Latest news with #AlaaShata
Zawya
09-06-2025
- Automotive
- Zawya
Lifestyle-driven mobility reshaping UAE's automotive future
UAE - In the past, the purchase of a car was driven by utility, brand reputation, or resale value. Today, it's steered by something far more personal: lifestyle. In cities like Dubai, where luxury, design, and technology shape consumer behavior, mobility is becoming a reflection of one's identity, rather than a mechanical choice. This new paradigm is forcing automakers to think differently—not only about how they engineer vehicles, but how they embed them into the aspirations, routines, and values of modern drivers. At the forefront of this evolution are two Chinese car brands owned by Chery International - Omoda & Jaecoo. Unlike traditional car brands, Omoda & Jaecoo is created not to compete in the past - but to serve the preferences of a new generation of drivers who value experience over horsepower, emotional connection over features, and environmental consciousness over excess, said its Regional Brand Manager Alaa Shata. Omoda, in particular, was conceived as a design-first, culture-forward brand. Its ethos mirrors the lifestyle of digitally native, urban consumers who want their vehicle to match the rest of their curated world - from the phone in their hand to the clothes they wear. The Omoda C5, for instance, features not just smart technology, but a bold visual identity, clean lines, and an unmistakable road presence that resonates with a generation attuned to aesthetics and social visibility. Globally, this shift is evident: a Capgemini study found that 72% of consumers under 35 see the car as an extension of their personal brand. "In a city like Dubai, that number is arguably even higher. Cars are not simply owned—they're worn, displayed, and photographed. This has made automotive design and tech integration as important as engine specs and emissions ratings," observed Shata. On the other end of the spectrum, Jaecoo appeals to a more grounded - but no less lifestyle-focused - demographic: individuals who crave freedom, exploration, and purpose-built elegance. For example, the Jaecoo J8 doesn't just promise off-road capability - it delivers an immersive luxury experience in remote terrain, with features like air suspension, customizable mood lighting, and terrain-response AI systems that adapt to everything from dunes to mountain roads. This growing convergence of adventure and affluence aligns strongly with the UAE's rising affinity for experiential luxury. Recent studies report that younger luxury consumers globally are shifting away from traditional assets and toward emotionally resonant purchases - experiences, status symbols, and identity-driven brands. Jaecoo sits perfectly at this intersection: a lifestyle SUV that's as suited for Jumeirah as it is for Jebel Jais. What distinguishes both brands is their ability to speak the language of modern living - whether through user experience, digital personalization, or aesthetics. Omoda & Jaecoo isn't pushing a product - it's inviting consumers into a world. Their launch strategy in the UAE, from curated showrooms to immersive test drives and community engagement, reflects a model where mobility is embedded in culture, not separated from it. As Dubai positions itself not just as a mobility hub but as a global influencer in design, luxury, and innovation, vehicles that align with that vision will shape what we drive, how we drive, and why we drive. Brands that understand this will win the next generation of drivers - not by selling them a machine, but by offering them a mindset. Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Trade Arabia
07-06-2025
- Automotive
- Trade Arabia
Lifestyle-driven mobility seen reshaping UAE's auto future
In the past, the purchase of a car was driven by utility, brand reputation, or resale value. Today, it's steered by something far more personal: lifestyle. In cities like Dubai, where luxury, design, and technology shape consumer behavior, mobility is becoming a reflection of one's identity, rather than a mechanical choice. This new paradigm is forcing automakers to think differently—not only about how they engineer vehicles, but how they embed them into the aspirations, routines, and values of modern drivers. At the forefront of this evolution are two Chinese car brands owned by Chery International - Omoda & Jaecoo. Unlike traditional car brands, Omoda & Jaecoo is created not to compete in the past - but to serve the preferences of a new generation of drivers who value experience over horsepower, emotional connection over features, and environmental consciousness over excess, said its Regional Brand Manager Alaa Shata. Omoda, in particular, was conceived as a design-first, culture-forward brand. Its ethos mirrors the lifestyle of digitally native, urban consumers who want their vehicle to match the rest of their curated world - from the phone in their hand to the clothes they wear. The Omoda C5, for instance, features not just smart technology, but a bold visual identity, clean lines, and an unmistakable road presence that resonates with a generation attuned to aesthetics and social visibility. Globally, this shift is evident: a Capgemini study found that 72% of consumers under 35 see the car as an extension of their personal brand. "In a city like Dubai, that number is arguably even higher. Cars are not simply owned—they're worn, displayed, and photographed. This has made automotive design and tech integration as important as engine specs and emissions ratings," observed Shata. On the other end of the spectrum, Jaecoo appeals to a more grounded - but no less lifestyle-focused - demographic: individuals who crave freedom, exploration, and purpose-built elegance. For example, the Jaecoo J8 doesn't just promise off-road capability - it delivers an immersive luxury experience in remote terrain, with features like air suspension, customizable mood lighting, and terrain-response AI systems that adapt to everything from dunes to mountain roads. This growing convergence of adventure and affluence aligns strongly with the UAE's rising affinity for experiential luxury. Recent studies report that younger luxury consumers globally are shifting away from traditional assets and toward emotionally resonant purchases - experiences, status symbols, and identity-driven brands. Jaecoo sits perfectly at this intersection: a lifestyle SUV that's as suited for Jumeirah as it is for Jebel Jais. What distinguishes both brands is their ability to speak the language of modern living - whether through user experience, digital personalization, or aesthetics. Omoda & Jaecoo isn't pushing a product - it's inviting consumers into a world. Their launch strategy in the UAE, from curated showrooms to immersive test drives and community engagement, reflects a model where mobility is embedded in culture, not separated from it. As Dubai positions itself not just as a mobility hub but as a global influencer in design, luxury, and innovation, vehicles that align with that vision will shape what we drive, how we drive, and why we drive. Brands that understand this will win the next generation of drivers - not by selling them a machine, but by offering them a mindset.
Mid East Info
30-04-2025
- Automotive
- Mid East Info
Driving the Smart Mobility Revolution: How OMODA & JAECOO Is Powering the UAE's Automotive Future?
By Alaa Shata, Regional Brand Manager Dubai, UAE, April 2025: The UAE is rapidly accelerating toward a future where smart mobility is no longer a vision, but a vital national priority. As part of its Net Zero 2050 Strategy, the country is investing in low-emission transport systems, intelligent infrastructure, and next-generation technologies that promise to reshape the region's urban landscape. Also, Roads & Transport Authority (RTA) has announced plans to transit 100% of its public transport to zero-emission vehicles by 2050—a clear indicator of how seriously it is addressing sustainability through mobility reform. Yet this transformation is not driven by policy alone. The UAE is home to one of the world's most digitally connected populations, consumers here demand expect intelligent, connected, and sustainable mobility experiences. And brands that can meet this demand are finding fertile ground for growth. This is precisely where OMODA & JAECOO have entered the scene—not simply as new players in the automotive market, but as strategic contributors to the UAE's smart mobility ecosystem. Earlier this year, OMODA & JAECOO officially launched in the UAE with three flagship models designed for a new generation of drivers: the intelligent and tech-forward OMODA C5, the versatile JAECOO J7, and the premium off-road-capable JAECOO J8. These vehicles bring together artificial intelligence, advanced driver assistance systems, and a design language tailored to digital lifestyles. With features like AI-powered cockpits, adaptive driving modes, and elevated in-cabin connectivity, they represent a clear shift toward more experiential, future-focused driving. But the brands' commitment extends far beyond their vehicles. Through a strategic partnership with global logistics leader Maersk, OMODA & JAECOO have established a 12,000-square-meter regional spare parts distribution hub in Jebel Ali Free Zone (JAFZA)—the largest of its kind in the Middle East for a Chinese automotive brand. This facility ensures 100% spare parts availability and delivery within 24 to 48 hours, setting new benchmarks for aftersales support and operational readiness in the region. Their UAE strategy is underpinned by a strong local presence through partnerships with AutoRun (Dubai), MAHY Khoory Automotive (Abu Dhabi), and Galadari Automobiles (Northern Emirates)—ensuring nationwide access, support, and customer engagement. Last but not least, OMODA & JAECOO is not simply introducing cars—they're delivering an ecosystem of intelligent mobility built on innovation, service, and user-centric design. Their approach reflects a broader global shift: where success in the automotive industry is no longer defined solely by horsepower or pricing, but by how well a brand integrates with people's lives, values, and aspirations. As the UAE continues its journey toward becoming a global hub for smart and sustainable transport, OMODA & JAECOO aligns with national goals, anticipates user needs, and invests in long-term infrastructure. This will definitely play a central role in shaping the future of mobility across the region.
Trade Arabia
30-04-2025
- Automotive
- Trade Arabia
OMODA & JAECOO set up major spare parts hub in Jafza
OMODA & JAECOO, leading vehicle manufacturers, have established a 12,000-sq-m regional spare parts distribution hub in Jebel Ali Free Zone (Jafza). The largest of its kind hub in the Middle East for a Chinese automotive brand, this facility has been launched through a strategic partnership with global logistics leader Maersk. The hub ensures 100% spare parts availability and delivery within 24 to 48 hours, setting new benchmarks for aftersales support and operational readiness in the region, said Alaa Shata, Regional Brand Manager at OMODA & JAECOO. Their UAE strategy is underpinned by a strong local presence through partnerships with AutoRun (Dubai), MAHY Khoory Automotive (Abu Dhabi), and Galadari Automobiles (Northern Emirates)—ensuring nationwide access, support, and customer engagement, she said 'OMODA & JAECOO is not simply introducing cars—they're delivering an ecosystem of intelligent mobility built on innovation, service, and user-centric design. Their approach reflects a broader global shift: where success in the automotive industry is no longer defined solely by horsepower or pricing, but by how well a brand integrates with people's lives, values, and aspirations,' Shata said. Earlier this year, OMODA & JAECOO officially launched in the UAE with three flagship models designed for a new generation of drivers -- the intelligent and tech-forward OMODA C5, the versatile JAECOO J7, and the premium off-road-capable JAECOO J8. These vehicles bring together artificial intelligence, advanced driver assistance systems, and a design language tailored to digital lifestyles. With features like AI-powered cockpits, adaptive driving modes, and elevated in-cabin connectivity, they represent a clear shift toward more experiential, future-focused driving. - TradeArabia News Service
Zawya
30-04-2025
- Automotive
- Zawya
OMODA & JAECOO set up major spare parts hub in Jafza
UAE - OMODA & JAECOO, leading vehicle manufacturers, have established a 12,000-sq-m regional spare parts distribution hub in Jebel Ali Free Zone (Jafza). The largest of its kind hub in the Middle East for a Chinese automotive brand, this facility has been launched through a strategic partnership with global logistics leader Maersk. The hub ensures 100% spare parts availability and delivery within 24 to 48 hours, setting new benchmarks for aftersales support and operational readiness in the region, said Alaa Shata, Regional Brand Manager at OMODA & JAECOO. Their UAE strategy is underpinned by a strong local presence through partnerships with AutoRun (Dubai), MAHY Khoory Automotive (Abu Dhabi), and Galadari Automobiles (Northern Emirates)—ensuring nationwide access, support, and customer engagement, she said 'OMODA & JAECOO is not simply introducing cars—they're delivering an ecosystem of intelligent mobility built on innovation, service, and user-centric design. Their approach reflects a broader global shift: where success in the automotive industry is no longer defined solely by horsepower or pricing, but by how well a brand integrates with people's lives, values, and aspirations,' Shata said. Earlier this year, OMODA & JAECOO officially launched in the UAE with three flagship models designed for a new generation of drivers -- the intelligent and tech-forward OMODA C5, the versatile JAECOO J7, and the premium off-road-capable JAECOO J8. These vehicles bring together artificial intelligence, advanced driver assistance systems, and a design language tailored to digital lifestyles. With features like AI-powered cockpits, adaptive driving modes, and elevated in-cabin connectivity, they represent a clear shift toward more experiential, future-focused driving. - TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
