Latest news with #AmitabhBachchan
Time of India
2 hours ago
- Entertainment
- Time of India
Amitabh Bachchan brings alive the Indian values in India Gate's new film
HighlightsIndia Gate Basmati Rice has launched a new brand film titled 'India Ka Swaad Chakhte Hai,' featuring legendary actor Amitabh Bachchan, emphasizing the significance of Indian values shared through food. The campaign showcases four heartwarming stories that illustrate how food acts as a bridge connecting families, guests, and strangers, highlighting the cultural importance of hospitality and respect for elders. With a comprehensive rollout across cinemas, television, and digital platforms, the campaign aims to position India Gate Basmati Rice as a symbol of Indian values and belonging, resonating emotionally with consumers. India Gate, the Basmati Rice brand has launched a new brand film featuring actor Amitabh Bachchan , spotlighting our most celebrated Indian values which are shared, celebrated and passed on to generations. At the heart of the 100-second film titled ' India Ka Swaad Chakhte Hai ' lies a profound belief — that in India, food is never just about nourishment; it is how we honour guests, respect elders, welcome strangers as family, and carry forward the wisdom of Indian Values. Through four small yet touching stories, the film brings to life everyday moments where food becomes a bridge — connecting strangers, families and guests. With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food. Whether it's Atithi Devo Bhava or respecting the elders, the idea that "Values Viral Banate Hai" sits at the heart of the campaign — reminding us that in Indian culture, values aren't taught, they're experienced and must be passed on. Through four evocative stories, the campaign captures the quiet yet powerful ways in which Indian values show up in everyday life, from a student far from home finding comfort in a familiar dish, to a newcomer being welcomed with warmth by a neighbour, to a foreigner being embraced with heartfelt hospitality and to a caregiver becoming family through being a meal provider. Kunal Sharma, head of marketing and business head – modern trade and e-commerce, India Gate, said, 'This campaign is a tribute to those timeless principles that flow across generations and regions. Food, in this context, is the medium — a simple yet powerful way these emotions are expressed and carried forward. With Bachchan lending his voice, we hope to spark emotional reflection on what truly binds us as Indians.' The campaign is being launched as a 360-degree integrated rollout, reaching audiences through cinemas, television, and digital platforms over the next five weeks. The film will be amplified through cinema screens across 32 cities (more than 560 screens). In addition, the film will be running across leading national and regional channels including Star Plus, Colors, Zee TV, Star Gold, Aaj Tak, Sun TV, Star Vijay, Star Jalsha, News18 Bangla and more — ensuring the message resonates in multiple languages and cultural contexts. A robust presence across Digital, CTV and OTT, amplified further through influencer-led storytelling to reach audiences in a more immersive way. The film "India Ka Swaad Chakhte Hai" reinforces India Gate Basmati Rice 's commitment to being more than just a food brand. It aims to position the brand as a symbol of Indian values and belonging, resonating with consumers on a deeply personal and emotional level, the company stated in a press release. Watch the video here:
India.com
2 hours ago
- Entertainment
- India.com
Made for Rs 30 lakh, this Amitabh Bachchan film became a huge hit, earned Rs..., won 9 awards, has 8.1 IMDb rating, movie is...
Amitabh Bachchan is one of those actors who have been enthralling audiences for decades. For the last 55 years, the actor has carved a remarkable place for himself, which he continues to hold even at the age of 82. From Zanjeer, Deewar, Trishul, Silsila to Coolie, Baghban, Sarkar, Piku, and more, the Big B of Bollywood has delivered several hits. Today, we will talk about one of those films of Big B that became a huge hit, earned him 9 awards, and also has an IMDb rating of 8.1. This movie featured the late actor Rajesh Khanna and was released 54 years ago, becoming a massive success. The film we are talking about is Anand. Released in 1971, this film won the Filmfare Award for Best Film in 1972. Rajesh Khanna won the Best Actor Award. On the other hand, Amitabh Bachchan won the Filmfare Award for Best Supporting Actor. This film also received the Filmfare Award for Best Story. Gulzar received the Filmfare Award for Best Dialogue for the film. Hrishikesh Mukherjee was honored with the Filmfare Award for Best Editor and also received the National Award for this film. What stood out in the film was the powerful climax of Anand. Apart from that, the songs from the film also left audiences emotional and are still cherished to this day. The film was so loved by the audience that it received an 8.1 IMDb rating. If you are planning to watch the film, you can find it on Amazon Prime Video. Apart from Rajesh Khanna and Amitabh Bachchan, the movie also features Sumita Sanyal, the late actor Ramesh Deo, Seema Deo, and more.
Hindustan Times
7 hours ago
- Entertainment
- Hindustan Times
Inspiring tales of mentorship to watch on OTT that mirror Sitaare Zameen Par
Aamir Khan's highly awaited return in Sitaare Zameen Par has sparked excitement among fans. The movie finally hit the screens on June 20 and clashed with Dhanush and Nagarjuna's Kuberaa. As you delve into a heartwarming tale of resilience, compassion, and emotional growth with Sitaare Zameen Par, let's revisit other iconic tales that inspire with their captivating plots and nuanced characters. From sports dramas like Ghoomer to inspiring tales like Nil Battey Sannata, stream binge-worthy films on OTTplay Premium From Naseeruddin Shah's tough mentorship in Iqbal to Amitabh Bachchan's life-changing guidance to slum dwellers, let's check out some epic stories of the on-screen mentors whose beliefs poked potential when no one else did. Explore some magical tales on OTTplay Premium that go beyond blackboards and class sessions. If you're looking for a heartwarming sports drama film, this one is an ideal watch. The story is centered around a deaf-and-mute boy (played by Shreyas Talpade) who beat the odds to fulfill his dream of becoming a cricketer on the Indian team. Whether it is his unwavering spirit or the passion and dedication of his reluctant coach, the movie inspires you to follow your dreams even if they seem difficult to accomplish. Naseeruddin Shah plays his coach, who helps him in his journey. The plot revolves around a sports mentor who teams up with a group of slum children to form a unique football team for keeping them away from the influence of crime and drugs. Amitabh Bachchan plays the leading coach in this sports biopic, which is based on the life of Vijay Barse (NGO Slum Soccer founder). Abhishek Bachchan delivers a powerful performance in this sports drama film as he plays a cricket coach who inspires a batting prodigy named Anina to pursue her dreams after she suffers a tragic fate and loses her right hand. The failed cricket coach develops a new strategy and unconventional training techniques to turn her into a bowler for the national cricket team. Saiyami Kher plays the role of an aspiring cricketer. Featuring R. Madhavan as a gifted boxing coach who becomes a target of workplace politics, this sports film was released in both Tamil and Hindi versions (Saala Khadoos), with the former garnering critical acclaim for its execution and performances. The movie also marks the debut of Ritika Singh. The story revolves around a former boxer who decides to train a fishmonger but talented amateur boxer. Experience a story of optimism and determination that battle the odds.
Time of India
10 hours ago
- Entertainment
- Time of India
Amitabh Bachchan calls working with son Abhishek Bachchan his 'greatest blessing'
Megastar Amitabh Bachchan has shared the screen with some of the biggest stars, but in a recent revelation, he admitted that working with his son Abhishek Bachchan has been one of his greatest learnings and blessings. In a heartfelt blog post, he posted a picture with his son, Abhishek who appears to be explaining something while he listens intently. They seem to be in a studio, with headphones resting on Abhishek's lap, presumably on a break from the shoot. However, he didn't reveal any details about the project they was working on. Big B wrote on the blog, 'The joy of creation .. surpasses all else .. they that can, are blessed .. spending evenings and late nights with them is a learning in itself ..I learn each day... It is a blessing .... when Son and Father create together .. it's the biggest learning and the biggest blessing (sic).' Meanwhile, on June 18, Abhishek announced his next film titled Kaalidhar Laapata, a touching story about second chances. Directed by Madhumita and backed by Zee Studios and Emmay Entertainment, the film also stars Daivik Bhagela and Zeeshan Ayyub in important roles. Set in rural India, the story follows Kaalidhar (played by Abhishek), an aging man who runs away after finding out his family plans to abandon him. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Thị trường có dấu hiệu suy thoái không? IC Markets Đăng ký Along the way, he meets Ballu, a lively 8-year-old orphan, and their unexpected journey begins. Ballu's energy and curiosity for life help Kaalidhar rediscover his own passion for living. Together, they set off on a spontaneous road trip, checking off items from a bucket list along the way. Kaalidhar Laapata is set to premiere on July 4. Abhishek Bachchan was most recently seen in 'Housefull 5'. Directed by Tarun Mansukhani and the cast includes Akshay Kumar, Riteish Deshmukh, Sanjay Dutt, Fardeen Khan, Jackie Shroff, Nana Patekar, Jacqueline Fernandez, Nargis Fakhri, and more. Dharmendra Recommends Amitabh Bachchan for Sholay Role | How Big B Landed Jai's Role
Time of India
20 hours ago
- Health
- Time of India
Sholay to Suraksha: A quiet revolution in suicide prevention starts in Karnataka's Ramanagara
Ramanagara: On a tranquil two-acre stretch of land in Ramanagara — once the cinematic backdrop for Sholay and Amitabh Bachchan's months-long shoot — a mental health initiative that could shape suicide prevention strategies across India and Asia is unfolding. Project Suraksha — short for surveillance system to track suicide and self-harm — is a community-based suicide prevention model, led by the National Institute of Mental Health and Neurosciences (Nimhans) in collaboration with Karnataka govt and funded by Himalaya Wellness Company. The ancestral land of psychiatrist Dr CR Chandrashekar has been converted into a rural outreach centre, operational since Feb 2023. From this base, a multi-tiered response is being piloted in Channapatna across all 32 panchayats. The process of rolling it out across Ramanagara district has already begun. An official district-level centre operates at the zilla panchayat building about 3km away. Thirty residents per panchayat have been trained to form community surveillance teams. "They're the shoulder people cry on, the ones who notice distress before it becomes a tragedy," said Anish V Cherian, project lead and principal investigator. These teams include teachers, anganwadi workers, and autorickshaw drivers trained to intervene in emergencies. Agricultural shopkeepers are being asked to limit the sale of excess fertilisers, which are sometimes used in self-harm. Schools and health centres have identified gatekeepers to monitor distress. Newspapers are analysed for responsible suicide reporting, and families of those who died by suicide are offered grief counselling and support through mourning rituals. At the district-level coordination centre in the ZP office, a six-member team rotates duties to respond to emergencies. On Thursday, Suraksha received approval from the police department to access suicide data directly from station-level reports — bypassing delays associated with NCRB (National Crime Records Bureau) data that typically emerges a year late. "This gives us timely data. Now we can respond while the window for intervention is still open," said Cherian. Ramanagara superintendent of police Srinivas Gowda acknowledged the initiative's novelty: "Data usually stays with hospitals or police, but this model actually uses trained mental health professionals to act." Data will be integrated with information from 68 primary health centres, urban PHCs, and community health centres, where ASHAs and medical officers help identify cases in a "self-harm registry". Anganwadi workers from various districts underwent training this week. "In village setups, no one wants to go to police. We're learning to respond within the community," said Pushpalatha, a worker from Channapatna. Anmol Jain, CEO of the zilla panchayat, told trainees: "Mental health isn't just for people who are 'mad'. Many suffer silently. We must help them." Arya Thirumeni, programme manager at Suraksha, outlined their interventions: Safety planning cards listing personal warning signs, coping methods, and emergency contacts; follow-ups over two years for those who attempted to die by suicide; and secure storage of lethal means such as pesticides or medication.
