Latest news with #Ajrakh
Mint
13 hours ago
- Mint
Next vacation plan? A textile trail to explore historical weaves
Next Story Sujata Assomull Curated craft trails, immersive weaving and dyeing workshops offer travellers a deeper understanding of culture, heritage and slow luxury A weaver at work Gift this article This is the time of year when people look forward to travelling for leisure. While I am always more invested in all things fashion, my focus lately has shifted to more immersive travel. This is the time of year when people look forward to travelling for leisure. While I am always more invested in all things fashion, my focus lately has shifted to more immersive travel. In India, though, you don't have to choose between the two. The country's rich textile heritage allows you to combine your love for fashion with a meaningful travel experience. India makes 95% of handwoven textiles in the world. In other words, our weaving traditions are woven into the fabric of the Indian culture, offering journeys that are as enriching as they are beautiful. In the past, I have visited pashmina ateliers in Srinagar, Ajrakh printing centres in Jaisalmer, chikankari centres in Lucknow and sari weaving clusters in Kanchipuram—but those were usually quick detours during work trips or stolen moments on a holiday. Now, I want to go deeper. And it is easier than you might think. Homegrown boutique travel companies are now offering textile trails as part of their itineraries. One of them is Breakaway, founded by Shilpa Sharma, in 2011. Her textile trails span the country, from Gujarat and Rajasthan to Madhya Pradesh, Telangana, Tamil Nadu and Nagaland. 'Each region offers something distinct—whether it's the vibrancy of Ajrakh and bandhej, or the intricacy of weaving traditions tucked away in village clusters across the country," says Sharma, the co-founder of the crafts-focused brand Jaypore, and of Goa-based restaurant Mustard. Over the past few years, Sharma has observed a steady rise in interest for textile-focused travel. 'I think there's a larger cultural shift. We've seen that travellers are increasingly craving 'meaning', not just monuments. India's textile heritage offers a rich and tangible way to connect with memory, identity and place." Their trips typically last four to 10 days, making them easy to plan as long weekend getaways or shorter immersive escapes that don't require significant time commitments. For some locations, planning is necessary—Kashmir and Ladakh are best visited between May and September, while other regions are ideal in the cooler months between October and March. It's also worth noting that dyeing and printing activities slow down during the monsoon season. So, do keep seasonality in mind when you are planning a textile trail. Textile revivalist and curator Lavina Baldota is no stranger to the idea of textile trails. 'For me, these are generally study trips—to understand, evaluate and document," she says. While Baldota believes the interest in textile/loom tourism is on the rise, she points out that mainstream media, even travel-specific publications, aren't doing enough to give such experiences the coverage they deserve. 'Craft and textile tourism hold a lot of potential. Every year, there are enthusiasts who come to India specifically to explore textiles," she explains. Baldota says if more attention was given to how textile and travel are a natural fit—both for Indian and international visitors—it could become a powerful way to understand India's culture and heritage. The government could organise and promote such trips, and so could the fashion industry, Baldota suggests. A similar belief led former journalist and Kochi-based sociopreneur Ramesh Menon to launch Save the Loom, a movement born after the 2018 Kerala floods, which severely affected the weaving clusters around Kochi. An indigo dyeing workshop organised by One Zero Eight by Save the Loom 'The once-famous weaving town had faded from public memory as a centre of craft heritage," says Menon, the founder of One Zero Eight by Save the Loom, a concept store that collaborates with over 40 designers. 'I wished people had celebrated and preserved their traditional crafts—taking pride in showcasing them to the world. Just after the floods, an elderly couple flew in from Manhattan, New York. The wife, a hobby weaver, had read about our story and offered to volunteer. That moment made us realise we had an avenue to tell better stories," Menon says. From there, Menon began hosting regular programmes around weaving, ranging from three-hour workshops in handloom weaving and natural dyeing to one-day deep dives showcasing the entire process of yarn processing, dyeing, winding, warping, weaving, and visits to home weavers and women-led cooperatives. These evolved into bespoke travel experiences, culminating in seven- to 21-day immersive tours across states. 'Though our primary focus is weaving, we also include other traditional craft experiences, museum visits, and 'look-and-learn' modules," Menon says. 'Even watching a Kathakali make-up session can be part of the itinerary." What stands out to him is the diversity of travellers who sign up. 'There's growing interest from young Indians who want to experience and learn. On the international side, it's often 'silver tourists'—older travellers with a passion for art, design and craftsmanship," he says. 'We've had couples gift each other weaving workshops for anniversaries, friends gifting trips for birthdays, and professionals from completely different fields who simply want to understand the intricacies of Indian weaving," he explains. Menon believes the next step forward is for textile-driven fashion brands and retail stores to begin curating these kinds of journeys for their consumers. 'The fashion and retail industry can play a huge role. The 'Handmade in India' story is our biggest asset. Positioning it within the realm of high-end luxury—through loom tourism and by opening up ateliers and production units—will showcase our craftsmanship and ways of making," he explains. It can also help bring more depth, credibility and capital to India's growing influence in global fashion. 'At a time when the world seeks transparency and sustainability, when brands are being held accountable, and when we want to elevate traditional artisans globally, curating experiences around textile traditions is the most authentic way to claim our space in the luxury conversation," says Menon. Perhaps it is time the fashion industry started thinking of clothing not just as product but as a journey. Pairing craft with travel may well be the most powerful way to keep India's story, and its profound influence on global material culture alive and thriving. Dress Sense is a monthly column on the clothes we wear every day. Sujata Assomull is a journalist, author and mindful fashion advocate. Also read: Why this is the season to stop shopping Topics You May Be Interested In Catch all the Business News, Market News, Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
Time of India
11-06-2025
- Lifestyle
- Time of India
5 Indian textiles that are a must-buy for non-Indians
Indian textiles, rich in tradition and artistry, offer a diverse range of styles from luxurious Banarasi silk to sustainable Khadi. Explore hand-embroidered Chikankari, bold Kanjeevaram silk, and earthy Ajrakh block prints, each telling a unique story. These handcrafted fabrics connect you to Indian culture and support skilled artisans, providing meaningful alternatives to fast fashion. Okay, let's talk about something truly awesome, Indian textiles. If you've ever been to India (or even scrolled through an Indian fashion page on Instagram), you know what we mean. The fabrics here aren't just pretty; they're full-on pieces of art with centuries of tradition woven into them. From bold silks to hand-embroidered cottons, every region in India has its own style, its own story and honestly, it's impossible not to fall in love. So if you're someone who loves culture, cool fashion, or just wants to take home something more meaningful than fridge magnets, here are five Indian textiles you need to get your hands on. Banarasi silk Let's start strong, Banarasi silk. This one's from Varanasi (also called Banaras), and it's basically luxury in fabric form. It's shiny, detailed, and super rich-looking. Originally made for bridal wear, Banarasi silk is now being used for way more, think scarves, jackets, dresses, even clutches. It usually comes with these stunning gold or silver woven patterns - florals, paisleys, or Mughal-style art. It's bold, regal, and a total statement piece. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo Where to find it: Varanasi if you're in India, or check out Indian handloom stores online, there are loads of good ones now! Khadi If you're more into easy, breezy fabrics and want something sustainable, Khadi is your new best friend. It's hand-spun, hand-woven, and was a big part of India's freedom movement. It's got a bit of a rustic vibe, in the best way. You can get Khadi in cotton, silk, or even wool, and it's perfect for hot weather. Shirts, dresses, wrap pants, cushion covers, Khadi fits pretty much everywhere and feels super comfy on the skin. Where to find it: Look for Khadi stores (India has official ones) or shop from slow-fashion brands online. Chikankari Ever seen one of those light, breezy white Indian kurtas with beautiful embroidery? That's Chikankari, and it's gorgeous. It comes from Lucknow, and it's all hand-done, which makes each piece a little different and totally unique. Usually, it's white-on-white (though there are colorful versions too), and it has this soft, romantic feel. You can wear it to brunch, to the beach, or just as your go-to summer outfit. Super elegant, but never over the top. Where to find it: Lucknow, of course. But it's easy to find in stores across India or from labels online. Kanjeevaram silk Now we're heading down south, say hello to Kanjeevaram silk from Tamil Nadu. This fabric is all about bold color combos and traditional temple-inspired designs. It's heavy, luxurious, and super durable, these pieces literally last forever. People usually wear them as sarees for weddings, but designers are now turning Kanjeevaram into cool jackets, skirts, even crop tops. So yes, you can totally rock this at your next party or special event. Where to find it: Kanchipuram, Chennai, or big silk emporiums. You'll also find great options online. Ajrakh Last but not least, if you're into boho vibes and handmade stuff, you've gotta check out Ajrakh. It's a super old block-printing style from Gujarat and Rajasthan. The prints are mostly geometric and done using natural dyes like indigo and madder, so it's earthy and really easy on the eyes. Ajrakh looks amazing on scarves, flowy dresses, oversized shirts, even home stuff like cushion covers or throws. Each piece is hand-printed in multiple layers, so they take time but trust us, they're worth it. Where to find it: Artisan markets in Kutch or Bhuj if you're visiting, or from fair-trade brands online. So, why should you even bother? Because these aren't just fabrics. They're little pieces of Indian culture you can wear or use and they're all handmade by skilled craftspeople who've kept these traditions alive for generations. Whether you're into bold styles, minimalist vibes, or something in between, there's an Indian textile out there that'll totally match your vibe. Plus, let's be honest - wearing something unique and full of story feels way better than wearing something fast fashion. And if you ever need a great gift? These are unforgettable. So next time you're in India or scrolling through an Indian shopping site, skip the boring souvenirs and treat yourself (or your home) to one of these beautiful textiles. You won't regret it. One step to a healthier you—join Times Health+ Yoga and feel the change
Fashion Network
02-06-2025
- Business
- Fashion Network
Jaypore launches 33rd India store in Chandigarh
Aditya Birla Fashion and Retail Ltd's artisanal lifestyle brand Jaypore has launched its 33rd exclusive brand outlet in India, marking its entry into the Chandigarh market. The new store is located in Sector 7C, a key retail destination in the city. "Punjab, we've arrived- with craft in our hands and gratitude in our hearts," announced Jaypore on Facebook. "Every motif holds memory, every weave carries the voice of a Karigar who learned from the ones before. Beyond these doors lies not a store, but a sanctum of skill, where heritage whispers and Karigari live on. Which story will you take back with you? Come discover yours." With this opening, Jaypore brings its curated selection of handcrafted apparel, silver jewellery, home décor, and accessories to Chandigarh's shoppers. The brand's collections are rooted in Indian craft traditions and highlight techniques such as Chikankari, Ajrakh, Ikat, and Jamdani, reimagined for modern consumers, according to its website. Jaypore's store design is conceptualised to reflect its ethos of culturally grounded elegance, providing a retail experience that blends heritage with contemporary appeal. The brand collaborates with over 70 craft clusters across the country, supporting artisans while offering customers a diverse selection of designs, In Fashion Business reported. The Chandigarh store is part of Jaypore's ongoing national expansion and reinforces its commitment to showcasing India's craft legacy through retail. As Jaypore continues to grow its offline footprint, the business announced that it seeks to connect a wider audience with India's artisanal traditions.
Fashion Value Chain
24-05-2025
- Lifestyle
- Fashion Value Chain
Fabindia Celebrates Handcrafted Charm in New Campaign
Fabindia, the iconic lifestyle brand synonymous with Indian artisanal heritage, has launched its new campaign titled 'Beautiful Imperfections'. This initiative pays tribute to the soulful irregularities of handcrafted items, redefining them not as flaws but as marks of authenticity and human connection. Inspired by age-old techniques such as Dabu, Ajrakh, Bagru, Bagh, handblock printing, and tie & dye, the campaign highlights how each piece is shaped by generations of craftsmanship. From natural dye-making to intricate block carving and resist printing, artisans from Gujarat, Rajasthan, and Madhya Pradesh infuse individuality into every creation. These traditional methods, free of machines, ensure that no two pieces are alike—each carries a distinct story of place, process, and person. Fabindia's collection spans apparel, home décor, and accessories in rich hues of indigo, earthy tones, and vibrant reds, evoking an emotional, tactile experience rooted in Indian culture. The campaign reinforces that true beauty lies in intentional, slow creation, where small imperfections elevate rather than diminish value. Available now in Fabindia stores and online at the collection invites you to embrace the charm of imperfection.
Fashion Network
22-05-2025
- Business
- Fashion Network
FabIndia bolsters handicraft focus with new campaign
Lifestyle and fashion brand FabIndia has launched a new campaign titled 'Beautiful Imperfections' to bolster its focus on handicrafts and artisanal traditions by showcasing the human touch in handmade goods. The initiative reinforces the brand's commitment to craftsmanship, positioning handmade goods as unique expressions of heritage and authenticity. Inspired by techniques such as Dabu, Ajrakh, Bagru, Bagh, handblock printing, and tie-dye, the campaign celebrates subtle imperfections as markers of individuality and soul, FabIndia announced in a press release. These crafts, primarily practised in Gujarat, Rajasthan, and Madhya Pradesh, involve artisans at every stage, from preparing natural dyes and carving printing blocks to hand-printing and washing fabrics. 'Today's consumers seek a meaningful bond with the things they wear and own," said a spokesperson for FabIndia in a press release. "'Beautiful Imperfections' reminds us that true beauty is found not in flawlessness, but in the unique imperfections that come from creating with slowness, intention, and heart- celebrating the charm and authenticity that imperfection brings to every piece." The brand has highlighted the nuances of each craft in the campaign, such as slight misalignments in Ajrakh resist printing or the manual dyeing techniques in tie-dye, noting that no two items are identical. Available in stores and online, FabIndia's new collection spans apparel, accessories, and home décor in tones of deep indigo, vibrant red, soft pastels, and earthy hues. FabIndia currently operates over 340 stores across 127 Indian cities and 13 outlets internationally.
