Latest news with #BYOCV
Hypebeast
10-06-2025
- Entertainment
- Hypebeast
How Karrueche Tran and Bloody Osiris Bring Courvoisier's Pregame Rituals to Life
Sometimes, the best parts of a night out aren't the main event but the moments that lead up to it — the pre-party drinks, picking out your best look and the thrill of campaign, 'Bring Your Own Courvoisier, #BYOCV' encapsulates this experience through an immersive film and events across major cities that turn the pregame into the main attraction. The cognac brand has been getting the party started since the 18th century — it was the spirit that guests toasted with at the opening of the Eiffel Tower in 1889 — and it has been a part of many prestigious social events since then. But through BYOCV, Courvoisier is shown in a new light, proving to be an essential element of early evening celebrations and rituals. The campaign captured that anticipatory energy in an immersive film, titledThe Courvoisier Call. The film was directed by Mark Anthony Green and features Emmy Award-winning actressKarrueche Tranalongside stylistBloody Osiris. The two are usually out on the scene due to their fast-paced careers, so the project follows along as they select stylish looks and enjoy a glass of Courvoisier on the rocks before heading out. This mission is also amplified off-screen, as Courvoisier created custom, complimentary reusable bags printed with the BYOCV message for fans who purchase bottles at key retailers across the US, rolling out later this year. The brand will also debut itsCourvoisier Dînatoireseries, bringing the Courvoisier vibes to life over early-evening social experiences elevated by a French flair. Guests will have a chance to socialize over light bites and cocktails, and the first edition will kick off in New York City with Karrueche as the host. 'What I love about 'BYOCV' is how it captures those authentic pre-party moments we all cherish,' she shared, 'It's about making every get-together special and memorable, and I'm excited to host my own Dînatoire over a glass of Courvoiser and lemonade — my fave.' Want to find out when the Courvoisier Dînatoire experience comes to your city? learn more about the campaign and stay updated on BYOCV news. If you want to host your own BYOCV Dînatoire, check out Karrueche's favorite simple mix cocktail recipe below. COURVOISIER + LEMONADE RECIPE: -1.5 parts Courvoisier VS-.75parts Lemon Juice-.5 parts Simple Syrup-Shake all ingredients, except for soda-Pour into a Collins glass over ice-Top with soda and garnish with lemon wheel DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
Hypebeast
09-06-2025
- Entertainment
- Hypebeast
Karrueche Tran Hosted a Courvoisier Dînatoire Party in NYC to Kick Off Summer
'Bring Your OwnCourvoisier, #BYOCV' is all about bringing the energy with you when you walk into a room and embracing the party before the party. It's about highlighting the pregame moments that set the tone for the night and the anticipatory energy that invigorates the moment, which the cognac brand showcases in a new short film starring Emmy Award-winning actressKarrueche Tranand stylistBloody Osiris. In the film, the two show how they bring their own Courvoisier, elevating nights out with refreshing cocktail recipes. Last night, they brought those good vibes to New York City's Elysée's for a dinner party that kicked off the brand's Courvoisier Dînatoire series, which will bring early-evening social experiences to different cities, elevated by a French flair. The night kicked off with a toast from Tran, who shared that Courvoisier has been a long-time pre-party staple for her — 'A dînatoire is all about enjoying the moment and Courvoisier for me is legendary — we all know the song…'Pass the Courvoisier!'' The menu included specialty Courvoisier cocktails, including Tran's favorite, a Courvoisier Lemonade, alongside wagyu bites with crispy rice, lamp chop lollipops, chicken skewers, shrimp, crispy mushroom and more. When guests weren't eating or watching the premiere of the campaign film, The Courvoisier Call, they were encouraged to engage in conversation, using #BYOCV ice-breaker cards at each place setting. Attendees also each received one of the new custom Courvoisier leather tote bags, rolling out later this year for fans who purchase bottles at key retailers. Each included a bottle of the spirit, of course, so everyone could bring their own Courvoisier, and guests had a chance to really make the bottles their own with personal engravings. The vibes were high all night and the drinks and conversations were both flowing. If you want to find out when the next Courvoisier Dînatoire experience comes to your city, learn more about the campaign and stay updated on BYOCV news. DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
