Latest news with #AxisMaxLifeInsurance
Time of India
10-06-2025
- Business
- Time of India
Axis Max Life appoints Sumit Madan as new CEO
MUMBAI: Sumit Madan has been appointed as the next managing director and chief executive officer of Axis Max Life Insurance, the company said in a statement on Wednesday. Currently serving as chief distribution officer, Madan will take over the top role for a five-year term starting October 1, 2025, subject to shareholder approval. Madan, with 25 years in banking and financial services, has held leadership roles at Citibank , AU Small Finance Bank , and IDFC First Bank . He joined Axis Max Life Insurance in February 2024 and has since contributed to improving the company's overall business rankings, according to an official statement. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like The price of dental implants may surprise you Dental Implants | Search Ads Search Now Undo Under his leadership, Axis Max Life rose to the 4th position in FY23 and secured the No 1 rank in ecommerce and protection penetration among top private insurers, the company said. The company added 44 partners, including three key bancassurance alliances, and expanded its open architecture network. Axis Max Life reported a gross written premium of Rs 33,223 crore in FY23. Live Events
Indian Express
31-05-2025
- Business
- Indian Express
Axis Max Life Concludes Brand Transition with Domain Migration
Continuing with its rebranding initiative from Max Life Insurance to Axis Max Life Insurance that was initiated in December 2025, the leading protection brand has now moved to a new digital address – To facilitate a seamless transition, the company has put in place a system so that individuals who land on the old website address will be automatically redirected to the new address – About Axis Max Life Insurance Axis Max Life Insurance Limited, earlier known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (MFSL) and Axis Bank Limited, a leading Indian private sector bank in India. As a leading player in the life insurance space, Axis Max Life Insurance offers a wide array of protection and life insurance cum long term savings products to serve the needs of individuals from different walks of life. For over two decades, Axis Max Life Insurance has achieved multiple milestones and provided innovative protection solutions to millions. This commitment Axis Max Life Insurance to provide best in class service has been underscored with a claim settlement ratio (CSR) of 99.70% as per annual audited financials for FY 24-25. This is the third time in a row that the company has achieved a CSR greater than 99.5%. Impact of the Transition on Customers The movement to the new web domain and the rebranding to Axis Max Life Insurance will not impact the existing policies of customers. There will be no change with regards to the features and benefits of policies held by existing customers. The main change apart from the new web address – will be in terms of the look and feel of the website and the use of an updated logo for the rebranded entity, Axis Max Life Insurance. What Can Customers Expect from the Transformation? The rebranding is only designed to underscore the importance of the continuing strategic partnership between Max Financial Services Limited (MFSL) and Axis Bank Limited. This move will serve to strengthen the Axis Max Life Insurance brand by continuing to build on the synergies of a partnership that involves two key players in India's financial services landscape. In the meantime, all of the company's online services will continue to be available on the new website – Going forward, this partnership and rebranding is expected to enhance the visibility of Axis Max Life as a leading brand in the protection space. Additionally, the continuous commitment of the brand towards offering best in class services to its customers is expected to improve existing customer experience. This will be achieved through further digitisation of processes and introduction of products that are in line with the changing dynamics of the protection space. About the New Brand Identity The Axis Max Life rebranding goes beyond just a name change and a shift to new domain. During the initial phase of this re-branding in December 2024, Axis Max Life also unveiled a new logo that combined the iconic burgundy-coloured capital letter 'A' of Axis Bank with the traditional blue colour of the old Max Life Logo. This symbolises the synergistic relationship the two entities have had in the past and plan to continue in the future. Continued Commitment to Brand Values The rebranding and movement to a new web domain has however, kept one key thing unchanged – the core values that drive Axis Max Life Insurance. These core values of trust, protection and innovation will continue to drive the company's future endeavours. New initiatives of the company will also continue to be supported by inclusion of advanced technologies, introduction of superior service mechanisms and further development of a customer-centric support system. In case of any queries regarding your existing policies or domain migration, please reach out to our customer service team at For quick access to our online services such as premium payments and checking/updating policy information, we urge you to bookmark our new website address – Disclaimer: This content is sponsored and does not reflect the views or opinions of IE Online Media Services Pvt Ltd. No journalist is involved in creating sponsored material and it does not imply any endorsement whatsoever by the editorial team. IE Online Media Services takes no responsibility for the content that appears in sponsored articles and the consequences thereof, directly, indirectly or in any manner. Viewer discretion is advised.
Mint
30-05-2025
- Business
- Mint
A New Digital Address: Max Life Insurance moves to axismaxlife.com
Axis Max Life Insurance Limited took an important strategic step by rebranding itself to Axis Max Life Insurance on December 13, 2024. The life insurance company has, along with the name change, also moved its website from to in April 2025 to further strengthen the stronger partnership. Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited ('MFSL') and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. The new website is now live at This rebranding represents a strategic progression in the existing joint venture of Max Financial Services Limited and Axis Bank Limited. The long-standing partnership is among the most trusted and delivers varied life insurance products to millions of customers. Axis Bank is an old and trusted brand in the financial sector; consequently, this will enhance the brand visibility of the life insurance company. More than just a name change, this evolution propels the organisation towards a digitally advanced future. It aims to simplify and reinforce customer confidence, ensuring uninterrupted service bolstered by a renewed commitment to excellence. For customers, this rebranding brings the 'Double Bharosa' of two strong financial players in the Indian BFSI industry. Whether you're an existing customer or planning to buy a policy, this change only affects the brand name and website domain. This rebranding brings no changes to your policy details, terms, or services. All policies issued under Max Life Insurance are still valid under the new name, Axis Max Life Insurance. You can continue to: View and manage your policy Pay premiums easily Get help from customer support Explore new insurance plans and apply online Customers are encouraged to update any saved links or bookmarks to reflect the new website: Axis Max Life Insurance continues to stand by its core values of trust, protection, and innovation. Even though the brand has a new look and website, the way the company works and its promise to offer excellent service remain the same. The website change and name update happened after all the necessary legal and regulatory approvals. Furthermore, the company made sure customers did not face any trouble during this shift. All their policy details, claim services, and all other support features are unaffected. To make the move even smoother, proper website redirects and clear communication were put in place. Anyone visiting the old website is now automatically taken to the new one so there's no confusion or inconvenience. Axis Max Life Insurance is all set to move ahead with a stronger focus on helping Indian families secure their future and financial goals. As people's lives and expectations keep changing, the company is prepared to meet those needs with better technology, improved services, and a continued focus on putting customers first. Discover the New Digital Address: For any inquiries concerning your policy or the domain transition, please contact customer support at Note to the Reader: This article is part of Mint's promotional consumer connect initiative and is independently created by the brand. Mint assumes no editorial responsibility for the content.
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Business Standard
28-05-2025
- Business
- Business Standard
Prashant Tripathy to step down as Axis Max Life MD & CEO in September
Axis Max Life Insurance on Wednesday said that its current managing director and chief executive officer (MD & CEO), Prashant Tripathy, has decided to take early retirement and will step down from his position at the end of the September quarter. Accordingly, the company's board will initiate the process to identify his successor, subject to the necessary regulatory approvals. In September 2023, Tripathy was reappointed as the MD & CEO of Axis Max Life for a period of five years, until December 2028. '…I hereby express my desire to retire early from my position as the MD & CEO of Axis Max Life to devote time to my personal pursuits and priorities,' Tripathy said in his letter to the board of directors seeking early retirement. The board has approved his request, Max Financial Services—the holding company of Axis Max Life Insurance—said in an exchange notification. Tripathy took over as MD & CEO of Axis Max Life Insurance (earlier known as Max Life Insurance) in January 2019, following the resignation of then MD & CEO Rajesh Sud in September 2018. Tripathy had joined the company in 2007 and served as its MD & CEO for the last six years. '…I would like to extend our deep appreciation to Prashant for his visionary leadership and the lasting impact he has made on the company over the years,' said Rajiv Anand, chairman, Axis Max Life Insurance. Axis Max Life Insurance is a joint venture between Axis Bank and Max Financial Services. Entities of Axis Bank hold a 19.02 per cent stake in the company, while Max Financial Services holds the remaining 80.98 per cent. In a recent interview with Business Standard, Tripathy shared his vision for the company to break into the top three private sector listed life insurance players in the country. He also mentioned that once the amendments to the Insurance Act are passed, the company would initiate the listing process for Axis Max Life Insurance, which is currently quasi-listed through its holding company, Max Financial Services.
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Business Standard
23-05-2025
- Business
- Business Standard
Life Insurance shares in focus; HDFC Life, Max Financial hit record highs
Share price movement of life insurance companies today Shares of listed life insurance companies were in focus, gaining up to 4 per cent on the BSE in Friday's intra-day trade. Max Financial Services (up 4 per cent at ₹1,467.50) and HDFC Life Insurance Company (up 2 per cent at ₹770.95) hit their respective all-time highs. SBI Life Insurance Company, ICICI Prudential Life Insurance Company (ICICI Pru) and Life Insurance Corporation of India (LIC) were trading higher in the range of 2 per cent to 3 per cent. Axis Max Life Insurance, formerly known as Max Life Insurance Company., is a Joint Venture between Max Financial Services and Axis Bank. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. Sector Outlook Insurance penetration is still low in India as compared to international benchmarks. Factors such as a large protection gap and expanding per capita income are key long-term growth drivers for the sector. India has a high protection gap; and credit protection products are still at an early stage and have the potential to grow multi-fold as penetration of retail loans improves in the country. Hence, Mirae Asset Sharekhan believes the insurance sector has a huge growth potential in India. Against this backdrop, the brokerage firm believes that strong players with the right mix of products, services, and distribution are likely to gain disproportionately from the opportunity. However, regulatory changes/ competition, may impact growth and profitability. Elara Capital view on HDFC Life Insurance HDFC Life Insurance reported an APE (annualized premium equivalent) growth of 10 per cent year-on-year (YoY) in March 2025 quarter (Q4FY25), driven by: a) sharp growth in participating products on the back of new product launches, b) a pick-up in retail annuity segment, c) continued growth in retail protection segment and d) unit linked products (ULIP). Consequently, Value of New Business (VNB) margin improved QoQ and YoY by 30bps and 50bps, respectively, resulting in a VNB growth of 12 per cent YoY in Q4FY25. ALSO READ | Analysts at Elara Capital believe APE and VNB growth for HDFC Life will continue to be higher than industry as it continues to enhance its strong franchise with innovative products and investments in technology transformation and deeper distribution. The brokerage firm raised its target multiple to 2.5x P/EV FY27E from 2.1x P/EV, on the back of 50bps reduction in cost of capital implying a raised target price of ₹870 (from ₹720) – Upgrade to Buy. Emkay Global Financial Services on SBI Life Over recent quarters, SBI Life has invested heavily in the agency channel, leading to higher agent activation and increased productivity. Going forward, the management would continue to invest in the agency led by investments in both, agent and branch additions. Against this backdrop, the management remains confident of delivering ~20- 25 per cent Retail APE growth in the agency channel, whereas the banca channel should track single digit Retail APE growth resulting in overall ~13-14 per cent retail APE growth for the company in FY26. ALSO READ | The management expects a stable margin outlook, given 1) lower contribution from ULIP to be offset by growth in Par, both tracking similar margins, 2) increase in share of non-par and protection products, 3) investments in the agency channel and opening of new branches leading to higher fixed costs. The brokerage firm reiterated its BUY rating and revised up its Mar-26E target price to ₹1,950 (from ₹1,850 earlier), implying 2.0x FY27E P/EV.
