Latest news with #ATM)2025
The Star
06-05-2025
- Business
- The Star
Brunei tourism highlighted at Arab travel fair
Visitors at the Brunei booth at the Arabian Travel Market 2025. - MPRT BANDAR SERI BEGAWAN: Curious attendees learned more about the unique appeal and essence of Brunei Darussalam at a stand set up at the Arabian Travel Market (ATM) 2025, which took place over four days at the Dubai World Trade Centre, United Arab Emirates. The Ministry of Primary Resources and Tourism (MPRT), through the Tourism Development Department (TDD), set up the stand, which centred around the theme 'Royal Heritage, Islamic Grandeur and Untamed Nature'. The stand showcased Brunei's tourism offerings, further supported by direct air links between Brunei and Dubai via Royal Brunei Airlines. This provides convenient access for Middle Eastern travellers to experience Brunei as an emerging, ecotourism-focused destination in South-East Asia. The ATM presented a unique opportunity as it represented a gateway to global travel and tourism growth, serving as a crucial platform for the travel trade industry, uniting all sectors, including leisure, luxury, business events and corporate travel. - Borneo Bulletin
Campaign ME
05-05-2025
- Business
- Campaign ME
Saudi Tourism partners with Careem, Fazaa and Stellar Marketing
At Arabian Travel Market (ATM) 2025, the Saudi Tourism Authority (STA) signed 14 Memorandums of Understanding (MoUs), including brand partnerships with Careem, Fazaa, and Stellar Marketing Solutions, as part of its ongoing effort to strengthen tourism infrastructure and expand its regional and international footprint. The partnerships reflect a wider strategy to integrate tourism with key consumer platforms and services, following a record year in which Saudi Arabia attracted nearly 116 million visitors. These brand collaborations aim to support Saudi's tourism offering through enhanced mobility, benefits-driven ecosystems, and targeted marketing. Careem's inclusion points to a mobility-first strategy, potentially easing transport access for visitors across Saudi's key destinations. Fazaa, known for its benefits platform for government and semi-government employees, may offer reach into regional consumer networks. Stellar Marketing Solutions is expected to contribute in the areas of campaign development and tourism-related communications. Other global partners signed at the event include international hotel groups Accor, IHG Hotels & Resorts, and Radisson Hotel Group, in addition to digital travel and ticketing platforms such as Hopper, Ticombo, and ViaKonnect. The agreements suggest STA is pursuing a multi-channel approach, combining physical hospitality infrastructure with digital access and distribution. Further partnerships were announced with premium airport service provider Altanfeethi, a Bahrain-based booking and experience platform Localbh, Travel service provider Rayna Tours, and entertainment and attractions platform SEVEN Experience. These 14 MoUs were accompanied by 52 additional agreements facilitated between Saudi tourism sector partners and international counterparts during ATM 2025. STA also hosted the immersive Saudi Land pavilion, which drew over 46,000 visitors and spotlighted upcoming seasonal campaigns, cultural attractions, and major upcoming events such as the Esports World Cup and FIFA World Cup 2034 preparations. The partnerships announced reflect a broader effort to align tourism growth with service accessibility, experience design, and global market engagement, as the Kingdom continues to position itself as a major international tourism hub.
Gulf News
05-05-2025
- Business
- Gulf News
Emirates sees record-level engagement at Arabian Travel Market 2025
Dubai: Emirates Airline concluded its largest participation to date at the Arabian Travel Market (ATM) 2025, where it conducted over 600 meetings and engaged with nearly 40 global partners. The airline's involvement spanned tourism authorities, technology providers, cruise companies, airlines, and rail operators. Over the four-day event, more than 27,000 attendees visited the Emirates stand. The display featured a walkthrough of the airline's current aircraft products, including seating options across three cabin classes. Highlights included the new A350 Business Class seat, Premium Economy offering, Onboard Lounge, and Shower Spa. In addition, the exhibit included information on Emirates' sustainability practices and accessible travel initiatives. A number of UAE dignitaries and government officials toured the stand, among them His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Excellency Sheikh Nahyan bin Mubarak Al Nahyan. Emirates also hosted over 600 industry meetings, press briefings, and networking sessions during the four-day event. In conjunction with ATM's theme of enhancing global tourism connectivity, Emirates signed close to 40 agreements. These include marketing and tourism promotion partnerships with organisations from 21 countries and regions. Joint initiatives are expected to focus on promoting emerging destinations and diverse travel experiences, contributing to long-term tourism growth. 350 industry participants As part of its expanded presence, Emirates conducted its first series of destination-focused travel trade workshops. Held in collaboration with seven tourism boards, the sessions attracted over 350 industry participants from 15 countries. The airline also reinforced its position in the cruise sector by extending or initiating agreements with major cruise operators, including MSC Cruises, Hapag-Lloyd, and the Cruise Lines International Association. The partnerships are expected to support increased cruise tourism flows, particularly through Dubai's homeporting facilities. In air travel, Emirates announced new and updated partnerships. It will explore interline cooperation with Kuwait Airways and reciprocal codeshare options with Philippine Airlines. In addition, it activated an existing codeshare agreement with Condor and signed a new codeshare with Air Seychelles. Beyond traditional tourism, Emirates signed new agreements aimed at the international meetings and events segment, the student travel market, and small and medium enterprises. The airline also renewed its collaboration with Huawei to further joint digital initiatives and expand brand engagement across international markets.
Zawya
05-05-2025
- Business
- Zawya
Sohba Hospitality Management launched at ATM; to target Egypt
Sohba Hospitality Management has announced its official formation and launch at the Arabian Travel Market (ATM) 2025 in Dubai. Established with a passion for operational excellence and authentic guest experiences, Sohba will specialise in bespoke hotel management solutions, offering owners a dynamic and flexible pathway to long-term success, a statement said. Headquartered in Egypt, Sohba Hospitality Management has been founded with a strong focus on supporting tourism development across Egypt while building a robust growth pipeline in key GCC markets, including Saudi Arabia and the UAE. According to Egypt's Ministry of Tourism and Antiquities, Egypt welcomed over 15 million international visitors in 2024. Under its Tourism Development Strategy aligned with Egypt Vision 2030, the country aims to attract 30 million tourists annually by 2028 through increased hotel investments, diversified tourism offerings, and major infrastructure enhancements. Sohba Hospitality Management's investment plans are closely aligned with this national vision, contributing to Egypt's objective of establishing itself as a premier global destination for leisure, culture, and hospitality excellence. Conceptualised to operate as a white-label hotel management company, Sohba Hospitality Management manages properties on behalf of owners in collaboration with leading international brands under franchise agreements. Whether overseeing new developments or repositioning existing hotels, Sohba provides a tailored management term aimed at establishing a strong operational foundation before progressing to longer-term partnerships. Eng Mohammad Al-Nadi, President of Sohba Hospitality Management, said: 'At Sohba Hospitality Management, we believe every hotel has its own soul, its own story. One size does not fit all. Our mission is to make owners proud, guests delighted, and brands confident through an approach that combines cultural authenticity with the highest service standards and truly personalised management. We are also deeply committed to supporting the growth of Egypt's tourism sector by bringing world-class operational expertise and bespoke management solutions to new and existing hotel projects across the country.' Michael Zager, CEO of Sohba Hospitality Management, commented: 'Our objective is not merely to manage hotels but to set them up for sustainable, long-term success. Brands provide the franchise, and Sohba seamlessly manages the day-to-day operations on ground. This structure ensures operational discipline, strategic marketing, robust revenue management, and consistently high service delivery - combining the global reach of international brands with the personalisation of local management.' Distinct from traditional hotel management firms, Sohba offers an a la carte, boutique-style service model. Every project is approached individually, blending world-class standards with a deep understanding of local markets to enhance guest satisfaction and drive superior financial returns. Rogier M Hurkmans, COO of Sohba Hospitality Management, stressed: 'Sohba Hospitality Management represents the perfect balance of traditional hospitality values and modern innovation. Our team's in-depth knowledge of the regional market, combined with a vast international experience, empowers us to create memorable guest experiences while delivering strong operational and financial results.' – TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Trade Arabia
04-05-2025
- Business
- Trade Arabia
Sohba Hospitality Management launched at ATM; to target Egypt
Sohba Hospitality Management has announced its official formation and launch at the Arabian Travel Market (ATM) 2025 in Dubai. Established with a passion for operational excellence and authentic guest experiences, Sohba will specialise in bespoke hotel management solutions, offering owners a dynamic and flexible pathway to long-term success, a statement said. Headquartered in Egypt, Sohba Hospitality Management has been founded with a strong focus on supporting tourism development across Egypt while building a robust growth pipeline in key GCC markets, including Saudi Arabia and the UAE. According to Egypt's Ministry of Tourism and Antiquities, Egypt welcomed over 15 million international visitors in 2024. Under its Tourism Development Strategy aligned with Egypt Vision 2030, the country aims to attract 30 million tourists annually by 2028 through increased hotel investments, diversified tourism offerings, and major infrastructure enhancements. Sohba Hospitality Management's investment plans are closely aligned with this national vision, contributing to Egypt's objective of establishing itself as a premier global destination for leisure, culture, and hospitality excellence. Conceptualised to operate as a white-label hotel management company, Sohba Hospitality Management manages properties on behalf of owners in collaboration with leading international brands under franchise agreements. Whether overseeing new developments or repositioning existing hotels, Sohba provides a tailored management term aimed at establishing a strong operational foundation before progressing to longer-term partnerships. Eng Mohammad Al-Nadi, President of Sohba Hospitality Management, said: 'At Sohba Hospitality Management, we believe every hotel has its own soul, its own story. One size does not fit all. Our mission is to make owners proud, guests delighted, and brands confident through an approach that combines cultural authenticity with the highest service standards and truly personalised management. We are also deeply committed to supporting the growth of Egypt's tourism sector by bringing world-class operational expertise and bespoke management solutions to new and existing hotel projects across the country.' Michael Zager, CEO of Sohba Hospitality Management, commented: 'Our objective is not merely to manage hotels but to set them up for sustainable, long-term success. Brands provide the franchise, and Sohba seamlessly manages the day-to-day operations on ground. This structure ensures operational discipline, strategic marketing, robust revenue management, and consistently high service delivery - combining the global reach of international brands with the personalisation of local management.' Distinct from traditional hotel management firms, Sohba offers an a la carte, boutique-style service model. Every project is approached individually, blending world-class standards with a deep understanding of local markets to enhance guest satisfaction and drive superior financial returns. Rogier M Hurkmans, COO of Sohba Hospitality Management, stressed: 'Sohba Hospitality Management represents the perfect balance of traditional hospitality values and modern innovation. Our team's in-depth knowledge of the regional market, combined with a vast international experience, empowers us to create memorable guest experiences while delivering strong operational and financial results.' –
