14 hours ago
- Entertainment
- Broadcast Pro
Al-Manaṣa signs content exchange deal with Yango Play
This agreement supports Al-Manaṣa's strategy to enhance its content and diversify entertainment through global and regional streaming partnerships.
In a strategic move to strengthen its presence in the digital streaming market, Al-Manaṣa, the digital streaming platform in Iraq, has signed a content exchange agreement with Yango Play, an entertainment platform in the Middle East and North Africa region.
According to the agreement, Al-Manaṣa will acquire three Yango Originals — One Last Sin, The Magician's Segment and Prestige — giving users in Iraq the opportunity to watch them via the Al-Manaṣa app. In return, Yango Play will receive two of Al-Manaṣa's original titles — The Rass Al-Haram and Coma — to broadcast to its viewers outside of Iraq.
Commenting on the agreement, Al-Manaṣa's CEO, Almuheleb AlZaidy, stated: 'We are thrilled about this collaboration with Yango Play. It marks a significant step in our ongoing mission to deliver high-quality, original content that meets the expectations of the Iraqi audience. This agreement further cements Al-Manaṣa's position as the premier digital entertainment destination in Iraq and opens new doors for presenting Arab stories with world-class production values.'
Yango Play also expressed its enthusiasm about expanding its footprint in the Iraqi market through this agreement. Khalid Al Sargany, Head of Content Acquisition at Yango Play, MENA, said: 'We are pleased to sign this agreement with Al-Manaṣa, a platform that holds the trust and loyalty of Iraqi users. This collaboration supports our vision at Yango Play to bring our Yango Originals to newer markets within the MENA region.'
This content exchange agreement aligns with Al-Manaṣa's broader strategy to enrich its content offering and provide a more diverse and engaging entertainment experience by expanding collaborations with leading global and regional digital content streaming platforms.
