Latest news with #AEO
Forbes
12 hours ago
- Business
- Forbes
Study Shows LLM Conversion Rate Is 9x Better — AEO Is Coming
Bing, OpenAI, Microsoft and Google logos displayed on a phone screen and a laptop keyboard are seen ... More in this multiple exposure illustration photo taken in Krakow, Poland on February 8, 2023. (Photo by Jakub Porzycki/NurPhoto via Getty Images) Some predict that by 2028, more people will discover products and information through large language models (LLMs) like ChatGPT and Gemini than through traditional search engines. But based on research I conducted with Cornell Master's students, that shift is happening much faster. LLM-driven traffic is already starting to outperform traditional search — not in volume, but in value. Traffic from LLMs converts at nearly 9x higher rates than traditional search. This is the biggest disruption to search since the dawn of the internet. If you're a brand or publisher, now is the time to adapt your SEO playbook. Oh, there is no 'S' — it's now called Answer Engine Optimization (AEO) Back in January, I predicted that traditional search was on its way out. Just six months later, the shift is already visible. In my UX research, I classify shoppers into three categories: It's easy to see how all these needs can now be met through a conversation with LLMs like ChatGPT, Claude, Gemini, or Perplexity. Say you're looking for an isotonic drink powder. Instead of scanning blogs, watching videos, or scrolling endlessly, you now ask ChatGPT — and it responds with direct recommendations: Ask about ketogenic-friendly options, and it will go even further — offering details on ingredients, comparisons, and alternatives. Staff Sergeant Alex Mackinnon from the Royal Electrical and Mechanical Engineers holds a sachet of ... More isotonic drink, Tuesday September 20, 2005, at Bramley Training Area near Basingstoke, where the Army announced it will be including the sports drink in its ration packs. The powdered drink will be incorporated in 24-hour ration packs after the its producer, GlaxoSmithKline, won the three-year contract in a tendering process. See PA Story DEFENCE Drink. PRESS ASSOCIATION Photo. Photo credit should read: Chris Ison/PA (Photo by Chris Ison - PA Images/PA Images via Getty Images) This isn't search — it's advice. And when users follow those links or act on suggestions, they convert at dramatically higher rates compared to normal search traffic. In my studies, LLM-generated traffic behaves more like a personal recommendation than a keyword query. But here's the catch: if your brand isn't listed, you're invisible. The customer won't even consider you. Good numbers are hard to come by. LLM traffic, like what comes from ChatGPT, doesn't always leave a clean trail — users might just copy and paste a product name and head to Amazon or another site. To get better data, we created a ChatGPT-style experience inside the site search of several e-commerce stores. In A/B tests, we compared regular keyword search with an AI-guided, conversational search experience. The difference was stunning: almost 9x higher conversion. Yes, nine times. But it's not just conversion that's changing — the way people search is evolving, too. In the past, users typed one or two words like 'camera.' Now, when they're shown more natural and detailed responses, they respond in kind. We're seeing queries like: 'What's a compact camera for wildlife photography that fits in a carry-on?' Semrush backs this up with broader data: In our interviews, shoppers said they felt more 'understood' and 'better about their purchase.' It didn't feel like a search engine. It felt like getting advice from a knowledgeable friend. If you scale that behavior to external LLM traffic — not just on-site — the value of that traffic already rivals what you get from SEO. For brands, this means it's time to rethink how you show up in these conversations. That's what AEO — Answer Engine Optimization — is all about. Brands need to act. If you're not being cited by LLMs, you're becoming increasingly invisible. To get picked up by an LLM, you need to understand how these models learn from content. Masking in ML Training LLMs are pattern-completion engines. I often use the example of 'Life is like a box of ___' in my online certificate from Cornell. Correct. The answer is Chocolate. Machines learn the right answer through trial and error. This approach is called masking. To show up in an LLM's response, your content needs to become part of its masked training data. LLMs look for authoritative, helpful, and authentic content. Since they predict the next word in a conversation with a user, they favor content written in a conversational or Q&A format. For brands a new playbook is emerging AEO. I outlined all what brands need to know. AEO is just the beginning. Two even bigger shifts are on the horizon — and both will deeply impact how brands show up in the age of AI: Paid Ads in LLMs and Model Context Protocol and agents that act on behalf of the LLM. The future is already underway. Ping me on LinkedIn if you want to continue the conversation.
Saudi Gazette
6 days ago
- Politics
- Saudi Gazette
Iran confirms nuclear contamination at Natanz site after Israeli strike
TEHRAN — A spokesperson for Iran's Atomic Energy Organization (AEO) confirmed Friday that nuclear contamination was detected inside the Natanz nuclear facility following an Israeli missile strike targeting the site. Speaking to state television, AEO spokesman Behrouz Kamalvandi said Israel had launched multiple missiles at the Natanz complex in central Isfahan province in an effort to strike deep underground areas of the facility. 'Some contamination was detected inside the facility, but this contamination did not spread outside the facility,' Kamalvandi stated, adding that the contamination levels were not considered alarming. The Natanz site, Iran's largest uranium enrichment facility, has been at the center of Western concerns over Tehran's nuclear ambitions. In a separate statement, International Atomic Energy Agency (IAEA) Director General Rafael Grossi confirmed that external radiation levels remained stable. 'Radiation levels outside the Natanz facility remained unchanged. The type of radioactive contamination present inside the facility, mainly alpha particles, can be managed with appropriate protective measures,' Grossi said in a post on Israeli strike on Natanz was part of a broader military campaign launched Thursday, which targeted key nuclear and military sites across incident has heightened regional tensions and cast further doubt over stalled nuclear negotiations between Iran and the United States. — Agencies
Hans India
10-06-2025
- Business
- Hans India
SAIL gets accreditation for Authorised Economic Operator
New Delhi: Public sector giant Steel Authority of India Limited (SAIL) announced on Tuesday that it has received the accreditation for the Authorised Economic Operator (AEO), Tier II from the Directorate of International Customs. Recognised globally, this accreditation serves as a testament to an organisation's commitment to compliance, integrity and supply chain security and helps in trade facilitation. AEO certification, issued by the Central Board of Indirect Taxes and Customs (CBIC), grants businesses specific benefits, including expedited customs clearance and reduced inspection requirements. The AEO programme aims at fostering a secure and efficient trading environment in international trade. It is a trade facilitation move wherein benefits are extended to entities that have demonstrated strong internal control systems and a willingness to comply with the laws administered by CBIC. The certificate was received by the Executive Director (Logistics & Infrastructure) on June 9 from the Principal Commissioner, Directorate of International Customs, New Delhi. This certification would give SAIL a competitive edge along with advantages like improved supply chain security, international recognition and access to knowledge sharing and networking opportunities, the SAIL statement added. An Authorised Economic Operator (AEO) is a voluntary compliance program that recognises businesses as secure and reliable trade partners. It aims to enhance international supply chain security and facilitate legitimate trade. SAIL recorded an 11 per cent rise in its net profit for the January-March quarter of the financial year 2024-25 at Rs 1,251 crore, compared to Rs 1,126 crore in the same quarter a year ago. The Maharatna public sector undertaking's revenue from core operations rose 4.8 per cent to Rs 29,316 crore in the fourth quarter of the 2024-25 fiscal year, compared year-on-year with Rs 27,958 crore in the same quarter of the previous financial year. Steel Authority of India's board of directors have announced a final dividend issue of Rs 1.6 per share for the financial year ending 2024-25 of the face value of Rs 10 apiece. This means that every eligible shareholder will receive a final dividend of Rs 1.6 per share for every share they own in the state-owned steel giant.
Associated Press
09-06-2025
- Business
- Associated Press
AI Search Results Optimization For Visibility: Omnichannel Solution Announced
DigitalBiz launches AI EngineBoost, a service that optimizes business brand visibility in AI search engine results by creating, AI optimizing and publishing content across 300+ domains in eight formats, addressing projected 20-40% traffic losses from traditional SEO-only strategies by 2026. London, United Kingdom, June 9, 2025 -- DigitalBiz has announced AI EngineBoost, a new omnichannel marketing service that helps businesses appear in AI-powered search results from AI engines such as AI Overviews, AI Mode, Perplexity, ChatGPT and Bing CoPilot. This service addresses the increasing use of AI answer engines as primary search tools by bridging traditional SEO with newer AI-focused optimization methods. For more information, visit AI EngineBoost connects standard search optimization with AI SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The system creates and publishes content across more than 300 established domains. For podcast distribution, AI EngineBoost publishes to platforms including Apple Podcasts, Spotify, Amazon Music, and Google Podcasts. Video content appears on YouTube, Vimeo, and TikTok, while document formats are shared through Slideshare, Calameo, and other document-hosting sites. The service also includes social media distribution, creating a comprehensive online presence that increases the chances of being referenced by AI search tools. AI engines such as AI Overviews, AI Mode, Perplexity, ChatGPT and Bing CoPilot differ from traditional search engines by providing direct, conversational answers rather than lists of links. These tools synthesize information from multiple sources and often cite the most authoritative content. AI EngineBoost aims to position client businesses as these authoritative sources. Research cited by DigitalBiz indicates businesses using only traditional SEO may experience a 20-40% reduction in organic traffic by 2026. In contrast, companies using generative AI optimization techniques are 65% more likely to appear on Google's first page. The service converts a single topic into several content formats, including videos, podcasts, articles, blogs, slideshows, and infographics. This variety increases the probability of content being referenced by AI systems. Specifically, according to the company, the system creates content that matches user intent and satisfies the Experience, Expertise, Authoritativeness, and Trustworthiness criteria that AI algorithms use when selecting citation sources. DigitalBiz reports the service has successfully placed client businesses in Google's AI overviews, ChatGPT recommendations, and Perplexity results. Businesses can test AI EngineBoost with a complimentary brand visibility report that measures current AI search presence, followed by a trial to assess improvements in visibility metrics. For additional information about AI EngineBoost and its integration with existing marketing strategies, visit Contact Info: Name: Adrian McKeon Email: Send Email Organization: DigitalBiz Limited Address: Initial Business Centre 207 Regent Street, London, England W1B 3HH, United Kingdom Website: Release ID: 89161930 In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.
Business Insider
07-06-2025
- Business
- Business Insider
AI search's user experience may be the best it'll ever get, says one founder
By day, Lily Clifford is the CEO and founder of Rime Labs. The startup creates the voice on the other end of the line when you call to order from restaurants like Domino's or Wingstop. Rime trains AI models to create voices with specific regional accents, tones, and other elements that make them easier to converse with. Clifford also uses AI in her daily life, especially in lieu of search engines, she told Business Insider. Instead of pulling up a search engine when she has a question, Clifford usually turns to generative AI chatbots like OpenAI's ChatGPT or Google's Gemini. She said the experience reminds her of using Google or other search engines in the late 1990s and early 2000s. That's when she thinks the user experience was at its prime. "My hot take here is these applications might be the best that they ever will be," she said. Search engines used to be simpler, Clifford said. There were far fewer ads and sponsored results. And optimizing webpages to get more clicks — a practice known as SEO — was in its infancy. Those developments spawned new businesses and became features of the modern internet. But Clifford said search results have also gotten worse for users. It's common to see multiple sponsored results above more relevant ones in a search, for instance. AI chatbots, meanwhile, haven't gone through the same evolution — yet. Companies and individuals are still experimenting with usinggenerative AI for lots of tasks, from writing emails to creating images for advertising campaigns. Many people, like Clifford, use AI as a replacement for search engines. Ask AI a question, and it will often give you an answer in just a few sentences. For some, that's more appealing than clicking through several results from a search engine until you find the information that you're looking for. AI search results can also give users contradictory or incorrect information, though, creating a potential downside to the quick-and-easy answers. Still, Clifford noticed the user experience gap between the chatbots and search engines during a recent trip to Milan, she said. While there, she used an AI chatbot to look for a local place to buy a silk blouse. The chatbot pointed her toward a local seamstress who sold custom blouses through Instagram. "It wasn't like 'Go to Forever 21,' which is probably what would've happened if I typed it into Google," she said. "It was totally wild and fun to use." But, Clifford thinks it's a matter of time before AI chatbots go the way of the search engines before them. Some companies with big investments in generative AI search tools are taking steps in that direction. Last month, Google said it would expand its use of ads in some of the AI Overviews that appear at the top of its search results, for example. And some marketing experts now offer help with " answer engine optimization," or AEO.
