Latest news with #AtherEnergy
NDTV
2 days ago
- Automotive
- NDTV
Ather Energy To Double Its Retail Network Across India By FY26
Ather Energy, one of India's leading electric two-wheeler manufacturers, has announced a major expansion of its retail footprint with plans to scale up to 700 Experience Centres (ECs) across the country by the end of FY2026. The move will nearly double Ather's existing network, significantly enhancing accessibility for customers looking to experience, test ride, and purchase its electric scooters. The expansion is driven by the strong market response to the Ather Rizta. Since its launch less than a year ago, the Rizta has crossed 1 lakh units in retail sales, broadening Ather's appeal beyond its traditional performance-oriented audience. The scooter now accounts for nearly 60 per cent of Ather's overall sales, helping the brand make inroads into previously untapped markets. States such as Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha, and Chhattisgarh have emerged as high-growth territories for Ather, thanks to the Rizta's growing popularity. The company aims to triple its store count in Northern India, while also aggressively expanding in Eastern and Western regions. Till March 31, 2025, Ather operated 351 ECs in India, along with 24 international centres in Nepal and Sri Lanka. Roughly 46 per cent of its retail presence is currently concentrated in Southern India, where the brand initially established its base. In parallel with its retail network expansion, Ather continues to strengthen its EV ecosystem. The company operates over 3,578 fast-charging points across the country through the Ather Grid, India's largest fast-charging network for two-wheelers. Ather is also scaling up its service infrastructure, including the introduction of Gold Service Centres in major cities and its Express Care service, which enables customers to complete periodic maintenance in under 60 minutes. Ather currently runs two plants in Hosur, Tamil Nadu-one for vehicle assembly and another for battery production. A third facility is under development in Bidkin, AURIC (Chhatrapati Sambhaji Nagar), Maharashtra, which will boost the company's total manufacturing capacity to 1.42 million electric two-wheelers annually.
New Indian Express
2 days ago
- Automotive
- New Indian Express
Electric two-wheeler maker Ather to double retail network to 700 centres in FY26
Electric two-wheeler maker Ather Energy is planning to scale up its retail network to 700 Experience Centres (ECs) across India by the end of FY 2026. As of March 31, Ather had 351 ECs in India, along with 24 in Nepal and Sri Lanka. Around 46% of these are in South India, where Ather first built its base. The recently listed company said the expansion comes at a time when it is seeing strong momentum for its EVs with its family scooter Rizta recently crossing 1 lakh units in retail sales within a year of its launch. 'Rizta's phenomenal success has opened up new markets and brought a much larger set of family buyers into the Ather ecosystem. We're seeing demand coming in from cities where our footprint was previously limited, and that gives us the confidence to scale faster,' said Ravneet Singh Phokela, Chief Business Officer, Ather Energy.
Mint
2 days ago
- Automotive
- Mint
Ather Energy to double retail network; plans 700 experience centres across India by FY26-end
Ather Energy, one of the country's leading electric two-wheeler manufacturers, today announced plans to scale up its retail network to 700 Experience Centers (ECs) across India by the end of FY26. The company said this expansion will nearly double its current footprint. "The expansion comes at a time when Ather is seeing strong momentum, driven by the success of the Rizta, Ather's first family scooter, which recently crossed 1 lakh units in retail sales within a year of its launch. Rizta has expanded Ather's reach beyond its core performance segment, attracting family scooter buyers and significantly increasing sales across key states including Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha, and Chhattisgarh," the company said. The company also noted that it has gained market share in regions where its brand presence was previously limited. Rizta now accounts for nearly 60% of Ather's total sales, unlocking new cities and attracting a wider base of family buyers, setting the stage for a much stronger retail presence in the coming months. As of March 31, 2025, Ather had 351 Experience Centers in India, along with 24 centers in Nepal and Sri Lanka, 46% of which are located in South India. With Rizta opening up new demand pockets, Ather now plans to triple its store count in northern markets while continuing to expand in eastern and western regions by the end of FY26. In terms of manufacturing, the company currently operates two plants in Hosur, Tamil Nadu—one for vehicle assembly and the other for battery production. Ather is also building a third facility in Bidkin, AURIC, Chhatrapati Sambhaji Nagar, Maharashtra, which is expected to raise its total manufacturing capacity to 1.42 million electric two-wheelers annually. Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, 'Rizta's phenomenal success has opened up new markets and brought a much larger set of family buyers into the Ather ecosystem. We're seeing demand coming in from cities where our footprint was previously limited, and that gives us the confidence to scale faster. Expanding to 700 experience centers is about staying ahead of this demand curve and ensuring that wherever our customers are, they have easy access to the full Ather experience.' With an expanding product portfolio, rapidly expanding dealership network, and improving focus on marketing and advertising, domestic brokerage firm HDFC Securities expects the company to outgrow the industry over the medium term and gain market share. The brokerage anticipates unit economics to improve in the medium term, given the improving economies of scale, better operating leverage, shift from NMC to LFP technology, introduction of the more efficient EL platform, and improving mix of merchandise and accessories. The expansion of its product portfolio (to also include more affordable models) and dealership network is the right ingredient for scaling up. HDFC strongly believes that Ather Energy will remain one of the leading players through the EV transition. It provides a good EV pure play opportunity for investors to invest in the Indian EV transition story. Thus, it has initiated coverage on the stock with a 'buy' rating and a target price of ₹ 409. Disclaimer: The views and recommendations given in this article are those of individual analysts. These do not represent the views of Mint. We advise investors to check with certified experts before taking any investment decisions.
Business Upturn
2 days ago
- Automotive
- Business Upturn
Ather Energy to expand retail network to 700 experience centres by FY26
By Aman Shukla Published on June 18, 2025, 15:19 IST Ather Energy, India's leading electric two-wheeler brand, has announced a major expansion plan to scale its retail footprint to 700 Experience Centres (ECs) across India by the end of FY26. This will nearly double its current presence of 351 ECs in India, enhancing accessibility for customers nationwide. The growth comes amid strong demand for Ather's family scooter, Rizta, which has crossed 1 lakh units in retail sales within a year of launch. Rizta now contributes nearly 60% of Ather's total sales and has expanded the brand's market share in Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha, and Chhattisgarh. To support this retail growth, Ather plans to triple its store count in northern India and strengthen its presence in eastern and western regions. The company also operates 3,578+ Ather Grid fast-charging stations—India's largest two-wheeler charging network—and offers enhanced services through Gold Service Centres and 60-minute Express Care maintenance. With two operational plants in Hosur, Tamil Nadu, and a new facility upcoming in Bidkin, Maharashtra, Ather's total manufacturing capacity is set to reach 1.42 million units annually, positioning it as a key player in India's EV landscape. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
Time of India
3 days ago
- Business
- Time of India
Ather Energy to expand retail network in India
Indian electric scooter maker Ather Energy plans to expand its retail network to 700 centers nationwide by fiscal 2026. The move reflects growing demand for EVs in India, with Ather aiming to strengthen market presence amid rising competition and a push for cleaner mobility solutions. Tired of too many ads? Remove Ads Indian e-scooter maker Ather Energy said on Wednesday, it plans to scale up its retail network to 700 centres across India by the end of fiscal 2026.
