Latest news with #AppleSilicon
Hans India
a day ago
- Business
- Hans India
Apple Eyes Generative AI to Speed Up iPhone and Mac Chip Design, Confirms Hardware Chief
Apple is preparing to bring generative AI into the heart of its chip development process, a move that could transform how the company designs processors for its iPhones, Macs, and other devices. Johny Srouji, Apple's Senior Vice President of Hardware Technologies, recently confirmed the company's growing interest in using AI tools to make its silicon design process faster and more efficient. Speaking in Belgium while receiving an award from Imec, a renowned semiconductor research institute, Srouji revealed that Apple sees strong potential in applying AI-driven automation to speed up its chip development timeline. According to a report by Reuters, which reviewed a recording of the event, Srouji stated, 'Generative AI techniques have a high potential in getting more design work done in less time, and it can be a huge productivity boost.' Srouji emphasized that while AI offers immense benefits, it must be complemented by robust design infrastructure. He pointed out the crucial support Apple receives from electronic design automation (EDA) partners such as Cadence Design Systems and Synopsys. 'EDA companies are super critical in supporting our chip design complexities,' he said. Apple's exploration of generative AI for chipmaking reflects a broader industry trend, with tech rivals like Google and OpenAI investing heavily in artificial intelligence. Google, during its I/O 2025 developer event, showcased a range of AI innovations, while OpenAI continues to lead advancements in conversational AI through ChatGPT, further intensifying competition in the AI race. Though Apple has faced criticism for lagging in the consumer-facing AI space—especially after delays in rolling out promised Apple Intelligence features—its latest announcement indicates a shift toward strengthening its behind-the-scenes AI capabilities. Apple has been developing its in-house chips since 2010, beginning with the A4 processor for the iPhone. Since then, the tech giant has expanded its custom silicon portfolio to include the A-series for mobile devices and the M-series for its Mac lineup. The transition from Intel processors to Apple-designed M-series chips was a bold move, but one that has paid off significantly. These chips have helped Apple achieve industry-leading performance, battery efficiency, and tighter hardware-software integration across its devices. 'Moving the Mac to Apple Silicon was a huge bet for us,' Srouji reflected. 'There was no backup plan, no split-the-lineup plan, so we went all in, including a monumental software effort.' Now, with plans to incorporate AI into its chip design workflow, Apple is signaling a new chapter in its silicon strategy. While consumer-facing features may still be in development, the company is clearly investing in foundational technologies that could sharpen its competitive edge in the years ahead. As Apple continues to explore generative AI applications in hardware, the future of Apple Silicon may be even faster, more powerful, and more intelligently designed—bringing the company in closer competition with AI pioneers across the tech landscape.
Yahoo
2 days ago
- Business
- Yahoo
Apple Explores AI to Speed Custom Chips
Apple (NASDAQ:AAPL) is exploring generative AI to accelerate its in-house chip design, potentially slashing development timelines and boosting productivity. In remarks last month in Belgium, Johny Srouji, Apple's senior vice president of hardware technologies, told attendees at an Imec awards ceremony that generative AI has a high potential in getting more design work in less time. Since debuting its first A4 chip in 2010, Apple has relied on cutting-edge EDA tools from Cadence Design Systems (NASDAQ:CDNS) and Synopsys (NASDAQ:SNPS). Srouji noted those partners are already integrating AI into their software suites to handle growing design complexity. Apple's chip roadmap has included monumental betsmost notably the 2020 shift from Intel (NASDAQ:INTC) to Apple Silicon across Mac desktops and laptops. Srouji said that all-in strategy, with no backup plan, underpinned the company's ability to optimize performance and power efficiency across devices like the M1 and M2 processors and the Vision Pro headset. He argued that AI-enhanced tools could represent a similarly transformative leap by automating repetitive tasks and enabling more iterative experimentation. Investors should watch how quickly EDA providers roll out AI modules and whether Apple pilots internal machine-learning models for layout, verification or synthesis. Faster cycle times could give Apple an edge over rivals, driving cost savings and potentially smoothing supply-chain bottlenecks. Why It Matters: AI-powered design could shorten chip development from years to months, helping Apple stay ahead in silicon innovation and maintain tight hardware-software integration. This article first appeared on GuruFocus. Sign in to access your portfolio
Express Tribune
2 days ago
- Business
- Express Tribune
Apple wants AI to help build its next-generation chips
Apple Inc. is exploring the use of generative artificial intelligence to streamline and enhance the design of its custom silicon chips, a senior executive said, highlighting the tech giant's growing reliance on cutting-edge AI tools in hardware development. In previously undisclosed remarks made last month in Belgium, Johny Srouji, Apple's Senior Vice President of Hardware Technologies, said the company sees 'high potential' in applying AI to electronic design automation (EDA), the software used to create semiconductors. 'Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost,' Srouji said during a speech while accepting an award from Imec, a leading semiconductor research group that collaborates with major global chipmakers. Johny Srouji, Apple's Senior VP of Hardware Technologies on Apple Silicon: One of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation… — Ray Wang (@rwang07) June 19, 2025 The comments, reported by Reuters, offer rare insight into how Apple plans to expand AI usage beyond software and services into its hardware innovation process — a space traditionally dominated by precision engineering and years-long timelines. Apple designs its own chips, including the A-series for iPhones and M-series for Mac computers, and relies on EDA tools developed by firms like Cadence Design Systems and Synopsys, both of which are integrating AI capabilities into their platforms. In his address, Srouji traced Apple's silicon journey from the introduction of the A4 chip in 2010 to the chips powering its latest Vision Pro headset. He credited the company's philosophy of embracing cutting-edge technologies — and taking risks — for its success. He pointed to the transition of the Mac lineup from Intel processors to Apple Silicon in 2020 as a defining moment. 'Moving the Mac to Apple Silicon was a huge bet for us. There was no backup plan, no split-the-lineup plan. So we went all in, including a monumental software effort,' Srouji said. While Apple has remained tight-lipped publicly about its generative AI roadmap, CEO Tim Cook has recently acknowledged that the company is investing heavily in the space. Analysts expect more AI-related announcements during upcoming hardware and developer events.
Time of India
2 days ago
- Business
- Time of India
Apple's hardware chief: AI will transform how we build the world's most advanced chips
Apple is planning to harness generative artificial intelligence to accelerate the design of its custom chips, marking a significant shift in how the tech giant develops the silicon powering its devices. Johny Srouji , Apple's senior vice president of hardware technologies, revealed the company's AI ambitions during a speech in Belgium last month while accepting an industry award. "Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost," Srouji said, according to a recording reviewed by Reuters. The executive emphasized that Apple consistently adopts cutting-edge tools for chip development, including the latest software from electronic design automation companies. The move reflects Apple's aggressive push into AI-powered semiconductor development The announcement comes as major chip design software companies Cadence Design Systems and Synopsys race to integrate AI capabilities into their platforms. These firms provide critical tools that Apple relies on to manage the complexity of its custom silicon development . by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Memperdagangkan CFD Emas dengan salah satu spread terendah? IC Markets Mendaftar Undo Srouji also reflected on Apple's bold 2020 transition from Intel processors to its own Apple Silicon chips in Mac computers, describing it as an all-or-nothing gamble with no backup plan. "We went all in, including a monumental software effort," he said. Apple's chip design ambitions extend beyond current products. Recent reports indicate the company is developing new processors for upcoming smart glasses and AI servers, with launches targeted for 2026-2027. The company's M5 chip, built on advanced 3nm architecture, has reportedly entered mass production. This AI-driven approach to chip design represents Apple's latest effort to maintain its competitive edge in custom silicon, a strategy that began with the A4 processor in 2010 and has become central to the company's hardware differentiation strategy. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Yahoo
6 days ago
- Yahoo
Valve does its homework the night before deadline: Switches Steam to run on Mac chips right as Apple announces it's ditching Intel for good
When you buy through links on our articles, Future and its syndication partners may earn a commission. I've said it before and I'll say it again: my 2020 MacBook Air is the best gaming laptop I've ever owned. Not because it can run anything I throw at it (it can't) or because it's some ungodly-powerful slab of RGB (it's not). But it runs everything I want it to run—Infinity Engine RPGs, KOTOR 1 and 2, things of that nature—silently and with battery life out the wazoo. It does that because it's one of the first bits of Apple kit to use the megacorp's own, bespoke ARM line of M-series CPUs, breaking a dependence on Intel chips going all the way back to 2006. Which is neat, but there was a problem—damn near every app out there is built to work on x86 chips like Intel's, and not ARM. Apple solved that little issue with a thing called Rosetta 2, which effectively translated x86 apps to ARM on the fly when you tried to run them on ARM-based Macs. But nothing gold can stay: at this year's WWDC, Apple quietly pointed out to devs that, two macOS generations from now, Rosetta would pretty much be going the way of the dodo. Devs would have to make their apps ARM-native or sling their hook. Which brings us to Steam. Valve being Valve—and macOS making up an absolutely infinitesimal percentage of overall Steam users—it never bothered to create an Apple Silicon-native version of Steam in all these past five years. Until yesterday. With Apple suddenly putting a time limit on how long devs could rely on Rosetta, Valve has gotten its act together and released an ARM version of Steam as part of yesterday's Steam client beta. Gotta be honest, it's very relatable. It reminds me of all the university essays I scrambled to write the night before they were due. I imagine Gabe sitting on his yacht, watching Apple's coiffed execs intro WWDC, suddenly sitting bolt upright as he realises they forgot to make Steam run on modern Macs. The Apple-native version of Steam is currently only available in beta, which you can swap to by heading to your preferences, then Interface, then selecting the beta version of Steam from a drop-down menu. It works well! In my very limited (10 minutes or so) of mucking about with it, I've had better luck getting the Steam Overlay to work and game recording seems to actually function now (albeit without game audio, because Apple makes it borderline impossible to record system audio on Macs for some reason) which wasn't the case last time I messed with those features—which was admittedly a few updates ago. Anyway, the perhaps dozens of people playing Steam games on Mac can heave a sigh of relief. For a minute there, I wondered if Valve would bother to update Steam for Apple Silicon at all. Macs are a tiny fragment of its audience and Apple Silicon users are a tiny fragment of that. I'm glad Gabe still cares enough about those of us who love overpaying for hardware to keep things in working order. 2025 games: This year's upcoming releasesBest PC games: Our all-time favoritesFree PC games: Freebie festBest FPS games: Finest gunplayBest RPGs: Grand adventuresBest co-op games: Better together
