Latest news with #Affinity
Daily Mirror
20 hours ago
- Climate
- Daily Mirror
Major heatwave water warning for seven areas as Brits urged to act immediately
Affinity Water is one of several water firms warning its customers to cut down on water usage as the recent heatwave places a strain on the UK's reservoir network The UK's largest water provider has issued a major heatwave warning as already sweltering temperatures look set to climb into the stratosphere this weekend. The last few days have seen Brits hit with sweltering heat blasts reaching well above the average for the time of year, with the southeast blasted with 31C on Thursday and a blistering 32C expected in the area on Saturday. The rest of the nation will see similar but not quite as unbearable extremes between 18C and 28C, with no sign of rain until the following week. The UK's largest water provider has warned its customers about the prolonged heat, with millions of people having now received an urgent notice. Affinity Water recently sent its roughly 3.6 million customers a message telling them to help "make a real difference" over the coming days of the heatwave. The note, sent via email, asks customers to cut back on their water consumption, and to only run the tap for "essentials" as the heat puts a "real strain on the network". It states: "To make sure we can keep water flowing to you and your community, we're asking our customers to make a real difference over the next few days. "Please cut back where you can - delay or stop non-essential use and make every drop count. Please only use water for essentials like drinking, cooking and washing. The increase in water usage is putting a real strain on our network." Affinity Water supplies water primarily across the southeast to approximately 1.4 million homes and 78,000 "non-household connections". Regions under its supply chain include Bedfordshire, Berkshire, Buckinghamshire, Essex, Hertfordshire, Surrey, and several London boroughs, including Harrow, Hillingdon, and parts of Barnet, Brent, Ealing, and Enfield. The network added in the email that residents of these areas are currently using water at an unsustainable rate that is "faster than we can pump it and store it". If usage stays high, the email adds, it could lead to a "no water situation". The note states: "That means your area could see lower water pressure or a no water situation if usage stays high." Affinity is far from the only water supply firm that has issued a warning to its customers, with the hot weather placing a strain on several other suppliers. United Utilities' north west water board has asked customers to save water where they can, with reservoirs in the north of England dropping more than 20 percent below average. Anglian Water has followed suit, telling customers to "use a little less". The company serves millions of customers across Northamptonshire, Bedfordshire, Milton Keynes, Norfolk, Lincolnshire and parts of Cambridgeshire, Buckinghamshire, Hertfordshire, Suffolk and Essex.
Business Wire
4 days ago
- Business
- Business Wire
Affinity Federal Credit Union Announces Key Leadership Recognition and Promotions
BASKING RIDGE, N.J.--(BUSINESS WIRE)--Affinity Federal Credit Union ('Affinity') is pleased to announce several strategic leadership promotions, effective June 1, 2025, that reflect the organization's ongoing commitment to operational excellence and member wellbeing. Pam Cohen has been promoted to Chief Operating Officer (COO). This new title reflects the broad impact of her work across the organization. In her expanded role, Pam will oversee the credit union's daily operations, including Lending, Loan Administration, Digital Branch, Risk Operations, Marketing, People & Culture, Financial Wellbeing, and more. She will also continue building strong cross-functional relationships to enhance the member experience. MaryAnne Melanson has been promoted to Vice President, Strategy and Internal Communications. MaryAnne will continue to lead the development of Affinity's organizational strategic plan and internal communications strategy while supporting board relations. Ryan Marosy has been promoted to Vice President of Marketing. In this role, Ryan will lead brand strategy, marketing operations, and member acquisition efforts. Since joining Affinity, Ryan has spearheaded a digital-first transformation of the marketing team, introduced a performance-driven culture, and improved member engagement through personalization and technology enhancements. Affinity is also pleased to announce Jack Allison, Chief Digital, Payments & Technology Officer, was recently honored as a 2025 Philadelphia Titan 100. The Titan 100 program recognizes Philadelphia's most accomplished business leaders in their industry using criteria that include demonstrating exceptional leadership, vision, and passion. 'I want to extend my heartfelt congratulations to Pam, MaryAnne, Ryan, and Jack on their well-deserved achievements,' said Kevin Brauer, CEO of Affinity Federal Credit Union. 'Each of them exemplifies the vision, leadership, and commitment to excellence that drives Affinity forward. These advancements not only recognize their individual contributions but also strengthen our ability to innovate, grow, and create even greater value for our members and communities.' About Affinity Federal Credit Union Affinity Federal Credit Union is a full-service financial institution, member-owned and community-focused, with a mission to nurture your financial wellbeing. With 20 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size. 1 The Affinity difference is about people helping people on a deeper level and understanding what YOU need to make your unique dreams a reality. For more information, please visit
Business Wire
12-06-2025
- Business
- Business Wire
Affinity Solutions' Consumer Purchase Insights is Now Accessible via AWS Clean Rooms to Enable Advertisers and Publishers to Securely Drive Outcomes Measurement
NEW YORK--(BUSINESS WIRE)--Affinity Solutions, the leading consumer purchase insights company, today announced it is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing controls to securely access Affinity's Consumer Purchase Insights using AWS Clean Rooms. Advertisers and publishers will have more control over how they activate, measure, and optimize campaigns by securely collaborating with Affinity via AWS Clean Rooms and receiving access to fully permissioned consumer purchase insights from more than 95 million consumers, representing over 86 billion transactions—all without sharing or copying one another's underlying data. Forward-thinking companies seek to generate unique data-driven insights to clearly measure outcomes. To do so, they often need to strategically collaborate with their partners to analyze their collective data sets. However, with increasing privacy regulations and consumer expectations for data protection, companies and their partners need solutions to collaborate safely, without compromising data privacy. AWS Clean Rooms enables a secure and controlled environment that helps Affinity Solutions and its customers to safely integrate Affinity's deterministic transaction data with other data sets, without having to share or reveal raw data. Affinity's Consumer Purchase Insights provides a complete and granular view of spending behaviors across brands and categories, to inform a wide array of growth strategies. With this expanded relationship, advertisers and publishers can now match and measure their first-party data with Consumer Purchase Insights within a trusted environment, providing a more comprehensive view of the customer journey. 'As first-party data remains critical for advertisers to drive business growth, having the right safeguards in place to leverage that data responsibly is essential,' said Ken Barbieri, Senior Vice President, Business Development at Affinity Solutions. 'By expanding our collaboration with AWS, we're empowering advertisers and publishers to measure real-world outcomes with greater speed, precision, and confidence, while providing tools for customers to comply with today's data-privacy standards.' Additionally, advertisers and publishers can measure and model campaign outcomes with greater flexibility, using their own custom ML models and methodologies using AWS Clean Rooms. With AWS Clean Rooms ML, companies can apply privacy-enhancing controls to safeguard their proprietary data and ML models with partners while generating predictive insights—all without sharing or copying one another's raw data or models. Using PySpark in AWS Clean Rooms enables companies and their partners to bring PySpark code and libraries, and run advanced analyses across large datasets without having to share underlying data or proprietary analysis methods. These capabilities help marketers analyze Affinity's Consumer Purchase Insights alongside their own proprietary outcomes data creating opportunities to enhance the measurement of their return on ad spend. Furthermore, the always-on capability enables brands already storing their data on AWS to seamlessly analyze their datasets using AWS Clean Rooms, accelerating the path to potentially actionable campaign insights and measurable ROI. 'Our industry is continuously raising the bar on privacy standards and the technology used to gain insights while providing mechanisms for customers to protect their data. We're pleased Affinity Solutions is leveraging AWS Clean Rooms to offer their customers a secure environment where they can analyze Affinity Solutions' transaction data alongside their own first-party data, driving valuable insights and potentially improving business outcomes,' said Eric Saccullo, Senior Business Development Manager, Applied AI Solutions for Advertising & Marketing at AWS. To learn more about Affinity Solutions, please visit About Affinity Solutions Affinity Solutions is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 150 million debit and credit cards. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships. Visit us at to discover how we're shaping the future of consumer purchase insights.
Yahoo
12-06-2025
- Business
- Yahoo
Affinity Solutions' Consumer Purchase Insights is Now Accessible via AWS Clean Rooms to Enable Advertisers and Publishers to Securely Drive Outcomes Measurement
Expanded relationship equips advertisers and publishers with privacy-enhanced controls to leverage first-party data, creating opportunities to measure and optimize ad campaigns using AWS Clean Rooms NEW YORK, June 12, 2025--(BUSINESS WIRE)--Affinity Solutions, the leading consumer purchase insights company, today announced it is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing controls to securely access Affinity's Consumer Purchase Insights using AWS Clean Rooms. Advertisers and publishers will have more control over how they activate, measure, and optimize campaigns by securely collaborating with Affinity via AWS Clean Rooms and receiving access to fully permissioned consumer purchase insights from more than 95 million consumers, representing over 86 billion transactions—all without sharing or copying one another's underlying data. Forward-thinking companies seek to generate unique data-driven insights to clearly measure outcomes. To do so, they often need to strategically collaborate with their partners to analyze their collective data sets. However, with increasing privacy regulations and consumer expectations for data protection, companies and their partners need solutions to collaborate safely, without compromising data privacy. AWS Clean Rooms enables a secure and controlled environment that helps Affinity Solutions and its customers to safely integrate Affinity's deterministic transaction data with other data sets, without having to share or reveal raw data. Affinity's Consumer Purchase Insights provides a complete and granular view of spending behaviors across brands and categories, to inform a wide array of growth strategies. With this expanded relationship, advertisers and publishers can now match and measure their first-party data with Consumer Purchase Insights within a trusted environment, providing a more comprehensive view of the customer journey. "As first-party data remains critical for advertisers to drive business growth, having the right safeguards in place to leverage that data responsibly is essential," said Ken Barbieri, Senior Vice President, Business Development at Affinity Solutions. "By expanding our collaboration with AWS, we're empowering advertisers and publishers to measure real-world outcomes with greater speed, precision, and confidence, while providing tools for customers to comply with today's data-privacy standards." Additionally, advertisers and publishers can measure and model campaign outcomes with greater flexibility, using their own custom ML models and methodologies using AWS Clean Rooms. With AWS Clean Rooms ML, companies can apply privacy-enhancing controls to safeguard their proprietary data and ML models with partners while generating predictive insights—all without sharing or copying one another's raw data or models. Using PySpark in AWS Clean Rooms enables companies and their partners to bring PySpark code and libraries, and run advanced analyses across large datasets without having to share underlying data or proprietary analysis methods. These capabilities help marketers analyze Affinity's Consumer Purchase Insights alongside their own proprietary outcomes data creating opportunities to enhance the measurement of their return on ad spend. Furthermore, the always-on capability enables brands already storing their data on AWS to seamlessly analyze their datasets using AWS Clean Rooms, accelerating the path to potentially actionable campaign insights and measurable ROI. "Our industry is continuously raising the bar on privacy standards and the technology used to gain insights while providing mechanisms for customers to protect their data. We're pleased Affinity Solutions is leveraging AWS Clean Rooms to offer their customers a secure environment where they can analyze Affinity Solutions' transaction data alongside their own first-party data, driving valuable insights and potentially improving business outcomes," said Eric Saccullo, Senior Business Development Manager, Applied AI Solutions for Advertising & Marketing at AWS. To learn more about Affinity Solutions, please visit About Affinity Solutions Affinity Solutions is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 150 million debit and credit cards. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships. Visit us at to discover how we're shaping the future of consumer purchase insights. View source version on Contacts Media Contact Sara Serbanoiusserbanoiu@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
CTV News
20-05-2025
- Business
- CTV News
Affinity Credit Union - How to get ready for the property of your choice
Regina Watch Ask an Expert: Affinity Credit Union. In this segment, we learn more about pre-qualifications and preapprovals in your house search. #sponsoredcontent
