Latest news with #AdWeek
Yahoo
13-06-2025
- Entertainment
- Yahoo
Yes, Prime Video Has Added More Ads Lately — Like, a Lot More
You're not imagining things: It does take longer to watch a TV show on Prime Video these days. The ad load on Amazon's streaming service has essentially doubled in recent months, from two and a half to three minutes of commercials per hour to four to six minutes per hour, according to a report from AdWeek. More from TVLine Jesse Williams' Amazon Action-Drama Sets Release Date - Also, Watch a Trailer for Hotel Costiera Casting News: Outlander Star Joins The Forsytes, Rings of Power Adds Trio and More The Summer I Turned Pretty: Love Blooms (and Taylor Swift Plays) in New Season 3 Trailer 'Prime Video ad load has gradually increased to four to six minutes per hour,' an Amazon representative admitted in an email to an ad buyer earlier this month. Amazon defended the move in a statement: 'While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown.' Prime Video was ad-free when it debuted in 2006 as an add-on to Amazon's Prime subscription service that offers free delivery of Amazon products for an annual fee. In January 2024, though, Prime Video introduced ads on all of its films and TV shows, asking subscribers to pay an additional $2.99 per month fee for an ad-free experience. (Other streamers like Netflix, Hulu and Disney+ all offer cheaper subscription tiers with ads as well.) 'This change will allow us to continue investing in compelling content and keep increasing that investment over a long period of time,' the streamer said in a message to subscribers at the time, adding: 'We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.' Have you noticed the uptick in ads on Prime Video shows lately? Is it making you more likely to pay for no ads, or more likely to drop Prime Video altogether? Let us know in the comments! Best of TVLine 'Missing' Shows, Found! Get the Latest on Ahsoka, Monarch, P-Valley, Sugar, Anansi Boys and 25+ Others Yellowjackets Mysteries: An Up-to-Date List of the Series' Biggest Questions (and Answers?) The Emmys' Most Memorable Moments: Laughter, Tears, Historical Wins, 'The Big One' and More
Time of India
13-06-2025
- Business
- Time of India
Amazon Prime Video's ad supported tier users may be facing a new 'problem'
Amazon Prime Video users on the ad-supported tier may be facing an increased number of commercials. The streaming platform owned by the e-commerce giant has reportedly doubled the ads it served per hour. Tired of too many ads? go ad free now This rumoured change comes after Amazon introduced advertisements to its Prime Video streaming service last year, with an initial promise of a light and uniterreputing experience. According to a report by Adweek, the latest move aims to increase monetisation from its audience. The ad supported tier isn't available in India yet, but Amazon has announced that Prime Video content in India will include "limited advertisements" beginning June 17. As per the report, Amazon Prime Video has doubled its ad load to 'four to six minutes per hour,' up from the two to three-and-a-half minutes promised when ads launched in January 2024. An Amazon spokesperson has even confirmed the increase to AdWeek but the reported didn't specify any details. However, the report cited industry sources to claim that the company has quietly signaled the same to investors for months. Why Amazon is increasing ad times for Prime Video users This surge in ad time is part of Amazon's broader push to monetise its streaming investment that will help the company invest billions into originals like The Lord of the Rings: The Rings of Power and The Boys, the report claims. Earlier this year, reports surfaced that Amazon would auction off ad spots and deploy more targeted, context-driven ads using its extensive consumer data. While advertisers may welcome these changes, viewers see their experience as collateral damage. To compare, Prime Video rival Netflix , has also avoided ads for years but eventually introduced an ad-supported tier to attract viewers deterred by price hikes. The report notes that streaming services often launch with generous pricing to outcompete rivals, then raise prices or increase monetisation once they dominate the market. India's New AC Rule: Cooling Between 20°C–28°C Explained
The Sun
13-06-2025
- Entertainment
- The Sun
Amazon Prime subscribers rage over ‘annoying' change affecting TV shows and say they will ‘definitely be cancelling'
PRIME viewers may start to notice more ads when watching their favourite shows and movies as Amazon ramps up changes. Adverts were first introduced onto the platform in January last year, with an option to pay extra if you want to avoid them. 2 They started at around two to three minutes per hour. But it appears to be have been quietly doubled. Sources told AdWeek that the number of ads has gradually increased to four to six minutes per hour. A spokesperson for Amazon responded to the publication, saying "Our commitment is to improving ad experiences rather than simply increasing the number of ads shown. "While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown." But users have already started raging about the quiet change and are threatening to cancel their subscription as a result. "My Prime account is up for renewal in August," one person wrote on Reddit. "I will definitely be cancelling. "Not only are the ads numerous, they are sometimes double in volume (loudness). I can't always hit the mute button fast enough." Another said: " It's always take take take. Take and squeeze as much as possible." A third added: "Canceled this c**p as soon as they announced ads in the first place. "People keep paying for these services that continue to get worse and more expensive. That's the real problem." 2 SWITCH TO FREE STREAMING By Jamie Harris, Assistant Technology and Science Editor If you're tired of paying out on several streaming services like Netflix and Disney+ then there are a growing number of free alternatives around. While many of these alternatives have been filled with obscure content, more big names like Sky have got on board in recent years offering some quality stuff, which is largely archive but still entertaining. As well as UKTV, Sony and 5 are among the other players getting involved. If you haven't already, give Pluto TV a go, it's available on pretty much all devices including Fire TV Sticks. On there you'll find channels from MTV, with Catfish and Geordie Shore. Some of the classics are real gems too - I found myself watching long-forgotten episodes of Sabrina the Teenage Witch the other day.
Digital Trends
12-06-2025
- Business
- Digital Trends
Why Prime Video may be getting more annoying for some folks
If you're a paid-up member of Amazon Prime and watch stuff on Prime Video, have you noticed anything different lately, such as more ads interrupting your viewing experience? The video streaming service is now showing up to six minutes of ads per hour, double what it was showing when it introduced ads in January 2024, according to a report by AdWeek. Recommended Videos For those following such developments closely, the increase may not come as a big surprise as there were reports as far back as October 2024 suggesting that Amazon was planning to increase the number of ads on Prime Video during this year. When Amazon launched ads nearly 18 months ago, the company made it an opt-out option. This meant that Amazon Prime subscribers who wanted an ad-free experience had to pay an extra $3 a month on top of their annual fee of $139 (or $15 a month). The company said last year that it hadn't seen a sharp drop in subscribers since it launched ads for the service, though with more ads now appearing before, during, and after shows on the streaming service, some disgruntled subscribers may be considering forking out the extra $3 a month to remove the ads, or taking the more drastic step of ditching the service altogether. For Amazon, more ads should lead to an increase in ad revenue, allowing it to invest more money in content and technology that it hopes will lead to a better service for subscribers. The trick, of course, is to strike the right balance between ad frequency and keeping viewers engaged and satisfied with the service. Amazon was slow to the game when it came to launching an ad tier for its video streaming service. Netflix introduced an ad-supported option in November 2022, while Disney+ did the same just a month later. Apple TV+ has yet to offer such a tier. Prime Video currently has a heavier ad load than both Netflix and Disney+, though it's still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due to excessive ads, you can bet that Amazon will respond accordingly.
Yahoo
11-06-2025
- Sport
- Yahoo
Wings' Paige Bueckers racks up more accolades off-court amid injury recovery
The post Wings' Paige Bueckers racks up more accolades off-court amid injury recovery appeared first on ClutchPoints. Dallas Wings rookie Paige Bueckers has had a busy 2025. From winning a national championship with the UConn Huskies to being selected with the No. 1 overall pick in the WNBA Draft, Bueckers' impact continues to grow. Even though the Wings' young star is out with a concussion, she was recognized for her influence on the sports world this year. She joined an annual list made by AdWeek of influential athletes, joining Breanna Stewart, Napheesa Collier, and Cameron Brink is WNBA players that received the honor. Advertisement Along with what she does on the court for her team, Bueckers' popularity has driven a new audience to the WNBA. In a time where the league is growing at a historic rate because of its young stars, the Wings' new point guard has become one of its future faces. Her appearance on Ad Week's 2025 Most Powerful Women in Sports List is the first of her career. Her team celebrated her inclusion on their social media pages. If she continues on her trajectory, though, it won't be the last. Stewart and Collier are on the list because of Unrivaled. The two WNBA All-Stars developed the 3v3 league that ran during the WNBA offseason. Its popularity netted the league national attention, and TNT aired games throughout its season. Both players were proud of their work and look forward to improving Unrivaled before its next season. Brink, on the other hand, found her way onto the list in a different way. The Los Angeles Sparks forward has yet to play a single minute in 2025. Despite that, the former Stanford Cardinal has grown her popularity in leaps and bounds. Her podcast with Sydel Curry-Lee, Straight to Cam, has thousands of subscribers. Advertisement That, combined with the influence Brink has on social media, has her earning a spot on AdWeek's list. She, Stewart, Collier, and Bueckers took different paths to the same place. However, the Wings guard has a chance to leave her mark on the league. If she and the WNBA continue to grow together, her influence will only grow. Related: Wings' emerging secret weapon keeps it real on career-first vs. Sparks Related: Dallas Wings' coach hints at roster additions in near-future
