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Attero to invest ₹100 crore to scale rare earth recycling capacity
Attero to invest ₹100 crore to scale rare earth recycling capacity

Business Standard

time4 days ago

  • Business
  • Business Standard

Attero to invest ₹100 crore to scale rare earth recycling capacity

E-waste recycling company Attero plans to invest Rs 100 crore to scale up its rare earth recycling capacity to 30,000 tonnes from 300 tonnes over the next 12 to 24 months, a top official of the firm said on Thursday. China in April imposed restrictions on exports of rare earth, a critical mineral used in manufacturing of electronic, automobile and other technology products. Attero CEO and Co-Founder Nitin Gupta told PTI that the investment is in line with demand in the market for rare earth magnets, for which industries in India and across the world like electronics, automobile etc are entirely dependent on supplies from China. "With our existing capability and technology leadership, we are ready to scale our REE recycling capacity from 1 to 100 tonnes per day to reach a total of 30,000 tonnes annually and explore further expansion as demand accelerates. We plan to invest Rs 100 crore towards this expansion," he said. The company will focus on extraction of rare earth minerals such as Neodymium (Nd), Praseodymium (Pr), and Dysprosium (Dy) with over 98 per cent efficiency and 99.9 per cent purity. These are essential to key sectors including electric vehicles, wind energy, and consumer electronics. "Attero has consistently advocated for India's self-reliance in critical minerals to reduce dependence on imports and counter China's dominance in rare earth supply chains. "We are proud to be the only Indian company with proven deep-tech and globally patented processes to refine black mass and recover rare earth elements. The current global environment only reinforces the urgency of building domestic infrastructure," Gupta said. The government has launched the National Critical Mineral Mission in January to build a strong foundation for self-reliance in the critical mineral sector. The initiative recognises recycling as a key strategy to secure domestic supply chains and reduce dependence on imports. Gupta said that his company's expansion directly supports the government's National Critical Mineral Mission (NCMM) aimed at reducing import dependence and promote self-reliance in critical mineral supply chains. According to industry estimates shared by Attero in a note, the global REE market is projected to reach USD 10.9 billion by 2029 at a CAGR (compound annual growth rate) of 12.6 per cent, and REE magnets expected to exceed USD 30.3 billion by 2033. Gupta said that Attero holds over 46 global patents, including recent grants in the rare earth space across India and key international markets including Oman , Qatar, Saudi Arabia, Kuwait, UAE , Bahrain, China and Taiwan. "Attero's patented technology enables the extraction of REEs from e-waste and end-of-life electronics such as hard disk drives, laptops, neckbands, and earphones; components that contain high concentrations of Nd, Pr, Ce, Gd, and Dy. The process is energy-efficient, cost-effective, and significantly reduces greenhouse gas emissions compared to traditional mining," Gupta said. In the financial year 2025, Attero claims to have processed over 1.5 lakh tonnes of e-waste and 15,000 tonnes of lithium-ion batteries annually and targeting a Y-o-Y growth of 100 per cent. Attero also has plans to expand its footprint in Europe and the US. The company aims to ramp up its annual e-waste processing to 4,15,000 tonnes and battery recycling to 50,000 tonnes, expanding its global capacity and furthering India's leadership in critical mineral recycling.

Attero to invest Rs 100 crore to scale up rare earth recycling capacity to 30,000 tonnes
Attero to invest Rs 100 crore to scale up rare earth recycling capacity to 30,000 tonnes

Time of India

time4 days ago

  • Business
  • Time of India

Attero to invest Rs 100 crore to scale up rare earth recycling capacity to 30,000 tonnes

E-waste recycling company Attero plans to invest Rs 100 crore to scale up its rare earth recycling capacity to 30,000 tonnes from 300 tonnes over the next 12 to 24 months, a top official of the firm said on Thursday. China in April imposed restrictions on exports of rare earth, a critical mineral used in manufacturing of electronic, automobile and other technology products. Attero CEO and Co-Founder Nitin Gupta told PTI that the investment is in line with demand in the market for rare earth magnets, for which industries in India and across the world like electronics, automobile etc are entirely dependent on supplies from China. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo "With our existing capability and technology leadership, we are ready to scale our REE recycling capacity from 1 to 100 tonnes per day to reach a total of 30,000 tonnes annually and explore further expansion as demand accelerates. We plan to invest Rs 100 crore towards this expansion," he said. The company will focus on extraction of rare earth minerals such as Neodymium (Nd), Praseodymium (Pr), and Dysprosium (Dy) with over 98 per cent efficiency and 99.9 per cent purity. These are essential to key sectors including electric vehicles, wind energy, and consumer electronics. Live Events "Attero has consistently advocated for India's self-reliance in critical minerals to reduce dependence on imports and counter China's dominance in rare earth supply chains. "We are proud to be the only Indian company with proven deep-tech and globally patented processes to refine black mass and recover rare earth elements. The current global environment only reinforces the urgency of building domestic infrastructure," Gupta said. The government has launched the National Critical Mineral Mission in January to build a strong foundation for self-reliance in the critical mineral sector. The initiative recognises recycling as a key strategy to secure domestic supply chains and reduce dependence on imports. Gupta said that his company's expansion directly supports the government's National Critical Mineral Mission (NCMM) aimed at reducing import dependence and promote self-reliance in critical mineral supply chains. According to industry estimates shared by Attero in a note, the global REE market is projected to reach USD 10.9 billion by 2029 at a CAGR (compound annual growth rate) of 12.6 per cent, and REE magnets expected to exceed USD 30.3 billion by 2033. Gupta said that Attero holds over 46 global patents, including recent grants in the rare earth space across India and key international markets including Oman , Qatar, Saudi Arabia, Kuwait, UAE , Bahrain, China and Taiwan. "Attero's patented technology enables the extraction of REEs from e-waste and end-of-life electronics such as hard disk drives, laptops, neckbands, and earphones; components that contain high concentrations of Nd, Pr, Ce, Gd, and Dy. The process is energy-efficient, cost-effective, and significantly reduces greenhouse gas emissions compared to traditional mining," Gupta said. In the financial year 2025, Attero claims to have processed over 1.5 lakh tonnes of e-waste and 15,000 tonnes of lithium-ion batteries annually and targeting a Y-o-Y growth of 100 per cent. Attero also has plans to expand its footprint in Europe and the US. The company aims to ramp up its annual e-waste processing to 4,15,000 tonnes and battery recycling to 50,000 tonnes, expanding its global capacity and furthering India's leadership in critical mineral recycling.

Attero to invest ₹100 cr to expand rare earth recycling capacity to 30,000 tonnes
Attero to invest ₹100 cr to expand rare earth recycling capacity to 30,000 tonnes

Time of India

time4 days ago

  • Business
  • Time of India

Attero to invest ₹100 cr to expand rare earth recycling capacity to 30,000 tonnes

Attero , India's largest e-waste recycling company, has announced plans to scale up its rare earth element (REE) recycling capacity from 300 tonnes to 30,000 tonnes annually over the next 12 to 24 months. The expansion will involve an investment of ₹100 crore and supports the Union government's recently launched National Critical Mineral Mission (NCMM), which aims to reduce import dependence and strengthen domestic supply chains. The announcement assumes significance in the face of curbs imposed by China on exports of rare earth magnets. Rare earth elements such as Neodymium (Nd), Praseodymium (Pr), and Dysprosium (Dy) are vital for sectors including electric mobility, wind energy, and electronics. With the global REE market expected to reach $10.9 billion by 2029 and REE magnets forecasted to exceed $30.3 billion by 2033, India has identified recycling and extraction of these materials as a key strategic priority. Technology-led expansion 'Attero has consistently advocated for India's self-reliance in critical minerals to reduce dependence on imports and counter China's dominance in rare earth supply chains,' said Nitin Gupta, CEO and Co-founder of Attero. 'We are proud to be the only Indian company with proven deep-tech and globally patented processes to refine black mass and recover rare earth elements with over 98 per cent efficiency and 99.9 pe purity. With our existing capability and technology leadership, we are ready to scale our REE recycling capacity from 1 to 100 tonnes per day to reach a total of 30,000 tonnes annually. We plan to invest ₹100 crore towards this expansion,' he added. Attero uses a proprietary process to extract REEs from e-waste and end-of-life electronics such as hard disk drives, laptops, neckbands, and earphones, which contain high concentrations of Nd, Pr, Ce, Gd, and Dy. The company states that the method is more energy-efficient and produces lower greenhouse gas emissions than traditional mining processes. In FY25, Attero processed over 150,000 tonnes of e-waste and 15,000 tonnes of lithium-ion batteries . It targets 100 per cent year-on-year growth and aims to increase e-waste processing capacity to 415,000 tonnes and battery recycling to 50,000 tonnes annually. International patents and global expansion plans Attero holds over 46 patents globally, including recent grants related to rare earth recovery in India, Oman, Qatar, Saudi Arabia, Kuwait, UAE, Bahrain, China, and Taiwan. These patents support the company's international expansion strategy, with future operations planned in Europe and the United States. The National Critical Mineral Mission recognises recycling as a central strategy to secure critical mineral supply chains. Attero's expanded capabilities align with this policy framework, offering a domestic pathway to reduce reliance on imports and enhance India's position in global critical mineral recovery.

From trash to treasure: The rise of doorstep e-waste recycling
From trash to treasure: The rise of doorstep e-waste recycling

India Today

time05-06-2025

  • Business
  • India Today

From trash to treasure: The rise of doorstep e-waste recycling

India's digital boom has come with a dark side: mountains of discarded electronics. Unsafe recycling practices and a booming appliance market have turned e-waste into one of the country's fastest-growing environmental Today spoke with Rohan Gupta, Co-founder and Chief Operating Officer of Attero, to explore how doorstep e-waste collection is transforming how urban India disposes of its old devices, with accountability, convenience, and long-term impact in SCALE OF THE PROBLEMIn 2023–24, India generated nearly 3.8 million metric tonnes (MMT) of e-waste—a 100% increase in just ten years. A majority of it is processed informally through hazardous methods like acid leaching and open-air burning, exposing workers to toxins and polluting air and soil.A MODEL BUILT FOR URBAN REALITY Doorstep collection is gaining popularity for its simplicity. Individuals and businesses can now schedule pickups at their convenience, ensuring their devices are routed to certified recyclers.'People are more likely to recycle when it's easy,' says Gupta. 'Our goal is to make recycling as seamless as a food delivery.'According to Redseer Strategy Consultants, India's e-waste holds $6 billion in recoverable value, including critical materials like cobalt, lithium, and rare earth elements. Stronger formal networks could also cut metal import bills by $1.7 billion E-WASTE COMES FROMadvertisementHouseholds are responsible for about 70% of India's annual e-waste. Appliance breakdown by weight includes:Refrigerators: 675,000 tonnesWashing machines: 630,000 tonnesAir conditioners: 115,000 tonnesTVs, laptops, and smartphones: 81,000 tonnesLarge appliances and temperature exchange devices alone contribute 2.5 MMT PUSH PRODUCERS TO ACTUnder the E-Waste (Management) Rules, 2022, producers must recycle 60% of their products in FY24, increasing to 80% by is part of the Extended Producer Responsibility (EPR) system, which mandates producers to tie up with certified recyclers and obtain compliance certificates through a central portal. Doorstep collection supports this system by improving traceability and volume FROM GLOBAL MODELSCities worldwide are adopting similar ideas: Stockholm runs mobile collection vans, San Francisco includes e-waste in municipal pickups, and Singapore's ALBA Group offers digital rewards for used by these models, Attero's Selsmart initiative is building a nationwide collection infrastructure with local partners and goes beyond pickups. The system emphasizes data security, transparent logistics, and environmental safety. Every collected item is traceable—from doorstep to dismantling.'This isn't about just collecting more,' Gupta says. 'It's about building trust across the chain—from consumers to manufacturers.'A CIRCULAR ECONOMY WAITING TO BE BUILTOnly 30% of India's e-waste is formally recycled. The rest goes untracked, wasting 80,000 crore worth of recoverable metals and potential tax revenue collection helps plug that leak, bringing efficiency, safety, and circularity to the system while supporting green jobs and domestic supply device use accelerates, India needs scalable solutions now, not later. Doorstep collection is not just about waste—it's about the future of how cities operate.'People want to do the right thing,' Gupta says. 'We just need to make doing the right thing the easier choice.'

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