Latest news with #ASICS
Hypebeast
15 hours ago
- Entertainment
- Hypebeast
Take a First Look at INVINCIBLE x ASICS' GEL-NIMBUS 10.1 'HTTP 404'
Name:INVINCIBLE x ASICS GEL-NIMBUS 10.1 'HTTP 404'Colorway:'HTTP 404'SKU:TBCMSRP:TBCRelease Date:2025Where to Buy:INVINCIBLE,ASICS Taiwanese streetwear imprintINVINCIBLEteams up once again withASICSfor a striking new take on theGEL-NIMBUS 10.1, dubbed 'HTTP 404.' First teased byShawn Yuevia his Instagram stories, the collaboration channels the chaos of internet error culture, transforming the familiar 'Page Not Found' message into a creative design concept. The sneakers adopt a fragmented, deconstructed aesthetic that mimics digital glitches and system malfunctions. The upper combines diamond-pattern mesh with synthetic overlays in white, black,and metallic silver, brought to life with sharp blue accents. INVINCIBLE's logo appears on the toebox, while the iconic ASICS Tiger Stripe is partially peeled away, subtly revealing the inner layers and construction beneath.
Fashion Value Chain
3 days ago
- Business
- Fashion Value Chain
ASICS Unveils GEL-KAYANO™ 32 with Advanced Stability
ASICS has officially unveiled the GEL-KAYANO™ 32, the latest innovation in its renowned stability running shoe series. Designed for runners seeking superior cushioning, dynamic support, and long-distance comfort, the newest edition features key updates in midsole structure, cushioning, and fit. The GEL-KAYANO™ 32 model incorporates the 4D GUIDANCE SYSTEM™, a dynamic technology developed through rigorous testing to support natural foot motion while ensuring improved gait efficiency. This system helps stabilize each step without compromising comfort, making the shoe ideal even under high-performance or endurance conditions. The FF BLAST™ PLUS cushioning used in the midsole provides a responsive, lightweight feel while increasing softness by adding an extra 2mm of foam under the forefoot. Combined with PureGEL™ shock absorption, the result is a smoother, more resilient stride. Notably, the shoe is also lighter than its predecessor, thanks to a redesigned foam compound and updated structure. ASICS also reengineered the engineered mesh upper to offer greater breathability and comfort, while the newly developed stable tongue wing adapts to different foot arches, improving medial side support. Paired with the new HYBRID ASICSGRIP™ outsole, the shoe offers enhanced traction and durability, ensuring runners can tackle a variety of surfaces with confidence. Now available at ASICS retail stores and online at a price of INR 16,999, the GEL-KAYANO™ 32 reaffirms ASICS' commitment to performance-driven innovation. Explore the collection: ASICS GEL-KAYANO™ 32
Yahoo
3 days ago
- Business
- Yahoo
Japan's sportswear ASICS to ramp up India manufacturing to 40%
This decision aligns with the current regulatory environment in India, which has compelled international brands to halt footwear imports due to new quality standards, Reuters reported, citing a senior company executive. The Indian government now requires all footwear, whether produced domestically or abroad, to meet specified quality criteria and obtain certification. The government has recently imposed a requirement for a Bureau of Indian Standards (BIS) licence on 24 different footwear products. This mandate encompasses footwear crafted from various materials including leather, rubber, polymers, and others. The Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce and Industry, has issued three Quality Control Orders (QCOs). These orders have brought a total of 27 products under the mandatory umbrella of BIS certification. ASICS, which has ceased its imports in response, acknowledges that importing footwear from any nation is currently impracticable without this government approval. "To address this critical situation, we are strategically developing local production capabilities," ASICS India managing director Rajat Khurana told the news agency. The company achieved a 30% local production rate for the fiscal year 2024-25, meeting the government's requirement that allows international brands to open and operate their single-brand retail outlets in the country. With approximately 125 stores operated through franchise partners, ASICS is preparing to launch its first company-owned store in India this year, with potential sites being evaluated near the cities of Delhi and Mumbai. Over the next few years, the brand intends to establish additional owned stores. It also plans to open three new franchise stores monthly until the year's end. For the fiscal year 2024-25, ASICS anticipates a revenue increase of between 35%-37% in India, building on a 26% rise from the previous fiscal period that resulted in revenues reaching Rs4.28bn ($49.74m). ASICS' growth is believed to be partly fuelled by India's expanding interest in fitness and sports like tennis and pickleball among the wealthier urban population. In the first quarter of fiscal 2025, ASICS recorded net sales of Y208.3bn, a 19.7% increase from the same period a year ago. "Japan's sportswear ASICS to ramp up India manufacturing to 40%" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
4 days ago
- Business
- Time of India
Japan's ASICS to boost India sportswear production to 40% amid import restrictions, executive says
Japanese sportswear giant ASICS will ramp up India manufacturing to 40% from 30% over the next few years to ensure steady supply, a top executive told Reuters, as the country's regulations force global brands to pause imports of footwear. The Indian government has mandated certain standards for various footwear segments, requiring both domestic and foreign manufacturers to obtain quality certifications. ASICS, which has also paused imports, said bringing in footwear from any country is not feasible without government certification. "To address this critical situation, we are strategically developing local production capabilities," ASICS India Managing Director Rajat Khurana said. For financial year 2024-25, ASICS reached 30% local production, a government-mandated threshold that allows foreign brands to operate their own single-brand stores in India. The firm, which operates roughly 125 stores through franchise partners, plans to open its first brand-owned store this year and is scouting locations in and around Delhi and Mumbai , Khurana said. It aims to set up a couple more over the next few years. ASICS, which competes with global rivals including Nike, Adidas , and Skechers USA in India, also plans to open three new franchise stores per month between now and the end of the year. For 2024-25, ASICS projected revenue growth of 35%-37% in India, following a 26% jump in the previous fiscal year that lifted its revenue to 4.28 billion rupees ($49.7 million). The local sporting goods and apparel category is expected to double to $58 billion by 2030 from 2023 levels, according to a 2024 report by consultancy firm Deloitte. Known for its running shoes, ASICS is benefiting from a growing fitness culture in India and rising interest in tennis and pickleball among affluent urban consumers.
Hypebeast
5 days ago
- Entertainment
- Hypebeast
ASICS Reveals GEL-KAYANO 12.1 in Metallic 'Silver/Red'
Name:ASICS GEL-KAYANO 12.1 'Silver/Red'Colorway:'Silver/Red'SKU:1203A759-102MSRP:$160 USDRelease Date:2025Where to Buy:ASICS Following the previous reveal of theASICSGEL-KAYANO 12.1'Black/Silver,'another striking metallic iteration has been unveiled. This new version, dubbed 'Silver/Red,' features lustrous metallic silver overlays set against a crisp white mesh upper. The design is boldly accentuated by burgundy red accents, which appear across the sockliner line, the Kanji 'KAYANO' logo on the tongue and the ASICS stripes. Translucent elements on the midsole further enhance this dynamic color combination. The silhouette draws its overall inspiration from theGEL-KAYANO 12, while its outsole is borrowed from theGEL-NIMBUS 17model, blending heritage elements with a modern aesthetic.
