Latest news with #Atex)2025
Daily Express
19 hours ago
- Business
- Daily Express
Sabah tourism created 380,000 jobs: Hajiji
Published on: Friday, June 20, 2025 Published on: Fri, Jun 20, 2025 By: Sisca Humphrey Text Size: Liew officiates the event while others look on. Kota Kinabalu: Chief Minister Datuk Seri Hajiji Noor reaffirmed that tourism remains a key economic driver for Sabah, underscoring its role in job creation, rural empowerment and sustainable development. 'In 2023, the sector contributed RM13.1 billion to Sabah's economy and supported more than 380,000 jobs across various sectors,' he said, when launching the Asean Travel Exchange (Atex) 2025, here, Thursday. His speech was delivered by State Minister of Tourism, Culture and Environment Datuk Seri Christina Liew. Advertisement Hajiji also praised the growth of community-based tourism, particularly in rural districts where local villagers curate authentic Sabahan experiences. 'In 2024 alone, this sector generated RM7 million in revenue from 18 active districts,' he said and reiterated the State Government's commitment to supporting the sector through infrastructure development and digital enhancement. 'We are upgrading Kota Kinabalu International Airport, improving road access to rural destinations, and expanding digital platforms to manage and promote tourism more effectively,' he said. Hajiji said Sabah is on track to build a future-ready, resilient tourism economy driven by sustainability, technology and cultural identity. Advertisement 'Our vision is for Sabah to be a peace hub, a place where development goes hand in hand with conservation, heritage, and harmony.' He said Atex 2025 marks a turning point for Sabah, serving not only as a platform to showcase the state but also to position it as a strategic partner in shaping the future of Asean tourism. It was organised by the Asean Tourism Association (Aseanta), Federation of Asean Travel Associations (Fata), and Malaysian Association of Tour and Travel Agents (Matta) and brought together over 400 delegates, including more than 200 international buyers from 15 countries and is seen as a strategic platform to strengthen regional tourism cooperation and business linkages. Atex 2025 is the first tourism trade platform led by the private sector under the Asean umbrella. Meanwhile, Sabah is confident of reaching its target of 3.5 million tourist arrivals this year, said Liew. Liew revealed that over one million tourists had already visited Sabah between January and April 2025, generating RM1 billion in tourism revenue. This marks an 18 per cent increase compared to the same period in 2024. She said the strong start to the year reflects growing interest in Sabah as a destination, which is further supported by the confidence shown by Asean partners through their participation in Atex 2025. 'This is the first time all 10 Asean countries are represented in a tourism event hosted in Sabah, with around 500 delegates attending. 'It's a wonderful programme and a clear sign of the trust and confidence Asean countries have in Sabah,' she said. Liew also stressed that Sabah's strategic location in the heart of Asean positions it as a natural gateway for connectivity and collaboration within the region. 'Sabah is ideally located and increasingly serves as a bridge between regional travel markets. 'I believe this event will lead to stronger ties and more cooperation that will benefit Sabah's tourism sector,' she said. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
Daily Express
a day ago
- Business
- Daily Express
Sabah confident of hitting tourism target this year
Published on: Thursday, June 19, 2025 Published on: Thu, Jun 19, 2025 By: Sisca Humphrey Text Size: KOTA KINABALU: The State Government is confident that they can reach their target of 3.5 million tourist arrivals for Sabah this year. Tourism, Culture and Environment Minister Datuk Seri Christina Liew ( pic ) said over one million arrivals and RM1 billion in revenue were recorded from January to April, marking an 18 per cent increase compared to the same period last year. Advertisement She made the remarks after officiating the Asean Travel Exchange (Atex) 2025 on behalf of the Chief Minister, noting this is the first time all 10 Asean countries are represented in such an event held in Sabah. An estimated 500 delegates are attending the tourism exchange, signalling growing regional interest in Sabah as a strategic travel hub. The Minister said Sabah's central location within Asean positions it well for stronger travel market ties and regional cooperation. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
The Star
26-05-2025
- Business
- The Star
Sabah to host Asean Travel Exchange 2025, gathering influential tourism players
KOTA KINABALU: Sabah is set to host the Asean Travel Exchange (Atex) 2025 on June 19, which promises to spark fruitful collaborations among Asean tourism industry players. Chief Minister Datuk Seri Hajiji Noor was briefed on Atex 2025 by a delegation of influential tourism players at his office in Menara Kinabalu on Monday (May 26). Federation of Asean Travel Association (Fata) president Datuk Tan Kok Liang said Atex 2025 will be the first international business-to-business tourism event to be hosted. The event is expected to bring in 200 international buyers and 100 regional sellers for trade, dialogue and collaboration in the tourism sector. The state Tourism, Culture and Environment Ministry and key tourism organisations are supporting the Atex 2025. Industry players expect Atex 2025 to be a game changer in positioning Sabah at the forefront of regional and international tourism markets. Among those in the delegation with Tan, who is Malaysian Association of Tour and Travel Agents (Matta) president, were Asean Tourism Association (Aseanta) president Eddy Krismeidi, Nigel Wong and Air Asia director for Global Policy and Government Relations Zamani Rafique. State Assistant Tourism, Culture and Environment Minister and Chairman of Sabah Tourism, Datuk Joniston Bangkuai was also present.
