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India tops last year's medal haul with additional wins at Cannes
India tops last year's medal haul with additional wins at Cannes

Economic Times

time21 hours ago

  • Business
  • Economic Times

India tops last year's medal haul with additional wins at Cannes

India continued its success at Cannes Lions 2025, securing two more Bronze Lions on Day 4, bringing its total to 28 metals, surpassing previous years. Acko's 'Tailor Test' and Ogilvy India's 'Eye Test Menu' were among the winners in the Brand Experience & Activation Lions category. Day 4 also featured insights from David Droga, Amaury Guichon, and Bill Nye. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads India maintained a steady presence at Cannes Lions 2025 on Thursday, adding two more Bronze Lions on Day 4, following a standout haul of 14 metals on Day 3. The wins came from some of the festival's most prestigious awards were in the Brand Experience & Activation Lions category, which recognises brand building through innovative use of experience design, activation, immersive, retail, and 360° customer 'Tailor Test' by Leo India earned a Bronze in the Corporate Purpose & Social Responsibility sub-category, adding to the Gold it picked up for the same campaign on India's 'Eye Test Menu' for Titan bagged another Bronze in the Brand-Owned Experiences sub-category, bringing its tally for the campaign to three Lions so far."Ogilvy's relationship with Titan as a brand is a deep and cherished one. They spared no effort in pursuing excellence on this dream project. It feels good to win for such meaningful work," said Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy four-day tally at Cannes Lions 2025 now stands at 28 metals - comprising 6 Gold, 8 Silver, 13 Bronze and one Grand Prix (as of press time)-already surpassing the country's overall totals from both 2023 and 4 also featured several high-profile speakers. At the Palais' Lumiere Theatre, advertising icon David Droga, who will be stepping down as CEO of Accenture Song in September, took centre reflected on the ideas behind some of the industry's most influential campaigns and, in an emotional moment, spoke about the passion and gratitude he holds for his work, crediting his mother as a key influence."I honestly care deeply about what I do, who I do it with, how it works. How I treat people, it doesn't mean I'm perfect, but I really care professionally about it. And that comes from my upbringing, from my mother, a poet and activist. And from the gratitude that I've been paid to have an imagination."He added that, as someone who didn't attend college but still run a $20 billion company, "you don't need to go to college to care".Elsewhere, world-renowned pastry chef and content creator Amaury Guichon shared insights on crafting a brand that commands attention, while educator and TV personality Bill Nye-popularly known as "The Science Guy"-spoke about the power of humour in breaking down taboos.

EXCLUSIVE Fate of Channel Ten's Dessert Masters REVEALED as judge Amaury Guichon hints if the show returns for a third season
EXCLUSIVE Fate of Channel Ten's Dessert Masters REVEALED as judge Amaury Guichon hints if the show returns for a third season

Daily Mail​

time08-05-2025

  • Entertainment
  • Daily Mail​

EXCLUSIVE Fate of Channel Ten's Dessert Masters REVEALED as judge Amaury Guichon hints if the show returns for a third season

Amaury Guichon has weighed in on his Australian cooking show Dessert Masters and if he's keen to return for another season. The renowned pastry chef, who appeared as a judge alongside Melissa Leong for seasons one and two of the high-rated Channel Ten cooking series, admitted he remains hopeful the show will return. 'I do hope so ... I think they're gonna have a third season,' the 34-year-old exclusively told Daily Mail Australia at his chocolate pop-up store event in Sydney. 'We have two great seasons. I love doing [Dessert Masters] because I have other shows in the US. But here, there is really something special. 'The people are so passionate about what they do that you can really see on the screen.' Dessert Masters dominated the ratings when it aired in 2023 and 2024 with Amaury and Melissa at the helm. Its first season saw a group of Australian pastry chefs compete for a $100,000 prize and deliver a ratings salve for the network in the highly competitive reality TV market. The premiere episode had 451,000 Australians tuning in across all the major cities and viewers heaped praise on the TV veteran. Dessert Masters is set to return for another season, but the network has bought itself some time by delaying a formal announcement until after the second season has aired. 'Last year, there was a strong appetite for the debut of Dessert Masters,' a Ten spokeswoman told Daily Mail Australia last year. 'In 2024, we are delighted to plate up second helpings.' Amaury, who is based in Las Vegas, flew to Sydney on Wednesday to attend his exclusive Chocolate by Amaury Guichon pop-up event in Martin Place hosted by American Express delicious. Month Out. The chocolatier looked sharp in a fitted white shirt and black trousers as he posed alongside his Dessert Masters co-judge Melissa Leong. Melissa, 43, showcased her chic style in a Gucci neckscarf and a black power suit, while accessorising with a small black YSL handbag. The renowned pastry chef, who appeared as a judge alongside Melissa Leong for seasons one and two of the high-rated Channel Ten cooking series, admitted he remains hopeful the show will return Former MasterChef fan favourites Khanh Ong, Reece Hignell and Hayden Quinn were among the guests who attended the intimate opening. The pop-up store, located at Ground Floor, 20 Martin Place in Sydney, will provide culinary connoisseurs never before access to purchase one of Amaury's chocolate masterpieces, but the first 100 American Express Card Members each day can receive a complimentary chocolate creation from the renowned pastry chef. 'I am so excited to share my passion down under during this exclusive collaboration with American Express in Sydney!' Amaury said. The event runs for three days from May 8 to May 10, from 10am to 5pm.

'Amazing Job': Internet Gushes Over Chef's Chocolate Sculpture Of Ice Age's Squirrel
'Amazing Job': Internet Gushes Over Chef's Chocolate Sculpture Of Ice Age's Squirrel

NDTV

time29-04-2025

  • Entertainment
  • NDTV

'Amazing Job': Internet Gushes Over Chef's Chocolate Sculpture Of Ice Age's Squirrel

When food meets fantasy, the line between art and appetite is blurred. Well, we are talking about the rising trend of hyper-realistic culinary creations. Many artists and chefs have taken the Internet by storm with their ability to transform everyday objects into edible masterpieces. Pastry chef and chocolatier Amaury Guichon has often wowed social media users with true-to-life preparations. The talented chef recently posted a video on Instagram where he was seen creating the iconic acorn-obsessed squirrel Scrat from the animated film franchise Ice Age. The ingredients? Lots and lots of chocolate. Also Read: The video begins with Amaury Guichon adding thick layers of chocolate, one after the other, building a giant-shaped structure of the squirrel. With meticulous precision and a masterful use of carving tools, the chef constructs his edible piece of work with great care and expertise. Large orbs of chocolate balls are used to craft the googly eyes. Once all the chocolate layers are added, the chef sprays it with food colouring resembling the animal. The result will undoubtedly leave your mind blown. The caption read, 'Chocolate Ice Age! Do you think he finally got the Acorn?' View this post on Instagram A post shared by Amaury Guichon (@amauryguichon) Here's how Instagram users reacted to the viral video: Heaping praise on Amaury Guichon, one user wrote, 'One of my absolute favourite movies! Your talent is nuts!' Echoing a similar sentiment, another said, 'You are just too perfect!!!!!!!!! Guys, this guy is unbelievable!!! He makes it look so easy, of course." 'Another amazing job,' noted one person. 'You are an inspiration to us,' commented one individual. A hilarious remark read, 'I am convinced you, yourself, may actually be made of chocolate. Or maybe I am. Or we all are.' 'Ooolalaa, the squirell is my favourite character,' admitted an Ice Age lover. So far, the video has received more than 9.8 million views. Previously, Amaury Guichon took his Instagram followers on another sweet ride. He made a hyper-realistic Super Mario chocolate creation, keeping in mind every minuscule detail. "It's-a me, Chocolate Mario!" read his caption. Read all about it here.

French Pastry Chef Wows The Internet With Giant Super Mario Chocolate Creation
French Pastry Chef Wows The Internet With Giant Super Mario Chocolate Creation

NDTV

time27-04-2025

  • Entertainment
  • NDTV

French Pastry Chef Wows The Internet With Giant Super Mario Chocolate Creation

Gone are the days when chocolates were just simple bars or blocks. These days, sweet treats come in every shape and size. We're sure that while scrolling through your social media feeds, you must have come across videos featuring giant chocolates, mini chocolates, and even hyper-realistic chocolate creations. Oh, and how can we forget kids' favourites - cartoon and game-themed chocolates? Now, French pastry chef Amaury Guichon has uploaded a video featuring a giant Super Mario chocolate creation. The video shows the chef meticulously cutting chocolate into various shapes to build the beloved character, Mario. He paid attention to every single detail like a true artist - from Mario's smile to his hands, the blue dungarees, and even his shoes. But wait, the chef does not stop there - he also creates several other elements from the game to give it an even more intriguing and magical touch. "It's-a me, Chocolate Mario!" read the side note. View this post on Instagram A post shared by Amaury Guichon (@amauryguichon) Since being shared, the video has amassed over 70.4 million views and thousands of comments. Here is how the internet reacted to this video. A user wrote, "OMG you are so incredibly talented! You amaze me each time! I think you even outdo yourself each time if that is even possible. This one here brings back so many childhood memories. I love it!" A Super Mario fan commented, "And the princess? The princess is missing." "My 7-year-old just lost HIS MIND watching this, thank you for making him smile. Pure talent," wrote an Instagrammer. A person said, "Dude, we knew you did something extraordinary, but this one is on top!" "Amazing work! Love this," echoed a few. Someone requested, "Omg so cool! Please please please make Sonic next, I love everything you do, it's just amazing."

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