Latest news with #Andromeda
Yahoo
3 days ago
- Business
- Yahoo
IAS Expands Tools To Help Meta Ads Perform Better On Facebook And Instagram
Integral Ad Science (NASDAQ:IAS) on Wednesday announced the launch of new contextual category reporting for Meta Platforms (NASDAQ:META), expanding measurement reporting across Facebook and Instagram Feed and Reels. The company said in a press release that this launch demonstrates IAS and Meta's continued collaboration to deliver independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals. Meta Platforms could potentially generate over $10 billion in annual ad revenue from its WhatsApp messaging service by 2028, according to Evercore ISI analyst Mark Mahaney, assuming average advertising revenue of $6 per daily user and boost daily usage of the Updates tab to 1.7 billion users by reported earnings of $6.43 per share, topping analyst estimates of $5.21 per share, and total revenue increased 16%. Advertising drove revenue, with ad impressions jumping 5% and the average price per ad increasing by 10%. Wall Street analysts, including JP Morgan, highlighted Meta's new AI models, Andromeda and GEM, which deliver tangible improvements in advertising. Andromeda, powered by advanced hardware, has increased ad quality by 8%, while GEM has boosted ad conversions on Reels by up to 5%, as per JPMorgan analyst Doug Anmuth. The analysts continue to view Meta as the best-positioned digital ad player. Price Action: META stock was trading higher by 0.58% to $701.29 premarket at last check Wednesday. Read Next:Photo via Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? INTEGRAL AD SCIENCE HOLDI (IAS): Free Stock Analysis Report This article IAS Expands Tools To Help Meta Ads Perform Better On Facebook And Instagram originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Sign in to access your portfolio
Yahoo
3 days ago
- Business
- Yahoo
IAS Expands Tools To Help Meta Ads Perform Better On Facebook And Instagram
Integral Ad Science (NASDAQ:IAS) on Wednesday announced the launch of new contextual category reporting for Meta Platforms (NASDAQ:META), expanding measurement reporting across Facebook and Instagram Feed and Reels. The company said in a press release that this launch demonstrates IAS and Meta's continued collaboration to deliver independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals. Meta Platforms could potentially generate over $10 billion in annual ad revenue from its WhatsApp messaging service by 2028, according to Evercore ISI analyst Mark Mahaney, assuming average advertising revenue of $6 per daily user and boost daily usage of the Updates tab to 1.7 billion users by reported earnings of $6.43 per share, topping analyst estimates of $5.21 per share, and total revenue increased 16%. Advertising drove revenue, with ad impressions jumping 5% and the average price per ad increasing by 10%. Wall Street analysts, including JP Morgan, highlighted Meta's new AI models, Andromeda and GEM, which deliver tangible improvements in advertising. Andromeda, powered by advanced hardware, has increased ad quality by 8%, while GEM has boosted ad conversions on Reels by up to 5%, as per JPMorgan analyst Doug Anmuth. The analysts continue to view Meta as the best-positioned digital ad player. Price Action: META stock was trading higher by 0.58% to $701.29 premarket at last check Wednesday. Read Next:Photo via Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? INTEGRAL AD SCIENCE HOLDI (IAS): Free Stock Analysis Report This article IAS Expands Tools To Help Meta Ads Perform Better On Facebook And Instagram originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
3 days ago
- Science
- Yahoo
Milky Way Galaxy collision more likely while NASA prepares for lunar rescue
AUSTIN (KXAN) — The Milky Way could, relatively soon, collide with a neighboring galaxy. A new study published in the journal Nature Astronomy found that there is a 50-50 chance that the Milky Way and the Andromeda galaxies could collide in the next few billion years. In this week's Space Space, we're taking a closer look at the report and why NASA is trying to rescue astronauts at the South Pole. Researchers at the University of Helsinki looked into the chances of the Milky Way and Andromeda galaxies colliding. 'The Milky Way is not doomed – whether that's relevant for the sun or for the earth, that's another question. But yeah, so basically we found that there's only about a 50-50 chance that the Milky Way will collide with Andromeda in the next 10 billion years,' said the study's lead author, Dr. Till Sawala from the University of Helsinki, to the Associated Press. Sawala and his team made the discovery while studying observations made by the Hubble Space Telescope and Gaia star-surveying spacecraft. Hubble is operated by NASA. Gaia is owned by the European Space Agency. The research looked at possible futures for the two galaxies. Both galaxies have collided with other galaxies in the past, according to the Associate Press. Other galaxies and celestial bodies could change the likelihood of the galaxies colliding. More observations are needed to determine the galaxy's ultimate fate. 'Even though we say that we really can't say what the outcome is right now based on the data that we have, this is not a case of chaos. This is not system that is unpredictable. It is a system that's very predictable, we just don't have basically enough accuracy about the current state of the Milky Way and Andromeda,' Sawala explained to the AP. NASA recently announced the winners of The South Pole Safety Challenge. The challenge allowed the public to design technology for recovering astronauts in hard to reach areas of the moon. The public was asked to develop lightweight, easy to use rescue equipment. It had to be designed to transport crew weighing 755 lbs. and capable of travelling 1.24 miles and across slopes up to 22 degrees. The challenge received 385 unique ideas from 61 countries. Five winners were selected. NASA, in a press release described the winners as the following: VERTEX by Hugo Shelley – A self-deploying four-wheeled motorized stretcher that converts from a compact cylinder into a frame that securely encases an immobilized crew member for transport up to 6.2 miles (10 kilometers). MoonWheel by Chamara Mahesh – A foldable manual trolley designed for challenging terrain and rapid deployment by an individual astronaut. Portable Foldable Compact Emergency Stretcher by Sbarellati team – A foldable stretcher compatible with NASA's Exploration Extravehicular Activity spacesuit. Advanced Surface Transport for Rescue (ASTRA) by Pierre-Alexandre Aubé – A collapsible three-wheeled device with a 1.2 mile (2 kilometer) range. Getting Rick to Roll! by InventorParents – A rapidly deployable, tool-free design suited for functionality in low gravity settings. NASA aims to test these devices on future missions. The winners all split a $45,000 prize. Two European satellites are mimicking an eclipse in deep space. Developed by the European Space Agency, the Proba-3 twin satellites launched December 4, 2024. On Monday, June 16, the ESA released the first images sent back from the probes of an artificial eclipse. The images will be used to study the sun's corona and solar flares. 'To see the corona, we needed to align the two spacecrafts and the sun. And so the two spacecrafts should be aligned with the precision below (one) millimeter. And the distance between the two spaces is 144 meters. So it's really, really, really technological achievement, a technological breakthrough,' said Dr. Andrei Zhukov, lead scientist for the orbiting corona-observing telescope, to the Associated Press. One satellite blocks the sun as if it is the moon during an eclipse, while the other takes pictures. The fake eclipse lasts six hours, much longer than a real one on Earth which lasts just minutes. Zhukov anticipates an average of two solar eclipses per week being produced for a total of nearly 200 during the two-year mission, yielding more than 1,000 hours of totality. 'We hope to learn a lot about the physics of the solar corona close to the solar surface to see how the solar wind is accelerated and also to see the origin of coronal mass ejections, which can disturb human technology when they arrive at the Earth,' Zhukov said. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
3 days ago
- Business
- Yahoo
Meta Platforms Adds Ads in WhatsApp: Is it the Next Revenue Pillar?
Meta Platforms META is adding channel subscriptions, promoted channels and ads in Status in the WhatsApp updates tab, which is now used by 1.5 billion people globally. META plans to maintain user privacy as personal messages, calls, and statuses remain end-to-end encrypted. The company will use limited information like country, city, language, channels followed and interaction with ads. The social-networking giant generated 97.8% of total revenues in the first quarter of 2025. Meta Platforms' focus on improving advertisers' return on ad spending has been a key catalyst. Its proprietary machine learning system, Andromeda, for retrieval in ad recommendation is powered by NVIDIA. AI is helping META become better at targeting and finding the right audience for advertisers. Availability of ads in WhatsApp Status is expected to boost META's top-line launch of the new Generative Ads Recommendation model for ads ranking, which is being used in Facebook Reels, has increased conversion rates by 5%. Meta Platforms also saw 30% more advertisers using AI creative tools. Improvements in META's recommendation system have led to a 7% increase in time spent on Facebook, a 6% increase on Instagram, and a 35% increase on Threads over the past six growing focus on social commerce through Facebook, Instagram and WhatsApp is noteworthy. In first-quarter 2025, WhatsApp Business Platform, as well as Meta Verified subscriptions, contributed to deliver 34% year-over-year growth in Family of Apps other revenues, reaching $510 million. Per our model, META's 2025 revenues are expected to grow 11.8% year over year to $179.67 billion. Meta Platforms is facing stiff competition from Alphabet GOOGL and Amazon AMZN. Meta Platforms, Alphabet and Amazon are expected to absorb roughly 50% of the projected global ad spending by focus on leveraging AI to drive growth is a key catalyst. AI is infused heavily across its offerings, including Search, Google Cloud and Pixel. Alphabet has been taking up initiatives to improve its market share in Search through AI innovations. Alphabet surpassed 270 million paid subscriptions with YouTube and Google One as key Amazon benefits from strengthening its AWS services portfolio. Ultrafast delivery services and an expanding content portfolio are driving Prime growth. The robust advertising business is contributing well. Meta Platforms shares have appreciated 19.9% year to date (YTD), underperforming the broader Zacks Computer & Technology sector's return of 1.1% and the Zacks Internet Software industry's rise of 10.6%. Image Source: Zacks Investment Research Meta Platforms stock is trading at a premium, with a forward 12-month Price/Sales of 8.98X compared with the industry's 5.57X. META has a Value Score of D. Image Source: Zacks Investment Research The Zacks Consensus Estimate for second-quarter 2025 earnings is pegged at $5.75 per share, up 3% over the past 60 days, indicating 11.43% year-over-year growth. Meta Platforms, Inc. price-consensus-chart | Meta Platforms, Inc. Quote The consensus mark for 2025 earnings is pegged at $25.14 per share, up by 3.2% over the past 30 days, suggesting 5.36% year-over-year Platforms currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Inc. (AMZN) : Free Stock Analysis Report Alphabet Inc. (GOOGL) : Free Stock Analysis Report Meta Platforms, Inc. (META) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research
Globe and Mail
3 days ago
- Business
- Globe and Mail
Meta Platforms Adds Ads in WhatsApp: Is it the Next Revenue Pillar?
Meta Platforms META is adding channel subscriptions, promoted channels and ads in Status in the WhatsApp updates tab, which is now used by 1.5 billion people globally. META plans to maintain user privacy as personal messages, calls, and statuses remain end-to-end encrypted. The company will use limited information like country, city, language, channels followed and interaction with ads. The social-networking giant generated 97.8% of total revenues in the first quarter of 2025. Meta Platforms' focus on improving advertisers' return on ad spending has been a key catalyst. Its proprietary machine learning system, Andromeda, for retrieval in ad recommendation is powered by NVIDIA. AI is helping META become better at targeting and finding the right audience for advertisers. Availability of ads in WhatsApp Status is expected to boost META's top-line growth. The launch of the new Generative Ads Recommendation model for ads ranking, which is being used in Facebook Reels, has increased conversion rates by 5%. Meta Platforms also saw 30% more advertisers using AI creative tools. Improvements in META's recommendation system have led to a 7% increase in time spent on Facebook, a 6% increase on Instagram, and a 35% increase on Threads over the past six months. META's growing focus on social commerce through Facebook, Instagram and WhatsApp is noteworthy. In first-quarter 2025, WhatsApp Business Platform, as well as Meta Verified subscriptions, contributed to deliver 34% year-over-year growth in Family of Apps other revenues, reaching $510 million. Per our model, META's 2025 revenues are expected to grow 11.8% year over year to $179.67 billion. META Faces Stiff Competition for Ad Dollars Meta Platforms is facing stiff competition from Alphabet GOOGL and Amazon AMZN. Meta Platforms, Alphabet and Amazon are expected to absorb roughly 50% of the projected global ad spending by 2028. Alphabet's focus on leveraging AI to drive growth is a key catalyst. AI is infused heavily across its offerings, including Search, Google Cloud and Pixel. Alphabet has been taking up initiatives to improve its market share in Search through AI innovations. Alphabet surpassed 270 million paid subscriptions with YouTube and Google One as key drivers. Meanwhile, Amazon benefits from strengthening its AWS services portfolio. Ultrafast delivery services and an expanding content portfolio are driving Prime growth. The robust advertising business is contributing well. META's Share Price Performance, Valuation and Estimates Meta Platforms shares have appreciated 19.9% year to date (YTD), underperforming the broader Zacks Computer & Technology sector's return of 1.1% and the Zacks Internet Software industry's rise of 10.6%. META's Performance Meta Platforms stock is trading at a premium, with a forward 12-month Price/Sales of 8.98X compared with the industry's 5.57X. META has a Value Score of D. META Valuation Image Source: Zacks Investment Research The Zacks Consensus Estimate for second-quarter 2025 earnings is pegged at $5.75 per share, up 3% over the past 60 days, indicating 11.43% year-over-year growth. The consensus mark for 2025 earnings is pegged at $25.14 per share, up by 3.2% over the past 30 days, suggesting 5.36% year-over-year growth. Meta Platforms currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. 7 Best Stocks for the Next 30 Days Just released: Experts distill 7 elite stocks from the current list of 220 Zacks Rank #1 Strong Buys. They deem these tickers "Most Likely for Early Price Pops." Since 1988, the full list has beaten the market more than 2X over with an average gain of +23.5% per year. So be sure to give these hand picked 7 your immediate attention. See them now >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Inc. (AMZN): Free Stock Analysis Report Alphabet Inc. (GOOGL): Free Stock Analysis Report Meta Platforms, Inc. (META): Free Stock Analysis Report
