Latest news with #AugmentedWorldExpo2025
Time of India
12-06-2025
- Business
- Time of India
Snap to launch smart glasses for users in 2026 in challenge to Meta
HighlightsSnap Inc. will launch its first-ever smart glasses for consumers, called Specs, next year, intensifying competition with Meta Platforms, Inc. in the wearable technology market. Snap Inc. has invested over $3 billion in developing augmented reality glasses over the past 11 years, highlighting its commitment to integrating technology into wearable products. Snap Inc. plans to collaborate with Niantic, Inc. to enhance the Lens Studio application, which enables creators to design and publish augmented reality lenses for Snapchat. Snap will launch its first-ever smart glasses for all consumers next year, ratcheting up competition with bigger rival Meta in the wearable technology market . The augmented reality smart glasses, called Specs, will be lightweight, the social media company said on Tuesday. Long known for its messaging app Snapchat and animated filters, Snap has been doubling down on AR, which can overlay digital effects onto photos or videos of real-life surroundings through a camera or lens. Integrating technology into wearable products can open up new lucrative markets and diversify revenue streams for Snap amid an uncertain digital ad market due to changing U.S. trade policies. The company had launched its 5th generation of Spectacles glasses in September, but these were only available to developers. The company has invested more than $3 billion over 11 years developing its augmented reality glasses , Snap co-founder and CEO Evan Spiegel said at the Augmented World Expo 2025 on Tuesday. "Before Snapchat had chat, we were building glasses." The popularity of Meta's Ray-Ban Meta smart glasses developed in partnership with EssilorLuxottica have prompted companies such Google to explore similar investments. Meta continues to add AI features to its glasses to attract more consumers. Snap said it would partner with augmented reality and geospatial technology platform Niantic Spatial to enhance the Lens Studio, which is an application used by creators to design, animate and publish AR lenses for Snapchat camera, and Specs.
Hindustan Times
11-06-2025
- Business
- Hindustan Times
Snap to launch smart glasses for users in 2026 in challenge to Meta
Snap will launch its first-ever smart glasses for all consumers next year, ratcheting up competition with bigger rival Meta in the wearable technology market. The augmented reality smart glasses, called Specs, will be lightweight, the social media company said on Tuesday. Long known for its messaging app Snapchat and animated filters, Snap has been doubling down on AR, which can overlay digital effects onto photos or videos of real-life surroundings through a camera or lens. Integrating technology into wearable products can open up new lucrative markets and diversify revenue streams for Snap amid an uncertain digital ad market due to changing U.S. trade policies. The company had launched its 5th generation of Spectacles glasses in September, but these were only available to developers. The company has invested more than $3 billion over 11 years developing its augmented reality glasses, Snap co-founder and CEO Evan Spiegel said at the Augmented World Expo 2025 on Tuesday. "Before Snapchat had chat, we were building glasses." The popularity of Meta's Ray-Ban Meta smart glasses developed in partnership with EssilorLuxottica have prompted companies such Google to explore similar investments. Meta continues to add AI features to its glasses to attract more consumers. Snap said it would partner with augmented reality and geospatial technology platform Niantic Spatial to enhance the Lens Studio, which is an application used by creators to design, animate and publish AR lenses for Snapchat camera, and Specs. First Published Date: 11 Jun, 11:53 IST
Tom's Guide
11-06-2025
- Entertainment
- Tom's Guide
I tested the most advanced haptic VR vest and gloves — it made petting a cat feel too real?
The growing VR/AR show, Augmented World Expo 2025 (AWE), features several products and parts hinting at the future of mixed reality and virtual reality headsets and glasses. But one company arrived with products you can try now: bHaptics. The company makes haptic VR gaming accessories for some of the best VR headsets, including a vest that is meant to help you feel more immersed in your virtual games. We tested the bHaptics Tactot vest in 2020 during CES. Since then, the company's vest has gotten sleeker and more advanced. The TactSuit Pro ($499) I tested at AWE 2025 features 32 haptic points and comes with Bluetooth connectivity and an audio port. There is a lighter TactSuit Air ($249) with half the haptics but weighing only 2.5 lbs compared to 4 lbs for the Pro model. The vest vibrates during gameplay, and it's especially noticeable during more intense moments like when your character crashes into things, or in the case of one demo, your ship bumbles through an asteroid belt. I also tested a pair of TactGloves that feature sensors on your fingers and at your wrist. In the tech demo I played, I was a spaceship pilot who found himself in an asteroid field that disables the ship. I had to go around fixing things. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. These actions included pulling goop from a pipe, knocking ice off a control stick, moving various levers, and petting the cat. I'm being honest, I didn't care so much about the feel of the tech demos. What I did appreciate was petting the cat, who looked very Jonesey (of Alien fame) esque. I could feel a bit of pressure when I went to pet the cat, and as the cat started purring, there was a light hum in the gloves. That alone sold me on the gloves. It helps that the cat did cat things like interrupting me for pets while I was trying to restart the engine. Ten out of ten. A spokesperson told me that the gloves are mainly for enterprise uses because not enough content exists that utilizes the tech in the gloves. However, they do appear to be on sale for $249 if you're curious about them. I also got a chance to look at a pair of TactSleeves ($199) that my colleague, Tom's Guide computing editor Jason England, tested out while playing a Beat Saber-type game, which he described as a real workout. The sleeves are worn on your forearms and have three haptic actuators. Similar to the gloves or vest, they vibrate based on actions in the game. Unlike the gloves and vest, they don't seem to add as much immersion, but bHaptics also makes a haptic visor that attaches to the headset as well as haptic "Tactosy" for your feet, so if you want your whole body to vibrate, this is one way to do it.
The Hindu
11-06-2025
- Business
- The Hindu
Snap to launch smart glasses for users in 2026 in challenge to Meta
Snap will launch its first-ever smart glasses for all consumers next year, ratcheting up competition with bigger rival Meta in the wearable technology market. The augmented reality smart glasses, called Specs, will be lightweight, the social media company said on Tuesday. Long known for its messaging app Snapchat and animated filters, Snap has been doubling down on AR, which can overlay digital effects onto photos or videos of real-life surroundings through a camera or lens. Integrating technology into wearable products can open up new lucrative markets and diversify revenue streams for Snap amid an uncertain digital ad market due to changing U.S. trade policies. The company had launched its 5th generation of Spectacles glasses in September, but these were only available to developers. The company has invested more than $3 billion over 11 years developing its augmented reality glasses, Snap co-founder and CEO Evan Spiegel said at the Augmented World Expo 2025 on Tuesday. "Before Snapchat had chat, we were building glasses." The popularity of Meta's Ray-Ban Meta smart glasses developed in partnership with EssilorLuxottica have prompted companies such Google to explore similar investments. Meta continues to add AI features to its glasses to attract more consumers. Snap said it would partner with augmented reality and geospatial technology platform Niantic Spatial to enhance the Lens Studio, which is an application used by creators to design, animate and publish AR lenses for Snapchat camera, and Specs.
Time of India
11-06-2025
- Business
- Time of India
Snap to launch smart glasses for users in 2026 in challenge to Meta
Snap will launch its first-ever smart glasses for all consumers next year, ratcheting up competition with bigger rival Meta in the wearable technology market . The augmented reality smart glasses, called Specs, will be lightweight, the social media company said on Tuesday. Long known for its messaging app Snapchat and animated filters, Snap has been doubling down on AR, which can overlay digital effects onto photos or videos of real-life surroundings through a camera or lens. Integrating technology into wearable products can open up new lucrative markets and diversify revenue streams for Snap amid an uncertain digital ad market due to changing U.S. trade policies. The company had launched its 5th generation of Spectacles glasses in September, but these were only available to developers. The company has invested more than $3 billion over 11 years developing its augmented reality glasses , Snap co-founder and CEO Evan Spiegel said at the Augmented World Expo 2025 on Tuesday. "Before Snapchat had chat, we were building glasses." The popularity of Meta's Ray-Ban Meta smart glasses developed in partnership with EssilorLuxottica have prompted companies such Google to explore similar investments. Meta continues to add AI features to its glasses to attract more consumers. Snap said it would partner with augmented reality and geospatial technology platform Niantic Spatial to enhance the Lens Studio, which is an application used by creators to design, animate and publish AR lenses for Snapchat camera, and Specs.
