Latest news with #AjmalGroup
Mid East Info
21-05-2025
- Business
- Mid East Info
Ajmal Perfumes Introduces Aurum Elixir: The new gold nectar – where indulgence meets instinct
The latest chapter in the Aurum legacy interprets amber gourmand through a lens of contemporary elegance and timeless individuality Dubai, United Arab Emirates, May 21st ,2025 , Ajmal Perfumes, A brand long synonymous with the mastery of perfumery, announces the launch of Aurum Elixir , a unisex amber gourmand fragrance that reimagines opulence for the modern world. The latest in the iconic Aurum family, Elixir embodies Ajmal's evolving perfume philosophy – bridging instinctive sensuality with bold sophistication. Inspired by golden nectar, Aurum Elixir is designed for the contemporary individual who seeks a scent that is layered, indulgent, and elegant. It captures the essence of golden warmth, delivering a perfume experience that is as bold, as it is intimate. The story behind Aurum Elixir is rooted in Ajmal's vision to explore new facets of identity through fragrance. For Abdulla Ajmal, CEO of Ajmal Group, this launch represents a continuation of the brand's pursuit of the evolution of individuality. He quoted 'For a fragrance enthusiast, what scent they wear is a statement of their own identity. With Aurum Elixir, we wanted to deliver a fragrance that invites the wearer to express their unique dualities without boundaries,' . A celebration of contrast; softness and strength, indulgence and restraint. Crafted for the fragrance connoisseurs, Aurum Elixir opens with a sparkling trio of bergamot, blackcurrant, and strawberry, setting the stage with a burst of vibrant energy. At the heart, a blooming jasmine note is softened by molten caramel and anchored by the textural warmth of cashmere wood. The dry down is deep and enveloping, revealing earthy patchouli and creamy vanilla – leaving a lasting impression that is both sensual and serene. Its formulation captures the richness of amber, the irresistible comfort of gourmand notes, and a floral heart that adds radiant complexity. Presented in a luxurious 75ml bottle with 30% dosage making it strong, long-lasting and opulent, Aurum Elixir reflects Ajmal's dedication to quality craftsmanship while speaking to contemporary sensibilities. This modern interpretation of amber gourmand is deliberately created without gender boundaries, welcoming anyone drawn to bold softness and elegant intensity. Abdulla Ajmal, CEO of Ajmal group added 'With Aurum Elixir , we wanted to craft something that feels intentional which resonates on a more personal level. Aurum Elixir was about trusting the creative process and letting the fragrance evolve from a place of instinct. Every element, from the choice of ingredients to the final composition, was shaped by a desire to create something lasting and timeless and we believe we have achieved just that with the Aurum Elixir.' Aurum Elixir is now available across the GCC in Ajmal Perfumes boutiques, select online platforms, and authorized retailers: AED 210 in the UAE SAR 230 in Saudi Arabia QR 215 in Qatar OMR 22 in Oman BHD 23 in Bahrain KD 17.750 in Kuwait With Aurum Elixir , Ajmal continues its journey of olfactory storytelling, inviting wearers to explore their own essence through the world of perfume. About Ajmal Perfumes: Inspired by the glorious Orient, Ajmal began its perfumery journey with the world's oldest form of fragrances: perfume oils. Over the last 74 years, Ajmal has created a unique niche in the world of perfumery in the Middle East, as producers, manufacturers, retailers and distributors. Ajmal Perfumes offer a plethora of fine western and oriental fragrances and is renowned for its expertise in bringing the most exquisite Oud and Oud-related products. Ajmal's retail presence spans 350+ exclusive showrooms within the GCC and the world.
Khaleej Times
20-05-2025
- Entertainment
- Khaleej Times
Ajmal Perfumes introduces Aurum Elixir: The new gold nectar – where indulgence meets instinct
Ajmal Perfumes, a brand long synonymous with the mastery of perfumery, has announced the launch of Aurum Elixir, a unisex amber gourmand fragrance that reimagines opulence for the modern world. The latest in the iconic Aurum family, Elixir embodies Ajmal's evolving perfume philosophy - bridging instinctive sensuality with bold sophistication. Inspired by golden nectar, Aurum Elixir is designed for the contemporary individual who seeks a scent that is layered, indulgent, and elegant. It captures the essence of golden warmth, delivering a perfume experience that is as bold, as it is intimate. The story behind Aurum Elixir is rooted in Ajmal's vision to explore new facets of identity through fragrance. For Abdulla Ajmal, CEO of Ajmal Group, this launch represents a continuation of the brand's pursuit of the evolution of individuality. He said: "For a fragrance enthusiast, what scent they wear is a statement of their own identity. With Aurum Elixir, we wanted to deliver a fragrance that invites the wearer to express their unique dualities without boundaries." Crafted for the fragrance connoisseurs, Aurum Elixir opens with a sparkling trio of bergamot, blackcurrant, and strawberry, setting the stage with a burst of vibrant energy. At the heart, a blooming jasmine note is softened by molten caramel and anchored by the textural warmth of cashmere wood. The dry down is deep and enveloping, revealing earthy patchouli and creamy vanilla, leaving a lasting impression that is both sensual and serene. Its formulation captures the richness of amber, the irresistible comfort of gourmand notes, and a floral heart that adds radiant complexity. Presented in a luxurious 75ml bottle with 30% dosage making it strong, long-lasting and opulent, Aurum Elixir reflects Ajmal's dedication to quality craftsmanship while speaking to contemporary sensibilities. This modern interpretation of amber gourmand is deliberately created without gender boundaries, welcoming anyone drawn to bold softness and elegant intensity. Ajmal added: "With Aurum Elixir, we wanted to craft something that feels intentional which resonates on a more personal level. Aurum Elixir was about trusting the creative process and letting the fragrance evolve from a place of instinct. Every element, from the choice of ingredients to the final composition, was shaped by a desire to create something lasting and timeless and we believe we have achieved just that with the Aurum Elixir." Aurum Elixir is now available across the GCC at Ajmal Perfumes boutiques, select online platforms, and authorised retailers, priced at Dh210 in the UAE, SAR 230 in Saudi Arabia, QR 215 in Qatar, OMR 22 in Oman, BHD 23 in Bahrain, and KD 17.750 in Kuwait.
Khaleej Times
11-03-2025
- Business
- Khaleej Times
Ajmal Perfumes hosts exclusive Iftar for Dubai's Assamese community
Ajmal Perfumes, a name synonymous with the art of fine perfumery, recently hosted a distinguished Iftar gathering at Twin Towers, Deira, bringing together over 600 members and 25 dedicated volunteers from the Assamese perfume industry community in Dubai. The evening was a celebration of togetherness, shared blessings, and a heartfelt tribute to Assam's most precious gift to the world — agarwood. Founded over seven decades ago in Assam, India — a region renowned as the cradle of agarwood — Ajmal Perfumes has grown into a globally acclaimed fragrance house. By welcoming the Assamese community in the UAE, Amiruddin Ajmal, chairman of Ajmal Group, Abdulla Ajmal, CEO of Ajmal Group, and the esteemed Ajmal family reaffirmed their deep connection to their roots while embracing the spirit of generosity and hospitality that defines the holy month of Ramadan. Agarwood, a symbol of Assam's natural heritage and a fundamental ingredient in Ajmal's most exquisite creations, continues to shape the brand's legacy. Many attendees at the Iftar gathering remain closely linked to the ancient agarwood trade, a craft that has played a pivotal role in Ajmal's journey, blending the rich traditions of the East with the perfumery heritage of the Arab world. Reflecting on the significance of the occasion, Amiruddin Ajmal shared, 'At Ajmal Perfumes, our story began in Assam, and it continues to shape who we are today. This Iftar gathering is not just a celebration but a tribute to our homeland and the people who have been integral to our journey. We are honoured to come together in Dubai, carrying forward the spirit of Assam and the timeless traditions of the holy month of Ramadan.' Abdulla Ajmal echoed these sentiments, adding, 'Ramadan is a time of unity and gratitude. Hosting the Assamese community for this special evening allows us to strengthen our bonds while paying homage to the legacy of agarwood, a treasured resource that has connected cultures for centuries. The story of Ajmal is inseparable from the story of Assam, and we take immense pride in keeping that connection alive.' Renowned for its expertise in perfumery, Ajmal Perfumes remains committed to sourcing the highest quality oud from Assam, ensuring that the region's historic trade ties with the Middle East continue to thrive. By preserving this legacy and presenting it on a global stage, the brand upholds its deep-rooted heritage while embracing innovation in the world of fine fragrance. This memorable Iftar gathering stands as a testament to Ajmal Perfumes' enduring philosophy — where heritage, fragrance, and community converge to create a truly timeless experience.
