a day ago
Dubai: Dh5 million grand prize, luxury cars on offer at summer surprises this year
Shoppers at this year's Dubai Summer Surprises (DSS) event will have the chance to win a grand prize of Dh5 million, luxury cars, gold coins and electronics among other prizes. The event, which will extend from June 27 to August 31 this year, will also have unique experiences, concerts and dining deals.
'This year, we have one final prize of Dh5 million which will be announced on August 31,' said said Abdalla Al Ameeri, AVP of Raffles and Retail Promotions & Strategic Alliances. 'We are also partnering with Dubai Gold and Jewellery Group to give away 30 gold coins, each coin will weigh 12 grams with the icon of Modhesh on it. So every week, we'll announce three winners.'
Last year, DSS gave away a total of Dh10 million worth of gifts. This year, the total worth of prizes have been increased by 50 percent.
Bigger and better
According to organisers, the festival which will be 'bigger, bolder and better', will also be organized in a unique way this year. For the first time in DSS history, the festival will unfold in three retail units. From June 27 to July 17 will be the Summer Holiday Offers, followed by the Great Dubai Summer Sale.
'The Great Dubai Summer Sale is going to be, like, the main event this season,' said Mohamad Feras, AVP Retail & Strategic Alliances at Dubai Festivals and Retail Establishment (DFRE). 'It's going to be a three-week super-sales season, where retailers will provide 90 percent discount. During this event, we're giving away a Dh1 million cash prize, a luxury car and many more prizes across the full three weeks.'
This will be followed by almost three weeks of the Back to School campaign, which will give shoppers the opportunity to win several prizes including school fees and scholarships.
