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Time of India
13 hours ago
- Entertainment
- Time of India
SRAM & Paradigm Pictures invest 3,000 cr in cutting-edge film city in Tamil Nadu
In a transformative move set to redefine cinematic infrastructure in South Asia, Chairman Dr Sailesh L Hiranandani of UK-based SRAM & MRAM Group and Chairman Arvind Dharmaraj of Paradigm Pictures have jointly announced a ₹3,000 crore investment to develop a 100-acre virtual production campus in Tamil Nadu. The landmark project was unveiled during SRAM & MRAM's 30th anniversary celebrations at London's exclusive Raven's Ait and introduces a seamless fusion of AI-generated environments with traditional cinematic sets. The complex will feature multiple LED volume stages supported by advanced artificial intelligence rendering engines and immersive 360-degree 4K display arrays. This frontier technology allows filmmakers to construct expansive digital worlds instantly and with unparalleled realism. As highlighted by a multinational professional services network, which is one of the Big 4s, such systems have the capacity to reduce production timelines by up to 25 per cent and cut costs by nearly 30 per cent, offering a compelling response to rising industry pressures. The Tamil Nadu hub will also incorporate traditional sets of hospitals, cities, villages, streets, colleges, and schools. These environments are designed to integrate flawlessly with the virtual stages through proprietary anti-glare display surfaces and dynamic lighting systems that ensure consistency between physical and digital layers without the post-production constraints of green screen techniques. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like AVIK 4 BHK Floors - Golf Course Road Extn, Gurgaon Birla Navya AVIK Click Here Undo This infrastructure will be powered by an expansive solar installation complemented by modular construction principles that significantly lower the environmental impact. By reducing dependency on location and optimising digital production processes, the project is expected to minimise waste and emissions by up to 80 per cent compared to conventional film facilities. A next-generation training academy will be established in collaboration with BAFTA and National Award-affiliated professionals to cultivate regional talent in visual effects, real-time cinematography, and production innovation. Former MP M G Sekhar and Vengateshwaran Sekhar, chairman of a Bengaluru-based group of colleges, are contributing to strategic alliances that unite education, governance, and industry. M G Sekhar notably holds distinction as India's youngest-ever MLA, appointed during the tenure of the iconic Dr M G Ramachandran. Asish Pandit, a cinematic strategist from Kolkata with over 40 years of global and domestic industry experience, is overseeing the implementation of this visionary initiative. His artistic lineage draws from Bengal's celebrated cinematic heritage led by the legendary Satyajit Ray. 'This is about building far more than a film studio,' he remarked. 'We are creating an ecosystem where intelligence meets imagination to power the future of global storytelling. ' The campus will include AI-curated residences, immersive visitor programmes powered by augmented reality, and a secure digital asset vault for international licensing and content management. Projections estimate more than 10,000 skilled job opportunities and ₹1,200 crore annual revenue through a combination of tourism, post-production, and technology exports. Construction is set to begin shortly with phased delivery beginning in 2026. This landmark development positions India at the forefront of cinematic evolution and virtual production excellence.
Time of India
20-05-2025
- Entertainment
- Time of India
Kanye West's 'pro-Hitler' song faces backlash; Concert in South Korea cancelled ahead of public criticism
Kanye West has been making the headlines recently for releasing a 'pro-Hitler' song. The singer and rapper's latest song has caused major controversy and backlash amongst the public ever since its release. Due to this, West's concert in South Korea, which was supposed to be held on May 31, now stands cancelled. Kanye West faces global backlash; South Korea concert cancelled Kanye West's concert titled ' YE Korea Concert ', which was originally meant to be held on May 31, now stands cancelled. The concert organisers, according to reports from Allkpop, have issued an official statement announcing the cancellation. In their issued statement, the organising team shared that 'Due to recent controversies surrounding the artist Kanye, the 'YE Korea Concert' scheduled for Saturday, May 31, has been inevitably cancelled.' Not only that, but in addition to the concert cancellation, any and all merchandise sales of West's brand will also be stopped. They added in their statement regarding the matter that 'Sales of Yeezy brand merchandise will also be halted starting from 1 PM on Monday, May 19.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like New Launch - AVIK at Birla Navya - 4.5 BHK - Gurugram Birla Navya AVIK Click Here Undo Kanye West's antisemitic ideology raises concerns This is not the first time that West's antisemitic ideology has raised major concerns amongst the public. The rapper has been extremely public about his statements and has shared praise for Nazi ideology as well. Earlier in February, the rapper had taken to his online social media accounts and had gone on a rant about his antisemitic views. He had also added that he does not 'like or trust any Jewish person'. In his social media post, the rapper had said that 'ANY JEWISH PERSON THAT DOES BUSINESS WITH ME NEEDS TO KNOW I DON'T LIKE OR TRUST ANY JEWISH PERSON AND THIS IS COMPLETELY SOBER WITH NO HENNESSY. I'M NEVER APOLOGISING FOR MY JEWISH COMMENTS.' Even before this, Kanye had made antisemitic comments, for which he had earlier issued an apology in 2023. His comments as well as ideological alliances have lost him a number of brand deals and have managed to wreak havoc on his reputation in public as well. About Kanye West's 'pro-Hitler' song The controversial song 'Heil Hitler' was recently released on May 8, the same day as Victory in Europe Day. The day was originally meant to commemorate and celebrate the end of WW2. Ever since its release, the song has been blocked on some major music and video streaming platforms and has been continuously facing backlash. Beyond that, however, the song is also not available for viewing in Germany either since the artwork includes Nazi symbols and a part of Hitler's speech, all of which are banned in Germany.
