Latest news with #AnjaliAnand
Fashion Network
a day ago
- Entertainment
- Fashion Network
Virgio launches ‘Beyond the Curve' collection with Anjali Anand
Virgio, a sustainable fashion brand has collaborated with actor Anjali Anand to launch 'Beyond the Curve ', a first-of-its-kind, invite-only fashion line for curvy women. The line includes on-trend fashion with sizes above XL on an invite-only model which ensures thoughtful production, avoids overstock and waste. Commenting on the launch, Amar Nagaram, founder CEO of Virgio in a statement said, 'Beyond the Curve was born from listening — to every woman who's ever felt ignored by the rack. We wanted to rethink how sizing, style, and self-expression work for real bodies. And like everything at Virgio, BTC follows our core ecosystem of using technology, community data, and on-demand production to build fashion that's both sustainable and trend-first.' Anjali Anand added, 'I've spent years being told what not to wear. Beyond the Curve is my answer to that — bold, unapologetic, and made for every woman who's ever felt unseen. With Virgio, I didn't just co-create clothes. We built a space we never had growing up.' With Beyond the Curve, Virgio plans to expand its fashion's boundaries and plans to launch community-led, trend-forward designs tailored for curvier bodies.
Business Standard
a day ago
- Business
- Business Standard
VIRGIO Launches Beyond The Curve with Anjali Anand: A Bold New Chapter in Fashion
India PR Distribution New Delhi [India], June 20: VIRGIO, the trend-first sustainable fashion brand redefining how fashion is made and experienced, announces the launch of Beyond The Curve -- a first-of-its-kind, invite-only fashion line for curvy women, co-created with actor and fashion advocate Anjali Anand. The line brings high-quality, on-trend fashion to sizes above XL--an area that's long been overlooked. "Beyond The Curve was born from listening -- to every woman who's ever felt ignored by the rack. We didn't want to just add sizes. We wanted to rethink how sizing, style, and self-expression work for real bodies. And like everything at VIRGIO, BTC follows our core ecosystem of using technology, community data, and on-demand production to build fashion that's both sustainable and trend-first," says Amar Nagaram, Founder & CEO of VIRGIO. Unlike traditional launches, Beyond The Curve follows an invite-only model. Customers joined the waitlist to receive a personal invite code, which unlocked access to the collection. This intentional model ensures thoughtful production, avoiding overstock and waste, while creating an exclusive community that has often been overlooked. At the heart of this launch is Anjali Anand, a celebrated voice for body inclusivity and the co-creator of the line. Having grown up curvy in an industry that rarely made space for her, Anjali brings raw authenticity, lived experience, and unfiltered passion to the project. She has been deeply involved in every aspect -- from fittings and fabric trials to storytelling and community engagement. "I've spent years being told what not to wear. Beyond The Curve is my answer to that -- bold, unapologetic, and made for every woman who's ever felt unseen. With VIRGIO, I didn't just co-create clothes. We built a space we never had growing up." says Anjali Anand. Beyond The Curve marks the start of a long-term commitment from VIRGIO to expand fashion's boundaries -- literally and culturally. Future drops will continue to be community-led, offering trend-forward designs tailored for curvier bodies, while maintaining VIRGIO's sustainability-first ethos. Beyond the Curve official video: About VIRGIO: VIRGIO is India's leading clean fashion label, merging trend-first aesthetics with responsible innovation. With a focus on transparent sourcing, eco-conscious materials, and digitally enabled efficiency, VIRGIO is reimagining the future of fashion for a new generation of mindful consumers.
Fashion Value Chain
a day ago
- Entertainment
- Fashion Value Chain
Bollywood Stars Meet Kitchen Innovation as TTK Prestige Unveils its Latest Product, the AirFlip Air Fryer at the Style Icons Summit 2025
TTK Prestige, India's leading kitchen appliances brand, made a powerful style statement at the Bollywood Hungama Style Icons Summit & Awards 2025. As a key partner of the event, the brand brought kitchens into the spotlight by celebrating their transformation into stylish, expressive spaces-and marked the occasion with the launch of its latest innovation, the AirFlip Two-in-one Air Fryer. Anjali Anand with TTK Prestige AirFlip two-in-one Air Fryer at the Style Icons Summit 2025 The launch was led by actor Chitrangada Singh, joined on stage by style icons Nushrratt Bharuccha, Radhika Madan and Abhishek Banerjee, adding a glamorous touch to the brand's celebration of kitchen as a space of aspiration and self-expression. Traditionally seen as a purely functional space, the Indian kitchen is undergoing a cultural shift. It's now a place of creativity, connection-and increasingly-style. Through this association, TTK Prestige is championing the idea that 'The Kitchen is the New Red Carpet', where everyday moments and meals reflect modern Indian sensibilities, values, and aesthetics. Speaking about the partnership, Mr. Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, said, 'Our presence at the Style Icons Summit is a conscious, strategic decision. The modern Indian consumer seeks products that reflect their identity, and the kitchen has become a primary canvas for this expression. TTK Prestige is synonymous with the style and substance of the new-age Indian lifestyle. With products like our newly launched AirFlip Air Fryer and the Svachh range, we are making a cleaner, healthier, and more stylish way of living effortlessly accessible.' By participating in a platform that honours fashion, glamour, and cultural influence, TTK Prestige is sending a powerful message-that true style begins at home. With its elegantly engineered innovations, the brand is reimagining kitchens not just as cooking zones, but as vibrant, social spaces that represent personal flair. This partnership is part of a larger storytelling arc where the brand aims to shift the perception of kitchenware from utility to aspiration-celebrating the style icon in every Indian home. About TTK Prestige TTK Prestige Limited is part of TTK Group. Over the past six decades TTK Prestige Limited, has emerged as India's largest kitchen appliances company catering to the needs of homemakers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige bought UK based Horwood Homewares and launched Judge Brand in India in August 2017. For more information, please visit
Hindustan Times
03-05-2025
- Entertainment
- Hindustan Times
Dabba Cartel actor Anjali Anand says filmmakers are ‘not ready to cast her as lead yet' in movies
Anjali Anand has had an amazing last seven months with two back-to-back successes in Raat Jawan Hai and more recently Dabba Cartel. The actor admits that with her body type, it has been a struggle getting good roles but she is glad that it is finally happening. 'Everybody has a different struggle and obviously with my body, it's a little bit harder for people like me. I don't feel that I am any different but the society has created that perception. I believe I am very special and I don't feel like a bechari as it's about how you think of yourself,' she says. Anjali Anand insists that the West has learnt to look beyond the body size of an actor, but in India, it is still an issue. 'Adam Sandler is the biggest example. They call him egg-shaped, but he is wearing t-shirts and shorts and doing everything. Har type ke log hote hain, and wahaan accept kar liya hai ye. They don't have a problem there, but here they do,' she says. Recalling her early struggles, Anjali shares, 'When I came into this industry, people put this cloud in front of me that I am overweight. I came here to act and people forgot that. And I had to prove myself again and again to remind them. After I did (TV show) Dhai kilo Prem, people said that this is the only lead character I'm going to ever get, unless I lose weight. I was told to go underground for six months and come out thin. But in three months, I came back as a leading lady on the same channel.' She adds, 'I know in movies, makers are not ready to cast me as lead yet. I'm accepting that reality. Abhi tak makers are not ready to see me on a poster or dancing on songs. They're not ready yet, but they will be, I will make them ready. We need more people like Shibani Dandekar (producer, Dabba Cartel) and Sumeet Vyas (director, Raat Jawan Hai) who will get out of the comfort zone, and cast someone just on the basis of that what they can do with the character, not on any other basis.' After Dabba Cartel, Anjali came into the limelight with her story about facing molestation growing up connecting to a lot of people. But for the actor, this attention got a bit 'overwhelming'. 'I didn't expect for it to go so big and for people to reach out. I didn't know someone was interested in knowing it. I have been giving interviews for eight years, but no one cared. Now, suddenly they do,' she admits, adding, 'It takes a lot of guts to be vulnerable. But I think I'm all for it. I'm all for feeling my emotions as much as I can. They help me as an actor as well as a human being.'
