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In A World Of AI, A Great Domain Means You're Building For Real
In A World Of AI, A Great Domain Means You're Building For Real

Forbes

time2 days ago

  • Business
  • Forbes

In A World Of AI, A Great Domain Means You're Building For Real

Right now, it feels like there's a new product launch every hour. You can't blame people. The tools are all there. With AI, you can spin up a landing page, write copy, generate a logo, create a promo video, even build a semi-working MVP. You can go from idea to something that looks like a real business in a weekend. That used to take months. But the strange part is, the more polished things look, the less believable they feel. That's the downside of speed and scale. When anyone can create anything, trust becomes the scarce resource. A name might seem like a small detail. A domain might feel like a technicality. But when people are deciding what feels real, what's worth their time, their trust, or their money, your name is often the first and strongest signal they get. We've seen this again and again. And we've felt it ourselves. Logos can be templated. Copy can be AI-generated. Testimonials can be written by ChatGPT. Even team pages can be faked with stock images and made-up bios. But your domain? That's real. You don't accidentally own a strong domain. You don't fake your way into a name like Drift, Loop, Slack or even Atom, which we chose when we rebranded. Great names feel clean and timeless. They carry weight. They tell people: we're serious. We're staying. We rebranded from Squadhelp to not long ago. Squadhelp had served us well. We built a strong business under that name. But over time, we outgrew it. We weren't just helping people come up with names anymore. We were evolving into a full brand platform, with our own marketplace, AI tools, and other building blocks for startups. We needed a name that matched that shift. Something broad, modern, and foundational. When became a possibility, we knew it would be a big investment. But we didn't hesitate. Almost immediately after the switch, we saw the difference. Organic traffic went up. CPCs dropped. And across the board, we saw more trust — from customers, partners, even cold leads. People stayed longer. They took us more seriously. The shift in perception was real. And when perception changes, outcomes follow. A good name reduces friction. You don't have to explain where the hyphen goes. You don't have to clarify the spelling. You don't have to keep reminding people what your company does. The name does some of the work for you. It gets you attention. It earns a second look. And over time, it builds brand memory. The kind that compounds. I've never met a founder who bought a great name early and regretted it. But I've met plenty who waited too long, lost the name they wanted, and now spend every day working around it. At Atom, we're seeing more demand for one-word domains that feel human. Not robotic. Just clean, intuitive words that sound like something people already trust. Names like - all of which recently sold on AI can generate endless combinations. But human language feels rare now, and that rarity makes it valuable. Founders aren't just buying names. They're buying identity. Something to build on, something that lasts. Right now, AI is making it easier than ever to build. But that also means more of the same. The same naming patterns, the same page structures, the same GPT-written headlines. Most startups feel like variations of each other. That's why the ones with strong identity, real voice, real positioning, and real presence stand out even more. A great domain name won't make your company. But it will make people pause. It gives you a shot at being remembered, and that shot is getting harder to come by. AI is going to keep changing how we build. That's not a bad thing. But as creation becomes cheaper and faster, the things that can't be copied — trust, clarity, conviction — become more valuable. Your name sits at the center of all of that. It's not just what people type in their browser. It's what they feel when they hear about you for the first time. It's how they remember you later. It's what gets passed along in conversations you're not in. And in this moment, with more noise and speed than ever, a great name might be the most human thing you have.

Operation Sindoor inspires unique tribute from Great Indian Bustard conservation project
Operation Sindoor inspires unique tribute from Great Indian Bustard conservation project

The Print

time07-06-2025

  • General
  • The Print

Operation Sindoor inspires unique tribute from Great Indian Bustard conservation project

'By giving these chicks these names, we are connecting the story of wildlife conservation with the story of national courage,' said Brijmohan Gupta, Divisional Forest Officer of Desert National Park. Names like 'Sindoor', 'Atom', 'Mishri', 'Vyom', and 'Sophia' now resonate through the conservation centres at Sudasari and Sam, where science, strategy and national pride are working together to revive one of India's most endangered bird species. Jaisalmer, Jun 7 (PTI) To honour the armed forces following Operation Sindoor, a special tribute is taking shape in the border state of Rajasthan – rare Great Indian Bustard (GIB) chicks born under a conservation project in Jaisalmer have been named after key officers and significant milestones linked to the operation. This year alone, 21 chicks have hatched under the Project GIB initiative, including seven in May and the latest one on June 1. The naming began with a chick born on May 5 being called 'Sindoor' after the military operation. Others followed: 'Atom' (May 9) signifies the mission's strategic power; 'Mishri' (May 19) honours an undercover cyber intelligence officer; 'Vyom' (May 23) is named after Wing Commander Vyomika Singh and 'Sophia' (May 24) is dedicated to Colonel Sophia Qureshi, the two officers led the official media briefing of the operation. Operation Sindoor was launched early May 7 by Indian military to destroy nine terror infrastructures in Pakistan and Pakistan-occupied-Kashmir in retaliation to the April 22 Pahalgam terror attack. Subsequently, India responded strongly to Pakistan's attempts to target its military and civilian areas with drones, missiles and other weapons. 'It's not just about saving a bird, it's about preserving the values that define us as a nation,' Gupta added. Once found across India's grasslands, the Great Indian Bustard has been pushed to the brink of extinction due to habitat loss, poaching, and infrastructural threats like power lines. Presently, fewer than 150 remain in the wild, most of them in Rajasthan. To counter this crisis, Project GIB was launched in 2018 as a joint initiative of the Ministry of Environment, the Wildlife Institute of India, and the Rajasthan Forest Department. The breeding centres at Sudasari and Sam are equipped with AI-enabled surveillance, temperature-controlled incubators, and sensor-based monitoring systems. This advanced infrastructure ensures real-time tracking of egg conditions and chick health. Till date, the centres have successfully hatched and nurtured 65 chicks. The newly born chicks are being gradually trained in semi-natural enclosures to help them adapt to wild conditions. The eventual goal is their reintroduction into open desert landscapes, where their survival and breeding in the wild will mark a turning point in India's conservation journey. Gupta said the department's next focus is to enhance survival rates and reduce infant mortality. AI monitoring has already improved outcomes, allowing for early intervention and round-the-clock care. The team also involves local communities to foster a sense of shared responsibility for protecting this critically endangered species. PTI CORR/AG RT This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.

Wildlife Meets Warfare: Great Indian Bustard chicks named After Military Icons
Wildlife Meets Warfare: Great Indian Bustard chicks named After Military Icons

Time of India

time07-06-2025

  • General
  • Time of India

Wildlife Meets Warfare: Great Indian Bustard chicks named After Military Icons

In a unique gesture, the Wildlife Institute of India (WII) has named five Great Indian Bustard (GIB) chicks after key figures and elements associated with Operation Sindoor , a recent military operation by the Indian government. The initiative pays tribute to national heroes while reinforcing the connection between wildlife conservation and national defence. Operation Sindoor , a strategic offensive launched to dismantle terrorist hideouts in Pakistan, underscored India's indigenous defence capability and the role of women in modern warfare. To honour its impact, WII officials named the GIB chicks—born during the operation—Sindoor, Atom, Mishri, Vyom , and Sophia. According to B. M. Gupta, Deputy Conservator of Forests at Desert National Park, each name holds deep symbolic meaning. 'Sindoor,' born on May 5, represents the entire operation. 'Atom,' born on May 9, reflects its strategic strength. 'Mishri,' born on May 19, pays tribute to a counter cyber-espionage intelligence officer. 'Vyom,' born on May 23, is named after Wing Commander Vyomika Singh, who led the media briefing during the campaign. 'Sophia,' born on May 24, honours Colonel Sophia Qureshi, a pioneer in female military leadership, as quoted by TOI by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like If You Eat Ginger Everyday for 1 Month This is What Happens Tips and Tricks Undo Also Read: Pakistan General Mirza's speech not extending olive branch to India, there's an insidious demand hidden in it Suthirtho Dutta, Senior Scientist and GIB Project Coordinator, the naming as an emotional link between India's natural heritage and its national defence values. 'These chicks now embody the determination, courage, and service that define our armed forces,' he said to TOI Live Events The conservation effort is the result of a collaborative project between the Ministry of Environment and Forests , the WII, and the Rajasthan state government. Utilising advanced AI incubation techniques and hands-on care by forest officials, the project has seen a steady increase in GIB chick births—vital progress for this critically endangered species . Also Read: The Great Indian Bustard: Once in the race to become national bird, now struggling for existence As the chicks thrive under protected conditions at the Sudasari and Ramdevra conservation centres, the initiative stands as both a conservation milestone and a patriotic tribute. It symbolises how the protection of India's ecological treasures can also honour the sacrifices and achievements of its defenders. Also Read: 6 rare and gorgeous birds exclusive to India

Peck & Choose: Five GIB chicks named after Op Sindoor heroes
Peck & Choose: Five GIB chicks named after Op Sindoor heroes

Time of India

time06-06-2025

  • General
  • Time of India

Peck & Choose: Five GIB chicks named after Op Sindoor heroes

Jaisalmer: In a symbolic tribute to the heroes of Operation Sindoor , the Wildlife Institute of India (WII) in Jaisalmer has named five Great Indian Bustard (GIB) chicks after key figures and elements of the military operation. This initiative not only honours the valour of Indian forces but also highlights the intersection of national defence and wildlife conservation. Operation Sindoor, launched by the Indian govt, targeted terrorist hideouts in Pakistan, showcasing India's strategic, technological, and female power. In recognition of this, the GIB chicks born during the operation at the Sudasari and Ramdevra breeding and conservation centres have been named Sindoor, Atom, Mishri, Vyom, and Sophia. Deputy Conservator of Forests at Desert National Park, B M Gupta, explained the significance of these names. The chick named Sindoor, born on May 5, represents the entire military campaign. Atom, born on May 9, symbolises the strategic strength of the operation. Mishri, born on May 19, pays tribute to an intelligence officer known for countering cyber-espionage. Vyom, born on May 23, is inspired by Wing Commander Vyomika Singh, who led the official media briefing for the operation. Lastly, Sophia, born on May 24, honours Colonel Sophia Qureshi, a symbol of female leadership in the Indian Army . Senior Scientist and GIB Project Coordinator in Jaisalmer, Suthirtho Dutta, emphasised that these names serve as an emotional bridge between wildlife and national defence. "These chicks now embody the values of determination, courage, and service that the nation's forces fight for," he stated. The joint efforts of the Ministry of Environment and Forests, WII, and the state govt have been instrumental in the conservation of this endangered species. Through advanced AI technology, precise incubation, and the dedication of WII and forest officials, the number of GIB chicks in Jaisalmer is on the rise. This initiative not only preserves the GIB but also keeps the spirit of Operation Sindoor alive, linking the legacy of national defence with the conservation of India's natural heritage. Get the latest lifestyle updates on Times of India, along with Eid wishes , messages , and quotes !

DC This Week Round-Up – Fusion and Fan-Mail
DC This Week Round-Up – Fusion and Fan-Mail

Geek Dad

time04-06-2025

  • Entertainment
  • Geek Dad

DC This Week Round-Up – Fusion and Fan-Mail

Justice League: The Atom Project #6 cover, via DC Comics. Ray: Tying in with the events of 'We Are Yesterday', the finish to this sci-fi adventure delivers some great action. Captain Atom has been captured by Inferno – but there's a stowaway on board in the form of Ryan Choi, who has infiltrated the enemy base to try to free his subject/friend. As Ray Palmer and Mr. Terrific plan how to infiltrate, Ryan and Nathaniel Adam come up with an unconventional plan to get past the control collar and take the fight back to the villain. Overall, this series was a pretty intriguing look at what having cosmic-level powers suddenly does to a person's mind, and while I'm not sure what the plans are for Captain Atom are after this, it does feel like this series has a lot more compassion for him than most do. There's very little trace of the militaristic asshole we usually see when he's in the lead in a role. Intriguing series that did some fun things with the science side of the DCU. Teen Titans Go! #4 cover, via DC Comics. Teen Titans Go! #4 – Sholly Fisch, Writer; Agnes Garbowska, Artist; Sylvana Brys, Colorist Ray – 8/10 Ray: Sholly Fisch is back on writing duty this month, and that means this issue should be even wackier than the average. After a fight with Blackfire ends prematurely, the Titans decide to answer some fan mail. The only problem is, the letters are all addressed to the Justice League instead. And after getting bored with that, they find a box containing a surprise gift and open it. It's Amazo, the killer robot who adapts all the powers of the Justice League to attack them. He gets the Titan powers instead – and while he proves to be a formidable foe, he soon gets bored with fighting and becomes more interested in dancing, pizza parties, and bad jokes – just like a Titan. There are constant shifts in tone and story this issue, almost frantically so, which makes it feel very much like a cartoon in comic form. It's a fun issue, although as always, the Titans' humor is very much an acquired taste. To find reviews of all the DC issues, visit DC This Week. GeekDad received this comic for review purposes. Liked it? Take a second to support GeekDad and GeekMom on Patreon!

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