Latest news with #2002R
Fashion Network
11-06-2025
- Business
- Fashion Network
New Balance returns to Chiado as part of an expansion plan
The American brand New Balance returns to Chiado with the opening of a new store spread over two floors at 20-26 Garrett Street, in the heart of Lisbon's historic center. The new space, with 132 square meters, opened last Friday, June 6, following a more premium concept with a focus on what has defined New Balance in recent years, that is, a differentiated image that highlights a careful selection of performance and lifestyle sports articles, two core areas in which the brand positions itself. According to the New Balance press release, the models available are more technical, extending to iconic silhouettes like those of the brand's latest sneakers - the 550, 2002R or 990, a selection that marks the brand's recent journey and its rise in the fashion world. This is New Balance's second official store in the Lisbon metropolitan area and is part of an expansion plan that the brand has been developing over the last few years, according to the press release about the new space, which is open every day (Monday to Sunday) from 10am to 8pm. news_translation_auto Click here to read the original article.
Hypebeast
31-05-2025
- Business
- Hypebeast
Official Look at the New Balance 2002R "Olive/Black"
Name:New Balance 2002R 'Olive/Black'Colorway:Olive/BlackSKU:U2002RRMSRP:$145 USDRelease Date:Fall 2025Where to Buy:New Balance New Balance 2002R'Olive/Black' is gearing up for the fall with an earth-toned silhouette. The fresh model has become a standard with the Boston sneaker brand over the years. Expanding the New Balance lineup, the 2002R 'Olive/Back' sees the shoe constructed in a na olive green suede and matching mesh base. The autumnal theme maintains the dark appearance with black underlays and lining. The shoe sits atop an underfoot with white, grey and black treatments. The shoe also sits atop an ABZORB sole unit. Look out for the pair dropping later this year.
Miami Herald
28-05-2025
- Entertainment
- Miami Herald
New Balance's upcoming drop sends a clear message to rivals
It's not exactly a secret anymore: New Balance isn't just for dads. The brand has fully shed its "dad shoe" reputation, trading in normcore jokes for fashion credibility, TikTok virality, and serious sneakerhead clout. What started as a quiet cool factor has turned into full-on cultural dominance - from streetwear collabs to front-row fashion week appearances. Related: Nike reverses course as weak sales raise alarm But the real story isn't that New Balance is cool now -it's that it has stayed cool, and continues to win with smart product drops that resonate with younger consumers. That matters in an industry where hype fades fast. The brand's upcoming drop is a perfect example. Minimalist, playful, and totally on-trend, the sneaker is tailored to an audience that shops with both style and status in mind. And while the silhouette leans into the nostalgic Y2K feel that's hot right now, it does so without feeling derivative. As a sneakerhead myself, I honestly may just need to get a pair myself. The message to rivals? This isn't a comeback. It's a takeover. According to Hypebeast, New Balance's upcoming sneaker drop is set for June 5. The 2002R "Pastel Blue" might look soft and subtle, but the message behind it is loud. New Balance is leaning into what it does best: pairing performance roots with aesthetic-forward colorways that hit right where culture lives now. The 2002R silhouette has already seen a renaissance in the past two years, becoming a go-to in New Balance's lifestyle lineup. With the pastel update, the brand taps directly into Gen Z's obsession with muted tones, minimal styling, and nostalgic comfort. This isn't a general release sneaker - it's a curated fashion move. Related: On sneakers is tapping into a market Nike missed And this kind of curation has become a New Balance trademark. Through high-heat collaborations with brands like Kith, CNCPTS, and Joe Freshgoods, the company has managed to capture attention from both sneaker veterans and casual fashion fans. New Balance's ability to own both lanes at once makes it unique in a market crowded with brands trying to be all things to all people. By launching another buzzy colorway into an already high-performing silhouette, New Balance is reminding sneakerheads and investors alike: it knows exactly what it's doing. While New Balance has clearly built a cultural moment, it's also translating that momentum into real business growth. According to Yahoo Finance, New Balance had a banner year in 2024, racking up $7.8 billion in global sales - a 20% jump from the year prior. CEO Joe Preston believes that momentum will continue, stating the brand is on track to hit $10 billion in the coming years. While legacy giants like Nike and Adidas continue to dominate overall market share, New Balance's selective strategy, premium positioning, and underdog advantage have helped it carve out a distinct lane and gain serious ground. New Balance's approach is less about flooding the market and more about building meaning with thoughtful collabs, selective partnerships, and a sharp read on what today's consumer actually wants. The hype feels earned because it is. From curated colorways to tapping into fashion culture without trying too hard, New Balance has become the rare sneaker brand that balances heritage with heat. And when it comes to visibility, the brand isn't relying on gimmicks. It's showing up in the right places, with the right people - and doing it consistently. Honestly, I'm so here for it. Be right back while I go set an alarm for the drop. Related: Nike delivers bad news for customers The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
