Latest news with #Aurealis
The Sun
10 hours ago
- Business
- The Sun
Aurealis Serviced Residence Marks 16 Years in Singapore's Hospitality Sector
SINGAPORE - Media OutReach Newswire - 20 June 2025 - Aurealis Serviced Residence commemorates its 16th anniversary on 22 June, marking a journey that began with a single investment property and has since grown into a long-stay luxury accommodation brand in the heart of Singapore. A Business Built Over Time The idea for Aurealis was inspired by the founder's experience staying in bed-and-breakfasts during her travels. Motivated by the warm, personalised hospitality she encountered abroad, she envisioned offering a similar experience in Singapore—particularly for professionals visiting the city for extended periods. Aurealis began its journey as Marina Bay Serviced Residence, launched from a single investment property in Singapore's Central Business District/ CBD. From the outset, the luxury accommodation brand was developed with a strong foundation in planning, structure, and service. As demand for longer-term stays grew, the business pivoted to specialise in fully furnished service apartments in Singapore tailored for extended visits. Aurealis has remained focused on delivering a stay experience shaped by responsiveness and attentiveness. The team gathers feedback from each guest, refining the experience over time based on what visitors value most. Behind the Brand The founder, Isabelle Loo, previously served as a Senior Education Officer with Singapore's Ministry of Education. Drawing on her background in organisational development, team leadership and empowerment, she translated those skills into managing a guest-focused business with structured goals and clear service standards. In 2013, with support from Spring Singapore, the brand underwent a major rebranding. It became Aurealis Serviced Residence, a name inspired by the aurora borealis that the founder witnessed in Norway—a display of light that was ethereal, radiant and powerful. 'From day one, our mission has been simple yet powerful: Exceptional People to provide Exceptional Experiences,' said Isabelle Loo, Founder and General Manager. In 2021, she enrolled in an interior design course through Singapore's SkillsFuture initiative, applying what she learned to enhance the design and layout of Aurealis apartments. She continues to be personally involved in guest check-ins and conversations, which offer valuable insights into guest expectations and preferences. 'Those interactions help us improve not just the luxury service apartment itself, but the entire stay experience,' she reveals. Looking to the Future With 16 years of operational experience, Aurealis continues to explore future growth, including the possibility of introducing this luxury accommodation brand overseas. To stay ahead, the team regularly studies international best practices and remains agile in its approach to design and service delivery. 'Our long-term goal is to offer our business travellers memorable extended stays,' she notes. 'The feedback we've received over the years gives us a sense of where we could go—but there's still more to be done.'
Zawya
11 hours ago
- Business
- Zawya
Aurealis Serviced Residence Marks 16 Years in Singapore's Hospitality Sector
SINGAPORE - Media OutReach Newswire - 20 June 2025 - Aurealis Serviced Residence commemorates its 16th anniversary on 22 June, marking a journey that began with a single investment property and has since grown into a long-stay luxury accommodation brand in the heart of Singapore. A Business Built Over Time The idea for Aurealis was inspired by the founder's experience staying in bed-and-breakfasts during her travels. Motivated by the warm, personalised hospitality she encountered abroad, she envisioned offering a similar experience in Singapore—particularly for professionals visiting the city for extended periods. Aurealis began its journey as Marina Bay Serviced Residence, launched from a single investment property in Singapore's Central Business District/ CBD. From the outset, the luxury accommodation brand was developed with a strong foundation in planning, structure, and service. As demand for longer-term stays grew, the business pivoted to specialise in fully furnished service apartments in Singapore tailored for extended visits. Aurealis has remained focused on delivering a stay experience shaped by responsiveness and attentiveness. The team gathers feedback from each guest, refining the experience over time based on what visitors value most. Behind the Brand The founder, Isabelle Loo, previously served as a Senior Education Officer with Singapore's Ministry of Education. Drawing on her background in organisational development, team leadership and empowerment, she translated those skills into managing a guest-focused business with structured goals and clear service standards. In 2013, with support from Spring Singapore, the brand underwent a major rebranding. It became Aurealis Serviced Residence, a name inspired by the aurora borealis that the founder witnessed in Norway—a display of light that was ethereal, radiant and powerful. 'From day one, our mission has been simple yet powerful: Exceptional People to provide Exceptional Experiences,' said Isabelle Loo, Founder and General Manager. In 2021, she enrolled in an interior design course through Singapore's SkillsFuture initiative, applying what she learned to enhance the design and layout of Aurealis apartments. She continues to be personally involved in guest check-ins and conversations, which offer valuable insights into guest expectations and preferences. 'Those interactions help us improve not just the luxury service apartment itself, but the entire stay experience,' she reveals. Looking to the Future With 16 years of operational experience, Aurealis continues to explore future growth, including the possibility of introducing this luxury accommodation brand overseas. To stay ahead, the team regularly studies international best practices and remains agile in its approach to design and service delivery. 'Our long-term goal is to offer our business travellers memorable extended stays,' she notes. 'The feedback we've received over the years gives us a sense of where we could go—but there's still more to be done.' Hashtag: #AurealisServicedResidence The issuer is solely responsible for the content of this announcement. About Aurealis Serviced Residence Aurealis Serviced Residence offers luxury accommodations in Singapore. Located in Marina Bay, the brand is also a practical corporate housing choice for business travellers seeking a well-appointed, longer-term stay. Each unit is equipped with a fully-equipped kitchen, in-suite laundry facilities, high-speed Wi-FI and a dedicated workspace with a printer. Aurealis Serviced Apartments
Associated Press
11 hours ago
- Business
- Associated Press
Aurealis Serviced Residence Marks 16 Years in Singapore's Hospitality Sector
SINGAPORE - Media OutReach Newswire - 20 June 2025 - Aurealis Serviced Residence commemorates its 16th anniversary on 22 June, marking a journey that began with a single investment property and has since grown into a long-stay luxury accommodation brand in the heart of Singapore. Isabelle Loo - Managing Director of Aurealis Serviced Residence A Business Built Over Time The idea for Aurealis was inspired by the founder's experience staying in bed-and-breakfasts during her travels. Motivated by the warm, personalised hospitality she encountered abroad, she envisioned offering a similar experience in Singapore—particularly for professionals visiting the city for extended periods. Aurealis began its journey as Marina Bay Serviced Residence, launched from a single investment property in Singapore's Central Business District/ CBD. From the outset, the luxury accommodation brand was developed with a strong foundation in planning, structure, and service. As demand for longer-term stays grew, the business pivoted to specialise in fully furnished service apartments in Singapore tailored for extended visits. Aurealis has remained focused on delivering a stay experience shaped by responsiveness and attentiveness. The team gathers feedback from each guest, refining the experience over time based on what visitors value most. Behind the Brand The founder, Isabelle Loo, previously served as a Senior Education Officer with Singapore's Ministry of Education. Drawing on her background in organisational development, team leadership and empowerment, she translated those skills into managing a guest-focused business with structured goals and clear service standards. In 2013, with support from Spring Singapore, the brand underwent a major rebranding. It became Aurealis Serviced Residence, a name inspired by the aurora borealis that the founder witnessed in Norway—a display of light that was ethereal, radiant and powerful. 'From day one, our mission has been simple yet powerful: Exceptional People to provide Exceptional Experiences,' said Isabelle Loo, Founder and General Manager. In 2021, she enrolled in an interior design course through Singapore's SkillsFuture initiative, applying what she learned to enhance the design and layout of Aurealis apartments. She continues to be personally involved in guest check-ins and conversations, which offer valuable insights into guest expectations and preferences. 'Those interactions help us improve not just the luxury service apartment itself, but the entire stay experience,' she reveals. Looking to the Future With 16 years of operational experience, Aurealis continues to explore future growth, including the possibility of introducing this luxury accommodation brand overseas. To stay ahead, the team regularly studies international best practices and remains agile in its approach to design and service delivery. 'Our long-term goal is to offer our business travellers memorable extended stays,' she notes. 'The feedback we've received over the years gives us a sense of where we could go—but there's still more to be done.' Hashtag: #AurealisServicedResidence The issuer is solely responsible for the content of this announcement. About Aurealis Serviced Residence Aurealis Serviced Residence offers luxury accommodations in Singapore. Located in Marina Bay, the brand is also a practical corporate housing choice for business travellers seeking a well-appointed, longer-term stay. Each unit is equipped with a fully-equipped kitchen, in-suite laundry facilities, high-speed Wi-FI and a dedicated workspace with a printer.
Malay Mail
11 hours ago
- Business
- Malay Mail
Aurealis Serviced Residence Marks 16 Years in Singapore's Hospitality Sector
Isabelle Loo - Managing Director of Aurealis Serviced Residence SINGAPORE - Media OutReach Newswire - 20 June 2025 -Aurealis Serviced Residence commemorates its 16th anniversary on 22 June, marking a journey that began with a single investment property and has since grown into a long-stay luxury accommodation brand in the heart of idea for Aurealis was inspired by the founder's experience staying in bed-and-breakfasts during her travels. Motivated by the warm, personalised hospitality she encountered abroad, she envisioned offering a similar experience in Singapore—particularly for professionals visiting the city for extended began its journey as Marina Bay Serviced Residence, launched from a single investment property in Singapore's Central Business District/ CBD. From the outset, the luxury accommodation brand was developed with a strong foundation in planning, structure, and service. As demand for longer-term stays grew, the business pivoted to specialise in fully furnished service apartments in Singapore tailored for extended has remained focused on delivering a stay experience shaped by responsiveness and attentiveness. The team gathers feedback from each guest, refining the experience over time based on what visitors value founder, Isabelle Loo, previously served as a Senior Education Officer with Singapore's Ministry of Education. Drawing on her background in organisational development, team leadership and empowerment, she translated those skills into managing a guest-focused business with structured goals and clear service 2013, with support from Spring Singapore, the brand underwent a major rebranding. It became Aurealis Serviced Residence, a name inspired by the aurora borealis that the founder witnessed in Norway—a display of light that was ethereal, radiant and powerful.'From day one, our mission has been simple yet powerful: Exceptional People to provide Exceptional Experiences,' said Isabelle Loo, Founder and General 2021, she enrolled in an interior design course through Singapore's SkillsFuture initiative, applying what she learned to enhance the design and layout of Aurealis apartments. She continues to be personally involved in guest check-ins and conversations, which offer valuable insights into guest expectations and preferences.'Those interactions help us improve not just the luxury service apartment itself, but the entire stay experience,' she 16 years of operational experience, Aurealis continues to explore future growth, including the possibility of introducing this luxury accommodation brand overseas. To stay ahead, the team regularly studies international best practices and remains agile in its approach to design and service delivery.'Our long-term goal is to offer our business travellers memorable extended stays,' she notes. 'The feedback we've received over the years gives us a sense of where we could go—but there's still more to be done.'Hashtag: #AurealisServicedResidence The issuer is solely responsible for the content of this announcement. About Aurealis Serviced Residence Aurealis Serviced Residence offers luxury accommodations in Singapore. Located in Marina Bay, the brand is also a practical corporate housing choice for business travellers seeking a well-appointed, longer-term stay. Each unit is equipped with a fully-equipped kitchen, in-suite laundry facilities, high-speed Wi-FI and a dedicated workspace with a printer.
Zawya
11-02-2025
- Business
- Zawya
Aurealis Spreads Chinese New Year Cheer with Willing Hearts Fundraising Drive
SINGAPORE - Media OutReach Newswire - 11 February 2025 - Aurealis Serviced Apartments continues its yearly donation initiative to Willing Hearts with an increased variety of goods donated, benefitting elderly residents in Toa Payoh and rendering support for fundraising efforts. Enhanced Donations in 2023 and 2024 For over a decade, Aurealis has been delivering pre-loved yet premium furniture, electronics, Sealy beds, pillows, bed linens, and towels to those in need. This year, its donations are richer in quality and range. Televisions, sofas, audio systems, toasters, and beds are among the items that recipients will benefit from, providing them with comfort and essential amenities. 'We believe in sharing quality items that we would use ourselves,' said Isabelle Loo, Managing Director of Aurealis. 'It's heartwarming to know these pre-loved items at our serviced accommodation are not just reused but deeply appreciated. The feedback from recipients is overwhelming. Elsie, a dedicated volunteer, has shared stories of elderly residents being overjoyed to receive basics like bed linens and pillows, items that many of us take for granted.' In addition to donating pre-loved items to Willing Hearts' recipients, Aurealis also supports their fundraising efforts by purchasing mooncakes and Chinese New Year goodies from them. When presenting these items to corporate clients, Aurealis makes it a point to highlight that they come from Willing Hearts. This helps to spread awareness and encourage further corporate support through word of mouth. Leveraging festive seasons like Chinese New Year and Mid-Autumn Festival is the key to further amplifying Willing Hearts' mission. These celebrations provide an opportunity to foster a spirit of giving and community engagement, inspiring more individuals and businesses to reinforce the importance of supporting those in need. Future Community Engagement Aurealis plans to scale its charitable efforts in the coming days. Future initiatives may include involving guests and residents in fundraising activities, particularly during the holiday season. On top of that, the company is exploring ways to encourage landlords and property agents to donate high-quality pre-loved furniture to families in need, with Aurealis offering support for transport costs if the families cannot afford it. A Broader Commitment to Corporate Social Responsibility (CSR) Beyond this initiative, Aurealis' community involvement includes donations to the Salvation Army and financial support to directly benefit needy families, as well as assist young families with essential resources. 'At Aurealis, we're committed to working with the resources we have to make a difference right here in Singapore,' Isabelle Loo, Managing Director of Aurealis added. 'We look forward to growing our CSR impact, helping our community, and nurturing a spirit of giving that can uplift lives across the nation.' With a strong focus on education, sustainability, and community welfare, the company intends to leverage its team's background in education to foster long-term Corporate Social Responsibility (CSR) strategies. Hashtag: #AurealisServicedApartments The issuer is solely responsible for the content of this announcement. About Aurealis Serviced Residence Aurealis Serviced Residence is a premium service apartment in Singapore, providing quality long-term stays of three months or more. The 5-star waterfront property is located in Singapore's Marina Bay Financial District, perfectly positioned near major office buildings. Aurealis Serviced Apartments
