Latest news with #AI-first
Time of India
4 days ago
- Business
- Time of India
MarTech+ #2: Decoding AI shifts in search, creativity, and marketing economics
Dear Reader, AI isn't coming for your job, it's already rewiring it. From reshaping how brands show up in search to challenging the soul of creative work, AI is shifting marketing's centre of gravity. The questions marketers must now answer aren't just tactical (Should we use AI?), they're existential (What does creativity mean in an AI-first world?). In this week's MarTech+ newsletter, we're decoding three big shifts where tech isn't just a tool, it's a tension. A new kind of search. A creative conundrum. And an economic curveball. Let's make sense of it all. Is GEO the new SEO? As AI-powered search grows up, it's eating into attention - and budgets. Our feature explores how Generative Engine Optimisation (GEO) is nudging brands to rethink traditional SEO strategies. Read how marketers are navigating the GEO shift Why you should care: Because where your brand appears and how is no longer a matter of keywords but conversations. GEO might not replace SEO but it's definitely rewriting the rules. When AI ate my copywriter Is AI the end of creativity or its latest muse? This sharp take confronts the discomfort many marketers feel as AI takes on 'right-brain' work, from writing copy to building concepts. Read the creative conflict Why you should care: Because rejecting AI won't protect your craft but learning to dance with it might. As Sam Altman put it: AI can do 95% of marketing tasks. The remaining 5%? That's your creativity. The deflationary economics of AI Infinite content. Zero marginal cost. Welcome to the era of AI-led marketing . This piece unpacks the deflationary pressure AI places on value creation, and why marketers must double down on what can't be scaled, yet. Explore the economic shift Why you should care: Because efficiency is cheap. Attention isn't. As AI floods the field with output, the intangibles, brand, trust, emotion, will define what cuts through. Quote of the Week Resisting AI to save your job is the surest way of losing Balsara, Chairman, Madison World Over to You What's your MarTech dharam sankat? Are you building workflows around AI or still figuring out how to brief it? Tag @ETBrandEquity on LinkedIn with your take, we're listening. Stories you might have missed Adobe brings AI-image generation app to phones, adds partners 98% of Indian consumers buy more with real-time personalisation: Report Meta brings ads to WhatsApp The AI inflection point: Why every CXO must act now Reddit unveils AI-driven ad tools to help brands tap into user discussions About Us Each week, we unpack the technology trends shaping marketing, without the jargon. Expect sharp insights, real-world brand moves, and smart signals to help you stay ahead. If you think technology is transforming marketing and want to understand its impact at the consumer level, this newsletter is built for you. Stay tuned for the next edition of the MarTech+ newsletter, rolling out every Wednesday. - Team ETBrandEquity
India Gazette
5 days ago
- Business
- India Gazette
TiE Mumbai to Host 2-Day Virtual Workshop on
TP Mumbai (Maharashtra) [India], June 17: TiE Mumbai, one of India's most dynamic platforms supporting entrepreneurship, is organising a power-packed two-day virtual workshop on 'The Role of AI in Digital Marketing' on 18th and 19th of June 2025 from 6pm-7.30pm. Designed for early-stage founders, lean marketing teams, and SMBs, the session promises to equip attendees with the knowledge and tools needed to harness the power of Artificial Intelligence to drive smarter, faster, and more cost-effective digital marketing strategies. Set to take place over two days, the interactive webinar series will be led by Naren Patil, a marketing thought leader and the Founder & CEO of MarketEngine by StartupWind. With a rich background that includes senior roles at NGDATA and Saba, and an MBA from Northwestern's Kellogg School of Management, Patil brings decades of experience and cutting-edge insights to the table. 'This workshop is a must-attend for businesses looking to sharpen their digital marketing approach with AI-enabled tools,' said Naveen Raju, Executive Director, TiE Mumbai. 'At TiE Mumbai, we are deeply committed to helping entrepreneurs stay ahead of the curve by demystifying emerging technologies like AI. This initiative reflects our focus on enabling startups and SMEs to compete smarter, not harder.' Day 1 of the workshop will focus on AI-driven content strategy and SEO. Participants will learn how to craft compelling brand narratives through blogging, apply an 8-step SEO framework to attract high-quality traffic, and leverage AI tools to accelerate campaign delivery by up to 10x while cutting marketing costs by as much as 75%. Day 2 will deep dive into AI-powered email and social media marketing. Key highlights include how small businesses can drive high-conversion leads through email campaigns, the simplicity and efficiency of AI-enabled social media strategy, and best practices to build effective multi-channel engagement. The sessions are structured to be hands-on, with practical frameworks and actionable insights that participants can apply immediately to their business contexts. Whether you are launching a startup or scaling an established business, the workshop will serve as a vital toolkit for modern marketing in an AI-first world. TiE Mumbai invites entrepreneurs, marketing professionals, and business owners to register and take the first step toward building an agile, AI-powered marketing engine. Interested participants can click on this link to register themselves About TiE The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. Since 1992. TiE has been supporting entrepreneurs by offering education, mentorship, networking and funding opportunities. The mission of TiE is to foster entrepreneurship globally through the 5 pillars of TiE : mentoring, networking and education, funding and incubation. Dedicated to the virtuous cycle of wealth creation and giving back to the community. TiE's focus area is to generate enable the next generation of entrepreneurs. There are currently 11,000 members, including over 2,500 charter members in 60 chapters across 17 countries. TiE's mission is to foster entrepreneurship globally through mentoring, networking, and education. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE's focus is on generating and nurturing our next generation of entrepreneurs. Media Contact Jacqueline Patel 9967040369 jacquelinepatel@ (ADVERTORIAL DISCLAIMER: The above press release has been provided by TP. ANI will not be responsible in any way for the content of the same)
Time of India
12-06-2025
- Business
- Time of India
Zoom adopts collaborative AI approach for intelligent user experiences, says India head
NEW DELHI: Zoom Communications has adopted a collaborative AI approach to deliver flexible and intelligent experiences to its customers, according to a senior company executive. 'We have adopted a unique federated AI approach. Zoom AI Companion leverages our proprietary LLMs alongside trusted industry models like those from OpenAI and Anthropic. What sets us apart is the openness — customers can even bring their own AI models, within certain technical boundaries. With our new custom AI feature, we now enable orchestration across multiple AI agents, addressing diverse needs with agility and scale,' Sameer Raje , general manager & head (India & SAARC Region), Zoom Communications, told ETTelecom in an interview. 'AI is going to simplify our lives and probably not going to take away our jobs or take away the creativity of the human element. But it's going to — at least in the near future or in the interim — make our lives much better and simpler,' he said. The company on Wednesday announced the launch of Zoom Contact Center in India, an AI-first, omnichannel contact center-as-a-service solution (CCaaS) optimised for video. The contact center will support various channels, including voice, video, virtual agents, social media, email and messaging apps. AI is transforming the future of customer engagement and Zoom Contact Center is at the forefront of that shift. 'With intelligent self-service, predictive analytics and auto-summarisation, AI is driving greater efficiency, enhancing agent productivity and elevating customer satisfaction. Customers move effortlessly across channels without needing to repeat themselves, thanks to complete interaction visibility for agents,' Raje said. According to him, this results in a unified, intelligent workflow that delivers a holistic experience, seamlessly connecting people, processes, and data beyond the traditional contact center to empower agents and drive collaboration across the organisation. Zoom's bring your own carrier (BYOC) capabilities will allow businesses to retain their existing public switched telephone network (PSTN) service provider while routing voice traffic through the Zoom contact center cloud. The company also announced expansion of Zoom Phone service to four major metro telecom circles in India — Mumbai, Delhi NCR, Karnataka (Bengaluru) and Andhra Pradesh & Telangana (Hyderabad), after securing necessary license from the Department of Telecommunications (DoT). This service is already available in the Maharashtra and Tamil Nadu (Chennai) circles. The US-listed cloud communication solutions provide plans to bring Zoom Phone to additional telecom circles across India, accelerating its commitment to make AI-first modern telephony available to more organisations.
Business Wire
12-06-2025
- Business
- Business Wire
ConceptVines and Neovera Partner to Accelerate Secure AI Adoption for Organizations in Highly Regulated Industries
NEW YORK--(BUSINESS WIRE)--As Artificial Intelligence (AI) adoption accelerates across industries, enterprises are under mounting pressure to innovate faster, without exposing themselves to new forms of cyber and regulatory risk. For highly regulated sectors like banking and healthcare, the stakes are especially high: fragmented infrastructure, evolving compliance demands, and vulnerable data pipelines can derail even the most promising digital initiatives. To address these challenges, ConceptVines, an AI-first innovation and transformation platform, has partnered with Neovera, the trusted advisor providing full cybersecurity and cloud services to enterprises. Together, the companies are bridging innovation and cyber risk management, delivering secure, compliant, and scalable AI deployments for clients across banking, healthcare, and complex enterprise environments. 'At ConceptVines, we believe security must be foundational, not an afterthought,' said Jim Francis, CEO of ConceptVines. 'This partnership brings together our AI-led innovations, including our SpeedX platform, with Neovera's deep cybersecurity expertise to ensure that every layer of our clients' AI infrastructure is secure by design. Together, we're setting a new standard for enterprise-grade AI deployments.' At the heart of the partnership is a four-stage cybersecurity flywheel that mirrors a clinical model: starting with vulnerability assessments, moving into advisory and design, followed by integration of next-gen security solutions such as Palo Alto Networks, SentinelOne, CrowdStrike and others, and ultimately evolving into managed SecOps for long-term resilience. From automated threat detection to digital identity, data privacy, and AI governance frameworks, the partnership offers clients access to a unified approach for securing tomorrow's digital infrastructure. 'As AI transforms every corner of business, the risks are too great to leave to generalists,' said Scott Weinberg, CEO and founder of Neovera. 'This partnership combines deep domain expertise in both cybersecurity and AI risk management, giving our clients the specialist support they need to move fast without compromising safety, trust, or compliance. The margin for error is zero, and together, we're helping organizations get it right the first time.' ConceptVines is a trusted partner for industry-leading enterprises, delivering advanced Generative AI platforms and shaping the business models of the future. Businesses globally rely on Neovera for its advanced cloud and cybersecurity services, including identity and access management, vulnerability assessment and management, penetration testing, and more. Together, the two organizations are bringing end-to-end security into every layer of AI deployments. To learn more about the partnership, visit About ConceptVines ConceptVines is an AI-first innovation partner specializing in the design and deployment of secure, production-grade AI systems for complex enterprise environments. Through its SpeedX platform, ConceptVines enables organizations to operationalize generative AI, enterprise knowledge graphs, agent-based automation, and intelligent data orchestration across critical workflows. Combining strategic insight with deep technical execution, ConceptVines helps global enterprises move beyond pilots to fully embedded AI systems that drive measurable operational outcomes. With an AI-first foundation, ConceptVines provides the platforms, architectures, and applied AI expertise enterprises need to scale innovation securely and responsibly. To learn more about ConceptVines, visit or follow us on LinkedIn. About Neovera Neovera is the trusted advisor that provides full cybersecurity and cloud services to enterprises with complex challenges and demanding regulatory requirements. Businesses globally rely on Neovera to expertly design, build, secure, and manage their mission-critical business infrastructure backed by its deep expertise in cybersecurity and cloud domains. To learn more about Neovera, visit or follow us on LinkedIn.
India Today
11-06-2025
- Business
- India Today
AI courses in demand: What are the career options and what needs to be done?
As AI reshapes industries worldwide, India is seeing a remarkable uptick in students enroling in AI courses. Schools in big cities and smaller towns, along with government-backed initiatives, are rolling out AI fundamentals, labs, and certification programs. This push to make AI education available to everyone stems from a common belief: giving students AI skills today will boost economic growth, spark new ideas, and make the country more competitive in the has become an ever-evolving catalyst for change within the economy, and India is no exception. Students AI's emergence, career courses have started to offer classes under private universities and online AI centers and students are rushing to gain those digital credentials. But what do students envision as post-graduation expectations? AI graduates have a plethora of career options to choose from, however the role of a Machine Learning Engineer is undoubtedly the most sought after. These professionals are responsible for creating and implementing machine learning algorithms that optimize recommendations and fraud detection systems. Students eagerly head to tech jungles like Bengaluru, Hyderabad, and Pune that boast well-paying job opportunities. Another popular specialized field is that of a Data Scientist. From automakers to retail chains, most sectors are pouring resources to harvest tremendous flows of data which Data Scientists need to analyze. Together with their attention to detail for the reasoning behind the data sets alongside constant trend analysis, they master the art of algorithmic prediction and data-driven business Sarda, Founder of Mirai School of Technology, said, "Mirai makes its debut as India's new-age AI-first higher education institution, offering future-forward and BCA programs in collaboration with AICTE-approved partner institutions. Admission is merit-based, selecting only the top 20% to create a driven, high-potential peer group. Courses are taught by engineers, founders, and industry experts, supported by state-of-the-art infrastructure, including Apple labs, robotics labs, smart classrooms, and the provision of personal MacBooks."AI-related courses emphasize real-world applications, covering areas such as generative AI, large language models (LLMs), and API integration. From the outset, students are immersed in coding with AI, using advanced platforms like GitHub Copilot and ChatGPT institutions like Mirai are increasingly adopting AI-focused courses that integrate a wide array of tools and global certifications to better prepare students for careers in emerging technologies. The combination of technology, practical experience, and certification bridges the gap between academic learning and industry requirements in the rapidly evolving AI and Robotics Engineers are also in great demand, particularly with the advent of Industry 4.0 and the drive towards intelligent manufacturing. From creating autonomous systems to designing smart robots, this stream welcomes students interested in both the hardware and software side of Language Processing (NLP) Professionals are another new breed of professionals. As AI assistants, chatbots, and language models take center stage, businesses are eager to recruit those with the expertise to fine-tune machines' comprehension and communication with human language. This profession resonates with students who are passionate about linguistics, computer science, and creative user addition, AI training is preparing students to pursue careers in cybersecurity, finance, and healthcare-industries where AI is transforming operations, from fraud prevention to customized treatment not only the technical positions that are on the rise; those with creative leanings are discovering opportunities in AI-facilitated design, user experience, and digital content creation, as businesses seek to combine human creativity and machine intelligence. Interest in courses on AI is not merely about mastering a trendy technology-it's about gearing up for a fluid, opportunity-filled future. Whether working in engineering, data analysis, product management, or even creative professions, AI is forging doors to careers that are as varied as they are fulfilling. For those who want to create the future, now is the time to get started.
