Latest news with #ADACompliance
Hospitality Net
11-06-2025
- Business
- Hospitality Net
What website accessibility overlays don't protect you from
If you're in the hospitality industry, chances are you've invested in tools or vendors promising to make your website 'ADA compliant.' Maybe you've added overlays, run automated scans, or even rebuilt your site with accessibility in mind. You did everything right—or so you thought. So, why are hotels still getting hit with accessibility lawsuits? Here's the uncomfortable truth: Nothing can stop a frivolous lawsuit. Accessibility tools are helpful—they flag issues, automate fixes, and support screen readers and keyboard navigation. But what they can't do is stop a legal complaint from landing in your inbox. Here's what most accessibility tools don't protect you from: 1. Frivolous Lawsuits Automated demand letters are being sent to hotels regardless of whether their websites meet WCAG guidelines. Sometimes, these claims aren't even based on real user experiences—just third-party 'testers' looking for quick settlements. If your brand is recognizable or your property is in a high-profile location? You're an even bigger target. 2. Settlement Fees Most hotels settle, not because they're guilty, but because it's faster and cheaper than fighting. These settlements can cost thousands of dollars and add up fast, especially for hotel groups with multiple properties. 3. Legal Fees Even if you choose to fight, your accessibility tools won't help cover attorney costs. Whether you're paying a lawyer to respond to a demand letter or entering litigation, the fees can be substantial, and none of it is covered by your widget. Why does this matter? You bought the product. You paid for the audit. You assumed you were safe. You're not alone. Many hotel owners and marketing teams believe they've 'checked the box' and can move on. But website accessibility isn't a one-and-done situation, it's a moving target. No tool will make you lawsuit-proof. But transparency, documentation, and a realistic view of the legal landscape can help you navigate this complex issue — and protect your hotel from being an easy target. Want to learn more about how Tambourine's Accessibility Protection Service is protecting hotels from frivolous lawsuits, legal fees, and settlement costs? Let's talk. This article was originally published on Instrumental Tactics. Thomas McDermott Senior Vice President of Corporate Marketing +1 954 975 2220 Tambourine
Yahoo
06-05-2025
- Business
- Yahoo
GR Digital Marketing Announces Launch of Results-Driven Marketing Services with a Relationship-Driven Approach
GR Digital Marketing Spring Hill, Tennessee, May 06, 2025 (GLOBE NEWSWIRE) -- GR Digital Marketing is thrilled to announce the launch of its USA-based digital marketing agency, which focuses on a selection of specialist services, including Pay-Per-Click (PPC) Advertising on Google and other platforms, ADA Compliance for websites, and Conversion Rate Optimization (CRO). Under the dedicated leadership of founder Grayson Robinson, GR Digital Marketing is committed to delivering powerful, results-driven solutions with a relationship-driven approach. Grayson discovered early on the power digital strategies hold for transforming businesses. Driven by a passion for digital innovation and a genuine desire to help companies succeed, he made it his mission to equip businesses with the tools, strategies, and support they need to thrive online. His career began with hands-on internships that allowed him to dive deeply into digital marketing, from creating impactful strategies to decoding complex algorithms. Those foundational experiences shaped the vision and values that guide GR Digital Marketing today. 'Our client's growth and success are personal to us, and we're committed to delivering results that exceed expectations,' said founder Grayson. From small startups to established enterprises, GR Digital Marketing values every client and specializes in creating tailored digital marketing strategies for every industry. Through hard work, personalized attention, and strategic innovation, Grayson has built GR Digital Marketing into a trusted partner for businesses looking to achieve standout results online. With the slogan, 'Growing your business, one meaningful connection at a time,' the digital marketing agency leverages its expertise to craft a strategy that delivers measurable results and continued sustainable growth for every client. The Core Digital Marketing Services offered at includes: Pay-Per-Click (PPC) Advertising on Google and other platforms: GR Digital Marketing expertly manages PPC campaigns tailored to generate maximum returns. By leveraging in-depth keyword analysis, strategic ad placement, continuous optimization, and real-time analytics, the agency ensures that each PPC campaign delivers targeted traffic, increased visibility, and exceptional ROI. ADA Compliance for Websites: Understanding the growing importance of web accessibility, GR Digital Marketing provides comprehensive ADA Compliance solutions to help businesses comply fully with current Web Content Accessibility Guidelines (WCAG 2.1). GR Digital Marketing meticulously audits websites, implements necessary accessibility improvements and helps clients maintain ongoing compliance. This proactive approach not only protects businesses legally but fosters inclusivity and enhances brand trust and reputation.
