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Time of India

Media relations firm aims to help build brand identity for south India talents

(Picture Courtesy: Facebook) (Picture Courtesy: Facebook) (Picture Courtesy: Facebook) (Picture Courtesy: Facebook) (Picture Courtesy: Facebook) 1 2 Thiruvananthapuram-based media relations and reputation management company CTLG hopes to help celebs in south India 'build a media and online identity'. Adwaith S, founder of the company, says, 'South Indian artistes have impressive portfolios, but they often miss out on bigger opportunities, because they underestimate the importance of maintaining a strong media and online presence, including not knowing how to market themselves. ' He points out that in 'today's digital landscape, talent alone isn't enough'. 'I've seen incredibly talented artistes lose major deals simply because they lacked a credible and active online presence and marketing. Also, I've encountered individuals with the potential to go national — even global — but they don't know how to position themselves strategically through media coverage and online branding to showcase their work effectively,' he elaborates. CTLG, established in early 2024, has worked with celebs, like actresses Ayesha Khan, Sreeleela, and musicians King, Bismil and Taba Chake, he informs and adds that the company is now looking beyond working with A-list clients. 'We actively seek high-potential public figures ready to commit fulltime to their careers — whether they're musicians or actors,' says Adwaith. He says media visibility attracts brand partnerships and makes for long-term success. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Switch to UnionBank Rewards Card UnionBank Credit Card Apply Now Undo The company, he reveals, hosted a media conference in April, which 'brought together artistes, content creators, journalists and industry professionals to explore the future of storytelling'. He points out that south Indian artistes often navigate their careers without professional guidance. 'Around 85% of artistes here manage their careers independently. While being hands-on is great, it's equally important to have experts who can strategically position them in the industry and curate what's best for their growth. There is now a shift with directors and actors reaching out to us, but there's still a long way to go,' he concludes.