Latest news with #AmpereAnalysis
The Independent
6 days ago
- Sport
- The Independent
New report reveals the sports Gen Z have stopped watching
A new report published by Ofcom has revealed that tennis and rugby have experienced the biggest decline in viewership among young people watching live sports. The report, conducted by Ampere Analysis for the broadcasting watchdog, indicates that football remains the most popular sport for both 18-34-year-olds, with a quarter interested in watching it. For 35-54-year-olds, that figure is at more than a third of all UK viewers. But among young people, interest in watching tennis has fallen from 13 percent in 2019 to 10 percent in 2024, while rugby witnessed an even starker drop-off in interest, from seven percent to just five percent last year. Athletics was the main sport to gain popularity over this period, possibly influenced by the success of last year's Paris Olympics, from five percent to nine percent. The Olympics themselves witnessed a jump in interest, from nine to 13 percent. The report, which also details the challenges facing the industry, notes that viewership of linear TV has declined over the last decade. Traditional TV suffered an 11 percent drop in the number of viewers between 2010 and 2024, and a 12 percent drop in viewers of sports-specific channels. That decline has been most noticeable among younger demographics, the report says, with a 34 percent drop among 18-34-year-olds watching linear TV, as younger people turn to streaming instead. But the report notes that per-person viewing minutes of live sport have increased, amid a backdrop of broader decline for other types of broadcasting. And in better news, the number of 18-24-year-olds who enjoy watching sport in any format has increased by nearly a third over the last five years. The report notes that 'digital platforms will be key' in retaining this interest among younger viewers, such as social media and video. One success story has been women's football, with the fanbase skewing increasingly towards younger viewers. The percentage of 18-34-year-olds in the fanbase for the Women's World Cup went from 26 percent to 29 percent over that five-year period, while for the Women's Champions League, that has increased from 23 to 29 percent over the same time. The Women's Champions League's broadcast deal with YouTube and DAZN, signed in 2021, has contributed to this, the report argues: 'The partnership between DAZN and YouTube shows that combining premium sport broadcasters with a social platform serves to broaden the demographic audience for a league.' Female footballers' strong social media presence has also played a part, according to the report. 'Female players have been able to create authentic content and allow fans to get to know them well, which is likely to have a knock-on effect to competition following, particularly one which brings together all the best female footballers in the world,' it notes. The report downplays the importance of the decline in traditional TV viewership for this age demographic, adding, 'Online secondary coverage is key to engage 18-34s and casual sports fans, but is still considered complementary to live coverage and key for broadcasters to obtain as part of the deal.' Those in the 35-44 age bracket also saw a jump in numbers who enjoy watching live sport, a 19 percent increase from 2019 to 2024, with interest in football - the most popular sport - rising further, from 30 to 34 percent. Those numbers suggest that this particular sector is relatively healthy compared to other genres of live TV, but that broadcasters and rights holders need to adjust their strategies to appeal to younger demographics, while avoiding /sport/ alienating older, established viewers.
Yahoo
09-06-2025
- Business
- Yahoo
Ampere Analysis Breaks Down The Threat U.S. Tariffs Would Pose To European Film & TV
Speaking at NEM in Croatia, Ampere Analysis Co-Founder Guy Bisson ran the rule over the so-called plan to save Hollywood from Jon Voight and associates, and assessed the potential impact on the European film and TV biz. 'A 120% tariff on incentives to cancel out global schemes is patently ridiculous and obviously very damaging, potentially, to the European industry,' he said. 'Tax treaties, local tax treaties in the U.S., and incentive schemes, just like we use in Europe, clearly, are the way to go if you want to re-enliven your industries.' More from Deadline Donald Trump's Tariffs Deemed Unlawful & Blocked By Trade Court; White House Appeals Instantly Life After Peak TV: "It's A New World Order... There's A Rethink Required" - Berlin Streamer Content Spend To Top Commercial Broadcasters For First Time In 2025 - Report A draft of Voight's Make Hollywood Great Again plan, obtained by Deadline, included a mixture of production incentives and a 120% tariff on the value of a foreign incentive received. After he presented the plan to Donald Trump, the President public proposed a 100% tariff on all U.S. film imports, including productions that shoot in other countries. The NEM confab and sales market is held annually in Dubrovnik. The latest edition kicked off, Monday, with Bisson's session, which was entitled: 'Content Trends in the Era of Trump: Protectionism, Production and International Markets'. The Ampere executive set the scene by showing how the European content business has benefitted from the U.S. studios widening their production bases and streamers setting up shop in several parts of the continent, resulting in orders for thousands of hours of first-run programming. He also said international markets are key to those same U.S. giants monetizing their series and movies with, for example, 54% of the total box office for U.S. films coming from international markets, according to Ampere. Getting into the weeds on the suggested measures, he said a 120% tariff on any incentive received overseas is 'one of the most concerning aspects of the proposal, effectively closing the door on U.S. producers making use of any overseas incentive.' He went on to break down what might happen if the proposed measure were introduced with a slide that pinpointed the UK and Spain as the two biggest potential losers in Europe, given the volumes of U.S. production in both countries. 'Obviously the big European markets – the UK, France, Italy, Spain, Germany – are on that list, but so is Poland, for example, and Turkey, and the Scandinavian markets. They have been the [among] biggest beneficiaries of that 'runaway' production.' Speaking about the notion of tax treaties with certain countries for films substantially produced in U.S., Bisson said the idea is interesting: 'While you still have to make a majority, or spend a majority of the budget, in the U.S., you can effectively stack or double dip incentive schemes through those treaties.' He also said any re-introduction of rules that prohibit networks (and now, SVODs) fully owning shows 'would remove one of the things that's annoyed producers so much, which is streamers taking all rights in perpetuity.' Trump has said that he would meet with industry officials, and the White House said no final decisions have been made regarding the plan. Voight, Sylvester Stallone and a group that included studios and unions later wrote a letter to Trump emphasizing the need for production incentives While punchy, the NEM presentation was, thusly, analyzing what are currently theoretical scenarios. Bisson said that the best hope for the European biz is that theory never becomes practice. 'None of this is actually happening or being put in place yet, it's just a suggestion,' he said. 'Who can predict what Trump will do next. You may have heard the nickname that Trump has been given: TACO; Trump, Always Chickens Out on tariffs. That's what we can hope will happen again when it comes to our industry and the suggested protectionism being placed on film and TV.' Ted Johnson contributed to this report. Best of Deadline 2025 TV Series Renewals: Photo Gallery Tony Awards: Every Best Musical Winner Since 1949 Tony Awards: Every Best Play Winner Since 1947
Express Tribune
05-06-2025
- Business
- Express Tribune
Nintendo Switch 2 launches with high demand and long queues in Tokyo
Gaming fans flocked to stores for the global launch of Nintendo's new Switch 2 console, with demand running high for the upgraded device. In Tokyo's Ikebukuro shopping district, dozens of lucky lottery winners queued outside electronics retailer Bic Camera to collect their pre-ordered consoles. 'I feel like I'm going to cry,' said Yumi Ohi, a 30-year-old delivery contractor who traveled from nearby Saitama Prefecture after missing out on previous sales lotteries. The Switch 2 retains the hybrid design of its predecessor but includes a larger screen and improved graphics. Nintendo is launching the console with titles like 'Mario Kart World' and expects strong early adoption due to the established base of Switch users. 'The much larger audience of Switch users should translate to stronger adoption in the opening part of its lifecycle,' said Piers Harding-Rolls, an analyst at Ampere Analysis. Since launching the original in 2017, Nintendo has sold over 152 million Switch consoles globally. That momentum, driven by hits such as 'Animal Crossing: New Horizons' and two 'Legend of Zelda' titles, has created high expectations for the Switch 2. The company reported receiving 2.2 million applications for its sales lottery in Japan and saw U.S. retailer Target sell out pre-orders in under two hours. Nintendo President Shuntaro Furukawa confirmed plans to strengthen production capacity and exceed the sales forecast of 15 million units this fiscal year. Analysts project lifetime Switch 2 sales could top 100 million by 2030. Despite some concerns over the limited number of first-party launch titles, fan excitement remains high. 'Given it's a special occasion, I wanted to buy the Switch 2 right away,' said Shinichi Sekiguchi, a hotel receptionist in his thirties.
Irish Times
05-06-2025
- Business
- Irish Times
Nintendo Switch 2 launches globally with shortages expected
Nintendo's Switch 2 launched on Thursday and is widely expected to be in short supply globally amid pent-up demand for the more powerful next-generation gaming device. 'The level of demand seems to be sky-high,' said Serkan Toto, founder of the Kantan Games consultancy. The Switch launched in 2017 and followed the underperforming Wii U. The home-portable device became a juggernaut with games including two Legend of Zelda titles and COVID-19 pandemic breakout hit Animal Crossing: New Horizons. The Switch 2 bears many similarities with its predecessor but offers a larger screen and improved graphics and debuts with titles including Mario Kart World. READ MORE 'The much larger audience of Switch users should translate to stronger adoption in the opening part of its lifecycle,' said Piers Harding-Rolls, an analyst at Ampere Analysis. 'Nintendo is better prepared this time around' to deal with the high demand, he said. The launch of the $499.99 Switch 2 is a test of Nintendo's supply chain management during US President Donald Trump's trade war. Nintendo last month forecast sales of 15 million Switch 2 units during the current financial year. President Shuntaro Furukawa said Nintendo will strengthen production capacity to respond to strong demand and focus on sales promotion in an effort to exceed the forecast. The company, which is known for conservative forecasts, also expects to sell 4.5 million Switch units. Nintendo said it received 2.2 million applications for its Switch 2 sales lottery on its My Nintendo Store in Japan. Pre-orders at Target sold out in less than two hours. 'You are looking at weeks or months until you can walk into a store and buy a Switch 2,' said Toto of Kantan Games. Investor expectations for the new device are similarly lofty. Nintendo's shares are trading near highs and have gained almost 30 per cent this year. Concerns include whether momentum for the Switch 2 will be sustained after hardcore gamers have upgraded. 'The volume of first-party games on offer at launch isn't as strong as it could be, so some more casual users may wait and see how the games available build over the next one to two years before making the leap,' said Ampere's Harding-Rolls. Ampere forecasts Switch 2 sales to exceed 100 million units in 2030. Nintendo has sold 152 million Switch units in total. - Reuters
Free Malaysia Today
05-06-2025
- Business
- Free Malaysia Today
Nintendo's Switch 2 launch sparks global demand, shortages expected
The Switch 2 shares many features with its predecessor but boasts a larger screen and enhanced graphics. (AFP pic) TOKYO : Nintendo's Switch 2 launched on Thursday and is widely expected to be in short supply globally amid pent-up demand for the more powerful next-generation gaming device. 'The level of demand seems to be sky-high,' said Serkan Toto, founder of the Kantan Games consultancy. The Switch launched in 2017 and followed the underperforming Wii U. The home-portable device became a juggernaut with games including two 'The Legend of Zelda' titles and COVID-19 pandemic breakout hit 'Animal Crossing: New Horizons'. The Switch 2 bears many similarities with its predecessor but offers a larger screen and improved graphics and debuts with titles including 'Mario Kart World'. 'The much larger audience of Switch users should translate to stronger adoption in the opening part of its lifecycle,' said Piers Harding-Rolls, an analyst at Ampere Analysis. 'Nintendo is better prepared this time around' to deal with the high demand, he said. The launch of the US$499.99 Switch 2 is a test of Nintendo's supply chain management during US President Donald Trump's trade war. Nintendo last month forecast sales of 15 million Switch 2 units during the current financial year. President Shuntaro Furukawa said Nintendo will strengthen production capacity to respond to strong demand and focus on sales promotion in an effort to exceed the forecast. The company, which is known for conservative forecasts, also expects to sell 4.5 million Switch units. Nintendo said it received 2.2 million applications for its Switch 2 sales lottery on its My Nintendo Store in Japan. Pre-orders at Target sold out in less than two hours. 'You are looking at weeks or months until you can walk into a store and buy a Switch 2,' said Toto of Kantan Games. Investor expectations for the new device are similarly lofty. Nintendo's shares are trading near highs and have gained almost 30% this year. Concerns include whether momentum for the Switch 2 will be sustained after hardcore gamers have upgraded. 'The volume of first-party games on offer at launch isn't as strong as it could be, so some more casual users may wait and see how the games available build over the next one to two years before making the leap,' said Ampere's Harding-Rolls. Ampere forecasts Switch 2 sales to exceed 100 million units in 2030. Nintendo has sold 152 million Switch units in total.
