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Perth Now
07-06-2025
- Entertainment
- Perth Now
You're going to LOVE Teresa Palmer's new TV project Mix Tape
There's busy. And then there's Teresa Palmer busy. The actor has an easy, breezy air about her that belies the fact she's got enough going on to make your head spin: back-to-back projects for two years, including working with Ryan Gosling, Emily Blunt, Russell Crowe and Liam Neeson, all while parenting five children and this year, balancing the demands of pregnancy. Palmer is the first to admit she made a conscious decision to 'bust my balls' and go at breakneck speed, so she can hit the brakes hard when her next child is born later this year. 'I was like, 'alright, I am just going to work back-to-back-to-back so that we can have another baby, and I can take time off, and still have stuff coming out,' she explains. 'But I have also been very selective with the projects I take — I won't take just anything.' There have been movies (Bruna Papandrea's Addition, The Fall Guy with Gosling and Blunt) and TV series (The Last Anniversary and The Clearing, with Miranda Otto), with more to come this year (action-thriller Bear Country with Crowe and the black comedy heist movie 4 Kids Walk Into A Bank with Neeson). Teresa Palmer announces she is expecting another baby, surrounded by her four children. Credit: @teresapalmer While Palmer agrees it was a lot, it was a means to an end that she's looking forward to. 'I knew that I was in this season of (work), so it was like, 'Alright, for the next 18 months, I am going to bust my balls and then I can have this baby, and take a breath, and focus on being a parent, and taking my kids to school every day,' she says. The next cab off the rank is her role in the Binge adaptation of Jane Sanderson's novel Mix Tape: a four-part miniseries about the teenage romance of Daniel and Alison in the 1980s, then picking up with them again as adults, played by Jim Sturgess and Palmer, living on opposite sides of the world. As kids, the young friends, who live in Sheffield in the north of England, fall in love and connect through the making of mix tapes. After a long period of estrangement, they find a way back to one another through music once more. Needless to say, the series boasts a killer late-80s soundtrack. It struck a chord when it made its debut at SXSW Film and TV Festival in Texas earlier this year, winning the coveted Audience Award in the TV Spotlight category. 'I am not surprised that people connect with it, because it's so nostalgic,' Palmer says. 'I think we dream of a simpler time, when we were making our lovers mix tapes, and burning CDs. 'It's that 'first love' feeling and there's nothing more intoxicating and more beautiful than those butterflies, and that intensity.' Teresa Palmer is starring alongside Jim Sturgess in Mix Tape, coming to Binge. Credit: Supplied Though much younger than the characters in the book — Palmer was born in 1986, three years before the series is set — Palmer still remembers playing mix tapes in her mum's Holden Barina before graduating to CDs, and her own car, a few years later. 'I had an external plug-in CD player from Cash Converters and a $40 Cash Converter sub-woofer,' she laughs. 'The car was a bright yellow Hyundai Accent, 2002, and I would crank Dr Dre, Eminem, and Snoop Dog with the windows down and drive up to my private Catholic school.' It's hard to imagine that Palmer — esteemed actress, podcaster, earth mother, Byron Bay resident and co-founder of the parenting blog Your Zen Mama — was ever a rebellious schoolgirl blasting rap music out of the windows of a canary-coloured car. But if there is one thing Palmer insists upon, it's being true to herself. Not long ago, she and her husband, director Mark Webber, relocated to Byron Bay, after splitting their time between Palmer's hometown of Adelaide and Los Angeles, where Webber's son is based. They're now in the process of planning their forever home on rural acreage outside of the town. Palmer says she owes her sanity these past few years to her steadfast commitment to herself to always 'keep things real' as a public figure, as she navigates motherhood and her acting career. She's always careful to be authentic online, sharing the grief of a miscarriage last year and intimate stories of her pregnancies through her blog. 'I would never be able to do all this without being myself,' Palmer explains. 'I am just so grateful, and so lucky that I am living this beautiful, dream life. But if I suddenly start being a version of myself online, and people start to be in a state of comparison with me, I just . . . I can't. I have just got to keep it real. Because I would go crazy if I wasn't like that.' Teresa Palmer, styled by Irene Tsolakas. Teresa wears: Common Hours top and Golden Goose jeans. Credit: JOHN TSIAVIS Binge But if Palmer has felt like she was in the eye of the storm the past couple of years, she's about to take that to a much more literal place — she's taking her family on a five-week caravan trip across the US, including her 'bucket list' destination of Tornado Alley. 'We are taking all the kids.' she says with a laugh. 'My stepson Isaac (who lives in America with his mother, actor and director Frankie Shaw) finished year 11 today, so he is coming with us. 'We'll all be in a 30-foot RV that my husband drives, going up through Texas, staying with the Van Der Beeks.' And yes, the Van Der Beeks that Palmer speaks of are the family of Dawson's Creek star James Van Der Beek, who has six children with wife Kimberly Brook. The older and younger versions of Alison and Daniel: (l-r) Teresa Palmer, Jim Sturgess, Rory Walton-Smith and Florence Hunt. Credit: Supplied Leanne Sullivan But 11 kids running around is not even where the chaos ends, Palmer laughs, because then they are driving north through the centre of North America known for tornadoes. 'I wanted to do Tornado Alley during tornado season; me and my son Forest are obsessed with Twister, and we watch Storm Stories. I think we have watched every single tornado documentary that has ever been released. 'It's our thing that we do together and he and I secretly want to see one, but also — not.' Palmer admits her husband isn't fully on board. '(He) is like, 'Do you want to be Helen Hunt (from Twister) or something?'' she says. 'I said, 'I just want to experience real weather', and Mark is like, 'Wow, that is some weird pregnancy craving'.' But when this flurry of work is finished, the bucket list item is ticked, the caravan is stowed and Palmer returns home to Byron Bay with her family, a new, slower pace awaits. And she's ready for that season, too.
Forbes
06-05-2025
- Business
- Forbes
Enterprise Brands: How Agentic AI Is Reimagining Performance Marketing
Gully Flowers, Co-Founder of AKA and Partner at Hustle. getty As consumer behavior becomes more fragmented and expectations for personalization rise, performance marketing is undergoing a fundamental shift. Enterprise brands are turning to agentic AI systems—intelligent automation platforms that unify strategy, creative, production and optimization—to improve return on ad spend (ROAS), reduce production timelines and increase campaign effectiveness across every digital touchpoint. Unlike traditional AI tools that support isolated tasks, agentic AI systems are designed to operate autonomously across the full marketing life cycle, enabling teams to generate, test and deploy creative assets at scale while responding to real-time data and local context. Some household names are already proving the potential of agentic AI to drive measurable impact in both digital and physical channels. In a recent campaign, Google Shopping partnered with AI innovation studio Addition to demonstrate how agentic AI could deliver hyper-personalized content at scale in one of the world's most media-saturated cities: New York City. Addition developed an intelligent creative pipeline that generated hundreds of unique out-of-home (OOH) ads tailored to specific neighborhoods. The system ingested: • Location data from LinkNYC kiosks • Real-time product trend insights from Google Trends • Geographic context from the Google Maps API The AI then created neighborhood-specific copy and visuals dynamically, aligned with the vibe, history and holiday shopping trends of each city block. Ads appeared in sync with real-world moments like the Macy's Thanksgiving Day Parade, allowing Google Shopping to create culturally relevant, high-performance media experiences in the public realm. The result was a performance-ready campaign built on an agentic system capable of generating, optimizing and deploying creative at street-level scale. In the digital arena, Puma and digital agency Monks debuted a groundbreaking use of AI-driven production pipelines at Nvidia's GPU Technology Conference. The team created a complete 30-second video campaign with fully rendered assets, adapted for global markets—all in a fraction of the time typical for commercial production. The system integrates real-time collaboration across creative and strategy teams, asset generation using generative AI and automated performance testing for deployment across multiple platforms. The agentic system enabled: • Full creative versioning for A/B testing • Cloud-based delivery and channel-specific adaptation • Continuous iteration based on campaign performance For enterprise marketers seeking to optimize customer acquisition cost (CAC) and increase media efficiency, this agentic workflow represents a major leap forward in AI-powered marketing operations. Why Agentic AI Matters For Marketing Leaders In performance marketing, speed, scale and personalization are key drivers of growth. Agentic AI systems can deliver on all three by: • Reducing production bottlenecks and manual workflows • Generating personalized content across audience segments and regions • Enabling rapid testing and adaptation for campaign optimization • Creating always-on content pipelines that respond to real-time insights For CMOs, chief digital officers and performance marketing leaders, these systems offer a path to sustainable content velocity, deeper audience relevance and higher campaign ROI—without inflating head count or outsourcing costs. A New Operating Model For Advertising And Media As brands demand faster turnarounds, localized messaging and measurable outcomes, marketing infrastructure must evolve. Agentic AI platforms provide the backbone for a new marketing operating model—one that blends human creative direction with intelligent automation and machine learning. The campaigns from Google Shopping and Puma are early indicators of what's possible when enterprise companies pair AI strategy with creative agility. With the right systems in place, brands can move from batch production to real-time content orchestration across markets, channels and formats. The Future Of Performance Marketing The future of performance marketing is intelligent, scalable and system-driven. Agentic AI is not just a technology trend—it is an operational shift that enables enterprise marketing teams to execute faster, create more relevant content and drive higher performance across the entire marketing funnel. Companies that build this AI infrastructure now can gain a competitive edge in content speed, quality and precision—factors that increasingly define success in modern marketing. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Yahoo
09-04-2025
- Business
- Yahoo
Base Power Raises $200M Series B to Reinforce the Texas Power Grid, Accelerate National Expansion, and Build American Manufacturing Capabilities
As energy demand surges, Base Power is building America's next-generation power company—driving grid resilience through partnerships with utilities and homebuilders, and accelerating homeowner adoption. AUSTIN, Texas, April 09, 2025--(BUSINESS WIRE)--Base Power announced today it has raised $200 million in Series B funding, co-led by Addition, Andreessen Horowitz, Lightspeed Venture Partners and Valor Equity Partners with participation from existing investors Thrive Capital, Altimeter, Terrain, Trust and others. With the new funding, Base Power will continue its rapid growth, bringing affordable and reliable energy to more homes across Texas while preparing for national expansion with its battery-powered home energy service. This investment will go toward building the first Base factory in Texas to meet growing demand while ensuring greater resilience, cost efficiency, and control as the company scales. In less than a year since launch, Base Power has become one of the fastest-growing battery storage developers in the U.S. Through its partnership with Lennar, a top national homebuilder, and, more recently, with its first utility partnership with Bandera Electric, Base Power has expanded rapidly in Texas across the Dallas-Fort Worth, Houston, and Austin metro areas. "Base Power is committed to making energy more reliable and affordable - in the last year we've demonstrated meaningful progress on that mission," said Zach Dell, CEO and Co-Founder of Base Power. "Our rapid expansion has allowed us to power up thousands of Texans in just a few months, while driving their energy costs down and power reliability up. With this investment, we will continue to innovate on new grid solutions, establish our domestic manufacturing capabilities, and accelerate adoption nationally." As part of the fundraise, Addition founder Lee Fixel will join Base Power's board alongside Antonio Gracias of Valor Equity Partners. "Base Power has made extraordinary progress in a short time, demonstrating its ability to deliver innovative energy solutions that are both cost-effective and reliable," said Lee Fixel of Addition. "We are excited to partner with the Base Power team in support of their efforts to make the energy grid across Texas and beyond more resilient." Base Power is led by a team of engineers and operators from leading technologies companies including SpaceX, Tesla, Anduril, Blackstone, and Apple, bringing deep expertise in technology and infrastructure to reimagine the grid. This expansion creates new opportunities for top talent to join a fast-growing company at the forefront of the energy transition. About Base Power Founded in 2023 and headquartered in Austin, Texas, Base Power is an energy company building a grid for the future—starting with battery-powered home energy service. The company's mission is to advance human prosperity through energy abundance—delivering reliable and affordable power for all. Learn more at View source version on Contacts Media Contact press@ Sign in to access your portfolio
