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Time of India

ZOFF inks partnership with Reliance Retail; enters ready-to-cook segment

Packaged spices and seasoning company ZOFF Foods has inked a strategic partnership with Reliance Retail and entered the ready-to-cook foods segment, the company said in a statement on Thursday. It said its products are available on Reliance Retail outlets, as well as its own e-commerce platform and would be introduced on other e-commerce and quick commerce platforms. Akash Agrawalla, co-founder, ZOFF Foods, said in a statement that the products address 'evolving needs of today's home cooks'. He said the partnership with Reliance Retail would enable the brand to reach over 400 stores by next month. According to a report by research firm IMARC Group, the Indian ready-to-cook meals market size touched sales of US $6.65 billion in 2024, and is estimated to reach sales of US $11.88 billion by 2033, growing 6.14 per cent in the period between 2025-2033. The report attributed the growth to accelerating consumer demand for convenience, healthy and authentic meal solutions, busy lifestyles and an increasing appetite for regional cuisines. The category is seeing interest from both large incumbents which are foraying into this space, as well as newer labels and digital-only brands leveraging quick commerce and e-commerce for discoverability and reach. Apart from newer entrants such as ZOFF and multiple direct-to-consumer brands, the ready-to-cook category includes players such as MTR Foods , Gits, Kohinoor, ITC's Kitchens of India , Nestle , LT Foods and Haldiram's. The category spans ready-to-cook meals and meal kits, pastes and sauces, frozen foods, instant mixes and meals.