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Time of India
4 days ago
- Business
- Time of India
MarTech+ #2: Decoding AI shifts in search, creativity, and marketing economics
Dear Reader, AI isn't coming for your job, it's already rewiring it. From reshaping how brands show up in search to challenging the soul of creative work, AI is shifting marketing's centre of gravity. The questions marketers must now answer aren't just tactical (Should we use AI?), they're existential (What does creativity mean in an AI-first world?). In this week's MarTech+ newsletter, we're decoding three big shifts where tech isn't just a tool, it's a tension. A new kind of search. A creative conundrum. And an economic curveball. Let's make sense of it all. Is GEO the new SEO? As AI-powered search grows up, it's eating into attention - and budgets. Our feature explores how Generative Engine Optimisation (GEO) is nudging brands to rethink traditional SEO strategies. Read how marketers are navigating the GEO shift Why you should care: Because where your brand appears and how is no longer a matter of keywords but conversations. GEO might not replace SEO but it's definitely rewriting the rules. When AI ate my copywriter Is AI the end of creativity or its latest muse? This sharp take confronts the discomfort many marketers feel as AI takes on 'right-brain' work, from writing copy to building concepts. Read the creative conflict Why you should care: Because rejecting AI won't protect your craft but learning to dance with it might. As Sam Altman put it: AI can do 95% of marketing tasks. The remaining 5%? That's your creativity. The deflationary economics of AI Infinite content. Zero marginal cost. Welcome to the era of AI-led marketing . This piece unpacks the deflationary pressure AI places on value creation, and why marketers must double down on what can't be scaled, yet. Explore the economic shift Why you should care: Because efficiency is cheap. Attention isn't. As AI floods the field with output, the intangibles, brand, trust, emotion, will define what cuts through. Quote of the Week Resisting AI to save your job is the surest way of losing Balsara, Chairman, Madison World Over to You What's your MarTech dharam sankat? Are you building workflows around AI or still figuring out how to brief it? Tag @ETBrandEquity on LinkedIn with your take, we're listening. Stories you might have missed Adobe brings AI-image generation app to phones, adds partners 98% of Indian consumers buy more with real-time personalisation: Report Meta brings ads to WhatsApp The AI inflection point: Why every CXO must act now Reddit unveils AI-driven ad tools to help brands tap into user discussions About Us Each week, we unpack the technology trends shaping marketing, without the jargon. Expect sharp insights, real-world brand moves, and smart signals to help you stay ahead. If you think technology is transforming marketing and want to understand its impact at the consumer level, this newsletter is built for you. Stay tuned for the next edition of the MarTech+ newsletter, rolling out every Wednesday. - Team ETBrandEquity
Time of India
01-06-2025
- Business
- Time of India
RBI policy decision, key macroeconomic data, FII trends to steer stock markets this week: Analysts
AI-image NEW DELHI: The Reserve Bank of India 's upcoming interest rate decision, along with key macroeconomic data releases and global market cues, will play a pivotal role in determining equity market movements this week, according to market analysts. Marking the opening for June, market sentiment will also be shaped by trading patterns of Foreign Institutional Investors (FIIs) and developments on the tariff front, according experts quoted by PTI. "Looking ahead, all eyes will be on the outcome of the RBI's Monetary Policy Committee (MPC) meeting scheduled for June 6. Additionally, with the new month beginning, participants will track high-frequency data including auto sales numbers and other economic indicators. Updates on the progress of monsoon and the trend in FII flows will also be closely monitored," said Ajit Mishra, Senior Vice President, Research, Religare Broking Ltd. He added that fluctuations in the US bond market and updates on international trade negotiations will continue to impact global investor confidence. India's economy exceeded expectations in the final quarter of 2024–25, recording an annual growth rate of 6.5 per cent. This expansion raised the country's GDP to $3.9 trillion, positioning India to potentially surpass Japan as the world's fourth-largest economy in FY26. The January–March quarter alone saw a 7.4 per cent growth rate, marking a strong end to FY25. This robust performance was driven by higher consumer spending and notable gains in the construction and manufacturing sectors. Investors will also be closely watching the upcoming Purchasing Managers' Index (PMI) data for both manufacturing and services sectors. "This week, interest rate-sensitive sectors, particularly PSU banks, are likely to remain in focus amid growing hopes of an RBI rate cut. Additionally, the release of monthly auto sales and volume data could trigger sector-specific moves in the automobile space," said Siddhartha Khemka, Head of Research – Wealth Management, Motilal Oswal Financial Services Ltd. Last week, markets ended lower, with the BSE benchmark falling by 270.07 points or 0.33 per cent, and the NSE Nifty declining by 102.45 points or 0.41 per cent. Vinod Nair, Head of Research, Geojit Financial Services said, "The market is pricing in a 25 bps cut, which will improve the outlook for rate-sensitive sectors. The positive macroeconomic scripts can boost investor sentiments, but stability in the broader market will be contingent on strong earnings growth and receding trade tensions." Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
28-05-2025
- Business
- Time of India
India's data centre sector draws $15 billion since 2020, set to add $20-$25 billion by 2030: Report
AI-image NEW DELHI: India's data centre (DC) sector attracted investments totalling approximately $15 billion since 2020 and is expected to witness an additional $20–25 billion in funding over the next six years, according to a report by real estate consultancy Colliers. Driven by a surge in cloud computing, artificial intelligence adoption, and digital transformation, India's data centre capacity across seven major cities has reached 1,263 MW as of April 2025. This figure is projected to more than triple, surpassing 4,500 MW by 2030. Currently, the total DC footprint occupies 15.9 million square feet of real estate, which is anticipated to expand dramatically to around 55 million square feet within the same period. 'The scale-up in the Indian DC industry has been accompanied by equally impressive investments in the last 5–6 years. These have primarily focused on land acquisition, construction, and infrastructure development,' said the Colliers report, quoted by PTI. The data encompasses co-location data centres located in key cities including Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata, Mumbai, and Pune, and considers both occupied and unoccupied IT load capacity. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 2025 Top Trending local enterprise accounting software [Click Here] Esseps Learn More Undo 'India is becoming a global data centre hotspot, fuelled by rapid digitalisation, data localisation norms, and strong government support. As this growth trajectory continues, India's DC capacity is expected to exceed 4,500 MW in the next 5–6 years,' said Jatin Shah, chief operating officer, Colliers India. He added that India's strategic advantages- such as the availability of land, dependable power infrastructure, and a skilled workforce- are helping the country emerge as a leading data centre hub in the Asia-Pacific (APAC) region. Shah also noted the growing role of edge data centres in the market, highlighting the shift beyond large-scale colocation and hyperscaler facilities. 'This trend is driven by the need for lower latency, real-time data processing, improved application performance, and greater business agility,' he said. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
