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Daily Mirror
09-06-2025
- Entertainment
- Daily Mirror
Glastonbury Festival's Patchwork secret act unveiled by expert tipster
SecretGlasto has confirmed the mysterious Pyramid Stage act, 'Patchwork', to be Pulp in a new social media video. If true, this performance would mark thirty years since their first Glastonbury headline set, and their seminal album 'Different Class'. Glastonbury Festival's mysterious Pyramid Stage act, 'Patchwork,' is Pulp, according to the expert social media account SecretGlasto, which has built up a reputation for confirming secret Worthy Farm acts for the past ten years. The dedicated X account for Secret Glasto had been building up to a reveal at 10 AM on Monday, June 9. This resulted in a video compilation set to the soundtrack of the Britpop hero's 1995 hit, 'Common People'. Posting the 35-second clip to X and Instagram, the video included the quote from keyboardist Candida Doyle, who spoke to BBC Radio 2 about her patchwork hobby, followed by lead singer Jarvis Cocker saying it's the "best music festival I've ever been to, easy, Glastonbury." Further into the clip, former BBC Radio 1 host Scott Mills asks Jarvis, "Would you step up?" before replying, "If it was a life-or-death situation." — Secretglasto (@secretglasto) June 9, 2025 Pulp first headlined Glastonbury in 1995 after stepping in to cover The Stone Roses and went on to headline again in 1998. This year marks thirty years since their breakthrough performance, as well as their album 'Different Class', which helped cement them as BritPop legends. Speaking to the BBC about the numerous TBC acts still to be revealed at Glastonbury, Ad, who helps to run the SecretGlasto social media accounts, explained: "Of the four main slots, I think we've got three of them, maybe four, nailed down. "I think it's definitely people who have got relationships with the festival who will be doing the big slots. An emotional return for one or two, I think. Some unfinished business." This led many fans to think Lewis Capaldi, who had to end his 2023 set early after suffering an emotional breakdown, or even Lana Del Rey, who had to delay the start of her set in 2024, could be likely candidates to fill the empty slots. Ad from SecretGlasto continued: "We've got loads of contacts at different stages and record labels and whatever else. And people trust us to be sensible with the information. And the bands themselves don't want empty secret sets do they? So we have had occasions where they have come to us." Interestingly, the six people behind the popular social media account with 87.5K followers on X don't work in the music industry at all. Another account manager, JB, told the BBC: "Now that we've been around for 10 years and have a decent bit of clout, we will contact some of the artists via their inboxes, and quite often, they're happy to confirm. "Sometimes they don't. Sometimes they block us. But generally we're able to piece all that together fairly quickly."
Yahoo
22-05-2025
- Business
- Yahoo
Pixalate Unveils Q1 2025 North America Ad Viewability Benchmarks: 67% Mobile App Viewability in US; Desktop Web Ad Viewability at 58% in Canada
According to Pixalate's research on North American programmatic ad viewability across desktop web, mobile web, and mobile apps, the U.S. had 59% mobile web ad viewability, while Canada had 63% mobile app viewability London, May 22, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 North America Programmatic Ad Viewability Benchmarks for the United States (U.S.) and Canada. The reports analyze the percentage of open programmatic advertisements viewed across the mobile and desktop web, mobile app, and connected TV (CTV) open programmatic advertising ecosystems. In addition to the U.S., Canada reports, Pixalate released Q1 2025 Ad Viewability Benchmarks by country for Japan, Singapore, Australia, India, the United Kingdom (UK), France, Spain, Ukraine, Israel, the Netherlands, Germany, Mexico, and Brazil. Key Statistics US Platform Viewability Mobile In-App 67 % Mobile Web 59 % Desktop Web 57 % Canada Platform Viewability Mobile In-App 63 % Mobile Web 61 % Desktop Web 58 % By global regions Desktop web ad viewability benchmarks Global: 58% APAC: 59% EMEA: 62% LATAM: 64% North America: 57% Mobile web ad viewability benchmarks Global: 58% APAC: 51% EMEA: 59% LATAM: 59% North America: 59% Mobile app ad viewability benchmarks Global: 56% APAC: 54% EMEA: 59% LATAM: 49% North America: 67% Pixalate's data science team analyzed programmatic advertising activity across 46+ billion global open programmatic advertising impressions in Q1 2025 to compile this research. Pixalate's datasets, which are used exclusively to derive these insights, consist predominantly of buy-side open auction programmatic traffic sources. Download all of Pixalate's Q1 2025: Programmatic Ad Viewability Benchmark Reports by Country Mexico Brazil UK France Spain Ukraine Israel Netherlands Germany U.S. Canada Japan Singapore Australia India About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). Disclaimer The content of this press release, and the Q1 2025 Global Programmatic Ad Viewability Trends Reports (the "Reports"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.' IVT is also sometimes referred to as 'ad fraud.' Per the MRC, ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.' CONTACT: Nina Talcott ntalcott@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Web Release
19-04-2025
- Business
- Web Release
Yango Ads' 2025 Travel Report reveals more than 48% of tourists are influenced by targeted ads
Yango Ads, the Ad Tech division of Yango Group, a global tech company that transforms advanced technologies into practical services for people in their daily lives, has published its latest report, the 2025 Tourism Industry Guide, revealing a major shift in travel behaviour from emerging markets. Travellers from these regions are increasingly setting their sights on the UAE, which has rapidly emerged as one of the top choices as a vacation destination in the Middle East. The survey included 768 respondents, whose responses highlighted that with rising disposable incomes and a growing interest in cultural and premium experiences, these travellers are no longer just chasing budget getaways. Yango Ads' insights highlight a valuable opportunity for businesses in the Middle East to tap into a fast-growing and lucrative audience by tailoring their marketing strategies. Over the past few years, the UAE has seen a remarkable rise in popularity among tourists from emerging markets, with over 20% of travellers from these markets choosing it as a destination in 2024—solidifying its position as one of the region's top travel choices. The data reveals that 60% of tourists from these regions plan their trips two to three months in advance, and a majority (61.8%) prefer medium-length vacations of eight to fourteen days—giving marketers a clear window to engage them. While once associated with economy travel, nearly half of respondents are now spending up to $2,000 on vacations, and 40% even exceed that threshold, investing in premium accommodations and unique experiences. Comfort is increasingly important to this audience. A significant 67.5% choose four to five-star hotels, while only 28.7% opt for lower-tier properties. Family-centric travel is especially dominant, with 51.9% vacationing with their families, with 36.2% of travellers between 35-44 years of age, highlighting strong demand for bundled offers that include child-friendly entertainment and group transportation. When selecting a destination, tourists prioritise a pleasant climate, which was cited by 58.6% of respondents, followed by affordable travel costs at 44%. Flight convenience, rich cultural attractions, and accessible visa regulations also shape their decisions and are also major decision-making factors. With its warm weather, world-class infrastructure, central location and tourist-friendly policies, the UAE is uniquely positioned to capture attention—if the message is well-timed and targeted. The report showed that tourists are highly responsive to digital channels. According to the report, almost half (48.3%) were influenced by targeted ad campaigns, while 41.7% turned to search engines, 21% responded to Telegram Ads, and almost 20% relied on social media recommendations. With this level of digital responsiveness, there is a clear opportunity for tourism stakeholders to shift investment toward data-driven, high-impact advertising strategies. Evgenii Pavlov, General Manager at Yango Ads MEA said: 'There's a tremendous opportunity for businesses in the UAE's tourism sector to unlock new revenue streams. With data-backed insights like these, travel operators, hotels, and resorts can run smarter, better-timed campaigns to attract the right tourists, at the right time, with the right message. Yango Ads enables advertisers to automate campaign timing, messaging, and targeting across platforms such as Telegram and search engines. The platform helps businesses not only identify when and where to reach travelers but also how to shape offers, from bundled family packages and premium stays to early-bird promotions and loyalty programs. The future of tourism in the UAE is just a campaign away.' Tour operators and hoteliers can use platforms such as Yango Ads to access intelligent campaign tools that predict the best advertising periods based on travel patterns, suggest the most effective media channels per market, and help design appealing offers around high-interest themes like culture, local gastronomy, and seasonal escapes. With summer identified as the most popular travel season at 50.4% and spring and autumn close behind at 41.8%, planning campaigns two to three months ahead is vital for visibility and impact. Read the full 2025 Tourism Industry Guide here: LINK For more insights and to launch your campaign, visit
Khaleej Times
18-04-2025
- Business
- Khaleej Times
Yango Ads' 2025 Travel Report reveals more than 48% of tourists are influenced by targeted ads
Yango Ads, the Ad Tech division of Yango Group, a global tech company that transforms advanced technologies into practical services for people in their daily lives, has published its latest report, the 2025 Tourism Industry Guide, revealing a major shift in travel behaviour from emerging markets. Travellers from these regions are increasingly setting their sights on the UAE, which has rapidly emerged as one of the top choices as a vacation destination in the Middle East. The survey included 768 respondents, whose responses highlighted that with rising disposable incomes and a growing interest in cultural and premium experiences, these travellers are no longer just chasing budget getaways. Yango Ads' insights highlight a valuable opportunity for businesses in the Middle East to tap into a fast-growing and lucrative audience by tailoring their marketing strategies. Over the past few years, the UAE has seen a remarkable rise in popularity among tourists from emerging markets, with over 20% of travellers from these markets choosing it as a destination in 2024 —solidifying its position as one of the region's top travel choices. The data reveals that 60% of tourists from these regions plan their trips two to three months in advance, and a majority (61.8%) prefer medium-length vacations of eight to fourteen days—giving marketers a clear window to engage them. While once associated with economy travel, nearly half of respondents are now spending up to $2,000 on vacations, and 40% even exceed that threshold, investing in premium accommodations and unique experiences. Comfort is increasingly important to this audience. A significant 67.5% choose four to five-star hotels, while only 28.7% opt for lower-tier properties. Family-centric travel is especially dominant, with 51.9% vacationing with their families, with 36.2% of travellers between 35-44 years of age, highlighting strong demand for bundled offers that include child-friendly entertainment and group transportation. When selecting a destination, tourists prioritise a pleasant climate, which was cited by 58.6% of respondents, followed by affordable travel costs at 44%. Flight convenience, rich cultural attractions, and accessible visa regulations also shape their decisions and are also major decision-making factors. With its warm weather, world-class infrastructure, central location and tourist-friendly policies, the UAE is uniquely positioned to capture attention—if the message is well-timed and targeted. The report showed that tourists are highly responsive to digital channels. According to the report, almost half (48.3%) were influenced by targeted ad campaigns, while 41.7% turned to search engines, 21% responded to Telegram Ads, and almost 20% relied on social media recommendations. With this level of digital responsiveness, there is a clear opportunity for tourism stakeholders to shift investment toward data-driven, high-impact advertising strategies. Evgenii Pavlov, general manager at Yango Ads MEA said: "There's a tremendous opportunity for businesses in the UAE's tourism sector to unlock new revenue streams. With data-backed insights like these, travel operators, hotels, and resorts can run smarter, better-timed campaigns to attract the right tourists, at the right time, with the right message. Yango Ads enables advertisers to automate campaign timing, messaging, and targeting across platforms such as Telegram and search engines. The platform helps businesses not only identify when and where to reach travelers but also how to shape offers, from bundled family packages and premium stays to early-bird promotions and loyalty programmes. The future of tourism in the UAE is just a campaign away." Tour operators and hoteliers can use platforms such as Yango Ads to access intelligent campaign tools that predict the best advertising periods based on travel patterns, suggest the most effective media channels per market, and help design appealing offers around high-interest themes like culture, local gastronomy, and seasonal escapes. With summer identified as the most popular travel season at 50.4% and spring and autumn close behind at 41.8%, planning campaigns two to three months ahead is vital for visibility and impact.
ArabGT
12-03-2025
- Automotive
- ArabGT
2026 Toyota C-HR+ is Smaller Than bZ4X and Stronger Than GR Supra
Toyota expands its electric vehicle lineup with the introduction of the 2026 Toyota C-HR+, marking its entry into the compact EV segment. Positioned below the 2025 Toyota bZ4X, this latest addition serves as a strategic move to cater to a growing demand for smaller, urban-friendly electric crossovers. Many may recall the Toyota C-HR, a distinctive small SUV that debuted in 2016. It was previously tested extensively by Arab GT, and now, Toyota has introduced a fully electric version named C-HR+. This new model is primarily targeted at the European market, with potential availability in other regions. 2026 Toyota C-HR+ Dimensions Length: 4,520 mm 4,520 mm Wheelbase: 2,750 mm 2,750 mm Trunk Capacity: 416 liters Market Positioning and Target Audience Segment and Competitive Landscape As a compact electric crossover, the C-HR+ is aimed at urban commuters and younger buyers looking for an efficient, agile, and affordable EV. It competes directly with models like the Honda HR-V EV, Hyundai Kona Electric, and MG 4, particularly in Europe and China, where demand for small electric vehicles is high. Technology and Platform Architecture and Battery Capabilities Built on Toyota's e-TNGA platform, shared with the bZ4X, the C-HR+ benefits from cost efficiencies and increased production flexibility. Toyota offers two battery options for the vehicle: 57.7 kWh (standard battery) 77 kWh (larger capacity for extended range) Charging options include: Level 2 AC chargers (11 kW or 22 kW) (11 kW or 22 kW) DC fast charging with a peak of 150 kW A battery pre-conditioning system optimizes charging performance in extreme temperatures, and an available heat pump enhances overall efficiency. According to WLTP standards, the vehicle offers a maximum range of 600 km (373 miles) on a full charge. Interior Features Inside, the 2026 Toyota C-HR+ comes with a digital instrument cluster positioned atop the dashboard, along with a large 14-inch touchscreen that integrates climate controls. While some physical buttons remain for key functions, the infotainment system still dominates much of the interface. Additional conveniences include: Dual wireless charging pads Rear climate control Panoramic sunroof Performance and Powertrain Options The C-HR+ is offered in both single-motor and dual-motor configurations: Front-Wheel Drive (Single Motor) 165 hp with the 57.7 kWh battery 221 hp when equipped with the 77 kWh battery All-Wheel Drive (Dual Motor) 338 hp , exclusively paired with the 77 kWh battery This makes the C-HR+ Toyota's most powerful European model, aside from the GR Supra Accelerates from 0 to 100 km/h in just 5.2 seconds Toyota's Electrification Strategy Transition from Hybrid to Electric Toyota is broadening its approach, moving beyond hybrids like the Prius to establish a more balanced electric and hybrid portfolio. This shift aligns with evolving regulations and consumer expectations. Global Compliance and Market Adaptation By launching the 2026 Toyota C-HR+, Toyota: Addresses stringent emissions regulations , such as Europe's 2035 combustion engine ban , such as Leverages China's EV incentives to strengthen its presence in key markets Opportunities and Challenges Toyota's electric expansion brings both opportunities and obstacles: Supply chain management : Ensuring battery production scalability and affordability : Ensuring battery production scalability and affordability Brand perception: Reducing criticism over Toyota's late adoption of EVs while emphasizing its expertise in hybrid technology The 2026 Toyota C-HR+ reinforces Toyota's commitment to electrification, strategically filling a gap in the compact EV market. By utilizing its e-TNGA platform and expanding its electric offerings, Toyota aims to secure a larger share of the growing urban electric vehicle sector, all while upholding its legacy of reliability and innovation.
