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Why media careers are booming and how to choose the right institute to get there
Why media careers are booming and how to choose the right institute to get there

Time of India

time06-06-2025

  • Business
  • Time of India

Why media careers are booming and how to choose the right institute to get there

From immersive storytelling on OTT platforms to AI-enhanced newsrooms, the media landscape is undergoing a seismic shift. With every scroll and click reshaping how stories are told and consumed, demand for skilled, adaptable professionals is surging. The stakes are higher, and so are the expectations from both audiences and employers. For students aspiring to make a mark in journalism, advertising, digital content, public relations, or media management, this evolution presents both opportunities and challenges. Especially when it comes to the first big decision- choosing the right institute to prepare them for the world ahead. What defines a future-ready media institute? 1. Curriculum that mirrors industry shifts Modern media roles demand more than just textbook knowledge. Institutes must offer courses that reflect industry realities, such as data-led journalism, influencer marketing, content strategy, podcasting, and immersive video production. Flexibility to learn new tools and respond to fast-evolving trends should be built into the curriculum. 2. Strong placement track record One of the most critical metrics for students and parents alike, placement performance reflects how well-connected an institute is to the industry. Look for programmes that have long-standing relationships with top media companies and offer internship pipelines, mentorship, and alumni support. 3. Infrastructure that simulates real-world conditions Gone are the days when classroom learning was enough. Today, high-end production studios, digital editing suites, radio and TV labs, and access to software like Adobe Creative Suite or AI-based content tools are essential for hands-on learning and creative experimentation. 4. Real-world exposure and flagship initiatives Participation in industry-led projects, film festivals, and panel discussions helps bridge the gap between theory and practice. Institutes that facilitate such exposure prepare students to confidently transition from campus to career. Why AIMC stands out among Delhi's media colleges Institutes like Apeejay Institute of Mass Communication (AIMC) , which are consistently ranked among Delhi's top private media colleges, have begun integrating new-age modules into their mainstream coursework, offering students a head start in future-facing roles. According to recent HANSA and MDRA surveys*, AIMC has been ranked the No.1 private media institute in Delhi for five consecutive years, a validation of both its curriculum strength and career outcomes. Its programmes in journalism, PR, advertising, digital content, and TV/radio production are designed with real-world applicability in mind. The faculty comprises industry experts and media practitioners. Students gain access to high-definition (HD) production studios, Mac-based editing setups, drone video tools, and the full Adobe Creative Suite, equipping them with the resources to transform their ideas into compelling content. The institute also stands out for its flagship initiatives, including the We Care Film Festival on disability awareness, Media Chaupal interactive forums, and the Academic-Industry Orientation program. Perhaps most importantly, AIMC shares that it supports students with 100% placement assistance through its strong industry networks and alumni connections. Invest in the right launchpad The media world is full of promise, but also unpredictability. The right institute can provide aspiring professionals with the stability, support, and skills they need to not only survive but also thrive. Whether you're a student or a parent making a career decision, evaluating institutes based on curriculum, infrastructure, industry connections, and long-term relevance is the best place to begin. To explore programmes at AIMC, visit Reference/s: *

AIMC Recognized Among the Best Mass Media Colleges in India for Excellence in Media Education
AIMC Recognized Among the Best Mass Media Colleges in India for Excellence in Media Education

Business Upturn

time30-05-2025

  • Business
  • Business Upturn

AIMC Recognized Among the Best Mass Media Colleges in India for Excellence in Media Education

New Delhi, Delhi, India: In a world driven by narratives, visuals, and digital conversations, Apeejay Institute of Mass Communication (AIMC), Dwarka, New Delhi, stands as a beacon of excellence — shaping the next generation of storytellers, journalists, and media visionaries. For over two decades, AIMC has not only kept pace with the media revolution but has often been ahead of the curve, setting standards that others aspire to match. Recognised Among the Best Mass Communication Colleges in India Consistently ranked No. 1 in Delhi among private media institutes by India Today-MDRA and The Week-Hansa Research Survey for five consecutive years, AIMC has earned its place among the best mass communication colleges in India. From winning the Platinum Icon Award by Dainik Jagran INEXT to being conferred with the Best Media Institute in North India title during the 4th Asia Pacific Education and Technology Summit & Awards 2022 jointly organised by PHD Chamber of Commerce and Industry and Education Post at Hotel Taj Vivanta, Goa. AIMC's excellence is consistently recognized by top educational institutions and media surveys. These accolades are not merely rankings — they are a reflection of AIMC's deep industry engagement, robust academic vision, and unwavering commitment to student success. Founded on Vision, Grown with Purpose Established in 2003 under the visionary leadership of Mrs. Sushma Paul Berlia, Chairman, Apeejay Education, AIMC was conceived as more than an institute — it was designed to be a catalyst for transformation. Today, AIMC is synonymous with credibility, career-readiness, and cutting-edge pedagogy in the media landscape. Curriculum That Mirrors Industry, Shapes Leaders AIMC's programs aren't theoretical ivory towers. Every course is crafted with precision to mirror the realities of the media industry — from the newsroom and the edit bay to campaign strategy and content innovation. Whether it's journalism, advertising, PR, digital media, content creation, or television production, AIMC offers an ecosystem where students learn by doing, thinking, failing, and rising — much like the real world they're preparing to enter. Industry-relevant tools such as Adobe Creative Suite, Final Cut Pro, Mac Studios, and drone-based visual storytelling are integrated into the learning experience from day one. Niche subjects like OTT Management, Data Management and Backpack Journalism are included in the curriculum and teaching practices. Faculty That Inspires, Mentors That Guide The real hallmark of AIMC lies in its human capital. Led by Director Prof. Sajal Mukherjee, an acclaimed media strategist and academician, the faculty includes some of the finest minds from journalism, filmmaking, public relations, digital content, and brand communications. These are mentors who bring industry intensity into classrooms and prepare students not just for jobs — but for leadership roles. Proven Placement Success AIMC's alumni speak for themselves. From leading newsrooms like NDTV, Zee News, India News, and The Indian Express, to global communication giants such as Burson, Ogilvy, McCann Erickson, Adfactors PR, Wunderman Thompson, and Josh Talks, AIMC graduates are driving change and commanding respect. This robust placement record is not by accident — it's the outcome of rigorous training, professional mentoring, and real-world readiness. Flagship Initiatives Shaping Future Media Leaders AIMC's emphasis on experiential learning is reflected in its hallmark courses and events. The 21-day Industry cum Academic Orientation familiarizes students with the ground realities of the media world through interactions with media professionals, thinkers and leaders. The International We Care Film Festival, organized in association with UNESCO and the UN Information Centre, is dedicated to disability rights and inclusion. Media Chaupal, Brand Culture Gully, Meet the Author, and Meet the Filmmaker are some of the events that give students different spaces to interact with issues of the real world, creativity, and inter-disciplinary thinking. Special Lecture Series and the in-house journal AIMC Byline further endorse AIMC as a complete media education campus. These initiatives help develop critical thinking and an independent thought process amongst students, making them highly skilled and emotionally intelligent media professionals. Infrastructure That Powers Ideas AIMC differentiates itself from most others due to its unparalleled infrastructure. The institute boasts a High Definition Television Studio set up for multi-camera shoots, a fully equipped Radio Studio, and Photography Studio. A Press Room dedicated to the craft of press conferences, Video Editing suites, and Advertising Labs that house Adobe Creative Suite that make the students proficient with state-of-the-art tools. The institute also has a Drone and Mac Studios. Smart classrooms, large amphitheater, 500-seater auditorium, and state-of-the-art conference hall provide the backdrop for a thriving learning environment. The 24*7 digital library boasts an invaluable collection of audio-visual materials, journals and national and international authors. A Launchpad for the Visionaries of Tomorrow If you aspire to shape public discourse, influence opinion, create content that moves minds, and build a career that resonates across platforms — AIMC is where it begins. As one of the best mass communication colleges in India, AIMC combines academic depth with practical breadth, creating graduates who are ready for everything the modern media world demands — and more. Admissions Now Open Take the first step towards a fulfilling and future-proof career in media. Visit or call +91-9910-222-777. Be curious. Be creative. Be AIMC. Where voices rise, and stories begin. Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.

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