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a day ago
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- Martechvibe
Infosys, Adobe Team Up to Transform Marketing with AI
Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing. Infosys and Adobe announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify CX at scale, personalise content to enable business growth, while also streamlining workflows for efficiency. Infosys Aster is a suite of AI-enabled marketing services and platforms designed to help enterprises strengthen customer engagement and drive business growth. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalised, data-driven customer journeys across every touchpoint – combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth. Together, Infosys and Adobe will orchestrate enterprise-grade marketing solutions, amplified by AI, that enable CMOs to: Deliver Unified Experiences at Scale Marketers can build consistent brand experiences across channels, touchpoints, and audience segments. Adobe's Real-Time CDP and GenStudio support content creation, segmentation, and experience delivery. Infosys Aster contributes industry knowledge and AI-driven flexibility, helping marketers adapt to shifting customer behaviour, market dynamics, and business requirements, while maintaining consistent engagement across different platforms and regions. ALSO READ: Adobe Experience Cloud Powers Personalisation For Global Brands Personalise Content to Catalyse Growth Launching targeted campaigns across markets and audience segments becomes more manageable with scalable, localised strategies. With Adobe technologies, brands can deliver personalised content, drive real-time promotion and pricing based on customer behaviour and cross-channel engagement insights. Infosys Aster helps create a shared digital foundation by integrating MarTech and enterprise systems, crucial for optimising the content delivery strategy. Streamline Workflows for Efficiency The integrated solution brings autonomous agents to plan, execute and optimise marketing tasks and workflows. With Infosys Aster's AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, improve channel efficiency, and increase campaign efficacy. Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys, said, 'AI, for marketing, has very quickly evolved from productivity- and creativity-amplifier to a true navigator for marketers.' 'CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalised content and simultaneously unifying the brand experience,' 'This joint offering is integral to the CX personalisation approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they've always aspired to.' Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing. The solution leads the way with a 'responsible by design' approach to AI practices that strengthen brand integrity and foster trust with customers. 'In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalised at scale is what will enable marketers to break through,' said Anil Chakravarthy, President, Digital Experience Business, Adobe. 'Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.' ALSO READ: LivePerson and Adobe Transform Digital Experiences With Conversational AI And Personalisation The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. 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Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. 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VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. 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It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. 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It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. 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VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Wire
4 days ago
- Business
- Business Wire
Adobe LLM Optimizer Empowers Businesses to Drive Brand Visibility as Consumers Embrace AI-Powered Browsers and Chat Services
CANNES, France--(BUSINESS WIRE)--Today at Cannes Lions, Adobe (Nasdaq:ADBE) announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing generative AI-powered interfaces to engage their favorite brands. Businesses have relied on Adobe Experience Cloud applications to manage and optimize their presence across major channels such as web and mobile. Now with Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion. 'Generative AI interfaces are becoming the go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey,' said Loni Stark, vice president of strategy and product, Adobe Experience Cloud. 'With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.' A new generation of consumers are already seeing value in having conversational experiences with their favorite brands: Insights from Adobe Analytics show a 3,500% increase* in traffic to U.S. retail sites from generative AI sources in May 2025 (from July 2024)—and a 3,200% increase to travel sites—as consumers looked for purchase guidance, inspiration and available promotions. Adobe LLM Optimizer enables brands to: Monitor and increase AI-driven traffic: LLM Optimizer will be able to identify owned content (details on a website for instance) that is being leveraged by AI-powered interfaces to deliver responses to user queries. This provides teams with a real-time pulse on how their brand is showing up across browsers and chat services. Additionally, side-by-side benchmarking allows businesses to evaluate their visibility against competitors across high-value queries. These insights can inform organizational processes in areas such as content strategy. Optimize content to improve discoverability: A recommendation engine will detect gaps in brand visibility and suggest improvements across both owned (web pages, FAQs) and external (Wikipedia, public forums) channels—based on attributes prioritized by LLMs including high-quality, informative content from authoritative sources. Teams can act immediately on the recommendations and deploy changes with a single click. An attribution capability also connects AI visibility to user behavior and business performance, enabling teams to demonstrate the effect on engagement, conversion and downstream traffic metrics. Additionally, out-of-the-box reporting allows teams to quickly share insights with internal stakeholders and communicate business impact. LLM Optimizer is built to support existing workflows across SEO leads, content strategists, digital marketers and web publishers, ensuring insights and recommendations on AI-driven traffic are accessible across an organization. The application also supports enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), providing a seamless path to integrate LLM Optimizer with third-party solutions and agency partners. Adobe LLM Optimizer can be leveraged as a standalone application, while also having a native integration with Adobe Experience Manager Sites, the leading content management system used by many businesses today. Adobe at Cannes Lions Adobe's presence at Cannes Lions 2025 highlights the transformative power of creativity, marketing and AI. Through interactive experiences, insightful panels and collaborations with leading brands and platforms, Adobe showcases how innovative technology is driving the future of personalized customer experiences. Learn more here. About Adobe Adobe is changing the world through digital experiences. For more information, visit © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. * Adobe Analytics insights are based on direct transactions online, showing the impact of generative AI on the digital economy. The retail insights, for instance, are based on analysis of more than 1 trillion visits to U.S. retail sites, a greater volume of data than is available to any other technology company or research organization.
AU Financial Review
28-05-2025
- Business
- AU Financial Review
AI transforms customer journeys with personalised experiences
At the coalface of this evolution is Sundeep Parsa, vice president of Adobe Experience Cloud, who has been integrating AI into the firm's suite of marketing and creative applications. 'When we say orchestration, we mean intelligence with some autonomy,' Parsa says. This marks a shift from simple automation to more intelligent, adaptive interactions that enhance every stage of the customer journey. From automation to intelligent marketing AI-powered tools are enabling Australian businesses to significantly enhance customer engagement. Kenny Griffiths, managing director at digital marketing leader Monks APAC, says that AI's transformative power is already reshaping how marketing and creative teams operate. 'One of the big challenges is the fragmentation of tools and use cases,' Griffiths says. 'At Monks, we've now mapped out a full lifecycle of processes, from insights and strategy to creation, adaptation, delivery, and performance.' This approach helps businesses overcome challenges like data validation, compliance, and integrating AI across various touchpoints, areas where AI-powered tools are making a substantial impact. In Griffiths' experience, AI is enabling marketing teams to evolve beyond traditional advertising models. 'Marketing goes beyond just ad campaigns into pretty much anything that produces high-volume, quality data and involves decision-making that has been influenced, including ad spend and segmentation,' he says. 'The impact of AI tools has been incredibly disruptive to marketing departments.' This disruption is evident in the results. For example, Griffiths notes a significant case study where AI-driven content generation led to impressive results for a global fashion retailer: 'We have one public case study of an apparel company (Forever 21) - they recorded a 66 per cent increase in ROI and a 72 per cent uplift in CTR.' Griffiths also touches on the balance between AI and maintaining brand authenticity. 'Authenticity is key,' he says. 'We are still at a stage where all experiences need to be compliant with brand guidelines. Within AI, we can now add compliance checks throughout the production workflow.' Griffiths sees potential for even more transformative applications. 'The future of AI in customer experience is incredibly exciting. We're looking at real-time story generation. If this can be data-driven, there's a real opportunity for brands to create one-to-one conversations.' The evolution of AI-powered solutions has also led to changes in how businesses measure success. Griffiths highlights how AI tools have led to efficiency gains across the board. 'Once you have something in motion, we can scale it, but it takes weeks and months to get something to market,'' he says. 'By introducing a simple chat-style interface, we make it easy for anyone to ask questions. This is how we achieve disintermediation and greater agility.' On balancing automation with human oversight, Griffiths says: 'Ultimately, a human will be required to sign off campaigns, but catching and addressing issues early makes the overall process more efficient.' As AI tools continue to evolve, Griffiths emphasises the importance of understanding customer intent in real-time. 'If you combine conversation intent with behavioural intent, the unlock is massive for brands,' he says, illustrating the potential for brands to predict and meet customer needs before they even express them. Griffiths also notes that privacy and data security will continue to be major challenges for businesses leveraging AI. 'Respecting privacy, consumer privacy, has to be a top priority,' he says. 'With consumers becoming increasingly conscious of how their data is used, organisations must ensure they are transparent in their AI practices, fostering trust and confidence.' Griffiths acknowledges that while the AI revolution is underway, there are still hurdles to overcome. 'Change is hard, and I don't think anybody should say we figured it out,' he says. 'You're still doing the mundane tasks that can slow everything down, but AI will streamline that.' As AI continues to mature, businesses are discovering the power of generative AI to streamline content creation and automate repetitive tasks. 'Once you have something in motion, we can scale it, but it takes weeks and months to get something to market,' Parsa says. 'By introducing a simple chat-style interface, we make it easy for anyone to ask questions. This is how we achieve disintermediation and greater agility.' Anticipating customer needs in real time For organisations seeking to optimise customer journeys, the focus has shifted from simply providing personalised content to understanding and anticipating customer needs in real time. Personalisation has become a critical component of the customer journey, especially in industries like retail, banking, and hospitality. 'Everything needs to be plus hyper-personalised across multiple channels,' Parsa says. 'That's a skill problem in how you actually deliver and execute on the need for personalisation.' As AI tools continue to evolve, businesses are finding new ways to refine these personalised interactions, ensuring they meet individual customer needs more effectively. However, with these advancements come new challenges, particularly around privacy, data security, and ethical AI use. 'Respecting privacy, consumer privacy, has to be a top priority,' says Parsa. With consumers becoming increasingly conscious of how their data is used, organisations must ensure they are transparent in their AI practices, fostering trust and confidence in the technologies driving customer interactions. As AI allows businesses to gather and analyse vast amounts of data, brands are better positioned to anticipate customer preferences and provide more relevant recommendations. 'You know exactly which hotels I prefer. Just give me the answer,' Parsa says, illustrating the power of AI-driven personalisation. Customers expect relevant and timely interactions, and AI enables brands to meet those demands, offering customised solutions without overwhelming the customer with choices. This shift towards AI-powered customer engagement is not just about automating processes but also about enhancing creativity. With AI taking over repetitive tasks, human teams can focus on strategic, value-added activities. 'Most of the upfront planning is informed by all of the engagement data history that's locked up in our applications,' Parsa says. By using AI to analyse customer behaviour and preferences, businesses can gain real-time insights, allowing them to make faster decisions and improve the overall customer experience. As AI continues to mature, the potential for AI-driven personalisation to transform customer journeys is enormous. The ability to integrate AI into every touchpoint along the journey - from initial interaction to final conversion - will help businesses stay competitive and deliver greater value to customers. This transformation is already underway in Australia, with local businesses leading the charge in adopting AI to optimise their customer journeys. From automating content creation to predicting customer preferences, AI is allowing Australian companies to deliver more personalised, relevant experiences than ever before. The next step will be ensuring that these innovations are used responsibly, with a focus on transparency, privacy, and ethical AI practices. The future of AI in customer engagement is bright, and the potential for businesses to create truly seamless, personalised journeys is enormous. As Parsa says: 'If you combine that conversation intent with behavioural intent, the unlock is massive for brands.' AI is no longer just a tool for automation - it is a key driver of business growth, enabling companies to create customer experiences that are as intelligent as they are personalised.
Yahoo
02-04-2025
- Business
- Yahoo
Adobe (NasdaqGS:ADBE) Unveils AI Innovations in Video Editing Amid 5% Share Price Dip
Adobe recently introduced cutting-edge upgrades to its Premiere Pro and After Effects software, including AI-powered innovations aimed at enhancing creativity and editing efficiency. Despite these advancements, Adobe's shares fell 5.06% last week, underperforming the broader market which dropped 3% amidst heightened volatility linked to President Trump's anticipated tariff announcements. While major tech stocks like Amazon and Apple saw gains, the nervous market climate likely overshadowed enthusiasm for Adobe's new features. As investors remained cautious, scanning for signs of economic impact from potential tariffs, Adobe's positive developments in video editing technology may have struggled to buoy its stock performance. Buy, Hold or Sell Adobe? View our complete analysis and fair value estimate and you decide. Diversify your portfolio with solid dividend payers offering reliable income streams to weather potential market turbulence. The last five years have seen Adobe's total shareholder return reach 24.04%, reflecting its innovations and strategic advancements. In March 2025, the company reported a significant rise in revenue and net income, with revenue hitting US$5.71 billion, up from US$5.18 billion year-over-year. The company successfully completed a share buyback program, including recent buybacks totaling US$3.18 billion. Integration of AI-driven enhancements into Adobe's product ecosystem, like the Agentic AI Strategy and Adobe Experience Cloud innovations, have kept pace with digital transformation demands. Furthermore, a collaboration with AWS announced in March is expected to enhance marketing automation. Earlier partnerships, like the 2021 integration with FedEx, positioned Adobe to capitalize on the e-commerce boom. This period cemented Adobe's approach in enhancing user engagement and cross-cloud product offerings. Despite recent challenges, including a 5.06% share price decline, Adobe's robust five-year performance underscores its adaptive growth and response to market shifts. It did underperform against the broader market and US Software industry over the past year, but its compounded achievements over the extended period reflect its progressive advancements. Evaluate Adobe's historical performance by accessing our past performance report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:ADBE. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
Yahoo
19-03-2025
- Business
- Yahoo
Adobe (NasdaqGS:ADBE) Enhances AI Solutions And Partnerships With Microsoft And Amazon
Despite several product and strategic partnership announcements on March 18, 2025, Adobe experienced a 9.75% price decline over the last week. This downturn occurred amid a relatively flat market, reflecting broader market uncertainties and investor caution. Key developments, such as the integration with Amazon Web Services and AI-powered updates across Adobe Firefly and Experience Platform, poised Adobe for future growth in customer engagement and marketing services. However, these announcements coincided with a tech sector facing volatility due to recent economic forecasts and reactions to Federal Reserve signals. Although Adobe's recent first-quarter earnings report showed a significant improvement with a 5,714 million revenue and a strong net income rise, the market's broader sentiment likely influenced an 11% price decrease. This highlights the complexities companies face when navigating market conditions, product innovations, and investor expectations concurrently. Buy, Hold or Sell Adobe? View our complete analysis and fair value estimate and you decide. These 14 companies survived and thrived after COVID and have the right ingredients to survive Trump's tariffs. Discover why before your portfolio feels the trade war pinch. Adobe's shares have provided a respectable total return of 26.25% over the past five years. Several critical factors may have influenced this performance. Notably, Adobe consistently showcased robust financial results, including substantial earnings growth over recent years. For instance, the company's Q1 2025 earnings report revealed significant revenue and net income improvements compared to the previous year. This growth has been supported by strategic partnerships with tech giants such as AWS and NVIDIA, enhancing Adobe's AI capabilities and broadening its reach in high-demand sectors. Additionally, Adobe's focus on innovation has been central to its longer-term success. The company has continuously upgraded powerful platforms like the Adobe Experience Cloud to enhance customer engagement. Furthermore, an active share repurchase program reduced outstanding shares by 4.6%, indicating confidence in the company's prospects and potentially bolstering share price performance amid market fluctuations. Despite some recent challenges, these strategic endeavors have underpinned Adobe's long-term viability and performance. Take a closer look at Adobe's potential here in our financial health report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:ADBE. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
