Latest news with #AdelAlAwadhi
Khaleej Times
14-06-2025
- Business
- Khaleej Times
Keolis MHI marks World Blood Donor Day with impactful donation drive
Ahead of World Blood Donor Day, observed annually today, Keolis MHI, a leading transportation company, proudly partnered with the Dubai Health Authority (DHA) to host a blood donation drive. This initiative highlights Keolis MHI's commitment to corporate social responsibility (CSR) and aligns with the UAE's national vision of becoming a global leader in community engagement and sustainable development. The 2025 World Blood Donor Day campaign, " Give blood, give hope: together we save lives," highlights the life-saving power of community through blood donation, inspiring new and existing donors with real stories. Keolis MHI's blood donation campaign, held in collaboration with the DHA, reflects the company's values of Imagine, Care, Commit. Employees eagerly participated, demonstrating Keolis MHI's strong belief in how individual actions can significantly boost community well-being. "At Keolis MHI, we are dedicated to making a positive impact on the communities we serve," said Adel Al Awadhi, marketing and communications director at Keolis MHI. "Blood donation is a critical act that can save lives, and we were honored to partner with the DHA to ensure a readily available blood supply for those in need. This drive reflected our core values of community engagement and social responsibility." The campaign also served as a platform to raise awareness about the urgent need for blood transfusions across a variety of medical scenarios, from emergency surgeries to chronic treatments. By encouraging a culture of voluntary donation, Keolis MHI contributed to building a more resilient and responsive healthcare system for the UAE. Keolis MHI's involvement went beyond simply organising an event, it demonstrated a strategic alignment with the UAE's CSR agenda and the national drive to promote public health and sustainable community development. "Blood donation offers a deeply personal reward, with donors experiencing the satisfaction of potentially saving someone and strengthening their sense of purpose," Al Awadhi explained. "It also reinforces social responsibility and allows individuals to witness the impact of collective action firsthand." By actively promoting employee participation and promoting the value of giving back, Keolis MHI reinforced its position as a responsible corporate citizen. The initiative not only contributed to public health but also helped build stronger emotional ties within the company and the wider community. The UAE government has consistently championed CSR principles, encouraging both public and private sectors to integrate social responsibility into the core of their operations. In alignment with this national vision, and with 2025 designated as the Year of Community, Keolis MHI continues to lead by example through impactful initiatives that contribute to the country's economic, social, and environmental development. "Keolis MHI is committed to being a catalyst for positive change in the UAE," Al Awadhi added. "By actively engaging in initiatives like the blood donation drive, we align ourselves with the UAE's vision of establishing the country as a global leader in corporate social responsibility. Our participation reflects our belief in the power of collective action to create a lasting impact and contribute to the betterment of society."
Mid East Info
14-06-2025
- Business
- Mid East Info
Keolis MHI Drives Social Impact Through Blood Donation Campaign Ahead of World Blood Donor Day - Middle East Business News and Information
Dubai, UAE: In the lead-up to World Blood Donor Day, observed annually on June 14, Keolis MHI, the leading transportation company, proudly partnered with the Dubai Health Authority (DHA) to organize a blood donation drive. This initiative Highlights Keolis MHI's commitment to corporate social responsibility (CSR) and aligns with the UAE's national vision of becoming a global leader in community engagement and sustainable development. The 2025 World Blood Donor Day campaign, 'Give blood, give hope: together we save lives,' highlights the life-saving power of community through blood donation, inspiring new and existing donors with real stories. Keolis MHI's blood donation campaign, held in collaboration with the DHA, reflected the company's values : Imagine, Care, Commit. Employees eagerly participated, demonstrating Keolis MHI's strong belief in how individual actions can significantly boost community well-being. 'At Keolis MHI, we are dedicated to making a positive impact on the communities we serve,' said Adel Al Awadhi, Marketing and Communications Director at Keolis MHI. 'Blood donation is a critical act that can save lives, and we were honored to partner with the DHA to ensure a readily available blood supply for those in need. This drive reflected our core values of community engagement and social responsibility.' The campaign also served as a platform to raise awareness about the urgent need for blood transfusions across a variety of medical scenarios, from emergency surgeries to chronic treatments. By encouraging a culture of voluntary donation, Keolis MHI contributed to building a more resilient and responsive healthcare system for the UAE. More Than a Donation: A Collective Act of Purpose Keolis MHI's involvement went beyond simply organizing an event, it demonstrated a strategic alignment with the UAE's CSR agenda and the national drive to promote public health and sustainable community development. 'Blood donation offers a deeply personal reward, with donors experiencing the satisfaction of potentially saving someone and strengthening their sense of purpose,' Mr. Al Awadhi explained. 'It also reinforces social responsibility and allows individuals to witness the impact of collective action firsthand.' By actively promoting employee participation and promoting the value of giving back, Keolis MHI reinforced its position as a responsible corporate citizen. The initiative not only contributed to public health but also helped build stronger emotional ties within the company and the wider community. Supporting the UAE's Vision for CSR The UAE government has consistently championed CSR principles, encouraging both public and private sectors to integrate social responsibility into the core of their operations. In alignment with this national vision, and with 2025 designated as the Year of Community, Keolis MHI continues to lead by example through impactful initiatives that contribute to the country's economic, social, and environmental development. 'Keolis MHI is committed to being a catalyst for positive change in the UAE,' Mr. Al Awadhi added. 'By actively engaging in initiatives like the blood donation drive, we align ourselves with the UAE's vision of establishing the country as a global leader in corporate social responsibility. Our participation reflects our belief in the power of collective action to create a lasting impact and contribute to the betterment of society.' As we look ahead, we remain committed to engaging in initiatives that support public health, empower our people, and contribute to building a stronger, more compassionate society. At Keolis MHI, we encourage everyone, individuals and organizations alike, to take part in this global movement and experience the true power of giving.
Mid East Info
09-05-2025
- Business
- Mid East Info
The AI Revolution in Brand Communication: A Dubai Perspective
By: Adel Al Awadhi – Marketing and Communications Director, Keolis MHI As we navigate the ever-evolving landscape of marketing in 2025, it's clear that AI has become an crucial tool for brand communication, particularly in tech-savvy hubs like Dubai. The UAE's embrace of AI-driven marketing strategies offers valuable insights for forward-thinking marketing directors worldwide. What can AI do for brand communications? One of the most significant advantages of AI in brand communication is its ability to deliver personalized experiences. In Dubai's competitive market, standing out is crucial, and AI is making this possible through hyper-personalization. By 2025, 90% of online content is projected to be generated or influenced by AI. This trend is evident in the UAE's e-commerce sector, where AI chatbots are being rapidly adopted to enhance the online shopping experience. These chatbots assist customers in navigating websites, answering queries, and providing personalized recommendations based on browsing history Another significant breakthrough for AI is its role in transforming Out-of-Home (OOH) advertising across the UAE and the wider GCC region, with AI leading this evolution. Digital billboards are now equipped with AI-driven analytics that adjust content in real-time based on audience demographics, weather conditions, or even traffic flow. Dubai, known for its futuristic urban infrastructure, is already leveraging AI-powered OOH advertising to create more engaging and dynamic consumer experiences. From tailored ads to the passing audience to smart sensors that analyze foot traffic and optimize ad placements, AI is turning static billboards into interactive brand experiences that drive higher engagement and ROI. What about automation? AI is streamlining operations and driving efficiency in communication and also revolutionizing back-end operations. AI-powered tools can automate routine tasks like social media scheduling, content moderation, and customer service inquiries. This allows marketing teams to focus on strategy and creative innovation. For example, AI chatbots can handle common customer queries, ensuring 24/7 support while freeing up human resources for more complex tasks. Creating a unique opportunity, and in Dubai, with its vision for technological innovation, is uniquely positioned to lead the AI revolution in brand communication. As a global hub for business, tourism, and culture, the city offers an ideal ecosystem for integrating AI into marketing strategies. The UAE's leadership has already set a precedent by launching ambitious initiatives like the UAE National Strategy for AI 2031, aiming to position the country as a leader in AI by harnessing it for public and private sector growth. As we look ahead, the potential for AI in brand communication is limitless. Emerging technologies like generative AI models (such as GPT-4, Midjourney, DALL-E, and beyond) are already enabling brands to create compelling content at scale. In Dubai, where innovation is a cornerstone of growth, embracing AI can set brands apart in an increasingly competitive market. By harnessing the power of AI, Dubai's marketing and communications leaders can drive meaningful engagement, enhance customer experiences, and elevate their brand's presence on the global stage. The future of brand communication is here, and it's powered by AI.
