Latest news with #Anomaly
Associated Press
5 days ago
- Business
- Associated Press
Stagwell (STGW) Announces the Launch of Unreasonable Studios (UNR), A Full-Service Creative Production Company
The newly integrated offering delivers on Stagwell's promise to provide industry-leading capabilities for its clients, media networks and agencies across the network and around the world NEW YORK and CANNES, France, June 16, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the formal launch of its production and creative content company, Unreasonable Studios (UNR). UNR brings Stagwell's creative and production agencies Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios under one roof under the leadership of Justin P. Barocas, co-founder of Anomaly and CEO and Executive Producer of UNR. 'At Stagwell, we've been taking steps to invest in efficient, centralized content production services that help us scale client deliverables in record time,' said Stagwell Chairman and CEO Mark Penn. 'Today, I am proud to announce that we are seeing the meaningful impact of our investment as we stand up our own award-winning production unit to strengthen creative content deliverables, while differentiating ourselves in the marketplace.' UNR features both original and branded entertainment, live action commercial work, editorial photography, digital and social media across the funnel, breakthrough creator content and robust post production, motion and design capabilities, and adaptation and localization technologies and services. 'UNR Studios occupies a rare position in the industry,' said Justin P. Barocas, CEO & Executive Producer. In unreasonable fashion, we bridge the gap between the entertainment and brand worlds, going from high-value to high-volume at high speed, delivering everything from original documentaries for distributors like Netflix to generative tech driven scaled content for global brands – all under one roof.' UNR began welcoming brand clients in 2024, including Nike, Louis Vuitton, Marriott, Carhartt, Starbucks, and Topgolf. 'For the past decade, we've been fortunate to collaborate closely with Ace on branded content and consumer engagement activations,' said Susan Hennike, Chief Brand Officer, Carhartt. 'We're excited to build on that partnership and tap into their expanded capabilities in entertainment and talent partnerships, now as Unreasonable Studios.' On the high value side, ACE was a pioneer in connecting brands and original entertainment, working with partners like Universal, Netflix, IMAX, Hulu, NatGeo, Disney+, Patagonia, Hoka, Budweiser, Bose, Uber Eats, Carhartt and Coca-Cola on feature films & episodic series. UNR will scale this effort and is already in production on three feature films; SAIL, which chronicles the 2024 America's Cup competition, directed by Frank Marshall (The Beach Boys, the Jurassic Park franchise, Twisters) for IMAX in partnership with Louis Vuitton & Skydance Sports; LEARNING TO FLY, which explores the world of Ultra running through the eyes of pro-runner Jim Walmsley and pro-photographer Aisha McAdams, directed by Max Lowe (Torn), financed by Hoka; and THE TRUTH & TRAGEDY OF MORIAH WILSON, about pro-cyclist Mo Wilson whose epic rise was cut short when she was murdered in Austin, TX in 2022, directed by Marina Zenovich (Robin Williams: Come Inside My Mind, Lance Armstrong) for Netflix. 'The focus is quality from end-to-end,' says Evan Hayes, Head of Original Entertainment & Production, 'regardless of genre, channel or format, on a global scale.' The Unreasonable team has earned several esteemed awards across the spectrum of entertainment and advertising including an Academy Award, a BAFTA, five Emmy Awards across Primetime, Daytime and Sports categories, Critics' Choice Awards, Clios, a Cannes Lion, and multiple Webby Awards, among others. 'We've been partnering with UNR (formerly ACE) for the better part of a decade on a selection of our premium, luxury and lifestyle brands. They've always demonstrated a deep understanding of our brands, our audiences and the travel/hospitality category at large mastering every brief sent their way. Some of our most exciting work has come from this collaboration including our recent branded series featuring Westin's Heavenly Bed, a co-production with goop called 'Sleep Training for Grownups' starring Gwyneth Paltrow. They always bring strong insights, partnerships and unconventional approaches to content and production,' shared Nicole Taylor, Senior Director, Global Brand Marketing at Marriott International. UNR has 200+ full-time employees and 1,200 + contractors housed in more than 60 countries, with offices in Barcelona, Berlin, Detroit, Dubai, Hong Kong, London, Los Angeles, Mexico City, Milan, New York, Paris, Sao Paolo, Seoul, Shanghai, Singapore, Tokyo, and Toronto. About UNR Studios Unreasonable Studios (UNR) is an award winning, full service creative production company that supports agencies, brands and distributors alike across all media, genres, channels and formats globally at scale. You can find more about their projects at About Stagwell Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at Contact Stagwell [email protected] View original content to download multimedia: SOURCE Stagwell Inc.
Yahoo
5 days ago
- Business
- Yahoo
Stagwell (STGW) Announces the Launch of Unreasonable Studios (UNR), A Full-Service Creative Production Company
The newly integrated offering delivers on Stagwell's promise to provide industry-leading capabilities for its clients, media networks and agencies across the network and around the world NEW YORK and CANNES, France, June 16, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the formal launch of its production and creative content company, Unreasonable Studios (UNR). UNR brings Stagwell's creative and production agencies Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios under one roof under the leadership of Justin P. Barocas, co-founder of Anomaly and CEO and Executive Producer of UNR. "At Stagwell, we've been taking steps to invest in efficient, centralized content production services that help us scale client deliverables in record time," said Stagwell Chairman and CEO Mark Penn. "Today, I am proud to announce that we are seeing the meaningful impact of our investment as we stand up our own award-winning production unit to strengthen creative content deliverables, while differentiating ourselves in the marketplace." UNR features both original and branded entertainment, live action commercial work, editorial photography, digital and social media across the funnel, breakthrough creator content and robust post production, motion and design capabilities, and adaptation and localization technologies and services. "UNR Studios occupies a rare position in the industry," said Justin P. Barocas, CEO & Executive Producer. In unreasonable fashion, we bridge the gap between the entertainment and brand worlds, going from high-value to high-volume at high speed, delivering everything from original documentaries for distributors like Netflix to generative tech driven scaled content for global brands – all under one roof." UNR began welcoming brand clients in 2024, including Nike, Louis Vuitton, Marriott, Carhartt, Starbucks, and Topgolf. "For the past decade, we've been fortunate to collaborate closely with Ace on branded content and consumer engagement activations," said Susan Hennike, Chief Brand Officer, Carhartt. "We're excited to build on that partnership and tap into their expanded capabilities in entertainment and talent partnerships, now as Unreasonable Studios." On the high value side, ACE was a pioneer in connecting brands and original entertainment, working with partners like Universal, Netflix, IMAX, Hulu, NatGeo, Disney+, Patagonia, Hoka, Budweiser, Bose, Uber Eats, Carhartt and Coca-Cola on feature films & episodic series. UNR will scale this effort and is already in production on three feature films; SAIL, which chronicles the 2024 America's Cup competition, directed by Frank Marshall (The Beach Boys, the Jurassic Park franchise, Twisters) for IMAX in partnership with Louis Vuitton & Skydance Sports; LEARNING TO FLY, which explores the world of Ultra running through the eyes of pro-runner Jim Walmsley and pro-photographer Aisha McAdams, directed by Max Lowe (Torn), financed by Hoka; and THE TRUTH & TRAGEDY OF MORIAH WILSON, about pro-cyclist Mo Wilson whose epic rise was cut short when she was murdered in Austin, TX in 2022, directed by Marina Zenovich (Robin Williams: Come Inside My Mind, Lance Armstrong) for Netflix. "The focus is quality from end-to-end," says Evan Hayes, Head of Original Entertainment & Production, "regardless of genre, channel or format, on a global scale." The Unreasonable team has earned several esteemed awards across the spectrum of entertainment and advertising including an Academy Award, a BAFTA, five Emmy Awards across Primetime, Daytime and Sports categories, Critics' Choice Awards, Clios, a Cannes Lion, and multiple Webby Awards, among others. "We've been partnering with UNR (formerly ACE) for the better part of a decade on a selection of our premium, luxury and lifestyle brands. They've always demonstrated a deep understanding of our brands, our audiences and the travel/hospitality category at large mastering every brief sent their way. Some of our most exciting work has come from this collaboration including our recent branded series featuring Westin's Heavenly Bed, a co-production with goop called "Sleep Training for Grownups" starring Gwyneth Paltrow. They always bring strong insights, partnerships and unconventional approaches to content and production," shared Nicole Taylor, Senior Director, Global Brand Marketing at Marriott International. UNR has 200+ full-time employees and 1,200 + contractors housed in more than 60 countries, with offices in Barcelona, Berlin, Detroit, Dubai, Hong Kong, London, Los Angeles, Mexico City, Milan, New York, Paris, Sao Paolo, Seoul, Shanghai, Singapore, Tokyo, and Toronto. About UNR Studios Unreasonable Studios (UNR) is an award winning, full service creative production company that supports agencies, brands and distributors alike across all media, genres, channels and formats globally at scale. You can find more about their projects at About StagwellStagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at ContactStagwellPR@ View original content to download multimedia: SOURCE Stagwell Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
NDTV
04-06-2025
- Business
- NDTV
Hurun List 2025: Shraddha, Priyanka, Alia Top Celebrity Women Investors
Bollywood's leading ladies are no longer just ruling the big screen, they are building empires. The newly released Candere Hurun India Women Leaders List 2025 highlights 97 women driving change across corporate boardrooms, startups, and creative industries. And among them, some of Bollywood's biggest names are being recognised not just for their fame but for business acumen as well. Candere Hurun List 2025: Top 10 Celebrity Influencer Investors Here's a look at the most followed celebrity influencer investors featured in the Candere Hurun India Women Leaders List 2025, along with their follower counts. Shraddha Kapoor (94.1 million) Topping the list is Shraddha Kapoor, whose entrepreneurial instincts have landed her at the forefront of celebrity investors in India. She co-founded Palmonas, a demi-fine jewellery brand, which recently made waves on Shark Tank India. Priyanka Chopra (92.4 million) Priyanka Chopra, one of India's most globally recognised stars, has built a strong brand beyond cinema. Her haircare label Anomaly promotes sustainable beauty, while her production house Purple Pebble Pictures supports regional cinema. Alia Bhatt (86.3 million) Alia Bhatt is focused on conscious capitalism. Her children's clothing label Ed-a-Mamma pushes eco-friendly fashion, while her production house Eternal Sunshine supports female-led storytelling. She has also invested in green brands like Superbottoms, and beauty platform Nykaa. Katrina Kaif (80.3 million) Katrina Kaif co-founded Kay Beauty in partnership with Nykaa to bring inclusive makeup to Indian consumers. Her 2018 investment in Nykaa of Rs 2.04 crore, grew more than tenfold (Rs 22 crore) by 2021. Deepika Padukone (80.2 million) Deepika Padukone has built a portfolio focused on wellness and innovation. She co-founded 82 degree E, a self-care skincare label and runs KA Productions, her film production house. Through her investment arm, KA Enterprises LLP, she has backed a diverse range of startups including Furlenco (furniture rentals), Purplle (beauty marketplace), Epigamia (Greek yoghurt), BluSmart (electric mobility), and Atomberg (energy-efficient appliances). Anushka Sharma (69.1 million) Anushka Sharma wears multiple hats as a film producer and fashion entrepreneur. Her fashion brand Nush caters to everyday Indian women. She has also invested in Slurrp Farm, a brand focused on nutritious food for children. Her former production house Clean Slate Filmz, which she co-founded with her brother, has been behind acclaimed projects like Paatal Lok. Disha Patani (61.3 million) Disha Patani has invested in VS Mani & Co., a brand that sells traditional South Indian snacks and filter coffee. Kriti Sanon (58.5 million) Kriti Sanon has been on a startup spree. She co-founded Hyphen, a skincare brand, and also owns a fashion label Ms. Taken. Her production house Blue Butterfly Films and fitness venture The Tribe show a keen interest in wellness and storytelling. Rashmika Mandanna (46.1 million) Rashmika Mandanna joined the clean beauty movement by backing Plum, a vegan and cruelty-free brand that's growing rapidly in urban India. Sara Ali Khan (45.5 million)
Yahoo
02-06-2025
- Business
- Yahoo
Celsius targets active lifestyles in brand's largest campaign to date
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Celsius today (June 2) launched the 'Live. Fit. Go,' per details shared with Marketing Dive. The effort represents the energy drink brand's largest integrated media investment to date. A 30-second hero spot demonstrates how a variety of consumers with active lifestyles use Celsius to meet their energy needs. The campaign includes linear TV, connected TV, paid and organic social, out-of-home and experiential activations. Created with creative agency Anomaly, 'Live. Fit. Go' looks to redefine fitness beyond just the physical performance of athletes to professional, emotional and everyday well-being. Celsius is taking the next step in its journey with 'Live. Fit. Go.,' a campaign that supports the energy drink's brand growth and global market expansion with a large media investment. A 30-second anthem spot demonstrates how consumers with active lifestyles spanning home, work and play use Celsius to meet their needs, including a man who balances family life with shifts as a firefighter; a nurse who surfs; and a businesswoman who runs marathons and enjoys nightlife. More characters will be revealed in ads throughout the year. 'With 'Live. Fit. Go.,' we're peeling back the layers of what energy truly means to people – whether it's a surge of focus for a demanding job, the stamina to chase your personal passions, or the resilience to balance life's responsibilities,' said CMO Kyle Watson in a statement. 'Live. Fit. Go.' sees Celsius evolving its pitch beyond athletes and gym-goers to a wider range of consumers as the increasingly crowded energy drink market continues to grow, from about $79 billion in 2024 to more than $125 billion by 2030, according to Grand View Research. Parent company Celsius Holdings in Q1 2025 saw revenue decline 7% compared to the prior-year period, attributing the drop to distributor and promotional issues. Along with the anthem spot, the campaign includes three 15-second spots, all of which were created by director-producer Jackson Tisi and Stagwell creative agency Anomaly. Anomaly has been active as of late, producing ads for brands including Starbucks, Keebler, Buffalo Wild Wings and Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around sports. The beverage will serve official energy drink of Major League Soccer through the 2026 season and has expanded its NIL roster to reach Gen Zers. Sign in to access your portfolio
CNBC
15-05-2025
- Business
- CNBC
Anomaly CEO: UnitedHealth will likely grow again as Medicare Advantage is here to stay
Mike Desjadon, Anomaly CEO, joins 'The Exchange' to discuss Medicare Advantage, care denials, and much more.
