Latest news with #AseelOmran
Zawya
10-06-2025
- Entertainment
- Zawya
L'Oréal Paris redefines 'Sit Al Bait' in empowering campaign for the Middle East
Dubai - L'Oréal Paris celebrates the evolving role of women with Sit Al Bait, Arabic for 'Woman of the House', reframing the traditional idea of a housewife into a title of pride, leadership, and self-worth. L'Oréal Paris, in collaboration with FP7McCann Dubai, McCann Paris, and Current Global MENAT, has launched a new campaign under its Women of Worth platform — rolling out across the Middle East. Rooted in cultural nuances of the region, the campaign builds on L'Oréal's long-standing commitment to women's empowerment — while challenging the language that continues to shape female identity in the region. 'Sit Al Bait is more than a cultural phrase, it is a statement that speaks to the very core of our brand's values: empowering women to define themselves on their own terms,' said Christian Bou Khalil, Marketing Director MENA, L'Oréal Paris. 'We are proud to challenge narratives and elevate the evolving role of women in society as leaders, changemakers, and visionaries. It's a reminder that empowering women begins by recognizing the value they already hold—because they're worth it.' The hero film features actress Yasmine Sabri and actress Aseel Omran, standing shoulder-to-shoulder with women across the region. As the narrative unfolds, we see them take to the streets, displaying the power of words that makes all the difference in the messaging – two missing Arabic letters ' al ' that transform the meaning of the words 'sit bait' (housewife) into 'sit al bait' (woman of the house), rewriting the narrative, and restoring value to the unseen labor of millions of women. In a region where cultural expectations have long cast women primarily in the role of caregiver or housewife, this campaign is a timely reminder that women can be, and already are, so much more: leaders, visionaries, entrepreneurs, and changemakers. They can be whatever they decide to be. A new study by L'Oréal Paris reveals that over half (53%) of men and women in the Middle East believe the term 'housewife/sit bait' does not entirely reflect the evolving role of women in 2025. Additionally, a series of focus groups further revealed a stronger emotional response to the 'Sit Al Bait' phrasing, with participants describing it as a 'badge of honor' and 'a way to finally feel seen.' 'My late mother raised me to ignore any label or name calling that shrinks us. Arab women run their lives and their homes with power and precision. Yet we're often pushed into the background and told to take pride.' said Manar Munjed Abdulla, Associate Creative Director at FP7 McCann. 'With this campaign, I wanted to reclaim worth, and to help other women do the same. I knew the change would make some people proud and others uncomfortable. But it was necessary to break a cliché and rewrite our place in the world. Because no one else will do it for us.' The campaign's out-of-home presence debuted in Beirut, with upcoming rollouts in Riyadh, Dubai, and across the region. Further activations are planned to continue building on the long-term vision behind Sit Al Bait. Creatives Regional Chief Creative Officer: Federico Fanti FP7 McCann Dubai Global Chief Creative Officer: Julien Calot McCann Paris Executive Creative Director: Nayaab Rais FP7 McCann Dubai Global Executive Creative Director: Rob Brown McCann Paris Creative Director: Eric Groza FP7 McCann Dubai Head of Arabic: Manar Munjed FP7 McCann Dubai Art Director: Anton Stolpovskii FP7 McCann Dubai PR Manager Roksar Kamal FP7McCann MENAT Copywriter: Daniel Zaldumbide FP7 McCann Dubai Associate Creative Director: Rob Hall FP7 McCann Dubai Creative Operations Director Cynthia Sarkis FP7 McCann Dubai Senior Creative Ops Coordinator Christina Abouzeid FP7 McCann Dubai Creative Excellence Manager Sofia Serrano FP7 McCann Dubai Senior Finalizer Rahim FP7 McCann Dubai Senior Finalizer Ahmed Nadeem Client Service Nima Askari General Manager FP7 McCann Dubai EVP Global Business Director Lisa Conway McCann Paris President / EVP Global Leader L'Oréal Charlotte Franceries McCann Paris Account Director: Dalia Hosny FP7 McCann Dubai Miral Saad FP7 McCann Dubai Account Manager: Freddy George FP7 McCann Dubai Account Executive Eman Sami FP7 McCann Dubai Account Director MCP Sabrina Rodreguiez McCann Paris International Account Manager: Shruti Namibar McCann Paris Planners Strategy Manager Rifaat Fakih FP7 McCann Dubai PR Managing Director Peter Jacob Current Global Dubai Senior Director Sinead Oconnor Current Global Dubai Social Production Head of Production Jessica Yoness Craft Dubai Film Director Jessy Moussallem Co Founder Johnny Abdo Brandizers Co Founder & CEO Rafi Nabbouh Brandizers Producer Tanya Saab Brandizers Producer Seba Kourani Brandizers Production manager Amir Al Naamani Brandizers Public relations Eda Jurdani Brandizers Production assistant Patricia Dib Brandizers Senior manager - Communication Mariane Koussa Brandizers Communication executive Ruba Sharafeddine Brandizers Post production Lead Yara Akl Brandizers Editor Abed Nehme Brandizers Editor Charbel Kaddicci Brandizers Editor Youssef Hazim Brandizers Client Marketing Director MENA Christian Bou Khalil SAPMENA CPD General Manager Adrien Koskas Global Brand President Delphine Viguier-Hovasse Deputy General Manager SAPMENA CPD Khalid Dugmag General ManagerSAPMENA Juliana Gómez H Senior Vice President Global Image & Content Olivier Monteil Deputy General Manager - Global Martin Crosnier International Marketing Director - South Asia Hub Chih-Ying Chang Hub Director - MENA Nadine Fouad International Project Manager - Emerging AME Hub Nay Sader General Manager Consumer Products Middle East Ahmed Wagih General Manager - GCC Elsa Kalaydijiane Brand Business Lead - GCC & Levant Sara Sakaya Brand Advocacy Manager Hiba El Assir Corporate Affairs & Engagement Director - Middle East Jihane Bachir Group PR & Advocacy Director, Corporate Affairs & Engagement Zeina Haddad Managing Director - Lebanon Emilie Wahab Head of Brands - Lebanon Christelle Khoury
TECHx
12-05-2025
- Entertainment
- TECHx
Aseel Omran Joins Motorola as Brand Ambassador
Home » Top stories » Aseel Omran Joins Motorola as Brand Ambassador Saudi actress and singer Aseel Omran has partnered with Motorola as the brand's new ambassador. This collaboration marks the launch of Motorola's latest premium flip phone, the Razr 60 Ultra, in the Middle East. Born in Riyadh, Aseel Omran is known for her presence on reality shows like Gulf Stars and Hiya wa Huwa . She has over 6.5 million followers on Instagram and has worked with international music producers, including RedOne. Her creative journey and influence make her a powerful voice in the Arab entertainment industry. Omran reflects the values of Motorola—iconic design and cutting-edge innovation. She is seen as a role model for Saudi women. Her ability to connect with youth and her presence in fashion and music align well with Motorola's vision. Motorola aims to blend technology with lifestyle. Previous partnerships with brands like Swarovski, Pantone, and Bose show its commitment to culture and design. The brand's latest collaboration with Omran supports its goal to create deeper connections in the region. According to Motorola, Aseel's personality—bold, innovative, and influential—makes her a strong fit for the campaign. She is also known for supporting causes such as her advocacy with UNHCR. This partnership allows her to connect with her fans in more meaningful ways. 'I'm thrilled to partner with Motorola, a brand that shares my passion for blending iconic style and design with the latest cutting-edge technology,' said Omran. 'I'm excited to use the power of technology to connect with my audience in new and inspiring ways, and to continue empowering women across the Kingdom and the region.' Vinayak Shenoy, Marketing Director, MEA at Motorola, added: 'We're excited to welcome Aseel Omran to the Motorola family as our first ambassador in the Middle East. Aseel's talent and influence make her a role model who has defied cultural norms to define her own path and empower others. She perfectly aligns with our values of 'flipping the script' and 'Make it Iconic.' This partnership will help us reach a wider audience and celebrate cultural diversity, innovation, and collaboration.' The newly launched Motorola Razr 60 Ultra blends design and technology. It is compact and uses premium finishes like Alcantara and real wood. With moto AI integration, the phone offers a smarter user experience. Key features include: Qualcomm Snapdragon® AI engine 68W TurboPower™ fast charging, the fastest in any flip phone Motorola continues to bring lifestyle and innovation together through technology. Aseel Omran's role highlights the brand's commitment to the region and its evolving digital audience.
Zawya
12-05-2025
- Entertainment
- Zawya
Saudi superstar Aseel Omran partners with Motorola as brand's first Middle East ambassador
United Arab Emirates, Dubai: Saudi actress and singer Aseel Omran has partnered with Motorola to become an ambassador for the brand coinciding with the phone maker's Middle East launch of its latest premium flagship flip phone, the Motorola Razr 60 Ultra. The Riyadh-born star, who boasts over 6.5 million Instagram followers, embodies the shared values of iconic design and cutting-edge technology that Motorola champions. As a symbol of empowerment for Saudi women, Omran rose to fame through reality TV shows like 'Gulf Stars' and 'Hiya wa Huwa.' Her collaborations with international producers, including the renowned RedOne, have cemented her status in the competitive Arab music scene. Her status as a role model and style icon in the Arab world, coupled with her ability to connect authentically with the youth, embodies the brand's ethos of authenticity and confidence. Aseel's partnership with Motorola not only enhances the brand's appeal but also reinforces its dedication to creating cultural heroes inspiring the next generation of icons. Motorola has consistently positioned itself at the intersection of lifestyle and technology, forging partnerships with globally recognized brands such as Swarovski, Pantone and Bose. These collaborations underline Motorola's commitment to blending culture, iconic design, and lifestyle experiences with cutting-edge innovation, creating products that resonate deeply with diverse cultural aesthetics and technological advancements. Omran's confidence to choose the path less walked, her diversity and innovation in her roles, and her strong connection with the youth in the region make her the perfect ambassador for Motorola. Aseel actively uses her social media platforms to connect with fans and promote important causes, such as her work with the UNHCR (United Nations Refugee Agency). Her partnership with Motorola will enhance how she discovers, shares, and connects with her vast social media audience. 'I'm thrilled to partner with Motorola, a brand that shares my passion for blending iconic style and design with the latest cutting-edge technology,' said Omran. 'I'm excited to use the power of technology to connect with my audience in new and inspiring ways, and to continue empowering women across the Kingdom and the region.' Vinayak Shenoy, Marketing Director, MEA, Motorola, said: 'We're excited to welcome Aseel Omran to the Motorola family as our first ambassador in the Middle East. Aseel's talent and influence make her a role model who has defied cultural norms to define her own path and empower others, aligning perfectly with our values of 'flipping the script' and 'Make it Iconic.' This partnership will help us engage with a wider audience, showcasing the power of cultural diversity, lifestyle, innovation and collaboration within the region.' Motorola razr 60 Ultra: Redefining the foldable experience The Motorola Razr 60 Ultra is the company's latest flip phone, blending iconic design with cutting-edge technology to deliver a premium and personalized experience. Ultra-compact and crafted with premium finishes like Alcantara and real wood, the Motorola Razr 60 Ultra redefines the foldable experience with its powerful and intelligent moto AI integration. Featuring a versatile outer screen backed by the lightning-fast Qualcomm Snapdragon® AI engine and 68W TurboPower™ charging—the fastest in any flip phone—the Motorola Razr 60 Ultra delivers both performance and style in one sleek fold. For more information, click here.
Jordan News
12-02-2025
- Entertainment
- Jordan News
Aseel Omran Makes Her Debut in Egyptian Drama - Jordan News
Saudi actress Aseel Omran is set to star in the Egyptian drama series Lam Shamsia, alongside Amina Khalil, Ahmed El Saadany, and Mohamed Shahin. The series is written by Mariam Naoum and directed by Karim El Shenawy, marking Aseel's first participation in Egyptian drama. Her involvement comes after previously working with El Shenawy in the film Dhai, which premiered at the Red Sea International Film Festival. اضافة اعلان Lam Shamsia is produced by Media Hub – Saadi & Gohar and features a stellar cast, including Yousra El Lozy, Tharaa Goubail, Safaa El Toukhi, Yasmina El Abd, and Ali El Beli. The series tackles an important social issue that has been a subject of public debate in recent years: child abuse. The storyline presents the topic in a socially conscious and thought-provoking manner. Amina Khalil will be competing in the Ramadan 2025 drama season after her absence in 2024. This marks her first break from Ramadan series in 13 years, since her role in Taref Talet (2012). Khalil has consistently been part of Ramadan dramas, either in supporting or leading roles, with her most recent work being El Hersha El Sabaa in 2023.
