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Brand Concepts partners with Sportlux to launch Offwhite in India
Brand Concepts partners with Sportlux to launch Offwhite in India

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Brand Concepts partners with Sportlux to launch Offwhite in India

Brand Concepts Ltd has entered into a long-term distribution contract with luxury brands distributor Sportlux General Trading to launch and operate lifestyle brand, Off-White in the Indian market. With this partnership, Brand Concepts will have the exclusive distribution and retail rights for a range of Off-White products that include apparel, footwear, bags, wallets, belts, swimwear and other fashion accessories. Commenting on the partnership, Abhinav Kumar, co-founder of Brand Concepts Ltd in a statement said, 'Partnering with Sportlux to bring Off-White to India is a landmark achievement for our company. This isn't just about launching a brand; it's about introducing a cultural movement to the Indian market. The comprehensive product portfolio, from apparel to footwear and accessories, allows us to offer a complete Off-White experience.' 'We are poised to leverage our retail expertise to build a powerful presence for Off-White and solidify our leadership in the premium and luxury fashion landscape in India,' Kumar added. Off-White product range will be available through exclusive brand outlets, modern retail outlets, select luxury e-commerce platforms and D2C website.

Off-White to launch in India through new distribution deal
Off-White to launch in India through new distribution deal

Fashion United

time2 days ago

  • Business
  • Fashion United

Off-White to launch in India through new distribution deal

Off-White is set to enter the Indian market through a new long-term distribution deal between Brand Concepts Limited and Sportlux General Trading FZCO. With this, Brand Concept has secured the rights to launch and operate the luxury brand in the Republic of India, a press release has revealed. The manufacturer will be responsible for the distribution and retail of Off-White products in the men's, women's and kidswear ready-to-wear categories. Footwear, bags, wallets, belts, swimwear and other fashion accessories are also included in the contract. Brand Concept is anticipated to launch Off-White's first collection in the region during the fourth quarter of the current financial year. The brand will become available via exclusive brand outlets, Modern Retail Outlets, select Lux e-commerce platforms and a direct-to-consumer website. In a statement, Abhinav Kumar, co-founder of Brands Concept, said that the partnership with Sportlux was a 'landmark achievement' for the company. Kumar continued: 'This isn't just about launching a brand; it's about introducing a cultural movement to the Indian market. The comprehensive product portfolio, from apparel to footwear and accessories, allows us to offer a complete Off-White experience. 'We are poised to leverage our retail expertise to build a powerful presence for Off-White and solidify our leadership in the premium and luxury fashion landscape in India." For Brand Concepts, which already works with the likes of Aeropostale, Juicy Couture and Tommy Hilfiger Travel, the deal with Off-White marks an expansion into the luxury apparel segment. It comes at a time when more and more high-end fashion brands are zoning in on India as an emerging market, presenting vast potential for expansion.

Cabinet approves empanelment of two senior Uttarakhand IPS officers for ADGP post at Centre
Cabinet approves empanelment of two senior Uttarakhand IPS officers for ADGP post at Centre

India Gazette

time6 days ago

  • Health
  • India Gazette

Cabinet approves empanelment of two senior Uttarakhand IPS officers for ADGP post at Centre

New Delhi [India], June 15 (ANI): The Appointment Committee of the Cabinet (ACC) has approved the empanelment of two senior IPS officers from Uttarakhand -- Abhinav Kumar (1996 batch) and Sanjay Kumar Gunjyal (1997 batch) -- for appointment to the post of Additional Director General of Police (ADGP) at the Centre, officials said on Sunday. Currently, Abhinav Kumar is serving as ADGP (Prisons) in Uttarakhand, while Sanjay Kumar Gunjyal is posted as Inspector General (IG) with the Indo-Tibetan Border Police (ITBP). More details are awaited. Earlier in May this year, the Uttarakhand Police organised an open house session with women officers under the chairmanship of Director General Deepam Seth, marking a significant step towards promoting gender inclusivity and empowerment within the force. The session, held under the chairmanship of Director General of Police (DGP) Ashok Kumar, saw enthusiastic participation from women officers ranging from Sub-Inspectors to Inspector Generals of Police. A six-member women's team from the Uttarakhand Police had earlier participated in the 11th National Women Police Conference (NCWP) at Tamil Nadu Police Academy, Chennai. They shared their experiences on topics like work-life balance, mental health, and career development. Their insights contributed to the discussion on creating a supportive and inclusive work environment. Women officers shared their experiences on balancing work and personal life, highlighting the need for flexible work policies and supportive environments. Flexible work policies were emphasised to enable women officers to manage their work and family responsibilities effectively. Regular health check-ups, fitness programs, yoga, meditation, and sports were recommended to promote physical and mental well-being among women personnel. (ANI)

Months after Ratan Tata's death, THIS Tata Group firm achieves major milestone, joins elite list of world's...
Months after Ratan Tata's death, THIS Tata Group firm achieves major milestone, joins elite list of world's...

India.com

time16-05-2025

  • Business
  • India.com

Months after Ratan Tata's death, THIS Tata Group firm achieves major milestone, joins elite list of world's...

Ratan Tata (File) TCS Brand Value: Tata Group's Tata Consultancy Services (TCS)– India's largest IT services exporter, and the world's most valuable IT company by market capitalization– has achieved another major milestone as the Indian IT giant has been ranked among the world's 100 most valuable brands, with a brand value of $57.3 billion on the back of an accelerated 28% year-on-year growth, according to the Kantar BrandZ Most Valuable Global Brands 2025 Report TCS brand awareness surged to 95 percent in 2025 In a official press release, TCS informed that the company has demonstrated 95% aided brand awareness with business executives across 26 countries worldwide, as per an independent brand audit carried out by Momentum-ITSMA. TCS' brand awareness has witnessed a exponential increase from 29% in 2010, to 95% in 2025, in the same audit, the IT major said, adding that the growth in brand value and equity highlights 'TCS' sustained brand building efforts, including high-impact global sports partnerships, customer- centric innovation, and consistent marketing excellence'. Commenting on the IT major being recognized among the most valuable brands globally, TCS' Chief Marketing Officer (CMO), Abhinav Kumar commended Kantar BrandZ for recognizing the world's most valuable brands for the last two decades, and congratulated the research firm on its special anniversary edition. 'For 20 years Kantar BrandZ has recognized the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform. Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries,' Kumar said. TCS brand value built on long-term strategies The TCS CMO revealed that the IT giant's surge in brand value awareness and equity has been on a range of high-impact long term marketing and communications programmes. 'Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them,' he said. 'By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand,' said Martin Guerrieria, Head of Kantar BrandZ. TCS top IT service provider in Europe Notably, TCS has emerged as the number one IT service provider in Europe for customer satisfaction, according to Whitelane Research. Additionally, the Top Employers Institute has ranked TCS as a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America. The milestone achievement by TCS comes months after Ratan Tata, the former Chairman and, later Chairman Emeritus, of the Tata Group, passed away due to age-related issues in October last year. Among Tata Group companies, TCS is regarded to have been among one of Ratan Tata's favorites.

TCS ranked 45th most valuable brand globally, valued at USD $57.3bn
TCS ranked 45th most valuable brand globally, valued at USD $57.3bn

Techday NZ

time16-05-2025

  • Business
  • Techday NZ

TCS ranked 45th most valuable brand globally, valued at USD $57.3bn

Tata Consultancy Services (TCS) has been ranked 45th among the world's top 100 most valuable brands in the Kantar BrandZ Most Valuable Global Brands 2025 Report, with a calculated brand value of USD $57.3 billion and a reported 28% year-on-year growth. The Kantar BrandZ global ranking, now in its 20th year, highlights TCS's increased brand equity, favourability and global awareness, with the company now positioned amongst the most prominent organisations across all sectors. According to the report, TCS's latest brand value growth marks a pronounced increase in its global recognition. An independent brand audit conducted by Momentum-ITSMA found that the TCS brand achieved a 95% aided awareness rating among business executives across 26 countries, a significant rise from the 29% result polled in 2010. The report attributes this surge to ongoing brand building efforts, including wide-reaching sports partnerships, customer-focused innovation, and sustained marketing. Martin Guerrieria, Head of Kantar BrandZ, commented, "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners." "TCS' performance this year demonstrates its ability to innovate at scale with AI capabilities now running through its portfolios. TCS' strategic sponsorship programmes continue to build a strong global presence and community around its brand." The company's growth has been partly attributed to its sponsorship of 14 global running events, which includes five of the seven Abbott World Marathon Majors, among them the TCS Sydney Marathon, TCS New York City Marathon and TCS London Marathon. These events attracted over 600,000 runners in 2024, generated USD $2.25 billion for local economies, and raised USD $279 million for charitable causes. According to TCS, the brand experienced a 30-point gain in brand familiarity and a 40-point lift in brand consideration, the highest among all key sponsors in the sector. Abhinav Kumar, Chief Marketing Officer at TCS, reflected on the recognition, stating, "For 20 years Kantar BrandZ has recognised the world's most valuable brands. We congratulate them on this special anniversary edition of their brand excellence platform." "Alongside the brand leadership we have in our industry, we are very pleased to see this recognition of the TCS brand amongst the world's most iconic brands across industries. This growth in brand value, awareness and equity has been built on a range of high-impact long term marketing and communications programmes. Building a brand is indeed a marathon, yet I would like to thank all my colleagues in TCS for doing this long run, at the scorching pace of a sprint. Kudos to all of them." TCS's brand growth strategy draws upon a commitment to 'humanising technology' and forming strong relationships with communities, clients, and partners worldwide. The company has advanced initiatives such as developing the first-ever digital twin heart of a professional runner and deploying AI systems to navigate complex business scenarios. Its partnership with Jaguar, notably through the Jaguar TCS Racing Team in the ABB FIA Formula E World Championship, is positioned to enhance its profile at the intersection of advanced engineering and sustainability. The company's brand strength has also been demonstrated through client satisfaction and the employer brand. In 2025, TCS was ranked as the top IT service provider in Europe for customer satisfaction by Whitelane Research, and designated a Global Top Employer across more than 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America by the Top Employers Institute. This recognition extends a period of success for TCS, having retained the top spot in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings for the third year in a row. With Indian heritage and a global approach, TCS remains active in prominent industry forums, engaging in discussions on artificial intelligence, digital transformation, and sustainability, while growing its social and digital media presence. The Kantar BrandZ Most Valuable Global Brands report is published annually and evaluates the strength and impact of brands using a combination of financial data and consumer insights. The ranking is regarded as an important benchmark, reflecting major shifts in consumer preferences and market dynamics.

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