Latest news with #Analytics
Forbes
17 hours ago
- Business
- Forbes
Four Strategies To Outsmart Data Pitfalls In Product Innovation
Ramalakshmi Murugan leads product strategy and operations for the Google Play Analytics team at Google. In the age of "data is the new oil," product teams are increasingly leveraging vast amounts of data to fuel innovation. However, many product initiatives, irrespective of having enough data, fail. The truth is, the very data meant to illuminate the path can become a labyrinth of pitfalls if not navigated with caution and a clear strategy. In the journey of moving from "data-driven" to "data-informed," it is imperative that product leaders understand the data pitfalls that might impede their efforts. Here, I will provide four decisive strategies to circumvent the most common blunders and ensure that your data is indeed guiding you toward groundbreaking innovation. 1. Beyond The 'North Star Metric': Embracing A Holistic Data Ecosystem The Pitfall: Many teams are obsessed with the "North Star Metric," fixating on a single KPI to the exclusion of all else. While a North Star can provide focus, an overreliance on one metric often leads to a myopic view. Optimizing for a single metric can also lead to "local maxima"—perfecting an existing solution but missing out on truly disruptive opportunities. The Strategy: Instead of solely chasing a single North Star, cultivate a holistic data ecosystem. • Balance quantitative and qualitative data. Quantitative data tells you what is happening (e.g., conversion rates, CTRs), but qualitative data tells you why (e.g., usability studies, user feedback). Combining both provides a richer, more nuanced understanding of user needs and pain points. • Track a balanced scorecard of metrics. Beyond the North Star, define a set of complementary metrics (e.g., customer churn, ARR) that cover different aspects of product health and provide a more comprehensive picture. • Contextualize data with market and competitive insights. Your internal product data is only part of the story. Data should be interpreted within a larger context, such as market trends and competitor movements, to inform strategic innovation. 2. Beware The Bias Beast: Actively Combating Cognitive Traps The Pitfall: Human beings are inherently biased, which can affect data collection, analysis and interpretation, leading to misguided product decisions. Some examples of bias that I frequently see teams struggling with are: confirmation bias (seeking data that confirms existing beliefs), survivorship bias (focusing only on successful outcomes) and selection bias (skewed samples). The Strategy: To tame the "bias beast," implement these active combat strategies: • Formulate clear hypotheses (and be ready to disprove them). Before diving into data, define specific, testable hypotheses. This forces you to consider what data would disprove your assumptions, rather than just confirm them. • Diversify your data sources. Relying on a narrow set of data increases the risk of blind spots. Seek out diverse data sources (e.g., surveys, customer support logs, social listening, A/B tests), and foster diverse teams with different perspectives and backgrounds to challenge assumptions. • Prioritize "why" over "what." When analyzing data, constantly ask "why." Why are users behaving this way? Why did this metric change? Don't just report the numbers; dig into the underlying reasons. • Implement structured experimentation (A/B testing with rigor). A/B testing is a powerful tool, but only if done correctly. Ensure proper randomization, sufficient sample sizes and clear control groups to minimize bias and truly understand the causal impact of changes. 3. Turning Data Overload Into Actionable Product Insights: Prioritizing 'Need To Know' The Pitfall: In the quest for data-driven glory, companies often fall into the trap of data hoarding: collecting data without clear objectives or a structured plan for its potential applications. I think this is the main cause of "analysis paralysis," an overload of information that makes it difficult to retrieve valuable insights. The Strategy: Shift from data hoarding to a "need to know" mindset, prioritizing actionable insights. • Define clear objectives first. Prior to data collection, set clearly defined business goals you would like to achieve, along with the questions that need to be answered to accomplish those goals. This will direct your effort in data collection and analysis. • Prioritize data quality over quantity. Wrong, incomplete and inconsistent data is more dangerous than having no data because it can lead to making very bad decisions. Establish policies around data governance, and perform periodic audits on the data to ensure integrity and trustworthiness. • Democratize access (with guardrails) and foster data literacy. Empower product teams to access and analyze data, but provide the necessary training and tools to do so effectively. This includes understanding data definitions, limitations and ethical considerations. Self-service analytics, when properly governed, can accelerate insight generation. 4. Beyond The Numbers: Cultivating Intuition And Storytelling The Pitfall: Some teams become so fixated on data that they lose sight of the bigger picture, neglecting human intuition, creative vision and the ability to tell a compelling story with their findings. This can stifle truly innovative ideas that don't immediately show up in current data. The Strategy: Remember that data is a tool, not a dictator. Enhance its power with the following strategies. • Harness the power of informed intuition. While data is crucial, it doesn't replace the insights gained from years of experience, empathy for users and a deep understanding of the market. Use data to inform and validate your intuition, not to replace it entirely. • Leverage strategic storytelling. Learn to weave compelling narratives around your data, highlighting the problem, the insight, the proposed solution and the expected impact. Visualizations, clear explanations and a focus on the "so what" are key. • Embrace "no data" scenarios with calculated risk. For truly novel innovations, there might be no existing data to guide you. In these cases, lean on expert judgment, strategic partnerships and carefully designed, low-risk experiments (e.g., MVPs, pilot programs) to gather initial feedback and iterate. By proactively identifying and mitigating potential data pitfalls and by diligently implementing these four key strategies, product strategy teams can transition from having a superficial reliance on data to a deep and comprehensive mastery of it. This profound understanding and skillful application of data will empower them to move beyond conventional approaches and unlock their inherent capacity to fuel the creation of truly exceptional products. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
11-06-2025
- Automotive
- Yahoo
Teletrac Navman Enhances Safety Analytics with HERE location services
By augmenting TN360 platform with HERE's road attribute data, fleet managers can reliably inform driver safety & training programs Teletrac Navman also named HERE a Preferred Supplier for global location data on the TN360 platform NORTHBROOK, Ill., June 11, 2025--(BUSINESS WIRE)--Teletrac Navman, a Vontier company and the connected mobility platform for industries that manage vehicle and equipment assets, today announces a contract extension with HERE Technologies, the leading location data and technology platform, to provide customers with the most up-to-date driver safety data as a Preferred Supplier. Teletrac Navman integrates high-quality map data and location services from HERE, including geocoding and search, route matching, map attributes, and speed limit data. Using this information, Teletrac Navman TN360 customers can report on events, such as harsh driving and speeding, and use this data for driver safety training and scorecards. Fleet operators can also measure risk and communicate safe driving principles to their drivers. Further, they can record and benchmark driver data, including poor driving behaviors; assign drivers a score based on their performance; and view incidents with Safety Analytics communicated via post-trip analytics, reports, and dashboards. As part of the collaboration, HERE will include updated attributes, such as road speed limits, low bridges, and road signs, synchronized into safety reports updated more frequently so events are accurately recorded and reported. "Customers trying to promote safety in their fleets need the most accurate information to inform training programs and manage risk," said Doug Haebig, Director of Product Management, Teletrac Navman. "Using post trip analytics, customers can look retrospectively at behavior and ensure that driver safety programs are informed using the most up-to-date information." TN360 analyzes data captured by telematics devices and provides unique insight into driver performance. From speed and idle time, to acceleration and braking, drivers are ranked to help identify high-risk drivers and discover opportunities for improvement. Further, with real data, fleet operators can provide corrective training and coaching in the areas that make a difference. "For more than 15 years, HERE and Teletrac Navman have worked together to provide fleet operators with the tools and information they need to accelerate their operations across first, middle and last mile," said Stuart Ryan, Senior Vice President and General Manager of the Americas at HERE Technologies. "By incorporating HERE Location Services and road attribute data into TN360, operators get greater visibility into their fleet movements and the status of the road ahead, improving driver safety and the safety of everyone on the road." About Teletrac Navman Teletrac Navman's goal is to empower the industries that transform and sustain our futures with simple and intelligent solutions that enhance the efficiency, safety, and sustainability of their operation. As a connected mobility platform for industries that manage vehicle and equipment assets, Teletrac Navman simplifies the complex so that its customers can transform the way they work through cloud-based solutions that leverage AI to unlock the power of operational insight. Teletrac Navman manages more than 700,000 vehicles and assets around the world. The company operates globally, with offices worldwide and headquarters in Northbrook, IL. For more information visit About Vontier Teletrac Navman is a Vontier company. Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves – delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website About HERE Technologies HERE has been a pioneer in mapping and location technology for 40 years. Today, HERE's location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at View source version on Contacts Media Contact: E: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
11-06-2025
- Automotive
- Business Wire
Teletrac Navman Enhances Safety Analytics with HERE location services
NORTHBROOK, Ill.--(BUSINESS WIRE)-- Teletrac Navman, a Vontier company and the connected mobility platform for industries that manage vehicle and equipment assets, today announces a contract extension with HERE Technologies, the leading location data and technology platform, to provide customers with the most up-to-date driver safety data as a Preferred Supplier. Teletrac Navman integrates high-quality map data and location services from HERE, including geocoding and search, route matching, map attributes, and speed limit data. Using this information, Teletrac Navman TN360 customers can report on events, such as harsh driving and speeding, and use this data for driver safety training and scorecards. Fleet operators can also measure risk and communicate safe driving principles to their drivers. Further, they can record and benchmark driver data, including poor driving behaviors; assign drivers a score based on their performance; and view incidents with Safety Analytics communicated via post-trip analytics, reports, and dashboards. As part of the collaboration, HERE will include updated attributes, such as road speed limits, low bridges, and road signs, synchronized into safety reports updated more frequently so events are accurately recorded and reported. 'Customers trying to promote safety in their fleets need the most accurate information to inform training programs and manage risk,' said Doug Haebig, Director of Product Management, Teletrac Navman. 'Using post trip analytics, customers can look retrospectively at behavior and ensure that driver safety programs are informed using the most up-to-date information.' TN360 analyzes data captured by telematics devices and provides unique insight into driver performance. From speed and idle time, to acceleration and braking, drivers are ranked to help identify high-risk drivers and discover opportunities for improvement. Further, with real data, fleet operators can provide corrective training and coaching in the areas that make a difference. 'For more than 15 years, HERE and Teletrac Navman have worked together to provide fleet operators with the tools and information they need to accelerate their operations across first, middle and last mile,' said Stuart Ryan, Senior Vice President and General Manager of the Americas at HERE Technologies. 'By incorporating HERE Location Services and road attribute data into TN360, operators get greater visibility into their fleet movements and the status of the road ahead, improving driver safety and the safety of everyone on the road.' About Teletrac Navman Teletrac Navman's goal is to empower the industries that transform and sustain our futures with simple and intelligent solutions that enhance the efficiency, safety, and sustainability of their operation. As a connected mobility platform for industries that manage vehicle and equipment assets, Teletrac Navman simplifies the complex so that its customers can transform the way they work through cloud-based solutions that leverage AI to unlock the power of operational insight. Teletrac Navman manages more than 700,000 vehicles and assets around the world. The company operates globally, with offices worldwide and headquarters in Northbrook, IL. For more information visit About Vontier Teletrac Navman is a Vontier company. Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves – delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website About HERE Technologies HERE has been a pioneer in mapping and location technology for 40 years. Today, HERE's location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at
Yahoo
11-06-2025
- Automotive
- Yahoo
Teletrac Navman Enhances Safety Analytics with HERE location services
By augmenting TN360 platform with HERE's road attribute data, fleet managers can reliably inform driver safety & training programs Teletrac Navman also named HERE a Preferred Supplier for global location data on the TN360 platform NORTHBROOK, Ill., June 11, 2025--(BUSINESS WIRE)--Teletrac Navman, a Vontier company and the connected mobility platform for industries that manage vehicle and equipment assets, today announces a contract extension with HERE Technologies, the leading location data and technology platform, to provide customers with the most up-to-date driver safety data as a Preferred Supplier. Teletrac Navman integrates high-quality map data and location services from HERE, including geocoding and search, route matching, map attributes, and speed limit data. Using this information, Teletrac Navman TN360 customers can report on events, such as harsh driving and speeding, and use this data for driver safety training and scorecards. Fleet operators can also measure risk and communicate safe driving principles to their drivers. Further, they can record and benchmark driver data, including poor driving behaviors; assign drivers a score based on their performance; and view incidents with Safety Analytics communicated via post-trip analytics, reports, and dashboards. As part of the collaboration, HERE will include updated attributes, such as road speed limits, low bridges, and road signs, synchronized into safety reports updated more frequently so events are accurately recorded and reported. "Customers trying to promote safety in their fleets need the most accurate information to inform training programs and manage risk," said Doug Haebig, Director of Product Management, Teletrac Navman. "Using post trip analytics, customers can look retrospectively at behavior and ensure that driver safety programs are informed using the most up-to-date information." TN360 analyzes data captured by telematics devices and provides unique insight into driver performance. From speed and idle time, to acceleration and braking, drivers are ranked to help identify high-risk drivers and discover opportunities for improvement. Further, with real data, fleet operators can provide corrective training and coaching in the areas that make a difference. "For more than 15 years, HERE and Teletrac Navman have worked together to provide fleet operators with the tools and information they need to accelerate their operations across first, middle and last mile," said Stuart Ryan, Senior Vice President and General Manager of the Americas at HERE Technologies. "By incorporating HERE Location Services and road attribute data into TN360, operators get greater visibility into their fleet movements and the status of the road ahead, improving driver safety and the safety of everyone on the road." About Teletrac Navman Teletrac Navman's goal is to empower the industries that transform and sustain our futures with simple and intelligent solutions that enhance the efficiency, safety, and sustainability of their operation. As a connected mobility platform for industries that manage vehicle and equipment assets, Teletrac Navman simplifies the complex so that its customers can transform the way they work through cloud-based solutions that leverage AI to unlock the power of operational insight. Teletrac Navman manages more than 700,000 vehicles and assets around the world. The company operates globally, with offices worldwide and headquarters in Northbrook, IL. For more information visit About Vontier Teletrac Navman is a Vontier company. Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves – delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website About HERE Technologies HERE has been a pioneer in mapping and location technology for 40 years. Today, HERE's location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at View source version on Contacts Media Contact: E: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
11-06-2025
- Business
- Business Wire
BoxMica Becomes Capella Space Certified Analytics Partner to Enhance SAR-derived Information Solutions
SAN FRANCISCO--(BUSINESS WIRE)--Capella Space Corp., a leading provider of high-resolution synthetic aperture radar (SAR) imagery, today announced that BoxMica, a defense technology startup specializing in rapid intelligence operations, has become the latest Capella Space (Capella) Certified Analytics Partner. BoxMica is leveraging Capella's extensive, high-quality imagery archive and on-demand tasking to offer advanced motion detection, site monitoring, and aircraft & vessel classification solutions for defense customers. 'We're proud to welcome BoxMica into Capella's Certified Analytics Partner network to support the development of advanced information solutions,' said Frank Backes, CEO of Capella Space. 'Capella's Analytics Partner Program is designed to accelerate the development of cutting-edge AI and machine learning models to broaden access to the novel capabilities of SAR. We find that BoxMica's subject matter expertise is serving a critical need for truly persistent monitoring across diverse defense applications.' BoxMica operates in the U.S. Space Force Global Data Marketplace, supporting the U.S. Space Force Tactical Surveillance, Reconnaissance and Tracking (TacSRT) program. BoxMica is actively tasking Capella's SAR satellites to provide rapid SAR-derived insights to various defense end users and mission partners. Today, BoxMica is using Capella's SAR data to detect and classify aircraft, vehicles, and vessels at strategic sites around the world. The company is also actively incorporating Capella's data to enhance their motion monitoring tools and amplitude change detection offerings. 'At BoxMica, we rely on the highest-quality SAR data and tasking to support defense operations, and Capella Space has been a trusted partner in delivering to us exceptional satellite imagery so that we can provide information and analytics in the tightest of time constraints,' said Derek Tishler, Founder and CEO of BoxMica. 'Their Certified Analytics Partner program, advanced tasking capabilities and dedicated team enable us to extract critical insights with precision, enhancing mission effectiveness in contested environments. We look forward to continuing our collaboration and pushing the boundaries of providing space-based insights together.' Capella's Analytics Partner Program opens access to high-quality, high-resolution SAR data to empower expert SAR analysts to quickly identify state-of-the-art artificial intelligence technology that can be efficiently deployed across a variety of defense and commercial use cases. As a Certified Analytics Partner, BoxMica has long-term access to Capella's global image archive and rapid tasking capabilities to refine its information-gathering solutions. About BoxMica: BoxMica is an American defense technology company specializing in advanced analytical imagery and RF sensing solutions for government and commercial applications. As an experienced vendor in near-real time intelligence operations, BoxMica delivers precision-driven insights by fusing Synthetic Aperture Radar (SAR), RF, electro-optical (EO), and other top commercial space data. BoxMica's deep expertise in SAR processing has evolved into RF exploitation, driven by real-world demand for enhanced electronic sensing and warfare capabilities. BoxMica's proprietary technology transforms raw data into visually compelling, mission-ready reports, enabling rapid decision-making across multiple domains. Headquartered on Florida's Space Coast in Melbourne, BoxMica is at the forefront of innovation in space-based information and advanced RF operations. About Capella Space: Capella Space is an American space tech company with data and satellite solutions for government and commercial use. A leader in the Earth observation industry, Capella is the first U.S. company to design, build and operate a global constellation of Synthetic Aperture Radar (SAR) satellites, delivering high quality, high resolution SAR imagery. Its market-leading SAR satellites are matched with a fully automated Tasking system and adaptable sensor technologies to quickly deliver reliable global insights that provide global transparency for our evolving planet. Capella is headquartered in San Francisco, California with additional locations in Denver, Colorado and Washington, D.C.
