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Yahoo
13-06-2025
- Entertainment
- Yahoo
vineyard vines Launches Jaws Collection to Celebrate the 50th Anniversary of the Iconic Film
The Lifestyle Brand Pays Tribute to Its Martha's Vineyard Roots STAMFORD, Conn., June 13, 2025 /PRNewswire/ -- vineyard vines, the American lifestyle brand renowned for its smiling pink whale logo, is proud to announce an exciting collaboration with Universal Products & Experiences to celebrate the 50th anniversary of the original blockbuster film, Jaws. This summer, the two are partnering to launch a limited-edition Jaws x vineyard vines collection — a tribute to the timeless movie that changed the face of cinema and the island that inspired it all. "I was just a kid and Ian was born only a few months later when Steven Spielberg came to Martha's Vineyard to film Jaws in the summer of '74," said Shep Murray, Co-Founder of vineyard vines. "Some of our closest family friends were part of the production, and the stories that came out of it are still legendary. We're excited to celebrate the anniversary of this iconic film with a collection that captures its legacy." The exclusive Jaws x vineyard vines collection includes a range of iconic apparel and accessories for men, women and kids–featuring short-and long-sleeve t-shirts, sweatshirts, polos, and hats. The initial collection will launch on June 14, followed by a second exclusive drop featuring additional limited-edition styles on June 27. The collection will be available on with select styles offered in vineyard vines retail locations. "Jaws isn't just our favorite movie, it's a part of our story," said Ian Murray, Co-Founder of vineyard vines. "Our roots are on Martha's Vineyard, where Jaws was filmed, and this collaboration is a celebration of storytelling, summer, and the shared spirit of adventure that's always inspired our brand." To commemorate this special milestone, vineyard vines will host and participate in a series of events across the country throughout the summer, including special events on Martha's Vineyard during Amity Week (June 20 - 29), in vineyard vines stores across the country and at Jaws movie screenings in partnership with Alamo Drafthouse and Universal Products & Experiences. The Jaws x vineyard vines collection will be available beginning on June 14 on and on June 27 in vineyard vines retail locations. Don't miss your chance to own a piece of summer movie history! ABOUT VINEYARD VINESA company best known for its smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at and at over 100 freestanding stores. ABOUT JAWS Directed by Academy Award® winner Steven Spielberg, Jaws set the standard for edge-of-your-seat suspense, quickly becoming a cultural phenomenon and forever changing the movie industry 50 years ago on June 20, 1975. When the seaside community of Amity finds itself under attack by a dangerous great white shark, the town's chief of police (Roy Scheider), a young marine biologist (Richard Dreyfuss) and a grizzled shark hunter (Robert Shaw) embark on a desperate quest to destroy the beast before it strikes again. Featuring an unforgettable score that evokes pure terror, five decades later, Universal Pictures' Jaws remains one of the most influential and gripping adventures in motion picture history. ABOUT UNIVERSAL PRODUCTS & EXPERIENCES Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at Media Contact: Allysha Dunnigan, adunnigan@ View original content to download multimedia: SOURCE vineyard vines
Boston Globe
23-05-2025
- Entertainment
- Boston Globe
‘Jaws' is turning 50. To celebrate, we followed the shark's second victim around Martha's Vineyard.
Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up The "Jaws" movie poster. Advertisement ' ' Jaws' really put Martha's Vineyard on the map,' says Ashton. 'We wanted to do something really spectacular to honor it.' There will be special screenings, talks, and parties, during Jaws 50th Anniversary (June 20-22) and during the following Amity Week, June 22-29 (see sidebar for more information), but also a variety of summer and yearlong activities. The onetime Broadway play " Jaws," will run from July 5-20 at Martha's Vineyard Performing Arts Center. The new Advertisement Sheriff Brody's house has been renovated since the movie was filmed. It's where Brody's wife screams to their son, 'Did you hear your father? Get out of the water!' Pamela Wright We spent a few days on the island, visiting movie sites and exploring all things related to the movie. Even if you're not a 'Jaws' fan, it's a great way to see the island and its most picturesque and historic spots. DIY-ers can download the SetJetters' free film tourism app, for a list and map of " Jaws" scenes on the island, or hop on one of the specialty tours, like the Jeffrey Voorhees, the actor who played 12-year-old Alex Kintner, the second victim in the movie, leads "Jaws" tours of Martha's Vineyard for the HomeGrown tour company. He shares photos, movie insights, and stories with tour participants as they travel around the island, visiting movie sites. Pamela Wright We took the Steamship Authority ferry from Woods Hole to Vineyard Haven and checked into the family-owned and welcoming " Jaws" events and other activities on the island. Martha's Vineyard Museum is also a short stroll from the hotel. As advised, we didn't bring a car and found it easy and efficient to get around by bus. And all buses are free this year in honor of the " Jaws" anniversary. Advertisement Aquinnah Cliffs is a popular and ultra scenic destination on Martha's Vineyard. Nearby is where the Welcome to Amity sign appeared in the movie "Jaws." Pamela Wright 'Get out of the water!' 'I died when I was 12,' Jeffrey Voorhees said as he greeted us in the lobby of the Mansion House. Voorhees agreed to give us a " Jaws" tour of the island, and a behind-the-scenes look at the production. Many locals took part in the filming of "Jaws." Many were hired as extras earning $40 a day. 'Everyone we knew was in that movie,' Voorhees explained. 'Most were hired as extras earning $40 a day.' Voorhees got called back for a speaking part, making $140 a day, and because he signed a SAG agreement, he continues to earn royalties. He also has a website selling signed merchandise (how about a blood-splattered raft with a shark bite out of it?), does Cameo greetings, and travels to special events and festivals to do signings. He still receives postcards in the mail from fans: Thinking of you, dead another year! On Martha's Vineyard, he's a bit of a celebrity. 'Hey Vintner! Be dead already!' a man walking his dog shouted at us as we stood in front of the Telegraph Hill Lighthouse in East Chop, our first stop on our 'Jaws' tour. Around the corner was Sheriff Brody's house (much of it replaced). Voorhees explained that this is where Brody's wife infamously screams to their son, 'Did you hear your father? Get out of the water!' There were no sharks lurking, only pretty views of Vineyard Haven Harbor and Vineyard Sound. Advertisement Nothing much has changed in the tiny fishing village of Menemsha on Martha's Vineyard since scenes for "Jaws" were filmed there in 1974. Pamela Wright Amity Island welcomes you Our next stop was Aquinnah Cliffs, with an expansive green space, a lighthouse, and striking, lofty views of the Atlantic Ocean. 'This is where the 'Welcome to Amity' sign was,' said Voorhees. 'It had one scene in the movie, but everyone likes coming out here.' Why not? It's beautiful, and we stayed awhile to take in the views. Voorhees told more stories as we headed into the small fishing village of Menemsha. The mechanical shark, he told us, was designed for freshwater and kept breaking down. 'My friends and I knew where it was stored in the back of an old, beat-up warehouse,' he said. 'We used to climb all over that thing.' Not everyone on Martha's Vineyard appreciated the filming. It caused congestion and inconvenience, and it was smelly for days. Remember the tiger shark that was dissected? 'It was a real shark that they hung up by the docks in Edgartown,' Voorhees says. 'It stunk up the whole town. The local fishermen dumped a pile of fish carcasses at Spielberg's rental house as a payback.' The movie put Martha's Vineyard on the map, and the island has been identified with it ever since. It is home to many shark references. Pamela Wright In Menemsha, we looked for cans of Crush It Like Quint Narragansett beer (reportedly the company is selling crushable cans in honor of the 50th anniversary), but settled for a You're Gonna' Need a Bigger Boat T-shirt and an Amity Island ball cap. We strolled the tiny, stuck-in-time village, and watched as fishing boats chugged in and out of the harbor. 'Nothing has changed since they filmed here,' Voorhees pointed out. 'It looks exactly the same.' Advertisement 'This is where I died' Many of the movie's filming sites were in Edgartown, an affluent, classic island village. We walked the village streets, lined with historic buildings, now housing shops and restaurants as Voorhees pointed out movie sites. The Edgartown Town Hall that served as Amity Town Hall in the movie looks the same inside and out. We went inside to see where Quint scratched his fingernails on the blackboard during the town meeting. We also stopped at the Rockland Trust Bank to see the Amity National Bank sign that was used in the movie. Voorhees pointed out the hardware store (now the Port Hunter restaurant), the Chappy ferry, the hoist where the tiger shark hung, and the Kelley House and Harbor View hotels, where many of the cast members stayed. The Amity National Bank sign that Universal used during the filming of "Jaws" is now hanging inside the Rockland Trust Bank in Edgartown. Pamela Wright Heading out of town, we drove past State Beach, and near where Chrissy and Pipit the dog met their demise. And finally, to the infamous Jaws Bridge (a.k.a. American Legion Memorial Bridge). 'This is where I died,' said Voorhees. 'Right there at the end of the jetty.' There's a No Jumping sign posted on the bridge, but we watched two young boys leap off it. 'Everyone does it,' Voorhees said. Unless there's a shark in the water, dun-dun, dun-dun… Diane Bair and Pamela Wright can be reached at
Boston Globe
23-05-2025
- Entertainment
- Boston Globe
The many ways to celebrate the 50th anniversary of ‘Jaws' on Martha's Vineyard
Advertisement A series of talks and presentations will be held throughout Amity Week, including an in-depth look at what makes 'Jaws' a masterpiece, presented by historian and " Jaws' expert Bow Van Riper; a talk by author Christopher Shaw Myers, nephew of Robert 'Quint' Shaw, about growing up with his legendary uncle, and a presentation by renowned ocean advocate Wendy Benchley on her journey from the 'Jaws' set to global conservation efforts, highlighting groundbreaking marine research and shark protection initiatives. Cort Corino will share his story behind building a full-scale replica of the cabin on the boat 'Orca,' and retired Edgartown Harbor Master Charlie Blair will share his experiences on the set of 'Jaws,' advising filmmakers on tides and ocean conditions. There's a daylong reunion with meet-and-greets with island residents who participated in the film's production, and a 'Jaws'-inspired dog costume meetup. Advertisement For more information, visit Diane Bair and Pamela Wright can be reached at
