Latest news with #Autodesk
Fast Company
21 hours ago
- Business
- Fast Company
Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions
At the Cannes Lions International Festival of Creativity, top agencies and brands vie for awards and hustle to close deals. As this year's event wraps up, Autodesk CMO Dara Treseder shares the insider buzz—from the continued rise of creator-led content to how brands navigate getting the right kind of attention in a polarized market. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. What are you hearing people talk about here at the festival? A lot is going on. There's a recurring theme. I think . . . everyone is trying to figure out, How can I cut through without being cut out? How can I cut through without alienating a core part of my audience? Because we're living in such a polarized time, where there are very few things people can align on. And so there is really that, but we are also in an attention recession, where it's so difficult to get attention, and getting attention is not enough, because you have to convert that attention into intention, right? To get people to actually go into discovery, consideration, and ultimately purchase. So, it's not just getting the attention, but the attention in the way that's right for your brand. Exactly. Getting attention in a way that's right for your brand and drives action, drives engagement. And now, there's just so much that grabs people's attention, so grabbing attention isn't enough. It's actually converting the attention into intention, into buyer intent. Are there any rules about it, or is it that each brand has to do it in its own way? I think that there are some themes that we're seeing about how brands in general are doing this, across all industries, B2B, B2C, healthcare, technology, beauty, retail. We're seeing some recurring themes. And I think one of the big themes is leaning into creators and community, because people show up for people. They might not necessarily show up for brands in the same way as we've seen in the past. So a lot of brands are leaning into [that]. I mean, creators are all over the place. Creators and athletes. Because creators and athletes come with a more dedicated and a more engaged and a more, I'm going to use the word rabid, a little bit, fan base. Yes, real fans. Real fans, rather than just celebrities that you see. I mean, we've been talking for a few years about influencers and how that has sort of changed the marketplace. It sounds a little bit like we've broken through to a new layer with that? We've certainly broken through to a new layer. And in fact, they don't want to be called influencers. They want to be called creators. Because they're saying, 'Hey, I'm not here to just influence. I'm here to co-create with you to drive a certain outcome.' So we're seeing that happen more now. And does that change the relationship that a brand like yours has with a traditional advertising firm? Are you going to creators in a different way? It definitely changes, because creators have, I think, a lot more say and a lot more power, and they're taking a bigger space at the table. So, gone are the days, I think, where it's just you find a creator, you tell them exactly what you want to do. If you're actually trying to drive real results and you want their fans to show up, they're taking an audience-first approach. So first of all, you've got to find that creator that aligns with your values. So you have to know they agree with you or they're simpatico in that way before they start. There's got to be trust. . . . And the trust goes both ways. You have got to trust that they are aligned to your brand values, they are aligned to your customer base, because remember, you want to cut through, you want to break through, but you are not trying to cut out a big portion of your customer base. So you need to make sure that you have that trust that yes, they are aligned to your brand values, they're aligned to your purpose, they're aligned to the outcomes, but then you also have to trust them to give them the space to do what they do. Because it can't come across as an ad. It has to come across as something more organic, something that they would truly want to do on their own, because that's when their audience shows up, and that's what determines the result. Are you, in your conversations with your peers, with other CMOs, are you hearing them privately acknowledge like, 'Oh, we didn't do that quite right? We alienated a group we didn't want to.' One hundred percent, especially in today's world. . . . As we're having these private CMO roundtables, we're all sharing, here's what went wrong, here's what went right, here's what I learned. And a lot of it is just, the margin for error is a lot slimmer than it ever was. There is a very thin line between cutting through and cutting out. It's like walking on high heels on a teeny-tiny thread. There is no margin for error. And so . . . a lot of CMOs are thinking about, How do I do this and how do I do this well?. . . And I think one of the things that's really important is making sure that you have a broad pull at the table as these decisions are being made, and that you are also able to pivot and adjust very quickly. Yes. The idea that to break through, you have to say something sharp, but you're also saying that the risk is higher than ever, but you have to take that risk. There's no way out of this bind. There's no way out. Let me tell you. We've got to give CMOs and marketers, all marketers at all levels, we've got to give [them] a break. It is a tough world out there. And so, yes, you have to opine with a spine, but you got to be careful what you opine on. So you need to pick the thing that truly makes sense for your brand and business. You cannot opine on everything. If you speak about everything, you're speaking about nothing. And if you end up speaking about things that you have not earned the right to speak about, you don't have the credibility to speak about, you could end up in some real hot water that you don't want to be on. Not the good kind of bath, the scalding kind of bath. So there really is that thoughtfulness that has to go into it.
CairoScene
4 days ago
- Business
- CairoScene
Mindware Expands Autodesk Partnership to Gulf Nations
Dubai-based distributor Mindware has extended its authorised partnership with Autodesk to include Saudi Arabia and the wider Gulf, aiming to accelerate digital transformation across various sectors. Jun 18, 2025 Mindware, a major regional distributor of IT products, has announced the expansion of its partnership with global software leader Autodesk to cover the Gulf and Saudi Arabia. The move comes as part of a strategic effort to support digital transformation across key industries in the region. Having already served as an Autodesk distributor across the Levant and Rest of Middle East (ROME) regions, Mindware will now offer Autodesk's software portfolio—including AutoCAD, Revit, and other design and engineering tools—to resellers in Saudi Arabia, the UAE, Qatar, Kuwait, and beyond. The partnership will also include support services such as technical consultancy, training, and joint go-to-market initiatives. "We are thrilled to strengthen our collaboration with Mindware and expand our reach in the GCC,' said Claudette Reuter, Senior Manager of Emerging Markets Channel Sales at Autodesk. 'With Mindware's regional expertise and strong partner network, we are empowering businesses to embrace innovation, enhance efficiency, and drive sustainable growth.' The announcement aligns with broader national agendas like Saudi Vision 2030, which places digital transformation and infrastructure development at the forefront of economic reform. Mindware, which serves over 7,500 partners across 13 countries, has been operating in the region since 1991 and is known for distributing technologies across cloud, AI, security, and software verticals.
Al Bawaba
6 days ago
- Business
- Al Bawaba
Mindware Expands Autodesk Relationship to Drive Digital Transformation in the Gulf and KSA
Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, has announced an expansion of its relationship with Autodesk, a global leader in software for architects, builders, engineers, designers, manufacturers, 3D artists and production teams. Already an authorized Autodesk distributor in the Levant and RoME (Rest of Middle East) regions, Mindware will now extend its expertise to the Gulf and Saudi Arabia (KSA), bringing Autodesk's industry-leading solutions to a wider audience and accelerating digital transformation across the Architecture, Engineering, Construction and Operations (AECO), manufacturing, and media & entertainment sectors.'This is a natural evolution of our long-standing relationship with Autodesk,' said Philippe Jarre, President, Mindware Group. 'Our proven expertise in the Levant region has positioned us as a trusted partner, and we are excited to bring that same commitment to the Gulf and KSA. With Autodesk's world-class solutions and our extensive channel ecosystem, we are creating unparalleled opportunities for businesses to thrive in the digital era.'Mindware will provide a comprehensive suite of value-added services, including partner enablement, technical support, consulting, and go-to-market strategies to drive Autodesk adoption. The partnership will also focus on reseller training, industry-specific workshops, and live demonstrations, ensuring businesses can maximize the benefits of Autodesk's AI-driven automation, cloud-based collaboration, and data-driven design Autodesk has been central to delivering the solutions that enable the AECO and manufacturing industry's digital transformation. In the GCC, digital twin technology and smart infrastructure are gaining ground in the AECO sector, as well as in manufacturing, where AI-driven automation is revolutionizing production processes."We are thrilled to strengthen our collaboration with Mindware and expand our reach in the GCC,' said Claudette Reuter, Senior Manager, Emerging Markets Channel Sales, at Autodesk. 'With Mindware's regional expertise and strong partner network, we are empowering businesses to embrace innovation, enhance efficiency, and drive sustainable growth.' By expanding their relationship, Mindware and Autodesk are set to accelerate the digital transformation journey of the Gulf and KSA, enabling enterprises to design, build, and innovate with greater speed and intelligence.
Zawya
6 days ago
- Business
- Zawya
Mindware expands Autodesk relationship to drive digital transformation in the Gulf and KSA
DUBAI, UAE: Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, has announced an expansion of its relationship with Autodesk, a global leader in software for architects, builders, engineers, designers, manufacturers, 3D artists and production teams. Already an authorized Autodesk distributor in the Levant and RoME (Rest of Middle East) regions, Mindware will now extend its expertise to the Gulf and Saudi Arabia (KSA), bringing Autodesk's industry-leading solutions to a wider audience and accelerating digital transformation across the Architecture, Engineering, Construction and Operations (AECO), manufacturing, and media & entertainment sectors. 'This is a natural evolution of our long-standing relationship with Autodesk,' said Philippe Jarre, President, Mindware Group. 'Our proven expertise in the Levant region has positioned us as a trusted partner, and we are excited to bring that same commitment to the Gulf and KSA. With Autodesk's world-class solutions and our extensive channel ecosystem, we are creating unparalleled opportunities for businesses to thrive in the digital era.' Mindware will provide a comprehensive suite of value-added services, including partner enablement, technical support, consulting, and go-to-market strategies to drive Autodesk adoption. The partnership will also focus on reseller training, industry-specific workshops, and live demonstrations, ensuring businesses can maximize the benefits of Autodesk's AI-driven automation, cloud-based collaboration, and data-driven design capabilities. Globally, Autodesk has been central to delivering the solutions that enable the AECO and manufacturing industry's digital transformation. In the GCC, digital twin technology and smart infrastructure are gaining ground in the AECO sector, as well as in manufacturing, where AI-driven automation is revolutionizing production processes. "We are thrilled to strengthen our collaboration with Mindware and expand our reach in the GCC,' said Claudette Reuter, Senior Manager, Emerging Markets Channel Sales, at Autodesk. 'With Mindware's regional expertise and strong partner network, we are empowering businesses to embrace innovation, enhance efficiency, and drive sustainable growth.' By expanding their relationship, Mindware and Autodesk are set to accelerate the digital transformation journey of the Gulf and KSA, enabling enterprises to design, build, and innovate with greater speed and intelligence. About Mindware Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware's unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware's comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions. As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes. | | About Autodesk The world's designers, engineers, builders, and creators trust Autodesk to help them design and make anything. From the buildings we live and work in, to the cars we drive and the bridges we drive over. From the products we use and rely on, to the movies and games that inspire us. Autodesk's Design and Make Platform unlocks the power of data to accelerate insights and automate processes, empowering our customers with the technology to create the world around us and deliver better outcomes for their business and the planet. For more information, visit or follow @autodesk. #MakeAnything Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
Yahoo
12-06-2025
- Business
- Yahoo
Winners of the 2025 McRock Industrial Software Awards Announced
Toronto, Ontario--(Newsfile Corp. - June 12, 2025) - McRock Capital, a leading venture capital fund manager focused exclusively on Digital Industrial, announced the 2025 winners of the McRock Industrial Software Awards during its 11th Annual McRock Symposium in Montreal. Established to highlight the critical role of software in transforming the world's largest industrial sectors, the McRock Industrial Software Awards shines a spotlight on the innovators building cutting-edge technologies that are driving operational efficiency, sustainability, and intelligence across industries such as manufacturing, energy, transportation, and infrastructure. The awards recognize organizations in three categories: the Industrial Software Corporate Leader of the Year, the Industrial AI Tech Company of the Year, and the Industrial Software Entrepreneur of the Year. The 2025 winners were selected by a panel of independent judges that included Robert Rosen, Managing Director - Innovation Banking, Canadian Imperial Bank of Commerce (CIBC), Mickaël Galvani, Investment Director - Fund Investments, Fonds de solidarité FTQ, and Brenda Hogan, Chief Investment Officer - Venture Ontario. McRock Industrial Software Corporate Leader of the Year This award is presented to a publicly listed company with a leading role in delivering software innovations for digital transformation of big industries. Autodesk is awarded the McRock Industrial Software Corporate Leader of the Year 2025. To view an enhanced version of this graphic, please visit: David Hindley - Vice President, Corporate Development, Autodesk accepting the Award To view an enhanced version of this graphic, please visit: With a long-standing legacy in design and make software, Autodesk has continually evolved to meet the complex needs of today's industrial sectors-integrating AI, cloud-based collaboration, and digital twin technologies into its solutions. In 2024, Autodesk made significant strides in advancing industrial interoperability and sustainability, launching new features in Autodesk Platform Services that enabled manufacturers, infrastructure operators, and construction firms to optimize asset lifecycles and reduce environmental impact. Through its strategic acquisitions, ecosystem partnerships, and commitment to open standards, Autodesk continues to shape the future of industrial software-empowering a new generation of digital-first operations. "I'm honored to accept the McRock Industrial Software Corporate Leader of the Year award on behalf of Autodesk. This recognition is a true testament to our unwavering commitment to advancing the important and innovative work our customers are doing across industries. Our technology empowers these experts-everyone from architects and engineers to manufacturers and visual effect artists-to push the boundaries, optimize their operations and drive meaningful change in their respective fields. We're proud to support and accelerate their journeys toward excellence." - David Hindley, Vice President, Corporate Development, Autodesk. McRock Industrial AI Tech Company of the Year This award is presented to a privately-owned emerging company that has shown tangible achievements in leveraging AI to deliver transformational software to the industrial world. HData is awarded the McRock Industrial AI Tech Company of the Year 2025. To view an enhanced version of this graphic, please visit: Hudson Hollister, Cofounder and CEO, HData accepting the Award To view an enhanced version of this graphic, please visit: HData combines regulatory data with powerful AI to analyze energy rate cases and filings in minutes. The platform leverages multiple large language models in an agentic AI framework, delivering comprehensive answers and source citations far beyond general-purpose AI and manual research. Trusted by leading energy companies, regulators and service providers, HData is transforming regulatory intelligence into a strategic asset for a $1.1T+ industry. "HData is honored to receive this award. McRock's recognition further validates our mission to reshape how the energy sector navigates regulatory complexity. By combining authoritative regulatory data with purpose-built AI, we're reducing the pains that are so often felt by all parties in the regulatory process. AI helps accelerate insights and modernize the approach to research and analysis, and I am grateful for the opportunity to advance regulatory efficiency." - Hudson Hollister, Cofounder and CEO, HData McRock Industrial Software Entrepreneur of the Year This award is presented to an entrepreneur whose business has created innovative new software solutions and who has acted as a leader in the space promoting the adoption of industrial digitalization. Frans Tjallingii, CEO of 7Gen is awarded the McRock Industrial Software Entrepreneur of the Year 2025. To view an enhanced version of this graphic, please visit: Frans Tjallingii, CEO, 7Gen accepting the Award To view an enhanced version of this graphic, please visit: Under Frans' leadership, 7Gen has evolved from an EV infrastructure leasing company into an innovative software-driven platform for fleet and EV infrastructure management, focused on downtime reduction and predictive maintenance. By integrating EV selection, charging infrastructure, and operational intelligence, 7Gen enables fleet operators to electrify and optimize their operations at scale. Frans' deep expertise in industrial systems, sustainability, and software innovation has positioned 7Gen as a trusted partner for logistics, transportation, and utility companies on their path to decarbonization. "I am honored by this recognition from McRock. At 7Gen, we believe that the full value of electrification is unlocked only when software and charging infrastructure work seamlessly together. By leveraging agentic AI, we're enabling small and mid-sized fleets to access the same level of intelligence and operational efficiency as the world's largest logistics operators. This award validates our mission to democratize fleet decarbonization-transforming complex industrial transitions into turnkey services." - Frans Tjallingii, CEO, 7Gen About McRock Capital - McRock Capital is the first dedicated Digital Industrial venture capital fund manager focused on the intersection of data and software in large industrial markets and smart cities. The McRock team has a unique background of building high-growth venture-backed Digital Industrial companies while also having worked in the power, water, and energy industries. McRock is backed by leading institutional investors as well as Bell, Caterpillar, Mitsubishi, Emerson, Shell and Cisco Systems. Visit follow on LinkedIn @McRock Capital, and explore the McRock Industrial Software Index for deeper insights into the sector. Media ContactLindsay GlasspooleCommunications ManagerOnPrpose To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
