, Viola Media, Media 247, and Purple Printing. Together, they form an integrated ecosystem built to deliver scale, precision, and sustained value. MMG provides the clarity required to lead meaningful transformation in the industry. Through targeted investment in technology, talent, and innovation, we develop future-ready products and services — anticipating client needs before they emerge. By aligning capabilities across the group, we multiply impact, accelerate innovation, and drive long-term growth.
Yahoo
07-06-2025
- Business
- Yahoo
Multiply Group慶祝成立阿聯媒體巨擘Multiply Media Group，在世界各大城市的戶外廣告螢幕投放吸睛宣傳
Multiply Media Group (MMG) 整合BackLite Media、Viola Media和Media 247三所公司為一擁有3000個戶外廣告單位的頂級戶外廣告公司，規模獨步阿聯 這所新整合的媒體集團有如一塊跳板，協助攫取媒體產業的在地與全球契機，範疇廣及沙烏地阿拉伯、英國、歐洲和美國。 MMG將透過創新、擴展與戰略合作重構該地區的媒體版圖 MMG於世界戶外廣告組織 (WOO) 於墨西哥市舉行的年度大會上正式宣布成立 阿拉伯聯合大公國，阿布達比, June 07, 2025--(BUSINESS WIRE)--(美國商業資訊)--總部位於阿布達比的投資控股公司Multiply Group (ADX: MULTIPLY) 今天宣布成立Multiply Media Group (MMG)。Multiply Group將旗下原有的三家一流戶外廣告 (OOH) 公司整合為這所以阿拉伯聯合大公國為據點的全新媒體巨擘。合併BackLite Media、Viola Media和Media 247成立Multiply Media Group，為阿拉伯聯合大公國及其外更大範圍發展科技媒體鋪路，重塑科技媒體的未來。 Multiply Group全球執行長兼管理總監Samia Bouazza表示：「Multiply Media Group的成立可說是阿拉伯聯合大公國最重要的一場媒體整合行動。將領先市場的媒體資產統合為單一集團，由人工智慧與科技領主導，可進一步實現我們創造長程價值與股東回報的承諾。MMG為我們進軍全球的宏圖以及前瞻性投資策略奠定了穩固的基礎。」 MMG在世界戶外廣告組織 (World Out of Home Organization, WOO) 於墨西哥市舉行的年度大會上正式宣布成立，並在全球主要數位戶外廣告媒體上同步投放這個消息，用它引人注目的大膽宣傳點亮了世界各大城市的戶外廣告螢幕。這一行動是Multiply Group全球擴張的具體證明。這家價值72億美元的控股公司隸屬中東價值最高的控股公司IHC（市值超過2400億美元）。新整合的集團將發揮跳板的作用，透過MMG業務組合協助攫取媒體產業興起的在地與國際市場契機。 MMG計畫在整個戶外廣告產業推動業績與創新，藉由擴展、人工智慧和戰略合作重構阿聯的媒體版圖。為達成這份使命，MMG將投資具有高度潛力的媒體資產，用創新刺激成長，並透過戰略投資在商務組合中創造協同效應。 Multiply Group媒體與傳播垂直部門主任Jawad Hassan表示：「Multiply Group在過去幾年間採取成長策略，以實現雄霸媒體產業的企圖心。這使我們從原來三家產業領導者合組的模式，發展為一家擁有巨大潛力的媒體巨擘。這個格局能夠重構整個區域媒體版圖，為客戶帶來直接影響和長期價值。MMG的成立讓我們做好擁抱產業趨勢的準備，尤其是人工智慧的轉型功能。我們將繼續尋找投資科技的機會，以期推出動態創新行動。」 MMG擁有分布於阿聯各地的3000個廣告單位，包括杜拜Sheikh Zayed路上逾75個一流資產，MMG與杜拜道路交通管理局 (RTA) (Mada Media) 和阿布達比市政與交通部 (DMT) 簽訂了長期合作協議，確保這些資產的使用權。 Multiply Media Group執行長James Bicknell說：「Multiply Media Group將數家本地最具戰略意識的媒體公司置於統一的有力號召之下，為戶外廣告媒體轉型注入一股力量。MMG不僅幫助我們擴張，更幫助我們以智慧方式擴張。我們的任務非常明確，也就是：大規模傳遞背景訊息，並在重要時刻觸及重要受眾。MMG抱持敏捷、資料驅動和深度整合的主張，使客戶能以前所未見的高度相關性、回應速度和共鳴度吸引受眾。它不僅是媒體，更是動能。」 Multiply集團旗下媒體垂直業務與阿拉伯承包服務公司Al Arabia不久前才達成成立合資企業的策略協議，投資全球戶外廣告業務；MMG的成立是該集團乘勝追擊的又一行動。Multiply集團近期也宣布與Saudi Media Company (SMC) 簽署合作諒解備忘錄 (MoU)。兩項戰略行動都突顯Multiply旗下品牌的全球擴張潛力。 Multiply Group旗下其他尚有情境行動廣告平台Yieldmo和北美領先的數位計程車頂廣告公司Firefly等媒體資產。該集團於2021年收購行銷和傳播公司Viola Communications。 關於MULTIPLY GROUP Multiply Group PJSC是一所位於阿布達比的投資控股公司，投資並經營全球變革性變現業務。 Multiply Group以成長思維聞名，將繼續在旗下兩個不同的部門中部署資本，這兩個部門均遵循嚴明規範的投資方式，確保為股東在短期、中期和長期創造穩定永續的價值。 Multiply重視長期戰略性垂直領域的投資和經營，目前投資經營的領域包括行動、能源與公用事業、媒體與通訊、保健與美容以及零售與服飾。以錨定投資提供長期經常性收入，另外又以補充性收購增強實力。 Multiply+是該集團進一步從事機會性、與產業無關投資的業務。主要透過私人和公共市場的少數股權進行。 如需進一步資訊，請造訪： 關於Multiply Media Group Multiply Media Group (MMG) 是一家致力推動產業表現和創新的媒體巨擘，胸懷遠志，戰略精準。我們投資具有高度潛力的媒體事業，透過創新刺激成長，並透過戰略投資和智慧領導在投資組合中創造協同效應。 MMG旗下公司有BackLite Media、Viola Media、Media 247和Purple Printing。它們共同建構一個高度統合的生態系統，創造擴展機會、精準行動與永續價值。 MMG提供引領產業做出實質轉型必備的清晰度。我們投資技術、人才和創新，開發面向未來的產品和服務，搶得先機預測客戶需求。我們整合集團各部門的專業能力，倍增影響力，加速創新，並推動長期成長。 發揮影響、鼓勵創新、積蓄動能。 如需進一步資訊，請造訪： 資料來源： AETOSWire 免責聲明：本公告之原文版本乃官方授權版本。譯文僅供方便瞭解之用，煩請參照原文，原文版本乃唯一具法律效力之版本。 請前往 瀏覽源版本: Contacts Wassim El Jurdi Multiply Group+971561059595wassim@ Rawad Khattar Weber Shandwick+971563362131rkhattar@
Arabian Business
06-06-2025
- Business
- Arabian Business
Multiply Group lights up the world to unite out-of-home firms to form UAE media powerhouse
Multiply Group has launched Multiply Media Group (MMG) as it unites three market-leading out-of-home (OOH) companies under its portfolio to create a new UAE media powerhouse. The combination of BackLite Media, Viola Media and Media 247 under Multiply Media Group represents a significant move that will shape the future of tech-enabled media in the UAE and beyond. The scale of MMG includes 3,000 advertising units across the UAE, including more than 75 premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with the Road and Transport Authority (RTA) (Mada Media) in Dubai and The Department of Municipalities & Transport (DMT) in Abu Dhabi. Multiply Media Group Samia Bouazza, GCEO and Managing Director of Multiply Group, said: 'The launch of Multiply Media Group represents the most significant media consolidations in the UAE. By bringing together market-leading media assets under a single AI and tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. 'MMG lays a strong foundation for our global ambitions and forward-looking investment strategy.' MMG was launched at the World Out of Home Organisation (WOO) Annual Congress in Mexico City, and simultaneously it lit up the world through a global takeover across key DOOH media, illuminating cities and screens worldwide with its bold presence. The move reflects the global expansion of Multiply Group, the $7.2bn holding company, which is part of IHC, the most valuable holding company in the Middle East with a market cap of more than $240bn. The newly consolidated group will serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses. MMG will drive performance and innovation across the OOH media sector, reshaping the UAE's media landscape through scale, AI, and strategic partnerships. To achieve its mission, MMG will invest in high-potential media assets, catalyse growth with innovation and create synergies across its portfolio through strategic investments. Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: 'For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients. 'Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns.' James Bicknell, CEO of Multiply Media Group, said: 'Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. 'With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. 'This is more than media — it's momentum.' We have officially launched, establishing a new benchmark in the OOH media industry. Headquartered in the UAE and structured for global scale, MMG unites the region's most impactful OOH networks under one future-focused entity. #MMGGlobal #MultiplyMediaGroup #ExponentialPotential — Multiply Media Group (@_MMGGlobal) June 5, 2025 The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia) to create a joint venture to invest in the global out-of-home advertising sector. Multiply Group, also announced a recent Memorandum of Understanding with Saudi Media Company (SMC) – with these two strategic moves underscoring the global expansion potential of Multiply's portfolio brands. Multiply Group's other media holdings include Yieldmo, a contextual mobile ads platform, and Firefly, North America's leading digital Taxi-Top company. The group completed the acquisition of Viola Communications, a marketing and communications firm, in 2021.
