Latest news with #AmritKumar
Time of India
5 days ago
- Entertainment
- Time of India
#BoycottNike trends after brand's collab with 'anti-India' Bangladeshi influencer goes viral
The past few months have been difficult for India geopolitically and internally. Various incidents such as terrorist killings and airplane crashes have left the nation to solve numerous troubles consecutively. Tired of too many ads? go ad free now While earlier the information on such serious incidents was solely handled by the government and the media, with the oncoming of social media every self-informed and self-proclaimed journalist/influencer has taken it upon themselves to share a unique piece of information with the public with no substantiable proof. Recently, Nike launched its first-ever Indian brand collaboration with a Delhi-based brand NorBlack NorWhite. The colourful footwear and apparel collection is inspired by the country's ancient art of tie-dying called "bandhani." The collection created alongside Canadian-born designers Mriga Kapadiya and Amrit Kumar 'invites women into sport' while celebrating 'Indian culture and craftsmanship,' according to a Nike press release. According to a Statista report, in 2023 Nike's revenue in India reached around 12 billion Indian rupees. While the product faces strong competition from Reebok, Adidas and other local brands in India, it still garners a huge market in it. Thus, the news of the brand's first-ever India-specific collection was exciting and awaited by the customers. However, recently a social media post promoting the collaboration went viral all over the internet attracting backlash from Indians across the world. Why so? Let's take a closer look. Tired of too many ads? go ad free now Nike's first-ever Indian collaboration faces backlash Image credits: X/@prashant10gaur Well, the promotional post featured a US-based Bangladeshi influencer Naley, alongside another model, donning some creations from the collection. After the announcement, the influencer's problematic views on India's territorial integrity went viral. Social media reactions People on various platforms such as Instagram and X have been calling out for a boycott of Nike for including an anti-India influencer in a campaign for an Indian collection. "What's a Bangladeshi doing on Indian Ad?? That too a paid propaganda lady who spreads hatred against India!!" commented a social media user under the influencer's Instagram post. "if Nike is endorsing people who disrespect India, let's #BoycottNike" wrote a user on X. "Nike's first-ever brand collaboration in India. With a woman who openly claims that Jammu & Kashmir is not part of India. Speak up or stay silent. But don't buy. Share Max 🚨🚨#BoycottNike" added another. "@Nike my single penny wont go to you until she is removed." commented an X user. The protest against the brand's promotional post seems to continue with more and more people joining in.
Fashion Network
13-06-2025
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Fashion Network
13-06-2025
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Fashion Network
13-06-2025
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection which reimagines the traditional Indian tie-dye technique 'bandhani' through sportswear silhouettes. The partnership represents Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it" announced NorBlack NorWhite on Facebook. "15 years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a cross body bag, all designed to be worn from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight a number of Indian sportswomen including sprinter Priya Mohan and wrestler Anshu Malik among others. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple,' NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. 'The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colours from tie-dye felt like the perfect metaphor. Fruition stood out to us- this moment felt like the explosion of flavours and feelings that have been building for years.' Canada born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009 after relocating to India. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
India Today
13-06-2025
- Entertainment
- India Today
Bandhani meets Nike in a first-of-its-kind collaboration with Indian brand
The new Nike collection is all about Indian culture and craftsmanship. The sportswear giant has collaborated with Indian label NorBlack NorWhite for a limited edition collection. This is the first time Nike has partnered with an Indian result? A collection that feels like a crossover between bandhani and Nike sports essentials. Think bandhani bralette, tights with bandhani print on the sides, and a crossbody bag with traditional print accents. View this post on Instagram A post shared by Nike Sportswear (@nikesportswear)advertisementNorBlack NorWhite is a Delhi-based label by Mriga Kapadiya and Amrit Kumar. It is known for combining traditional Indian crafts and textiles with streetwear silhouettes. 'Nike and NorBlack NorWhite applied the look of bandhani, a traditional Indian tie-dye technique, to sport-forward silhouettes designed to move with women throughout their everyday lives whether they're in the gym, on the move or unwinding in style,' Nike said in a collection comprises four shoes, a hoodie, a tank top, a cropped T-shirt, two bralettes, a pair of shorts, and tights.'15 years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena but here we are and it's feeling too beautiful,' Kapadiya and Kumar of NorBlack NorWhite said in an Instagram in Jaipur, the campaign featured several Indian athletes including Anshu Malik, sprinter Priya Mohan and cricketers Jemimah Rodrigues and Shafali Verma. Indian athletes feature in Nike X NorBlack NorWhite collection campaign. advertisement'What really hits different from other campaigns is that this collaboration is designed right here in India by a local collective that gets our vibe,' says Jemimah.'Wearing Nike that's laced with Indian culture is a flex. It's bold, rooted and ours. As a woman in a sport that's often seen through a male lens, being part of a campaign like this is my way of saying, 'We're not just showing up, we're here to take over, win big and look fab while doing it.''The Nike-led collaboration marks a significant moment in global fashion, particularly when we are increasingly witnessing cultural appropriation and the lack of recognition for South Asian roots in many international fashion trends. The good old dupatta is being called a Scandinavian scarf, Gucci called Alia Bhatt's specially designed saree-inspired outfit a 'gown'.Fashion brands like H&M and Reformation, among others, are selling kurta sets and calling them 'top', with no acknowledgment of the origins of the silhouette. A kurta is a long strappy top on H&M's website. As for Nike, it has a strong presence in India with over 80 stores across the Watch
